Chapter 107 Suppress the whole audience "Xiao Luo, you should go to the sales office when you have time." Liang Yuxin kindly reminded Luo Yang: "Although you are a temporary replacement, before the new director arrives, you will be asked to represent the marketing department to make reports at the weekly meeting." After being blackmailed for a red envelope of 1,000 yuan, he immediately caused trouble for Luo Yang. "that's true" Luo Yang stroked his chin and thought for a while, then went to the desk outside to make an application and gave it to Liang Yuxin for signature. "About the marketing department's application for a red envelope when it returns to work?" Liang Yuxin was stunned for a moment when she saw the report. She glanced down and realized that Luo Yang had applied for a red envelope of 100 yuan for each marketing employee. "I'll get the money from the finance department later and go to the sales office to hand out red envelopes." Luo Yang smiled and said, "Mr. Liang, please sign it!" This was a reasonable and appropriate requirement at work, so Liang Yuxin didn't say anything and signed it immediately.
Luo Yang didn't wait and ran to the 18th floor with the application. At around ten o'clock, Liang Yuxin came to the sales office and began to distribute red envelopes to employees one by one, in exchange for praises such as "Happy New Year, Mr. Liang, and best wishes for prosperity." After distributing the red envelopes, Luo Yang called all managers and above to hold a meeting in the conference room on the second floor of the sales office. Liang Yuxin listened with great interest. "I believe everyone has heard some news. Director Dai resigned at the end of last year. I will take over temporarily until the new director arrives." Luo Yang was not polite and sat directly at the head of the conference room: "My name is Luo Yang. This is the first time I meet many of you. Next, please introduce your names and positions." Although there are many people in the marketing department, there are not many management positions. Under the director are two marketing managers, a planning manager, and a front-end property manager, and under them are seven or eight supervisors (finance is under the vertical management of the headquarters and is not included in the marketing department). Dai Dongming also took two people away, one was the marketing manager Dong Wenxin, and the other was Yan Lili, the supervisor in charge of materials. It’s a simple introduction of the name and position, and the whole process only takes a few minutes. "Through the introduction just now, I have a preliminary impression of everyone." Luo Yang said with a smile on his face: "Next, I want to talk about a few things." He had this habit when he was a project manager. When he said this, he paused, glanced around the conference room, and waited until everyone picked up their pens before continuing. "The most urgent task at present is the launch of Jinlanyuan Phase II." Luo Yang asked: "Manager Zhang, does your planning department have a specific plan?" "Two drafts of the plan have been made, and President Dai Dongming has finalized the second draft." "Turn on the projector." Planning manager Zhang Yongchao immediately went to get the USB flash drive, and a few minutes later, the originally planned opening plan for the second phase of Jinlanyuan was projected onto the wall of the conference room. How should I put it? It's very stable. "Manager Xu, how many units are there in total for the second phase of pre-sale? How many customers can the sales office accommodate?"
"Director Luo, there are a total of 837 units for pre-sale at Jinlanyuan Phase II, and the sales office can only accommodate about 150 households, so the launch of Phase I will be held over three days." The sales manager who stayed was named Xu Weinong. He replied calmly, "Besides, the invitation letter staggers the morning and afternoon times. We will receive more than a thousand potential customers in six time periods, which can basically meet the demand." The materials supervisor had already resigned, so Luo Yang turned his attention to the front-end property manager: "I'd like to trouble Manager Guo to take over the materials matter." "Okay, Director Luo!" Guo Wanyu is a plump young woman in her mid-twenties. She looks stunning in a custom-made business suit, and her gold-rimmed glasses give her a scholarly air. "Manager Xu, how long will it take to produce the second phase of the sand table?" "15-20 days!" "What about making a second set after you've already modeled it?" Xu Weinong: “.” “Call the supplier and ask now.” Under everyone's gaze, Xu Weinong called to ask about the time: one week. "Manager Zhang, focus on projecting this draft plan and make preparations for the opening first." Luo Yang looked at Zhang Yongchao again: "Make another draft plan. Use the vacant land in Phase 3 to build a venue similar to an open-air concert. The venue should be able to accommodate 1,200 households and compress the opening time into one day!" "one day." "How can it be" "It's not just a joke" "." Even if Liang Yuxin was sitting next to them, she couldn't stop the discussions in the meeting room. "Snapped!" Luo Yang lit a cigarette and signaled Liang Yuxin with his eyes to help him get an empty paper cup. Everyone looked at the chairman's daughter, Liang Yuxin, vice president of Jincheng Real Estate, who obediently helped Luo Yang get a disposable paper cup and even thoughtfully poured some water in it. The meeting room suddenly became quiet. "Manager Zhang, you are the planning manager, do as I say." Luo Yang flicked the ash off his cigarette. "First, the Jinshan project has a sales team that will come to help. That way, we should have enough property consultants." Zhang Yongchao nodded: "If we double the staff, we should be able to handle it." Luo Yang continued: "Secondly, we will set up a lottery mechanism. After all customers are invited, they will be drawn. There will be 150 households in a round. They will be taken to the sales office in batches for sales. The remaining customers will watch the show at the open-air venue." As soon as this was said, Zhang Yongchao's eyes suddenly lit up. He had a little understanding of what Luo Yang's plan contained. "Director Luo, if this is the case, not only will we have more than enough real estate consultants, but we can also create an atmosphere of rush buying. This plan is feasible!" Haha, do you want me to tell you?
