Chapter 149 Bed Photo?
“Alright, I understand.”
In the President’s office, Li Duohui hung up the phone and looked at the stack of documents in front of her. She raised her hand to rub her temples; there had been a lot of company matters recently.
Although IVE’s disbandment caused a huge stir in public opinion, for other groups, IVE’s absence was a good thing. After all, resources became available and would fall to other groups.
To minimize the impact of IVE’s disbandment, Lee Ji-eun, Red Velvet, and ITZY were all preparing for their comebacks.
ITZY had just debuted and was still in their debut promotion period, so preparations for their second mini-album were not as urgent. However, Red Velvet and Lee Ji-eun had not had any activity for several months, especially Lee Ji-eun, who hadn't made a comeback in half a year and now urgently needed to.
The first mini-album “cherry blossom ending” was already completed and set for a March 1st comeback, currently in its promotional period.
Red Velvet’s first comeback mini-album “Ice Cream Cake” was also prepared, and they were discussing the comeback date.
The entire company was incredibly busy. As the Vice President overseeing everything, Li Duohui was naturally very busy as well.
Knock, knock, knock.
“Come in,” Li Duohui called out without looking up.
The secretary pushed the door open and walked in, bowing to Li Duohui before speaking: “President Li, the brand endorsed by IVE has sent a contract letter.”
Li Duohui looked up at the sound.
Has it arrived?
Ever since the chairman insisted on disbanding IVE, Li Duohui had been waiting for these brand contract letters. With the group gone, endorsements were naturally out of the question, and the penalty for breach of contract was a terrifying figure.
The breach of contract fees from YG for Choi Yunjin and Kim Garam would only cover a portion; the subsequent costs would have to be borne by DM Entertainment itself.
IVE had disbanded, but the various chain reactions that followed were only just beginning and would gradually appear later. All of this required DM Entertainment, and her, to handle slowly.
Li Duohui sighed and extended her right hand.
“Give it to me. Has the chairman been informed about this?”
“Director Choi has already reported to the chairman. The chairman’s intention is that the company’s new girl group will continue the contract after their debut, but if they don’t agree, we can pay the penalty.”
Li Duohui nodded, but she wasn’t very optimistic about such an empty promise. These endorsement companies were all bloodsuckers, and the company was going to bleed heavily this time.
The money earned by several groups working hard for half a year would probably be gone.
Tsk.
Li Duohui began to flip through the contract letter.
Ring, ring, ring.
Suddenly, the piercing phone rang.
Then Li Duohui picked up the desk phone.
“Hello.”
“President Li, something big has happened!” The panicked voice of a public relations staff member came through.
A moment later, Li Duohui’s pupils suddenly constricted. She abruptly stood up and quickly walked out of her office, heading straight for the chairman’s office.
When Li Duohui arrived at the chairman’s office, she found that the Director of Public Relations and Kim Hye-soo (Art Vice Director) were already there.
“Chairman!”
Jiang Shu glanced at Li Duohui and nodded to her.
“President Li, please have a seat.”
Li Duohui looked at Jiang Shu’s unchanging expression and couldn’t help but marvel, as expected of the chairman, able to remain composed even when such a big incident occurred to him.
She took a seat beside Kim Hye-soo.
“Director Qin, please continue,” Jiang Shu said to Qin Zhen.
“Understood.” Qin Zhen nodded.
“The current situation is that Lee Ji-eun realized something was wrong immediately after accidentally posting the photo and deleted the post in just five seconds, but it was still noticed by many people, and screenshots have already appeared…
Lee Ji-eun claimed that when she was posting on Instagram, she accidentally uploaded a photo of her and Jiang Shu in bed. Even though she quickly realized and deleted it, it was still seen by people.
God knows how confused Li Duohui was when she saw it.
It wasn't shock at Lee Ji-eun’s accidental post, but rather when did Jiang Shu and Lee Ji-eun get together? The key was that she, a Vice President, hadn't even heard a whisper.
This was too outrageous?
“Is there a solution?” Jiang Shu asked calmly.
He was also stunned when he first saw the news.
Lee Ji-eun, like many female artists, liked to take photos everywhere. At that time, after the fact, Lee Ji-eun said she wanted to take a photo, and Jiang Shu didn't pay much attention and took it with her, and then this happened.
But after a brief moment of confusion, Jiang Shu realized something was wrong.
Isn’t this the birth of the “Accidental Post Sister”?
So he became Eunhyuk?
No, buddy.
He knew that negative scandals for artists were inevitable, but he never thought that the male lead in this kind of thing could be him.
What the f*ck?
“Yes, there is.” Qin Zhen nodded. In fact, he breathed a sigh of relief after seeing Jiang Shu’s attitude.
This matter was neither big nor small. In Qin Zhen’s rich… uh, public relations experience, the difficulty of such a matter was not in public relations, but in the parties involved.
If Jiang Shu cared a lot about this matter, then there would be many solutions he couldn't use. But fortunately, it seemed Jiang Shu didn't care much?
“Lee Ji-eun is about to make a comeback, so we can re-shoot the MV storyline, incorporate the content of this photo into it, and then after some time for the situation to develop, the company will release a newly shot teaser, explaining that this was an MV scene that Lee Ji-eun accidentally posted.”
After Qin Zhen explained the plan, the three people present frowned. Li Duohui even spoke directly.
“It’s like fooling idiots. Can this really work?”
“The public won’t believe it, and we don’t need them to believe it,” Qin Zhen smiled slightly. “All we need to do is give fans and those who are inclined towards us a reason to explain. At that time, someone will naturally help us explain.”
“I understand.” Li Duohui nodded at that, then looked at Jiang Shu, “What does the chairman think?”
“It’s acceptable.” Jiang Shu nodded, then turned to look at Kim Hye-soo, “What about Lee Ji-eun?”
“She’s already on her way back as soon as the incident happened.”
“Then let’s start shooting as soon as she arrives. We can’t drag this out for too long,” Jiang Shu arranged. “The Public Relations Department should try to delay the escalation of the incident, and if necessary, involve the Marketing Department.”
Public relations and marketing are inseparable, and the Public Relations Department and Marketing Department also complement each other. Mutual assistance is very common.
“Understood.”
Jiang Shu sighed.
“Chairman, please rest assured, this matter will be handled properly and will not have too much impact on you,” Qin Zhen said from the side.
“I’m not worried about that.” Jiang Shu waved his hand. As a company chairman, even if he had his own channel online, his demand for reputation wasn't that high.
The reason he sighed was because…
He had a girlfriend.
This kind of MV public relations might fool outsiders and fans, but how could he fool Liu Zhimin?
At this point, Liu Zhimin had probably already seen it, right?
Damn!
Jiang Shu felt a headache coming on just thinking about it.
It was all his second brother’s fault. Oh, second brother, you’ve really caused your big brother a lot of trouble.