Chapter 371 The Most Accurate Algorithm for Overwhelming Success Lu Shan still values talent very much. He said to Ma Lijuan: "Let him play to his strengths, integrate Qiantian's resources, and promote our music platform." "I understand. I will inform him." Ma Lijuan smiled slightly, knowing in her heart that Wei Xing will play a key role in future development. The person she likes is also liked by her boss. This proves that there is nothing wrong with my vision. Soon, all the music copyrights of Qiantian Dongting were sorted out and integrated, and gradually launched on the Zemeng Music application. Wei Xing strictly screened these copyrights and retained those works with market potential. For those songs with high renewal costs but average user response, the cooperation will be automatically terminated after the contract expires. After Zemeng Music went online, the number of users gradually increased. Many users who originally only used the Zemeng operating system began to notice changes in the music application.
A user named Li Jie suddenly discovered that there were a lot more songs in the Zemeng Music app after an update. He accidentally opened the music app and the page was very simple. There were no hit songs from big stars, but instead there were some songs from names he had never heard of. "What is this?" He frowned and clicked on a song with some curiosity. The music flowed out slowly, with beautiful melody and delicate lyrics, which immediately caught Li Jie's ears. He listened to the entire song quietly, and was surprised: "Isn't this too much to my taste?" He immediately clicked on the next recommended song. This time it’s the work of an independent musician, and there’s a sense of authenticity in the singing, which is completely different from the commercial flavor of pop songs. Li Jie couldn't help but ponder: "Why have I never heard these songs? But they sound like they were tailor-made for me." The more he listened, the more he liked it, and he couldn't help but click on more recommended songs. He found that every song was in line with his usual taste. This precise recommendation gave him a sense of being understood. "Isn't this much better than Douban, Kuwo and the like?" Li Jie exclaimed in amazement. When he used other music platforms before, he was always overwhelmed by the hit songs of big stars and it was difficult to find songs that really suited his taste. Now, the songs pushed by Zemeng Music are not very famous. Some of them are even niche, but each one of them hits his musical preferences. "This is really a treasure trove of apps," he thought silently in his mind. Li Jie quickly sent a message in his chat group: "How many people in our group use the Zemeng operating system?" Soon there was a reply in the group.
"Brother Jie, Brother Jie, I'm using it." "I am here too. My computer configuration is quite bad. If I use Windows 7, it will freeze. So I chose Dream Selection." Li Jie immediately said, "You should try Ze Meng's music app right away. It will definitely exceed your imagination. Every song pushed is tailor-made for you." As the number of users of Zemeng operating system gradually increases, the number of people using music applications is also steadily increasing. Many users like Li Jie are attracted by the precise recommendation mechanism. They have immersed themselves in this "niche but high-quality" music platform. Since the Zemeng system can analyze users' daily usage habits, the pushed music is highly consistent with users' preferences, and the retention rate is getting higher and higher. There are even many users who stay in the Zemeng ecosystem specifically for this music app. In just a few months, the number of Zemeng Music users has exceeded 500,000, and the total number of users of the operating system has exceeded one million. The success of the music app not only allowed Zemeng to further consolidate its user base. It also allows independent musicians to find new development opportunities on this platform. Lu Shan sat in the main seat of the conference room with a calm expression, and glanced at the senior executives around him. The data on the screen showed that the number of users of Zemeng Music was steadily increasing, and in just a few months, it had exceeded 500,000. This is a very encouraging number, especially considering that Zemeng Music has only been online for a short time. "It seems that Ze Meng Music's performance is quite good." Operations Director Li Wen spoke first, his tone full of joy. "Yes." Technical Director Zhao Qiang also nodded. "In just a few months, the user growth rate is much faster than we expected." "It seems that our decision to integrate Qiantian Music was the right one." The atmosphere in the conference room was relaxed and everyone had a satisfied smile on their face. Lu Shan looked at the data on the screen, but felt a different feeling in his heart. "Have you ever thought about why Zemeng Music can retain so many users?" Lu Shan suddenly asked. Everyone was stunned and looked at each other. Finally, Li Wen smiled and replied: "It should be the niche but high-quality songs we push that meet the music needs of many users." Zhao Qiang nodded in agreement: "Although Qiantian Music's copyright library does not contain works by top stars." "But the works of those independent musicians are of good quality, and coupled with precise push notifications, users are naturally willing to stay." Lu Shan smiled slightly: "Yes, but this is just an appearance." He stood up, walked to the screen, pointed to the data on it, and said in a steady tone: "The root cause is our push algorithm." Li Wen frowned and asked, "Push algorithm? Current music platforms, such as Douban Music and Wangyiyun Music, push personalized songs by analyzing the user's listening type, rhythm, tune, etc."
