Wang Qiwen also learned that several students from Jiaotong University have created a takeaway website called "Are you hungry". Although due to funding problems, this website has not yet gone out of Shanghai, but they have already attracted several million dollars in investment. Moreover, this website is very popular in Jiaotong University, and 40% of people will choose to eat takeaway. This is enough to prove that the industry combining food delivery and the Internet has great development prospects. Thinking of this, Wang Qiwen decided to take a gamble. Anyway, I am only in my 20s now, if I am not crazy at this time, when will I wait? "Don't think about it, I will join you." Seeing that Wang Qiwen agreed to join, Jiang Han and Li Mingjun were very happy. Looking at the bright sunshine outside the window, there are stars and seas in Jiang Han's eyes. "That's the logo. In addition to improving the website, now you start to make the APP of Meituan."
"The future must be ours!" In the evening, the food street at the back door of the University of Finance and Economics was crowded with Jiang Han and Li Mingjun strolling on the street. Smelling the aroma of Malatang, Li Mingjun took a deep breath. "Hey, people go shopping and eat delicious food with their girlfriends, we two big men..." Jiang Han laughed and said: "When our company gets on the right track, I don't care if you want to find 100 girlfriends. Li Mingjun showed a pitiful look and sighed. Ever since I became the vice president of Chuangying Technology, I haven't found a girl, and I haven't gone to the club anymore. At this time, Jiang Han's QQ rang. It is Zhang Dong's youngest daughter, Zhang Yufeng. "Handsome Jiang, I've come to Caida to play, where are you?" Zhang Yufeng's exquisite face appeared in front of Jiang Han's eyes. Shouldn't the day-to-day life of the country's leading real estate tycoon daughter fly to travel around the world? How did you come to the University of Finance and Economics? But he still typed: "Houmen Food Street." "Who? The beauty you met at the dinner party?" Li Mingjun took a look at Jiang Han's mobile phone, opened her Qzone photo album, and his eyes lit up. "Damn it, it's the best, why are you so lucky?" Jiang Han rolled his eyes at him: "Zhang Yuliang's youngest daughter, are you interested?" Li Mingjun stared at those heavenly legs for a few seconds, then shook his head.
"I can't hold on to this kind of thing, you should do it." Jiang Han put away his mobile phone and walked into the hottest spicy pot restaurant on this street. Classmates, is this what you ordered? "One serving of slightly spicy hot pot!" It was the peak time for dinner at this time, the store was crowded with people, and if you were not careful, you would be stepped on, and there were more than 30 students waiting outside the store. Because the ingredients are clean and the price is good for the student party, this store has a very hot business. The two walked to the back kitchen, and an aunt in her 50s immediately said: "Two students, you can't enter the back kitchen, you wait outside." Jiang Han took out a business card and said, "Aunt, is your boss there? I'm here to talk about cooperation." "About cooperation?" The aunt wiped her hands and took the picture. "Are you advertising for us? Wait, I'll call the boss. After a while, a middle-aged fat man came over. "It's you two who want to talk about cooperation with me?" Jiang Han and Li Mingjun nodded. "It's too noisy here, let's move to another place." When he came to a private room on the second floor, the fat man lit a cigarette. "Tell me how to cooperate." Jiang Han took out a tablet computer, opened the homepage of Meituan, and said: "We are a food delivery website. If your store is on our website, we will help you promote it online. After someone places an order here, our rider will come to the store to pick up the food and deliver it to the buyer. This way your business will be better and it will be convenient for people to eat your meal without having to wait outside the store. " What Jiang Han said made some sense. Li Mingjun also explained: "Cooperating with us, you will not only radiate this street, but also radiate to Jiaotong University, Fudan, Sports University and surrounding high schools. It will not affect the business of the store. It is a good deal, right?" The boss glanced at the interface of the website, took a puff of a cigarette, and after so many years in business, he knew that there is no free lunch in the world. "It's really convenient, but what do I need to offer you?" It is absolutely impossible for a website to advertise to merchants for free. "Our website is going to be put into trial operation soon, and I hope you will make some profits in the next six months, for example, a spicy pot is 78 yuan, and we will give 68 yuan to our platform. In addition to discounts on unit prices, we will also use coupons, red envelopes, etc. to accumulate users.
