Chapter 91: The Celebrity Chairman Project (522)
“The final choreography for Red Velvet’s debut song has been completed, and SM has accepted it. Their intention is to handle the stage design themselves, so we don’t need to worry about it,” Yin Huilin said.
“That won’t do,” Jiang Shu raised an eyebrow. “I’ve already given the makeup and styling plan to Li Xianzhu. No matter what, the makeup and styling must be handled by our DM Entertainment.”
“Alright, I will present our demands to SM,” Yin Huilin nodded.
Although Li Xianzhu is responsible for the visual aspects of the business, Red Velvet’s debut stage is being coordinated between Li Duohui and SM, with Yin Huilin assisting Li Duohui, as Li Xianzhu is quite busy.
She is currently researching how to design Lee Ji-eun’s and IVE’s comeback stages.
Putting everything else aside, the design for a music show stage is something you have to do yourself; the show organizers won’t do it for you. They are only responsible for providing the venue, staff, and basic props. For special props, you even have to rent them yourself.
The burden on every director within the company is very heavy.
Knock, knock, knock.
Just then, a knock on the door sounded.
“Enter.”
Then, Qu Fan and Qin Zhen walked in one after another.
Upon seeing Yin Huilin also present, they immediately stopped.
“Director Yun,” x2.
“Director Qu, Director Qin,” Yin Huilin also nodded in greeting to them.
In terms of position, a Director is two levels higher than a Shi Zhang (Director), but the Public Relations Department and the Marketing Department are somewhat different. These two departments are at the core of public opinion for an entertainment company. Generally speaking, people are very polite to the heads of these two departments; even a Director usually wouldn't be arrogant towards them.
DM Entertainment is a bit different, however, as these two department heads, like their Chairman, are Chinese.
“Chairman, please continue with your work. I’ll be leaving first,” Yin Huilin turned and said to Jiang Shu.
“Okay.”
Yin Huilin nodded to Qin Zhen and Qu Fan, then exited the office, closing the door behind her.
After Yin Huilin left, Jiang Shu finally looked at the two of them.
“Why did you two come over?”
“Old Qu called me. I’m also completely bewildered,” Qin Zhen pointed to Qu Fan beside him.
Jiang Shu looked at Qu Fan upon hearing this.
“Regarding the Celebrity Chairman Project I mentioned to you last time, I have already completed the full proposal. Since it’s quite lengthy and rich in content, I’ve sent it directly to your email,” Qu Fan said.
“I brought Director Qin along this time because I wanted to briefly explain the implementation plan for the Celebrity Chairman Project to you in person.”
Jiang Shu became interested and pointed to the chair in front of him.
“Have a seat.”
After they sat down, Qu Fan spoke again.
“I suggest that you, Chairman, open an Instagram account and let our Marketing Department manage it, updating it daily with the company’s work routine.”
“Wait a moment,” Qu Fan had barely started when Jiang Shu stopped him. “My account updates the company’s daily routine?”
“The Korean public generally has an anti-rich sentiment. Your daily life is not suitable for broadcast. Instead, updating the company’s work routine will allow fans and the public to better understand our DM Entertainment.”
“That sounds somewhat interesting, but what does that have to do with me?”
“Although it’s the company’s work routine, it’s all work related to you.”
“This ties into what I’m about to say next.”
“You need to get busy.”
Jiang Shu looked blankly at Qu Fan.
“You need to run around for the company’s girl groups and release videos. For example, Karina is currently working as an MC for a music show. You could record a video, going to and from work with Karina, to show your down-to-earth nature as Chairman and your harmonious relationship with the artists.”
“Additionally, IVE’s new album ‘Love Dive’ is about to be released. We can invite the first hundred fans who purchase the album to the company, and you can personally hand them the album and specially prepared photocards to achieve promotional goals.”
“At that time, we won’t need to promote it; these fans will speak for us.”
Jiang Shu’s expression became strange, and he looked at the eloquent Qu Fan in surprise.
Isn’t this the same trick as CEO Lei selling SU7?
Kid, you’re not a cheater too, are you?
How could you think of this step?
“Also, I originally thought of having you, Chairman, emulate JYP’s Chairman Park Jin-young and appear on variety shows with artists, but considering Park Jin-young’s identity as an artist allows him to do so, I rejected this idea,” Qu Fan said regretfully.
Jiang Shu was stunned.
Qu Fan’s words made him think of something.
Now, it seems, perhaps, maybe… there is no ‘challenge’?
Artists doing challenges with each other and posting short videos is an extremely low-cost marketing method, but this only became popular after 2020. Current marketing methods are still relatively traditional.
Thinking of this, Jiang Shu told Qu Fan his idea.
Qu Fan was instantly dumbfounded.
As a marketing professional, he immediately realized how cost-effective Jiang Shu’s proposed ‘challenge’ marketing method was.
This was much stronger than seniors posting videos about juniors’ new albums selling well; genuine on-screen appearances are better than anything!
Qu Fan’s eyes lit up instantly.
“Lee Ji-eun debuts on October 10th, and IVE makes their comeback on the 15th. I suggest Lee Ji-eun and IVE film together on the 15th!”
“You can arrange it as you see fit,” Jiang Shu waved his hand. He was still more focused on his own Celebrity Chairman Project.
“Lee Ji-eun is a rookie, it’s true, but if she becomes popular later and gains fans, then this event starting with IVE and ignoring Lee Ji-eun would become a black mark for DM Entertainment,” Qin Zhen, who had been silent, suddenly said.
Qu Fan was startled, then quickly realized.
Lee Ji-eun is indeed a newcomer, but if she becomes popular later and gains fans, then starting this event with IVE and neglecting Lee Ji-eun would become a negative point for DM Entertainment.
However, if it were for Lee Ji-eun, her influence isn't enough.
Qu Fan thought of this and looked at Jiang Shu.
“I’ll just be a bit busier. From now on, I’ll do this for every group’s debut or comeback activities,” Jiang Shu said with a smile.
“What about Red Velvet then?” Qin Zhen asked.
“I won’t manage collaborative groups,” Jiang Shu waved his hand.
“Alright,” Qin Zhen replied, then looked at Qu Fan. “So why did you drag me here?”
“I need you to monitor public opinion for the Chairman’s account.”
Qin Zhen raised an eyebrow.
“Is that necessary?”
His people are all monitoring public opinion for the artists; does the Chairman need it too?
“Artists don’t represent the company, and in the hearts of fans, artists and the company are separate. But the Chairman is the company, so there must absolutely be no fundamental issues with him, as this would affect the company.”
“If necessary, I believe the investment in public opinion for the Chairman should be prioritized as the highest.”
Qin Zhen’s mouth twitched. He felt like Qu Fan was flattering Jiang Shu.
But he couldn't refute the reason the other party gave, as what he said was indeed true.
Qin Zhen looked at Jiang Shu.
“Listen to him.”
“Alright.”