“We don’t have any particularly big innovations in this regard, right?” Lu Shan shook his head, his eyes flickering: "In fact, Douban Music already has a personalized push algorithm, although it can indeed push similar songs based on the type and style of the songs the user listens to." "But these platforms mainly make judgments based on users' listening data, which has great limitations." He paused and continued, “Zemeng’s push algorithm goes even further.” "Our operating system can collect all kinds of computer usage habits of users." "It's not just about listening to music, but also their browsing habits, typing style, the order in which they open apps, and even their preferences for using the computer at different times of day." A hint of surprise flashed across Zhao Qiang's eyes: "So meticulous?" "Yes." Lu Shan nodded, his eyes firm. "We use this data to analyze users' personalities, preferences and potential needs, and then combine it with their listening history to accurately push songs they may like." "For example, some users are used to handling work late at night." "This shows that they are introverted and independent. Such people may like some niche music with personal touches." "Through this kind of analysis, we can make the content we push more in line with their inner needs, not just pop songs." Hearing this, Li Wen showed a surprised expression on his face: "It turns out that our push algorithm is so complicated. No wonder users think that the songs are particularly suitable for their tastes." "That's right." There was a hint of pride in Lu Shan's voice. “That’s what separates us from other music.” “Although other music also has personalized push notifications, they can only make judgments based on the user’s listening behavior itself.” “It is impossible to dig into users’ other living habits and personality traits as deeply as we can.” Zhao Qiang nodded and said thoughtfully: "In this way, the songs we push will not only be the types of music that users like." “It is a work that resonates with the user’s mood and lifestyle.” …… At the headquarters of Baidu Music, the lights in the conference room were a little dim, and recent market data were playing on a huge screen. Wang Zhi, the head of Baidu Music, frowned, crossed his hands in front of his chest, and looked solemn. The screen clearly displays the user activity of major music platforms. However, one piece of data is particularly eye-catching - Zemeng Music. In just a few months, the number of users has approached that of Baidu Music. "Zemeng Music's growth rate is too alarming. What's going on?" Wang Zhi suppressed his anger and glanced back and forth between the technical team and market analysts. Technical director Yang Lei sat opposite Wang Zhi, his eyes fixed on the computer screen in front of him, tapping the desk lightly with his fingers, looking a little anxious. He had just installed the Zemeng operating system and had an in-depth experience with its music software, but the result made him feel even more depressed.
Yang Lei looked up at Wang Zhi and whispered, "I have personally experienced the music application of the Zemeng operating system. Their push algorithm is very powerful, far exceeding our previous expectations." “User feedback is very good, especially when it comes to pushing niche music, the accuracy rate is incredibly high.” Wang Zhi frowned slightly: "Niche music? Isn't it those popular songs of top stars?" Yang Lei shook his head and then explained: "Zemeng's system does not simply push playlists based on the types of music that users have listened to." "They incorporate users' computer usage habits, including browsing history, typing rhythm, and even the peak usage times of the day." “This data allows them to make more accurate judgments about users’ personalities, lifestyles and potential preferences.” He paused, his expression serious. “For example, if a user often uses the computer late at night, the system will not push popular songs, but some introverted, deep and niche music.” "Those independent musicians' works, recommended by Zemeng, perfectly touched the hearts of users." "Zemeng Music is not only pushing songs, it is pushing 'emotions'." Yang Lei added at last, with a hint of helplessness in his voice. When Wang Zhi heard this, he sat up straight and looked more serious: "So, Ze Meng's push mechanism is more accurate than ours?" "This is not just about grabbing users, they want to completely change the entire music market!" Market analyst Li Qiang also nodded: "Zemeng Music has a very high user retention rate. They have captured the user's 'cool point', just like customizing a personal DJ for the user." “Every song pushed can touch the user’s heart.” "We tested it ourselves and found that most of the songs pushed are niche music that is not well-known on other platforms, but these songs are very attractive to certain specific users." Wang Zhi frowned: "If this continues, Zemeng will not only attract niche music lovers, they will gradually occupy the time and attention of more general users." Technical director Yang Lei sighed: "This is exactly what we are most worried about." "If Zemeng adds some more copyrights of top singers and resources of hit songs, it will be difficult for platforms like ours to compete with it." Wang Zhi looked out the window, feeling heavy in his heart. He suddenly had a strong sense of crisis. Ze Meng's rise was too fast, and their strategy did not rely on traffic stars. It uses technology and data analysis to accurately meet user needs. This approach may completely subvert the current music software market. In order to gain a deeper understanding of Ze Meng's power, Wang Zhi decided to experience it himself. He asked Yang Lei to install the Zemeng operating system on his computer as well. Prepare to experience how "terrible" this music software is from a user's perspective. The installation process was completed quickly, and after the system started, the interface was simple and elegant. Wang Zhi clicked on Zemeng Music, but the homepage did not have the recommendations for popular singers that he expected. There are no overwhelming advertising pushes. A "fresh" feeling comes to you.
"What's being pushed?" Wang Zhi muttered to himself, and he clicked on a song at random. The melody is beautiful and the lyrics are simple and unpretentious, but it is this simple and direct style that makes him feel a long-lost sense of comfort. Then, he listened to a few more songs and found that each one was not overly embellished or commercial, but instead had more of the authenticity and emotion of independent musicians. "It's so accurate." Wang Zhi sighed in his heart. He soon realized that this accuracy did not come only from the choice of music genres, but also from the system's ability to infer his inner preferences and emotional needs through his usual operating habits. Every song seems to say, "This is what you want to hear." The more Wang Zhi listened, the more he felt something was wrong. He thought that these niche music would not interest him much, but in the end, he could not resist the feeling of being understood brought by this recommendation mechanism. Every song, even if he had never heard it before, gave him great surprise and satisfaction. "This guy Ze Meng..." Wang Zhi finally understood the horror of Ze Meng's music. "They are not only promoting songs, but also promoting the inner needs of users." “If they had a little more resources, how could we compete with them?” Yang Lei also looked at Wang Zhi, his eyes also full of worry: "Now our platform push mainly relies on users' listening data." "Kezemon uses data from the entire operating system to mine user habits, and our algorithm is several steps behind them." "If they get more popular music resources, their market share will be gradually eroded, and Baidu Music may find it difficult to maintain its current position." Wang Zhi closed his eyes, took a deep breath, and felt increasingly depressed. He understood that this was not just the rise of a music platform, but a change in the entire music software industry. Relying on its powerful operating system and data analysis capabilities, Zemeng is gradually eroding the market share of traditional music platforms, and the prospects of Baidu Music have become more uncertain. "It seems we have to adjust our strategy as soon as possible." (End of this chapter)