It turns out that she is the murderer. After getting the answer and thinking back, I feel that Mai Sakurajima acted better. He brought out that calculating and yet calm feeling to perfection. Kishima Hosoda even thought that this might be the feeling when the Queen tricked Snow White into eating the apple in Snow White. In addition to the two leading actors' acting skills being online. The horror atmosphere of the whole movie is just right, and there are endless little tricks in the film. Although the movie does not lean towards the direction of a pure horror film, every time a masked killer appears, it still makes people's adrenaline rush. Then there is the plot, the creativity of which is not new to Hosoda Kishima. But this film has the most critical elements of a successful summer movie: simplicity. From the beginning to now, the main line of the whole story is very clear, bringing the audience into an atmosphere of life and death crisis from the very beginning. It is straightforward and not at all awkward.
Another key point is that although "Happy Death Day" uses the idea of time travel, it can be understood without using the brain, and it does not require any empty things such as connotation and art. It is a typical entertainment blockbuster that can be enjoyed by both visual and auditory senses. Yes, in the eyes of Hosoda Kishima, this is just an entertainment film. Have you ever seen a horror movie where the protagonist defeats the villain and redeems himself, and everyone is happy? Although this ending is very cliché, who among the audience doesn’t want to see world peace, lovers finally getting married, and justice triumphing over evil? Audiences who go to the cinema during the summer vacation are here to have fun. A film that wants to be a big hit during this period must first make the audience happy! This movie obviously did that, and did it very well. Chapter 186 Online Ticket Purchase As someone who has direct contact with the cinema market, Kishima Hosoda is very clear that the vast majority of audiences go to the cinema to spend money for entertainment. And "Happy Death Day" is not lacking in entertainment effect. The horror elements are used quite well. Not only does it not discourage the audience, but it may even attract the audience. This movie is going to be a big hit. Kishima Hosoda stroked his beard. It was not only Kishima Hosoda who made this judgment, but also representatives from several other theater chains. They also believed that "Happy Death Day" was very much in line with the audience's taste during the summer season. What is a good movie for theaters? Are movies with professional ratings above 8 points good? Are movies that reflect social reality good? Are movies that reflect human nature and humanistic care good? Is a good movie one that leaves you confused? Is a good movie one that gives you a shock at the end? Is a good movie one that keeps people awake at night speculating on the director’s techniques and intentions? How should movies be categorized?
Smart movies, skillful movies and intelligent movies? Commercial movies, inspirational movies, art movies or independent movies? In fact, in the eyes of theaters, these are not complicated. From the perspective of cinemas, there are only two kinds of movies. Movies that are hits and movies that aren’t hits! The former is the object of theaters' welcome, while the latter is the object of theaters' hatred, and "Happy Death Day" obviously possesses many elements of the former. Hosoda Kishima couldn't help but sigh as he watched the ending letters appear. "Ping Qing Yinan has a good son." "Yes, he is different from other directors. He is a commercial film director. He has a very good grasp of the market and seems to understand the mentality of mainstream audiences very well." Kishima Hosoda said this casually, but he didn't expect that someone next to him would reply. The two then chatted for a few more words. The reason why they expressed such sentiments is that directors like Hira Kiyoshige are very rare in Japan. It has been said many times before that most Japanese directors have been led astray and like to make art films and sentimental dramas. This can be seen from the promotional slogans of Japanese movies. It is always the most touching work. Or it could be a work that has put all the director's emotions into it. Perhaps in the eyes of film critics, such a Japanese film industry is very good. After all, commercial films have no soul and no substance, and are despised. But art films and literary films are different. Film critics can also improve their status by praising the film. As for some viewers saying that even though you are exaggerating so much, it doesn’t look good at all? They can also fight back. If you think it's not good, it's your problem, it's not your level of attainment, don't blame the movie. However, in the eyes of cinema practitioners, Japan's lack of commercial films has gradually become their pain. There is only one kind of movie that is a box office hit in Japan right now. That's what fans are like IP movies. The number one box office hit in Japanese film history is actually the Demon Slayer: Kimetsu no Yaiba the Movie, which grossed 404 billion yen. After that, there were One Piece movies, Conan movies, and even Mario movies... Are on the list.
