As time quietly flowed to the special date of February 14th, Director Zhao Xiaolu's "beautiful fate 2" like a reserved beauty, very "low-key" unveiled its mysterious veil in major cinemas.
Saying it arrived quietly actually just meant there was no overwhelming, grand-scale publicity campaign.
After all, Tianxing Entertainment had already made quite a stir and a big splash recently, and constantly hogging the limelight would definitely not be a wise move.
It might even lead to audience backlash.
It was precisely for this reason that the film premiered so freely without a premiere ceremony.
However, compared to its low-key premiere, the film's screening schedule was truly high-profile.
The Spring Festival films had already been released for over half a month, and besides "let the bullets fly" still steadily earning tens of millions at the box office daily, even the box office for "the breakup guru" had dropped to within twenty million.
Ma Da's "high customization" only earned 4.8 million at the box office on the 13th!
Therefore, major cinemas were not stingy when arranging screenings for "beautiful fate 2," directly giving it an ultra-high screening percentage of 37%.
Faced with this situation, even if people from rival companies were secretly dissatisfied and clamored about unfairness, they couldn't find any strong reason to refute it.
Who told the first movie to rake in over a billion at the box office?
Furthermore, the second movie was specifically scheduled for Valentine's Day, and the outside world speculated that Su Yu's move was probably intended to avoid "let the bullets fly."
After all, if three films from the same company were released in the same period, wouldn't it end up being a self-inflicted wound?
Moreover, no one dared to underestimate the skill of Director Zhao Xiaolu now.
Those who had underestimated her in the first movie were probably still red-faced!
On Valentine's Day, the attendance rate of "beautiful fate 2" truly lived up to the cinemas' expectations!
The full-day attendance rate of 73% was like a galloping steed, far ahead.
On that day, the film also raked in an ultra-high box office of 177 million, and its rating reached 7.7 points, as if it had an indissoluble bond with the number "7."
This film tells a touching love story where "Jiaoye" and "Dani" go from strangers to knowing and loving each other through letter exchanges, finally meeting in London.
Watching a romance film on Valentine's Day is already the most suitable choice.
Moreover, although the male and female leads of the film are still Li Enjun and Liu Ruyan, their character identities are completely different from the first movie.
After all, this is a brand new story.
Jiaoye, played by Liu Ruyan, immigrated to Macau with her father at 15, entered a casino as a public relations worker before graduating high school, had no fixed residence, struggled in the complex environment of the casino, experienced many setbacks and failures, and deeply yearned for true love and a stable life.
Dani, played by Li Enjun, went to the United States alone at 14, worked as a real estate agent in Los Angeles, was full of suspicion towards intimate relationships, appeared somewhat cynical about love, but deep down also longed for genuine affection.
In the plot, both of them originally intended to mail the book "84 Charing Cross Road" back to its original address, but by chance, they started a correspondence.
Subsequently, they confided in each other under the virtual identities of "Little Shrimp" and "Professor," slowly opening their hearts in a series of exchanged letters...
Following this, the film gradually unfolds around the various encounters of the two in their lives or relationships.
Jiaoye's emotional path was rugged and bumpy; her high school classmate Zheng Yi attempted to use mathematical thinking to profit from gambling, and Jiaoye originally wanted to rely on him to turn her life around.
Unexpectedly, Zheng Yi lost his gamble, causing Jiaoye to incur huge gambling debts.
The wealthy businessman Mr. Deng developed a liking for Jiaoye and was willing to fund her debt repayment, but he proposed the harsh condition of her accompanying him for five days.
In addition, Jiaoye also met a poet, but the poet's true appearance was far from as beautiful as she had imagined; these experiences caused Jiaoye to repeatedly hit walls in the world of relationships.
On Dani's side, his mindset also changed due to various matters.
To buy a house for a pair of grandparents, he helped the grandfather get a driver's license, took them to Las Vegas to play and hold a make-up wedding, only to have the grandfather discover his true intentions during the process.
Even so, Dani's heart gradually changed during his time with the grandparents, and he developed a deep affection for them.
After the grandfather passed away, Dani accompanied the grandmother to return the ashes to her hometown, allowing the elderly person to rest in peace.
And after each experienced a series of life changes, a subtle affection quietly grew between Jiaoye and Dani, and they gradually fell in love with each other.
They comforted and grew together through their letters, finally meeting by surprise at 84 Charing Cross Road bookstore in London, England, embracing and weeping, writing a beautiful love story.
The main and sub-plots of this movie are clear, perfectly presenting the growth and transformation of the male and female protagonists.
At the end of the film, the two finally become a couple, which can be considered a perfect ending.
At least, the audience and netizens who entered the cinema because of this film had no regrets whatsoever.
On the second day of its release, the film's box office reached 151 million, and on the third day, 133 million, with a cumulative box office of nearly 500 million in the first three days, once again demonstrating the extraordinary strength of Director Zhao Xiaolu and Su Yu's unique eye as a discerning patron!
Although the film's subsequent box office showed a downward trend, it is clearly not difficult for the final box office to break the one billion mark.
After "beautiful fate 2," Zhao Xiaolu is very likely to become the number one female director in Chinese film box office rankings!
However, Zhao Xiaolu, who should have been enjoying infinite glory, once again played "disappearing" after the second film became a big hit.
Those familiar with her know that she's on another "recharge" trip!
In Su Yu's eyes, Zhao Xiaolu, Hao Ren, and Liu Xialai belong to completely different styles.
Zhao Xiaolu is keen on giving herself a period of empty time after a film wraps up, doing her best to absorb knowledge and enrich herself.
Liu Xialai and Hao Ren, on the other hand, are accustomed to gradually improving themselves during the filming process of one project after another.
These two methods actually have no superiority or inferiority; the key is which one is more suitable for oneself.
Anyway, Su Yu, who is currently attending the audition for "dying to survive," greatly appreciates Zhao Xiaolu's work attitude.
She can control her work well and never makes him worry too much!
This time, the script for "dying to survive" finally passed the review after five days of difficulty!
After the review, Zhang Guoshi immediately began working on the film budget with Ren Nanbei.
Although the budget for this film was significantly lower than "let the bullets fly," it still reached a massive cost of 80 million.
On the 18th, Su Yu, Zhang Guoshi, and Ren Nanbei held an internal audition for "dying to survive" directly in Tianxing Entertainment's Film and Television Department.
After all, it was their own project and a labor of love from Su Yu, so they naturally had to prioritize selecting from their own actors.