Chapter 4 Dimensionality Reduction Strike "Our country started implementing housing reform in 98, and it was only from that year that the real estate market really came into being." Luo Yang took a pen and drew an upward curve on the A4 paper; "Until 03, the whole market was in a period of prosperity, and housing prices rose all the way. But in 04, the government believed that housing prices rose too fast and exceeded the growth rate of residents' income, so it issued Document No. 18 and began to regulate housing prices through policies. So starting from 04, housing prices were suppressed." This curve, with twists and turns but always rising, was drawn from 98 to 08. "I don't need to introduce the subprime mortgage crisis that happened last year. The real estate market has encountered a turbulent cycle again and has been in a downward trend until the first half of 09." "Yes, yes, housing prices are falling, but I don't know if they will fall again this year." Xu Dong started planning to buy a house since last year, but the information he received from various sources was that housing prices in Songjiang were going to fall, so he has been waiting and watching. Zhou Yang never left, after all, he was a client invited by him. When she heard the "assistant to the chairman" keep saying that house prices were falling, she was almost gritting her teeth. How could you sell houses like this? Isn't this like being in cahoots with the customers? Do you understand sales skills? That’s all! "The country has launched a 4 trillion infrastructure plan. Have you heard of this?" Luo Yang wrote the words "Four Trillion Plan" below the curve chart representing 08.
When it comes to national affairs and international situations, middle-aged and older men are not afraid. Xu Dong was no exception. He nodded to show that he knew and also expressed his own views. "Do you know what this means?" Luo Yang asked with a smile as he tapped the words "four trillion" with the tip of his pen. "what?" "A huge amount of money is about to enter circulation. To put it simply, there is more money in the market." "inflation!" Xu Dong exclaimed softly. Although his understanding was one-sided, it was not wrong. Luo Yang had no interest, nor did he need to explain it professionally to Xu Dong, because this involved a set of contents of the Mi Yuan system. So he nodded and continued, "With the development of large-scale infrastructure, the demand for various building materials will become insufficient, and prices will soar. What does this mean? Mr. Xu should understand, right?" “House prices are rising!” Xu Dong's expression changed again and again. Following Luo Yang's analysis, his logic could only lead to this conclusion. "Swish" The pen powerfully drew a curve on the paper that continued to rise. "Mr. Xu, do you understand? House prices are going to go up." Luo Yang tapped the blackboard with the tip of his pen: "Since 98, the real estate industry may have experienced some downturns in the past decade, but prices have been rising steadily. When selling things in many industries, salespeople will tell you: Buy now, or the price will go up! I don't know if the others are true or not, but I'm sure that the only ones who didn't lie to you are real estate salespeople, because housing prices have been rising. Mr. Xu, let me give you a tip. Next month is October, the peak sales season for the national real estate market. All real estate projects will definitely adjust their prices upwards. I think you two will buy a house sooner or later, so I advise you to make a decision early!" Silence. From the client to Zhou Yang, from Liang Xingmin to the project manager beside him, everyone fell silent after hearing Luo Yang's words. After a moment, Xu Dong's gaze moved away from the curve of the white paper and looked at Luo Yang. "Assistant Luo, how about you introduce us to the apartment type?"
He was tempted. "Xiao Zhou, come over and help Mr. Xu and Ms. Feng introduce the apartment types of Jinlan Garden and the supporting facilities around the community." Luo Yang smiled and called Zhou Yang over. He stood up and said, "It just so happens that the chairman is here today. You two are destined to be with the boss. If you really decide to buy it later, I will help you apply for a special preferential price approved by the chairman while he is here!" "Oh, that's great, that's great!" Xu Dong and his wife Feng Juan stood up excitedly. Especially Xu Dong, he had to shake hands with Luo Yang: "I will book the house today, and I will trouble Assistant Luo later to help us get a big discount from the big boss!" "No trouble, you guys talk slowly, I'll go over first." Luo Yang gave up his seat to Zhou Yang and walked straight to Liang Xingmin: "Chairman, I asked for your special approval without permission. If you want to criticize me, criticize me!" Liang Xingmin glanced at the phone on the table. It was now two thirty-five. In other words, this young man who claimed to be a talented person only took 35 minutes to win over a customer. No matter what means he uses, even if he borrows the title of chairman's assistant, if it's done, it's done. Success or failure determines whether one is a hero! What's more, once the house is sold, it's Liang Xingmin who is the one who recovers the funds and makes the money, so what's the point of bragging about the title of assistant? Holding back his smile, Lao Liang replied with a straight face: "Well, it won't happen again!" Luo Yang turned around, smiled at Xu Dong and Feng Juan who had been paying attention to this side, and nodded slightly. The couple's faces immediately broke into smiles, and Xu Dong even bowed repeatedly. There’s no way to escape this order! Sure enough, not long after, Zhou Yang came over with the preferential approval form. Perhaps the couple was afraid that Liang Xingmin would run away, so they selected a house in less than 20 minutes and were ready to sign the contract immediately after getting the special discount. It was not blind. This couple was not visiting Jinlan Garden for the first time and they had already seen the model house, otherwise the information would not have been third-hand. Liang Xingmin readily signed his name on the preferential approval form and gave Luo Yang a look: I'm giving you face, and this won't happen again! Luo Yang curled his lips. In real estate sales, there would usually be a public discount on display at the sales site. The salesperson just needed to ask the manager, and then there would be a bigger discount policy in the hands of the marketing director. Finally, it is the boss who will have the ultimate discount, but this is also determined in advance in the marketing plan. Of course, special cases don't count. Lao Liang is the chairman, so he can give a set to someone else for free. But what he just signed was clearly a discount within the plan. What does this look mean? "Assistant Luo, when do you plan to come to work?" Unconsciously, Liang Xingmin's mood also improved. He teased Luo Yang, "If you think this identity can help your sales, I can lend it to you." Even if you are happy, you still have to suppress it. On the surface, he was joking, but in fact, he was hinting at Luo Yang: You just used the identity of the chairman's assistant and then got the chairman to approve special preferential treatment. This transaction model was just a fluke. "No need for that. Today I just want to show my ability to Mr. Liang in a short period of time. That's why I need to borrow my identity to increase the persuasiveness of my theory. This is not normal." How could Luo Yang not hear it? He tactfully rejected Liang Xingmin. After he pointed out that this operation was not normal, he continued: "Don't count the house in my name. This is the salesperson's own customer. I will come here to work part-time starting tomorrow, two days a week. I won't take the base salary, but only a commission of 1,200 yuan." The 09 here refers to % of the total house price, which is not considered high in Shanghai. The sales commission of Tangchen Yipin, which was launched in , can reach . Of course, as housing prices rose, the salesmen's commissions also decreased. At the lowest, it was only 1,100, or even 15,000.
Liang Xingmin was slightly stunned after hearing this. When he signed the contract just now, he saw that the total price of the house was over 700,000 yuan. Based on the commission of 1,200 yuan, it would be nearly 1,400 yuan. Don’t you want that anymore? This doesn't make sense. Does this look like a part-time job to earn money? "Two days a week, or are you a student on weekends?" Lao Liang keenly noticed Luo Yang's message and asked, "From Songjiang University Town?" "Major in civil engineering at the Magic City University of Engineering and Technology, sophomore year." (End of this chapter)
