Chapter 358: Concert
Jiang Shu and Liu Zhimin paused outside the restaurant for a while, and when the rain subsided slightly, they opened their umbrellas and headed to the parking lot.
Just as the two were heading home in the heavy rain, DM Entertainment, which rarely worked overtime, was brightly lit.
President's Office.
Li Duohui drank the freshly brewed coffee in one gulp, then placed it on the table. The assistant, who was waiting nearby, immediately stepped forward and poured Li Duohui a new cup of coffee.
Knock knock knock.
"Enter."
Li Duohui's secretary pushed the door open and walked in.
"President, the sales figures for the IZONE concert tickets have been compiled. Here are the results." The secretary stepped forward and handed the document to Li Duohui.
Li Duohui took the document and looked through it.
The IZONE concert date was set for May 30th at the Seoul Olympic Stadium, the largest stadium in South Korea, capable of accommodating 60,000 people simultaneously.
For this farewell concert, DM Entertainment utilized a 360-degree stage with 100% seating capacity.
Most concerts only use a two-thirds single-sided stage, and the cost of a 100% 360-degree stage is far greater than a single-sided stage. Generally, concerts are not held this way.
But there are exceptions to everything. This time, IZONE's farewell concert, "The Best Start," was held using a 360-degree stage.
"Why are there as many as 5,000 reserved tickets?" Li Duohui asked with a frown, looking at the numbers on the statistics.
"There's no other way. Too many people in the industry want to attend this concert. Reserving 2,000 tickets according to past practice is simply not enough," the secretary said helplessly.
"The Chairman values the sales of this concert greatly and has spared no effort to prevent scalpers and ticketing platforms from interfering. If these 5,000 tickets have problems, you should know the consequences."
Li Duohui's words were naturally not directed at the secretary, but rather, through her, conveyed to the relevant personnel in charge of this matter.
"Yes." The secretary also understood this point and was not nervous at all.
After all, she wasn't the one being talked about.
Li Duohui glanced at her, her gaze returning to the document.
After three rounds of ticket sales, 57,000 tickets have all been sold. Furthermore, with the triple authentication of identity verification + electronic tickets + facial recognition, the hoarding of tickets by scalpers has been largely eliminated.
However, there are always countermeasures to policies.
In this situation, scalpers immediately changed their profession from hoarding tickets to acting as proxies, charging fans extra fees and using auto-clickers to help them snatch concert tickets.
It's very difficult to stop this kind of situation. DM Entertainment is only doing its best to eliminate scalpers for this one event. If they can't completely eliminate them, then it doesn't matter.
Concert tickets for idol groups are not difficult to get; what's difficult is getting tickets for top groups, such as IZONE.
And this time, it's a well-known farewell concert, so the popularity is imaginable. Besides local Korean audiences, there must be a considerable number of fans from all over the world. Therefore, DM Entertainment needs to ensure that these tickets are sold entirely into the hands of fans, rather than being hoarded by scalpers and then sold to fans at high prices.
DM Entertainment doesn't need the scalper's share from this concert; it's better to give IZONE a perfect ending.
How can scalpers hoard so many tickets?
Of course, it's given by entertainment companies and organizers. A considerable portion of the scalpers' sales must be shared with the organizers and entertainment companies.
Don't think that artists on stage hear their fans say how expensive tickets are and truly don't know the price fans pay for tickets. They absolutely know that scalpers and entertainment companies are in the same boat.
This situation is particularly evident with solo artists. Many entertainment companies only serve one artist. The higher the price of the artist's concert tickets is raised by scalpers, the more money they can share.
It's all business. Aren't fans just for making money?
"Bring me the list of recipients for those 5,000 complimentary tickets." Li Duohui closed the document in her hand and said to her secretary.
"It's already been sent to your email," the secretary immediately replied.
Li Duohui nodded.
"Good efficiency." She glanced at the time on the computer. "Inform everyone that they can leave once they finish their work."
With that, Li Duohui shut down her computer, picked up the Apple laptop next to it, and stood up.
"Yes."
"President, I'll go get the car," the assistant, who was also just standing there, said at this moment.
"No need, I'll drive myself." Li Duohui turned her head to look at the pouring rain outside. "You two go home early. Don't linger outside in such heavy rain."
"Yes." The assistant and secretary bowed to Li Duohui and replied in unison.
Then Li Duohui left with her computer.
On the other side, after sending Liu Zhimin back to her dormitory, Jiang Shu returned home and also saw the concert sales situation and the distribution of the 5,000 complimentary tickets that Choi Ji-yeon had sent to his email.
Listening to the heavy rain outside, Jiang Shu quickly scrolled through the names, some familiar, some unfamiliar.
"Quite a lot of artists," Jiang Shu muttered as he looked.
Besides K-pop artists, actors and film critics from the Korean film industry, music critics from the music industry, foreign artists, and so on, people from all walks of life appeared on this list.
"I need to prepare too."
As the Chairman of DM Entertainment, the creator of IZONE, and DM Entertainment's most representative spokesperson, his participation in IZONE's "The Best Start" concert was naturally indispensable.
Jiang Shu's promotional template emulated Lei Jun, and its promotional effect on the company was evident. However, correspondingly, his promotional work was also very demanding.
Although he couldn't achieve Lei Jun's top appeal of single-handedly completing business sales, Jiang Shu's presence often represented DM Entertainment's overall attitude towards an event.
And as a close friend who had a good relationship with several IZONE members privately, Jiang Shu would come to this concert even if he wasn't the Chairman of DM Entertainment.
Both for public and private reasons, he had to come.
He scrolled the complimentary ticket list to the very bottom, where Choi Ji-yeon had left a message asking where his seat should be arranged. If he didn't specify, it would be arranged in the first row of the inner section, as per the old rule.
The inner section made it easier to interact with the stage, but this time, Jiang Shu changed his mind.
Except for a small portion in the inner section, most of the complimentary tickets were in the stands, and they were concentrated in the same area.
This area was mostly filled with celebrities and artists, with only a few fans who had purchased tickets to watch.
One could imagine how happy the fans sitting there would be.
Thinking this, Jiang Shu's lips curved slightly, and he took out his phone to send a message to Choi Ji-yeon.
He's coming too!