Chapter 128: Soaring SalesGuo Yang is aware of the importance of forage machinery. In China, the benefits of growing grass have been poor all year round, so the production of commercial forage grass is naturally very small, and most of it is produced for the ranches’ own use. This has also led to the backward development of livestock machinery, most of which are old models. It is even more useless in large-scale forage production. It should have been eliminated long ago. Domestic animal husbandry machinery research and development and production have not kept up, with only a few small factories operating on a small scale. Alfalfa’s 20 acres of grassland will be harvested on a large scale in May next year, and the machines are clearly not enough. It would be a bit silly to import from abroad when you have your own agricultural machinery factory. But what can Guo Yang do? Just press down. Anyway, Guo Baopi’s reputation has already been established. Guan Cheng made a pledge, "Boss, the supporting agricultural machinery assembly line will definitely be put into production in April next year!"
"No, the farmers have already started preparing for farming and planting in April. There is not much time for you. It must be completed in March." Guan Cheng could only grit his teeth and agree. …… Guo Yang felt like he was a machine and wanted to take care of everything himself. The increase in oil prices has affected the profitability of agricultural machinery services, thereby affecting the sales of agricultural machinery. So he wanted to do something. A call was made to Zhang Wei. After more than two years of growth, Zhang Wei has become much more capable. The number of agricultural machinery of Donghe Agricultural Machinery has doubled, and its operations now cover farmland preparation, sowing, tillage, harvesting and other operational services. As a result of Fengkai Agricultural Machinery's efforts, the company that has benefited the most is Donghe Agricultural Machinery. Guo Yang said directly: "Donghe's work focus needs to be adjusted. In the future, our operations services will focus on the group's internal business, and external operations services will be reduced." "Ah, Boss, why? I'm doing a good job!" "Including Wuyuan, the area directly controlled by the group exceeds 40 mu. Are you still not satisfied?" Zhang Wei curled his lips and said, "I always feel that making money from other subsidiaries is just like leaving the account. It's meaningless. It's more fulfilling to make money from external parties." “Did you make money then?” Zhang Wei was deflated, "No." Donghe Agricultural Machinery has been engaged in social services for two years, and the cumulative operating area has exceeded one million acres. However, with rising oil prices, labor costs, and machine maintenance every year, there is almost no profit. If the newly purchased agricultural machinery is included, there is even a loss. Guo Yang said: "I have another important task for you."
"Let me ask you, do you know the agricultural machinery users in various places? What are their main machine models, business scale, annual revenue, and willingness to purchase..." Zhang Wei said: "Yes, Donghe has conducted an income survey on agricultural machinery households before. 农机经营年收入在5万元以上的农户只占2%，1万元以下的占比超过了80%，5000元以下占比超过50%。 Taking a 50-horsepower tractor as an example, the price is usually around 4 yuan, which is 10 times the annual income of a farmer. Moreover, as the scale of land management expands, farmers in the northwest are actually more inclined to buy tractors with more than 70 horsepower, especially imported high-power tractors with advanced technology. For example, John Deere's Iron Bull 80 series tractors have been selling very well in the past two years. But farmers have limited purchasing power. Even if they are willing to buy, they can only watch and sigh without subsidies and bank loan support.” Guo Yang was thoughtful. At that time, high-horsepower tractors in China usually refer to the range of 25-180 horsepower, but this is not the limit of the Cheetah. The largest 220-horsepower tractor of the Cheetah has passed the new product appraisal. However, for tractors with more than 120 horsepower, the current potential largest customers are only state-owned farms such as the Corps and the Agricultural Reclamation Corps. Fortunately, the R&D team improved the tractor based on the operating conditions of major customers. It’s just that the Cheetah series is more expensive than most domestic products and only cheaper than imported ones. If we want to expand the market share among ordinary tractor users, we need to work harder. Is your cheetah of good quality? What proof do you have? Ultimately it all comes down to word of mouth. "What are the shortcomings of these small-scale agricultural machinery operators?" "They have little capital accumulation, a single operation project, few spare parts, outdated equipment, and are basically family-run. Other cooperatives are small-scale organizations, with only two or three households, a few types of operating machinery, and a narrow coverage area.” Guo Yang smiled and said, "Sure, kid, you have done it all. These two years of work have not been in vain." "Hehe, that's right. I've already traveled all over the Northwestern provinces. When I'm trying to grab business, I also have to find out the bottom line of those retail investors." “Don’t be complacent. The group needs Donghe Agricultural Machinery to transform into an intermediary service organization, combining the machinery of individual households with scattered cooperative organizations. We should change the current situation of each doing its own thing, integrate agricultural machinery service resources, concentrate superior forces, implement cross-regional joint operations, expand the scope of agricultural machinery services, enrich service content, and lengthen the service chain. " "After all this talk, boss, you still want to sell farm machinery." “Yes, but not entirely. The main purpose is to cultivate and develop the agricultural machinery market.” Guo Yang believes that the market capacity is not large enough. But he underestimated the product impact of the Cheetah series of tractors. After New Year's Day, 2005 arrived. The reputation of the first batch of Cheetah series tractors has spread in the circle. With the launch of the "Three Guarantees and Two Years" service commitment, orders for Cheetah tractors have poured into Fengkai like snowflakes.
Dealers are like dogs sniffing out something, often placing orders for dozens or even hundreds of units. They are well aware of Cheetah's technical level, which is absolutely the leader in the country! Now I have taken on the responsibility of after-sales service. If I don’t give it my best effort, I’ll just close the shop early and go home to sleep. Following closely behind are large agricultural machinery operators. Since its launch, the Cheetah has won rave reviews, and some people in the industry even called it the pride of domestic tractors. The extra-long three-guarantee period eliminates their worries. buy! buy! buy! Faced with the temptation, these large agricultural machinery operators gave up buying imported brands or cheaper domestic tractors. Finally chose Cheetah. The main buyers of high-horsepower models with 100 and 120 horsepower are this group of people. Only after buying it did they realize how good the Cheetah tractor was. Spacious and comfortable cab, large-displacement engine, component gearbox and multiple series of products meet various needs. It seems to be tailor-made, directly touching the hearts of users in the Northwest region, making them feel so good. Then came the ordinary farmers. The reason for buying it is simple. Although the Cheetah series is expensive, it is highly efficient. There are agricultural machinery subsidies and manufacturers' financial policies, isn't that just a loan? It is durable and fuel-efficient. If you last long enough, you will get your money back in two years! Finally, there are state-owned farms represented by the Corps and the Agricultural Reclamation Corps. These units have long coveted high-horsepower tractors. Especially in the Corps, the pace of agricultural machinery renewal has accelerated in recent years, but many of them are imported. For example, last year a division used a loan from the Finnish government to purchase more than 40 Valtra high-horsepower tractors, and the total amount of the supporting agricultural implements exceeded 40 million yuan. And now, the Cheetah series can fully meet this demand! They even conducted supporting tests on the Corps’ land, with each unit priced nearly RMB 10 cheaper and available on call. There are so many divisions willing to pay! Yu Honghai couldn't contain his excitement and called Guo Yang every now and then. “Sales have exceeded 100 units!” “200 units!” "It's a big hit. It's a big hit. The sales have exceeded 500 units." Order sales are increasing every moment, and Fengkai Agricultural Machinery has been in a state of excitement for a long time. The workshop is bustling with activity, the assembly line is running almost all day, and the sales department's phone is always ringing. But this is not the limit of the cheetah.
Guo Yang still underestimated the power of his combination punches! Please give me some recommendation votes!!!
(End of this chapter)
