Chapter 129: Rising Trend Sales volume exceeded 500 units! And there is no sign of slowing sales amount quickly exceeded 10 million, 20 million, and then went straight to 50 million! According to this trend, Fengkai Agricultural Machinery's sales target of over 100 million yuan this year may be achieved half a year ahead of schedule. The pricing of Cheetah series tractors is generally higher than that of domestically produced ones. For example, the domestic average price of a 50-horsepower series tractor is between RMB and RMB 4, while the price of the Cheetah is RMB . The greater the horsepower, the more obvious this price difference will be. When it reaches 120 horsepower, the price of Cheetah is as high as 18 yuan, while the price of the few domestic brands of the same level is only around 15 yuan. As for higher horsepower, the domestic options are even smaller, and the Cheetah mainly competes with imported tractors. Cheetah does not have a tractor with more than 220 horsepower, but its performance is not inferior to imported machines in the same class. It also has obvious price advantages. For example, it has 220 horsepower and is priced at 30 yuan, which is at least 10 yuan cheaper than imported big brands. The product is good, the price is higher than domestic price but cheaper than foreign price.
Guo Yang had originally prepared for Cheetah's sales to grow slowly in the early stages, and to win by word of mouth in the later stages. The sudden burst in sales really surprised him. In just one or two months, nearly 500 units were sold. Especially due to the domestic demand for high-horsepower tractors, Fengkai has sold more than 100 tractors with more than 120 horsepower! This explosive power is amazing! Moreover, the state’s subsidies for tractors are based on horsepower levels. The higher the horsepower, the greater the subsidy. The market is hot again! This makes the profits of high-horsepower tractors extremely high. 120马力平均每台利润在4-5万，220马力利润更是接近10万元一台！ In addition, the main models with 50-120 horsepower also generally have a 20% profit. Fengkai’s net profit in these two months has exceeded 1000 million yuan! After Guo Yang calmed down and thought carefully, he realized that the current good situation and Feng Kai's early preparations were not without merit. However, as the spring planting season approaches, this hot sales situation has never stopped. It even continued to rise, like a wild horse running wildly. It’s Zhang Wei! Donghe agricultural machinery played a role again. After receiving the order, Zhang Wei delegated the agricultural machinery operation service to the agricultural machinery team, so that there would be no problems when operating on Jiahe's land. He organized an agricultural machinery intermediary service team. The role of the intermediary is to assist the operator in obtaining a cross-regional operation permit, contacting the operation point, signing a contract, being responsible for transfer during the journey, coordinating maintenance services and other matters. He is familiar with this matter! In two years, he knew the situation in various parts of the Northwest, although not everything about it, at least he had a general idea of it. Where are there more large-scale growers, when is the operation needed, the operation area, how to connect to the next location, possible troubles, and logistical support. Donghe’s management and technical staff have long been familiar with each other. The organization has extensive connections and accurate information, which can help machine operators choose the appropriate work location and ensure maximum work output.
Plus, it’s backed by big companies. Donghe’s business network in the northwest was built smoothly. Moreover, this network complements the after-sales service points of Fengkai Agricultural Machinery. Donghe’s management and technical staff generally have received high and secondary professional training and are able to undertake the tasks of training operators and repairing agricultural machinery. In addition, there are spare parts service vehicles available at all times to make up for the shortcomings of the majority of agricultural machinery users and reduce troubleshooting time. At the same time, Fengkai's after-sales locations also provide high-quality technical services and spare parts supply. as predicted, This line also bursts out with amazing energy. In addition to charging a certain amount of intermediary service fees based on the actual workload of the operator, Donghe also unsurprisingly brought good orders to Fengkai. Although many of them are from individual households, the amount accumulated little by little is also very considerable. At the same time, there was a small surge in tractor orders in Wuyuan County. As a major grain producing area, Wuyuan has a great demand for both tractors and harvesters. It coincided with the transformation of medium and low-yield farmland and the centralized transfer of land. Various cooperatives sprouted rapidly like bamboo shoots after spring, and Jiahe Group naturally had to seize this opportunity. Cooperate with dealers to promote vigorously. Wuyuan, early in the morning, Yang Xiaobing walked into the sales office of a dealer affiliated with Fengkai Agricultural Machinery. In the lobby, several colorful promotional posters of the Cheetah tractor series are posted on the wall. The performance, usage and price of the agricultural machinery were written on the poster, attracting some farmers who came to buy the machinery to stop and watch. "Sir, are you interested in a tractor?" The young and beautiful female customer service representative had a warm smile on her face, and her tight skirt made him take a few more glances. Taking the product manual handed to him, Yang Xiaobing pointed and said it was a 120-horsepower tractor. The smile on the customer service lady's face widened. "Okay, take a seat first. I'll get you a glass of water. A professional sales consultant will come and explain it to you later." Yang Xiaobing nodded, but did not sit down. Instead, he looked at the tractor like everyone else. He is very familiar with the Cheetah tractor. Whether it is the farmland transformation in Hualian Village, other places in the county, or Jiahe Group’s own saline-alkali wasteland. You can see it everywhere. This is a good machine. The cooperative has more than 6000 acres of land and needs a tractor. The members also agree. After a while, a professional male salesperson came.