This is something that every large real estate developer will do after the arrival of the era of big marketing. Luo Yang has even seen opening ceremonies held in a conference hall that can accommodate thousands of people at a time. A launch event for nearly two thousand houses was sold out within one day! "The second sand table is placed in the open-air venue and is available for viewing by customers whose turn has not yet arrived." Luo Yang continued, "There should be an electronic screen on the stage to broadcast sales information at any time, especially when a building is vacant, the on-site sand table will immediately close the model of that building. There should be a lottery at the art performance, which is aimed at preferential policies for customers who have not yet purchased a house." "Director Luo, is this a discount?" Xu Weinong interrupted: "If it's a large area..." “Raise your hand when you want to speak!” Halfway through his words, Luo Yang looked over and said, "Don't you know I'm talking to Manager Zhang?" Xu Weinong's expression changed from cloudy to bright several times. He bit his lower lip and raised his hand. "you say!" "Large-scale preferential policies will affect sales profits, which is directly related to the commissions of our property consultants. In addition, the chairman now strictly prohibits arbitrary discounts on housing prices." Dai Dongming was driven away because he took advantage of this matter. “Who says that discounts mean discounted house prices?” Luo Yang looked at Xu Weinong with a hint of sarcasm on his face: "You won't be able to sell if you don't give me a discount on the price?" After that, he turned his gaze to the front-end property manager Guo Wanyu: "Manager Guo, I guess you should know some decoration companies, right?" The pre-property will be transferred to the formal property in the later stage. How come Guo Wanyu doesn’t have the contact information of the decoration company? After she nodded, Luo Yang continued: "I'll give you a task. Contact a few decoration companies and allow them to set up promotional sheds on the opening day. The prerequisite is that they come up with a decoration discount list with 100 quotas, and the discount must be big!" When it comes to interior decoration, who doesn’t know there are a lot of tricks involved? After hearing the task assigned by Luo Yang, Guo Wanyu's eyes suddenly lit up. "Understood, I'll make sure it's done!" The voice was sweet and tender, attracting Liang Yuxin's attention. "We are open to all other businesses that want to do business in the new building!" Luo Yang smoked a cigarette: "Let me simply remind you that there is nothing that cannot be given away, such as China Telecom, China Unicom, China Mobile and broadband. Think boldly and talk about it. We have the resources of thousands of households in our hands. What are we afraid of?" This sentence immediately opened up everyone's minds. It turns out that giving away gifts can really make a lot of money for others without spending a penny. Luo Yang had even thought of in his mind, and he could contact He Maosong later. Jinlanyuan is located in Songjiang New District, which will also be a big market in the future. can completely select some investment buyers here and sign rental agreements with them. Customers can also get free personalized decoration from , which is another win-win solution. "And the New District Management Committee, including the police station and traffic police, all need to report it." Finally, Luo Yang did not forget the details. For such a large-scale event, if it is not reported in advance, parking on the road alone will be a troublesome problem. Time passed by unknowingly and it was already half past eleven. "Today's meeting ends here. Everyone should report this week's work content to Manager Wu later."
Wu Xiaoli is the head of the planning department. She had been helping Dai Dongming organize the weekly meeting report materials, so Luo Yang directly called her name. "My phone number is 13*********. If you have any questions, you can contact me directly." Luo Yang finally said: "The meeting is over!" Everyone left the meeting room with various thoughts in mind. "Tsk tsk tsk" Liang Yuxin stood up and walked half a circle behind Luo Yang: "Director Luo, is this what you call unprofessional?" Even if you haven't killed a pig, you must have seen it run, right? "Director Luo is so powerful now. He ordered me to get the ashtray and asked me to raise my hand to speak!" Liang Yuxin sat down in Xu Weinong's seat just now, and raised her hand like him, saying, "Director Luo, I want to speak." "Forget about the speech. Let's think about how to convince the chairman to pay." Luo Yang smacked his lips and said, "It costs a lot to set up such a venue, and there is also a day of performance, so I need to hire someone." "no problem." Liang Yuxin waved her hand lightly, then looked at Luo Yang with a smile: "I'm mainly curious, is there anything you don't know about investment development, engineering, and marketing?" "I don't understand Adam Smith's economic theory." Luo Yang threw the cigarette butt into a disposable paper cup filled with water, stood up and said, "And Socrates and the like, I know nothing about them." "Stop!" Seeing Luo Yang walking out of the meeting room, Liang Yuxin suddenly went crazy. The little guy actually dared to tease me so blatantly. Some readers have reported before that my update schedule is a bit erratic. Originally, when the book was new, the update time was around 11 o'clock, but because the website calculated the start time of my listing from 12 o'clock in the morning, the update time changed after the listing. Now, according to the readers' request, I will change the update time. I will update one or two chapters after midnight. I will not post those that are too late, and will post them around 11 o'clock tomorrow morning. What do you think? Please leave your comments. There are also monthly tickets, don’t forget them. (End of this chapter)