In addition to these IP movies, the rest are all Hayao Miyazaki series, mainly Spirited Away, and Makoto Shinkai, headed by Your Name. This certainly demonstrates the power of Japanese animation. But here's the thing. This is a fan-oriented animated film. The share ratio is very low. They have their own IP and traffic, making it difficult for people in theaters to negotiate a satisfactory share of the profits. In such a market environment. This guy Ping Qingshan is exactly like a giant panda, even rarer than a giant panda. "Happy Death Day" is definitely the best commercial film he has seen in recent years. Apart from the dazzling special effects, the other selling points are equally clear. Let’s talk about another factor that affects the audience’s viewing experience, which is the narrative rhythm. The connection and transition of the plot of "Happy Death Day", the control of the rhythm with tension and relaxation, and the creation of the group portraits are all done extremely well. What is particularly commendable is the character creation in the film. In the two-hour movie, the portrayal of the heroine is simply perfect. From the initial confusion to the gradual understanding of life and emotions in the middle, from being indifferent to everyone in the beginning to being kind to everyone later. The same goes for the second female lead, Mai Sakurajima. The performance of that kind of forbearance, ruthlessness, that kind of dark yet sunny feeling is so chilling. These things are easy to say, but difficult to show in a movie. Hosoda Kishima has seen many art films directed by Japanese directors. To be honest, he felt that those so-called art films were not as thorough in their characterization as Happy Death Day. “Before you can make a story great and profound, you must at least know how to tell it well and tell it to its full potential.” Kishima Hosoda has said this to many Japanese directors. But unfortunately, no one listened to him. ~~~ Unlike the film critics sitting in the front row, Kitano Nozomi was one of the few ordinary people who had the honor of attending the preview. He is a fan of Mai Sakurajima. After coming out of "Battle Royale", he joined Sakurajima Mai's fan club and has been active on the website "Japanese Entertainment". This time, "Japan Entertainment" held a lucky draw in the cinema where "Happy Death Day" premiered before it was released. And he was lucky enough to draw a ticket. Speaking of this, there is a small detail.
After he won the lottery, he thought he would have to go through a series of complicated redemption procedures. But when he actually arrived at the scene, he found that he didn't need to exchange the ticket. He just had to go to the front desk and ask the receptionist to scan the QR code of the ticket he had drawn to get it. It is really convenient. It would be nice if online ticket purchases could also be done in this way in the future. Putting aside the novelty of collecting tickets. The movie did not disappoint him and even exceeded his expectations. For him, the most surprising thing was the plot, followed by Mai Sakurajima. "Mai Sakurajima is so amazing. I wonder when I can see a movie starring her!" Kitano Nozomi had thought this many times in his mind while watching the movie. ~~~ When the subtitles fell, the applause from the audience surged like a tide. As Ping Qingshan and the main creative team came to the front of the screen again, the cheers became louder. ~~~ Kishima Hosoda did not stay but went to the toilet early. He had to call his boss in advance. Just a few days before the release of "Happy Death Day", when Hira Kiyosugi invited the heads of several major Japanese cinema chains to dinner, he proposed the idea of an online ticket purchasing website. At that time, several cinema chains seemed happy on the surface and said they would think about it later. But when Ping Qingshan left. Several theater chain managers felt that Ping Qingshan was getting too cocky. He actually wants to interfere in the cinema's affairs. Afterwards, several companies reached a verbal alliance and agreed to maintain the battle line. that time. Kishima Hosoda was actually quite hesitant. He believes that online ticket purchases can actually drive a certain increase. However, the social atmosphere in Japan is conservative. No one else agreed, and he didn't speak up. But now, with the inevitable success of this film. Regardless of whether Ping Qingyin can take the position of president of Dentsu, at least his position in Dentsu's film business must be solid. And, as long as Ping Qingshan continues to make movies.
Then his relationship with theaters will only become stronger and stronger. Just imagine.