When we accumulate enough users, we will bring you a large number of orders. In the long run, we will definitely not lose money~. " Hearing this, the boss fell into thinking. Although the conditions make him very excited, who knows how much a new website can last? "I can't do business at a loss. The rent of the store here is not cheap. If your company goes bankrupt, then I'm not in vain for the discount?" Hearing the boss' doubts, Li Mingjun said: "Our company is called Chuangying Technology. It is not a small business started by students. It has a registered capital of 1 million and can be checked by the Industrial and Commercial Bureau. Not to mention that our funds are strong and secure, and we will soon advertise on the Internet, you will never lose money by cooperating with us. First of all, our website is equivalent to helping you promote your storefront. In fact, if you don't join, other stores will join, and when the platform develops, everyone will get used to ordering takeaway, and your store's business may be affected. " Being a man for two lifetimes, Jiang Han knew very well what Li Mingjun said was right. In a few years, food delivery has become very popular. In order to make money, merchants can only be forced to join the food delivery platform. Hearing Li Mingjun's words, the boss didn't take it seriously. "To be honest, more than one food delivery platform has approached me. Are you hungry, Wuwu Tuan, and what is the name? Little Coconut Master. Their business manager told me that there is no annual fee for joining their platform. At present, I have not considered doing takeaway, the main thing is to ensure that the customers in the store are served first. If I want to do food delivery, these platforms have done it earlier, why would I cooperate with a new platform of yours?" What the boss said made Li Mingjun a little speechless. Jiang Han knows that besides Hunger, there are many food delivery platforms in Shanghai at this time, and Little Coconut Master is one of them. Founded in 2007, Little Coconut Master is currently the most well-known website in Shanghai. Back then, they imitated a group buying company in the United States called Campus Food. The reason why they can stand out among many small platforms in China is mainly due to their senior and precise positioning. No matter how high the prices in Shanghai are, they still mainly deal with students. Therefore, the unit price of their takeaway customers is mostly around 50 yuan, which is more acceptable to students. It can be said that the market is becoming more and more subdivided. Only by identifying the needs of core customers first, solving their pain points, and penetrating them through. In addition to Little Coconut Home, there are also various small takeaway websites all over the country. In 2010 in the previous life, after a battle between thousands of groups, and Mei Group broke out of the siege, got multiple rounds of financing, and gradually became bigger and stronger. Thinking of this, Jiang Han said: "Boss, since there are so many food delivery platforms in the market, you can also feel that food delivery is the general trend.
Although we are a new platform, our advantage lies in preferential policies. Although there is no annual fee for Little Coconut, the commission is high, 8% for in-store orders, 21% for takeaways, and a guaranteed 5 yuan. That is, if the rake is less than 5 yuan, 5 yuan must be drawn. All dishes priced below 26 yuan will be charged 5 yuan. For example, a dish of 8 yuan will also be charged 5 yuan. In this way, the a la carte store does not make money at all. But our new platform has preferential policies. Merchants who joined in the first three months will only get 12% of the commission this year. If you feel bad after working together for a year, you can terminate the cooperation and you will not lose any money. " Hearing the price, the boss fell into deep thought. As the most popular spicy pot restaurant on this street, many people have looked for him. There are various fees for entering the food delivery platform, the most important thing is that every time an order is sold, the platform will be charged a commission. The commissions of various companies are similar, and the lowest is 16%. But Chuangying Technology can manage to charge only 8%...... This can't help but make him move his mind. "Apart from commission, do you have any other fees?" Seeing that the boss is interested, Jiang Han said: "The annual fee ranges from 4,000-7,000 yuan. If you want to increase exposure, you have to bid for rankings. This fee is extra." Because in the entrepreneurial stage, there are various discounts for merchants. After Meituan takes the top spot in the domestic and foreign food delivery industry, it has the power to formulate rules, and it is easy to earn money from merchants. Li Mingjun also added: "The advertising video for our platform has been filmed and will be launched on major websites next week. With the popularity, it can increase a lot of orders for you. " In fact, in the past, if the owner wanted to expand his business, he could only open a branch or rent a larger store. Not only that, but also to hire more waiters, and the wages of these people add up to a considerable expenditure. It can be settled on the food delivery platform, and it costs almost nothing offline, and only needs to add a chef. "Let me think about it. If I want to join you, should I make this call?" Holding a tablet computer, Jiang Han explained to his boss: "No, you log in to our website, click on the application to open a store, and fill in the basic information of the restaurant. After uploading the information, select the category of your restaurant, upload the photo of the store according to the prompts, and our staff will visit your restaurant within 3 working days, and you will receive a signing SMS after the review is successful. Follow the prompts and sign the contract successfully, then you can accept the order. " Seeing the program designed by Wang Qiwen, the boss couldn't help but sigh. This website looks very mature, and it doesn't look like a new company at all. "Your website is so convenient." "Well, if you have any questions, you can also call our customer service number. You should be busy first."
