Just like Tengfei Video, last year it invested over 4 billion chinese yuan into its video platform.
Even so, Tengfei Video's market share didn't increase much.
If they hadn't later gone all-in to purchase copyrights related to Su Yu, they wouldn't have improved their video platform's ranking by the end of the year.
Platforms like music and video are very dependent on their resource libraries.
The earlier one enters the game, the greater the advantage!
After all, if you only enter when all the good copyrights have been bought by others, how will you compete?
You can only spend more money to snatch up excellent resources to compensate.
"Currently, if our company wants to enter these two industries, our music library reserves have a significant advantage, but our film library is mediocre. However, the matter of lowering the single-song price is best left for others to discuss."
Wang Tianfeng thought for a moment, then shook his head and said.
If Su Yu was determined to establish a music platform and drive down prices, then Tianxing Entertainment could only accompany him to the end.
It would merely mean facing the encirclement and attacks of various major capitals; life might be difficult, but it wouldn't be impossible to continue.
However, the current period of rapid development would come to a halt.
Currently, Tianxing Entertainment has invested most of its profits and funds into Tianxing Cinema Line, and the second batch of over forty cinemas is also in preparation.
At this time in Blue Star China, opening a small cinema costs 1.5 million chinese yuan, a medium-sized one is between 2 million and 5 million chinese yuan, and a landmark large flagship cinema starts at tens of millions.
Among Tianxing Entertainment's first batch of twenty cinemas, only two flagship cinemas were built in Yanjing and Magic City.
The rest were small and medium-sized cinemas.
After all, the rent in super-large cities is too expensive, and the cost is too high.
The second phase of over forty cinemas are all in first-tier and second-tier cities, so the cost is naturally much lower.
However, even with lower costs and increased numbers, the investment amount for the second phase did not decrease but increased.
Moreover, the initial phase of a cinema line is basically all investment, with no immediate returns visible, and this situation will last for at least three to five months.
These are all investments!
Therefore, Tianxing Entertainment is currently under considerable pressure.
"No hurry, let's wait for Tengfei Music's reply. I feel they will agree!" Su Yu replied with a smile.
It wasn't that he felt Tengfei Music was particularly conscientious, but for capital giants just entering the music industry, establishing a firm foothold is the top priority.
Since they have already entered, all other music platforms and capitals are now competitors.
Would they still care about offending people?
Moreover, gaining more market share is what truly matters; they will definitely make the most correct choice.
Currently, Tengfei needs to improve its ecosystem and layout; it's not yet time to harvest.
...
Last night, with the broadcast of episodes 21 and 22 of the legend of the condor heroes, the theme song of the second part, "A Meaningful Life," unsurprisingly became a hit.
When it went online on major music platforms at midnight, it immediately garnered a significant number of downloads.
This greatly surprised Xie Jie, who was at home taking care of his pregnant wife.
His agent had been calling him frantically since yesterday, all about various commercial performances and variety show invitations.
There were even several endorsement offers!
However, Xie Jie rejected them all, stating that he intended to stay home and take care of his wife, so he had no plans to go back to work.
Xie Jie couldn't be reached, but Liu Ruyan, who was promoting beautiful fate, could?
After all, the theme song was a duet by the two of them.
Of course, these were just incidental and unexpected benefits.
On the 22nd, Su Yu received an invitation to the 24th Golden Melody Awards, to be held on March 1st, and met with the representative sent by the Golden Melody Awards organizers.
The representative came first to formally deliver invitation letters to Su Yu and the singers of Tianxing Entertainment.
Secondly, they hoped that Su Yu could perform a song live at the Golden Melody Awards ceremony.
Inviting the singers from Tianxing Entertainment and Su Yu was a given.
Who made the most popular singers and songs last year all belong to Tianxing Entertainment?
If the Golden Melody Awards lacked the presence of Su Yu and others, its credibility would be greatly diminished.
This time, Su Yu alone was nominated for eleven Golden Melody Awards, and while anyone else could choose not to attend, Su Yu naturally had to be invited!
Although so many awards were nominated for mainland musicians, the Golden Melody Awards official was also very helpless and displeased.
But they had no choice.
Who made their musicians from Taiwan not live up to expectations?
"Teacher Su Yu, please be sure to attend this year's Golden Melody Awards! We also have a large number of your fans here! They are looking forward to seeing you win awards at the Golden Melody Awards! Of course, for the performance stage in the middle, the organizer will not let Teacher Su Yu exert himself for nothing. How about 3 million chinese yuan after tax for one song?"
This representative of the organizer, named Jin Ming, was extremely polite upon meeting Su Yu.
And he didn't beat around the bush, directly presenting their "sincerity."
Seeing Su Yu still thinking and hesitating, Jin Ming became a little anxious.
"Teacher Su Yu, don't worry, although we don't know how many awards you will win out of your eleven nominations this time, I can guarantee it will definitely not be less than six! We will definitely not let you go home empty-handed!"
Jin Ming thought Su Yu was worried about not winning any awards if he went.
What a joke, with eleven nominations, if they didn't give him a single award, wouldn't that completely offend Su Yu and Tianxing Entertainment?
They couldn't afford to offend the mainland now.
"Alright, but I hope your Golden Melody Awards judging can truly be fair and impartial! Otherwise, this collaboration will be the last."
The Golden Melody Awards are not what they used to be, with scenes of capital dividing the cake visible everywhere.
Before, everyone was competing to be the worst, so it was fine.
But last year, the quality of songs in the Chinese music scene saw a significant improvement.
Leaving aside Su Yu's prolific song releases, other lyricists, composers, and musicians, under high pressure, also produced some very good works.
After all, if they wanted to survive, it was impossible to continue fooling the audience.
Su Yu wasn't worried about the Golden Melody Awards rigging anything against him, because they really wouldn't dare.
But what about others?
That's why Su Yu spoke such a warning-like statement.
Jin Ming first breathed a sigh of relief upon hearing this, then his heart sank.
It was impossible for there to be no shady practices of dividing the cake within the Golden Melody Awards.
As someone from the organizing committee, he knew the inside story better than anyone.
They indeed hadn't done anything to Su Yu or the musicians from Tianxing Entertainment this time.
But other things still had to be done...
Watching Jin Ming leave with a solemn expression, Su Yu shook his head.
Although the Golden Melody Awards are declining year by year, they are still better than Hong Kong's Golden Song Awards.
Among the three major awards in the Chinese music scene now, the only one that can still uphold its original integrity, in Su Yu's opinion, is the Huayin Award in the mainland.
And even before the Golden Melody Awards, the Golden Song Awards had already asked Andy Lau and Ye Tianhou to act as lobbyists, inviting Su Yu to attend this year's Golden Song Awards.
The Golden Song Awards urgently needed heavy-hitting musicians like Su Yu and the singers from Tianxing Entertainment to participate.
However, Su Yu had been hesitant and had not given a clear answer.