October 12th.
The hit TV series, Chinese Paladin, was released.
There were very few Xianxia dramas in the country. The first season of the Legend of Sword and Fairy created a precedent.
It created a huge commotion when ten television stations premiered it at the same time.
That day, the entire Internet was discussing Chinese Paladin.
There was no doubt that Chinese Paladin had succeeded.
The premiere ratings of Chinese Paladin reached 3.84%!
This was already a very scary number. Just after the day of the premiere, there was already such exaggerated data.
The long-awaited third season of The Legend of Sword and Fairy was not released on October 12.
Many viewers had gone to watch Chinese Paladin. The popularity of Chinese Paladin put some pressure on everyone at Jiaxing Entertainment.
If they couldn’t beat Chinese Paladin this time, it would establish the status of Huace Pictures.
Huace Pictures would always ride roughshod over Jiaxing Entertainment.
Xu Yang looked worried and said, “The people from Huace Pictures are too despicable. Their TV series will be released on October 12th, a day faster than us. The audience who like to watch Xianxia dramas will all follow Chinese Paladin. It’s very disadvantageous for us.”
Lin Jingjing nodded. “There are only so many markets that like to watch Xianxia dramas. If they were attracted by the first three episodes of Chinese Paladin, they would definitely watch Chinese Paladin today. They would not come to watch the Legend of Sword and Fairy 3. We might not be able to defeat Huace Pictures in this battle.”
Lin Kexin’s beautiful eyes were a little sad. “There’s nothing we can do. Huace Pictures is stronger than us. I know this company. It has a deep background and strong connections. It’s a big company in the entertainment industry. There are hundreds of celebrities under the company and more than a thousand artistes. They have a very perfect and mature operating method. They even sold their premiere rights to ten television stations at the same time. It’s very disadvantageous for us.”
Su Xiaoyu held a banana and said, “We won’t lose. Even if we lose, it’s fine. The Legend of Sword and Fairy 3 we filmed is very good. As long as we like it, it’s fine. There’s no need to fight with others until our head bleeds.”
Only Su Xiaoyu was more optimistic.
The company employees were indignant, but there was nothing they could do.
Faced with such a powerful company, it would be difficult for Jiaxing Entertainment, which had just been established, to confront the powerful Huace Pictures.
Even if Alibaba entered the fray, it would be hard to change the situation.
For example, a large company like QQ had already monopolized the Chinese market with communication software like WeChat and QQ.
Even if big companies like Alibaba and JD.com created their own communication software, it was useless.
This was beyond money.
Just like how no short video company could replace TikTok, even a big company like QQ made a mess when entering the short video industry.
The entertainment industry was the same.
Alibaba, Estée Lauder, LV, Chanel. None of them were involved in the entertainment industry.
In this entertainment industry, he had even fewer connections.
Some people would even say that Lin Fan was so awesome that he could flatten Huace Pictures with one finger.
That was simply unrealistic.
This was not a fantasy world. Everything had to be legal. For example, a life for a life. It was only right and proper to repay a debt.
Huace Pictures was a large company in the entertainment industry. Which entertainment company did not have a powerful background?
It was completely impossible to destroy Huace Pictures with just a flick of a finger.
Of course, with Lin Fan’s powerful background, he could get a huge investment and the support of these companies if he wanted to film any television drama.
It was just that for some fights in the entertainment industry, there was nothing anyone could do.
Even if CEO Ma came here personally, these television stations would still choose to release Chinese Paladin in primetime.
Xia Wanqiu sat beside Su Xiaoyu and leaned gently on her shoulder.
“Mm ~ we won’t lose,” Xia Wanqiu said in a soft voice. Her eyes were slightly red. This was the television drama she had put in the most effort into filming with Lin Fan.
If they lost, although she wouldn’t say anything, she would still suffer a blow in her heart.
Jiaxing Entertainment could not lose.
If they lost, it meant that they would always be ridden over by others and would never be able to turn the tables.
The battle hadn’t officially started yet, but the Jiaxing Entertainment stars were already feeling demoralized.
Despite her low morale, Xia Wanqiu still made the first move.
She recorded a short video and posted it on Weibo.
[Hello, everyone. I’m Xia Wanqiu ~ At eight o’clock in the evening on October 13th, go onto Zhejiang TV. Come watch the premiere of the television drama “The Legend of the Sword and Fairy 3” with me ~]
In order to win against Huace Pictures, Xia Wanqiu filmed a video online for the first time to promote Jiaxing Entertainment.
[Hello, everyone. I’m Su Xiaoyu. It’s a pleasure to meet you. If you like me, you can watch the Legend of Sword and Fairy 3 at 8 p.m. on October 13th. If you don’t come, the dog will be angry ~]
[Hello, everyone. I’m Lin Kexin…]
[Hello, everyone. I’m Lin Jingjing…]
[I’m Xu Yang…]
[I am Pang Duoduo…]
[I am Assistant Director Lu Benkai…]
[Hello, viewers. I’m an employee of Jiaxing Entertainment…]
Xia Wanqiu was the first to promote the Legend of Sword and Fairy 3.
All the celebrities and employees of Jiaxing Entertainment spontaneously went on Weibo and TikTok and started promoting the drama.
All the employees knew the odds were against them this time.
However… everyone still posted on Weibo.
Even the extras of The Legend of Sword and Fairy 3 were spontaneously posting on Weibo to promote it.
Even though they knew that this was a war that they were bound to lose, no one gave up.
No one had given up.
Xia Wanqiu posted the first video, then the second…
Apart from the employees and celebrities of Jiaxing Entertainment, even the other actors who knew Lin Fan had posted on Weibo.
Lin Fan’s biological sister, Lin Yushi, was also posting on Weibo and livestreaming to promote The Legend of Sword and Fairy 3.
And the students at Jinghua University were spontaneously promoting it as well.
It was a sleepless night.
Tens of millions of fans online were discussing Chinese Paladin.
The people from Jiaxing Entertainment were silently promoting The Legend of Sword and Fairy 3.
It was a battle between Jiaxing Entertainment and Huace Pictures.
It was also a battle between domestic Xianxia dramas.
The two TV series were released one after the other, forming a huge gap.
Chinese Paladin already had a fixed number of fans, and these fans would continue to increase.
The influence formed by the simultaneous release on ten television stations was not something any television drama could compare to.
With such a scale and grand publicity, almost everyone paid attention to Chinese Paladin.
Everyone felt that this television drama would definitely become popular.
Under such circumstances,
October 13, came.
It was time for the premiere of the Legend of Sword and Fairy 3!