After talking with the owner of the spicy pot shop, the two walked out. Li Mingjun frowned. "Online application is indeed very convenient for merchants, but we have to recruit a large number of customer service personnel." In addition to customer service, we also need to recruit a large number of pushers. After all, it takes a lot of time to run one by one. Jiang Han nodded. "We only charge 12% commission, isn't it too low?" Li Mingjun was a little puzzled. The company's operating costs and personnel costs add up to a lot of expenses. 12% commission is really a bit... "We need to occupy the market first, let people all over the country know about Meituan, and think of us whenever they want to eat takeaway. In addition to commission, there are many ways to make money, don't worry. " Hearing this, Li Mingjun lit a cigarette and said: "Currently, the national food delivery platform commission is basically between 16% and 20%, with a minimum guarantee of 35 yuan. I suggest that different standards should be established according to the turnover of shops. For example, the monthly turnover of a store does not exceed 1 million, and the commission can be given a discount, between 10% and 12%. If the turnover is far greater than 1 million, this kind of Generally, it is a national chain restaurant brand, which can be set at 6%-10% commission, and there is no guarantee. " Although Li Mingjun is usually idle, but he has been obsessed with his father's business since he was a child, and his mind is still turning quickly. *`w Yes, we need to clarify the specific rules. " In addition to the commission, most merchants do not have extra manpower to deliver food. Therefore, the food delivery platform will have a dedicated food delivery team in charge, which will also charge a certain fee from the merchant. Generally speaking, as long as there is popularity, there are thousands of ways to make money. Jiang Han looked at the crowd and became thoughtful. The shopkeeper reminded him that there are so many small platforms on the market, if they are integrated, wouldn't Chuangying Technology develop faster? "Mingjun, when you have time, check the food delivery platform in Shanghai to see if there is any possibility of acquisition. Li Mingjun's father and classmate are in the Industrial and Commercial Bureau of Shanghai, so it is not difficult to find out. "good." The two were standing at the door of the store and were about to go to the next store. When Li Mingjun raised his eyes, he saw a girl with a very hot body. The girl was wearing a very simple black dress, her figure was so perfect that it was hard to look directly at her. Not to mention her delicate face, her appearance is very clean, and her temperament has a kind of nobility.
His eyes were straightened, and he quickly grabbed Jiang Han. "Fuck me, Lao Jiang, look at the beauty!" Jiang Han looked along Li Mingjun's fingers and was slightly taken aback. Why is this girl so familiar? Isn't this Zhang Yufeng? The students on the street seldom saw a beauty like Zhang Yufeng with extravagance, and many of them gave way unconsciously in an instant. Zhang Yufeng walked up to Jiang Han with a cute tone: "Hey, I finally found you. Jiang Han was surprised that she would come to the food street to find him. After all, it is more appropriate for this seemingly ungrounded young lady to be associated with sports cars, Michelin, and foreign travel. "You came to see me?" Jiang Han asked. Zhang Yufeng stroked his hair, and naturally took Jiang Han's arm. "Of course, I've come to the food street, you treat me to something delicious." At this time, Li Mingjun was the least calm. This kind of top-notch beauty is actually here to find Jiang Han! Hey, there’s no way, when Jiang Han’s net worth reached hundreds of millions in that summer vacation, he was already extraordinary, okay? "Um...are you used to the food at the stall?" Jiang Han felt that a rich lady like Zhang Yufeng would not be able to adapt to crowded night markets, nor would she eat food from street stalls. Unexpectedly, Zhang Yufeng shrugged his shoulders: "Is there anything you can't get used to? Hey, there are fried squid over there. I like (Zhao Lizhao) the most." The girl held his arm, but she was very generous, and Jiang Han didn't show any discomfort. Maybe girls who study abroad are more open? Next to him, Li Mingjun was full of envy. "Lao Jiang, besides the school belle, you also hooked up with many beauties." Jiang Han was very speechless. "No way, she is Zhang Yuliang's youngest daughter, Zhang Yufeng." Li Mingjun secretly looked at Zhang Yufeng, she was a little different from the photo. The photos are a bit more rebellious, today she has no makeup, but she is even more beautiful than the photos. The three of them bought a few squids, bubble tea and Malatang, and sat at a roadside stall.
Seeing Zhang Yufeng eating happily, Jiang Han couldn't help laughing. This young lady really has no airs at all. "Jiang Han, this squid is really delicious, please buy two more~" When Zhang Yufeng ate, he really didn't care about his image, and the corners of his mouth were covered with some sauce. Jiang Han pulled out a tissue and handed it to her. "The corners of your mouth are dirty." Zhang Yufeng licked his lips: "Is there any more? Wipe it for me, I can't see." There was no other way, Jiang Han had no choice but to wipe the corners of her mouth for her. Li Mingjun, who was sitting next to him, took a deep sip of milk tea. "Tsk tsk, this milk tea is too sweet." "By the way, did you go to eat spicy hotpot just now? That restaurant is very popular. Zhang Yufeng talked while eating. "No, let's talk about business, have you been to Caida Food Street before?" Jiang Han was a little curious, how did Zhang Yufeng know that the store was. Zhang Yufeng nodded: "I was bored when I was in high school, so I made a food delivery website and ran across the merchants nearby. Jiang Han was a little surprised, Zhang Yufeng, who seemed to have no fingers, actually started a business? At this time, Li Mingjun, who was swiping his phone, looked slightly stagnant. "Beauty, you are not the boss of Little Coconut, are you?" He checked on the Internet, the CEO of Little Coconut is also called Zhang Yufeng, and it is said that he is also a beautiful CEO. "yes." Jiang Han never expected that Zhang Yufeng would be his colleague. .