Yang Xiaobing did not listen to the detailed technical introduction, but took out the special coupon given to him by the manufacturer and gave it to the salesperson. Then I learned about subsidies and financial policies, and how to go about the procedures. After everything was confirmed, the order was placed. The male salesperson was a little confused. Is he so decisive? Hey! I haven't performed yet! But this is only the first order. In the following day, two days, and several days, there was an endless stream of farmers coming from the countryside to buy machines, all of them holding discount coupons from the manufacturer. Some came in groups, and some were brought here by Donghe Agricultural Machinery operators. The charming customer service staff was busy pouring water and serving customers, while the male salesperson was signing orders one by one. From the initial surprise and joy, to the ecstasy when the orders exploded, and finally to the gradual numbness and calmness. Distributors from all over the country are also excited. The manufacturer is awesome, the products are first-rate, the after-sales service is top-notch, the publicity is also first-rate, and it can even directly attract orders. There is nothing more refreshing than this. Guo Yang also felt very happy. News kept coming in from all directions. Yu Honghai would report on the sales of the Cheetah series tractors across the country every time a key sales point was reached. In January, the monthly sales volume of Cheetah series tractors reached 1 units, ranking 498th in the domestic monthly sales volume of tractor brands. In February, the monthly sales volume was 2 units, ranking fifth in domestic monthly sales volume. The cumulative revenue of Fengkai Agricultural Machinery exceeded 777 million yuan! In March, the monthly sales volume was 3 units, ranking fifth in domestic monthly sales volume. Ahead of Fengkai Agricultural Machinery are the three giants of domestic tractors: Yancheng Tractor Factory with 1660 units, China First Tractor with 1544 units, and Foton Heavy Industry with 1381 units! And 1086 units from Shandong Tractor Factory. Due to the introduction of the central government’s agricultural machinery financial subsidy policy, the market for large and medium-sized tractors is unusually hot this year. And continue to maintain high growth! But the sales of the top five are as dazzling as a crane standing out among chickens, and they have formed a clear echelon with other manufacturers. Moreover, the gap between the top few places is relatively small, and the ranking will change with a slight fluctuation. Among them, Fengkai agricultural machinery has caused heated discussions in the industry. Its 220-horsepower tractor ranks first in the country! According to the current growth trend... In addition to the three major domestic tractor giants, Fengkai agricultural machinery is coming on strong! Many people are wondering when Fengkai Agricultural Machinery will be able to surpass the top few! But Guo Yang knew that there was no hope this year. The production capacity of Fengkai Agricultural Machinery has been exceeded, and all the workshops in the two factories have been operating to the limit. Overtime is the norm.
Production could not keep up with sales, which was something no one expected. The popularity of the Cheetah series of tractors also brought popularity to the single-bar and four-cylinder diesel engines developed by Fengkai. The engine, which combines common rail fuel injection technology with turbocharging and intercooling technology, has achieved significant breakthroughs in performance and emissions. Quickly open up cities and seize territories at home and abroad! Good things come one after another. Tianhe Seed Industry's sales volume is also showing an explosive trend. (End of this chapter)
