Chapter 71: Charity?Isn't this trick too old-fashioned?
"Hey, you...are you that...'Boss Gu'?" Zhang Jiefang, who had been carefully observing Gu Xia, suddenly shouted excitedly.
"Which 'Boss Gu'?" Jiang He looked at Jiang Xiaoping in confusion. She couldn't think of it for a moment and thought it was her mother's business partner. Jiang Xiaoping was obviously more confused than she was.
"My grandma especially likes the one called 'Boss Gu's Summer'. The one who can dance... can also make furniture!"
Zhang Jiefang put the phone in front of Jiang He, and Jiang Xiaoping also moved closer curiously. The shirtless, sweaty man on the screen of the phone, who was immersed in polishing a six-drawer chest, was obviously the person in front of her.
Jiang Xiaoping's eyes looked at Gu Xia with a hint of playfulness. Jiang He couldn't help but pursed his lips. She finally remembered who Gu Xia was.
The young boy who was always full of inexplicable confidence chased her as a joke, just like he was the boss of a game. He used all kinds of tricks on her one after another, endlessly.
Jiang He only thought it was fun at the time, but Yan Su was so nervous that he even had a big fight with her and broke a beautiful silver lighter.
"Boss Gu, do you still make furniture?" This was the first time Zhang Jiefang met an Internet celebrity in real life. She was curious and excited. She looked around Gu Xia and looked at her, and she even wanted to get started. mean.
"Also, what happened to the apology video you posted last week? Many comments said that your account was blocked by the platform. Is that true?"
Gu Xia didn't expect that an aunt as old as Zhang Jiefang was also a fan of his, and was extremely embarrassed by her enthusiastic questions.
Jiang He noticed that he was blushing with embarrassment. He was not at all the same as the greasy man in the video who was making poses and provocative eyes. He was also not the same as the confident boy in her memory.
"No... no seal. I've been avoiding the limelight recently. I'll broadcast it in a while... Jiang He, can we have an interview now?"
Jiang He noticed that Gu Xia's gaze was clearly pleading. She nodded. Gu Xia hurriedly sat across from her. For Jiang He, the medieval rattan chair was just the right height, but it was a bit too high for Gu Xia. He was shorter, and his long legs seemed to have nowhere to go.
After Gu Xia sat down, his eyes couldn't help but fall on the scar on Jiang He's neck. The moment Jiang He looked back at him, he quickly moved away. He hesitated for a while, and finally settled on the question hanging in his mind. He said, "Are you...are you injured? Is it serious?"
"Did you bring your resume?" Jiang He ignored Gu Xia's question.
"Oh... I brought it with me." Gu Xia immediately took out his resume from his leather jacket pocket and handed it to Jiang He.
Jiang He only glanced at it twice and put it aside. Gu Xia's resume was more suitable for selecting the top [-] Internet celebrity anchors of the year.
A big internet celebrity with more than 3 million fans on both platforms is applying for a job as a bath assistant?It's really ridiculous. With the size of his fans, it's impossible to lack this kind of traffic.
"How much do you know about bathing aids for the elderly?"
"...It's just to help the disabled elderly take a bath." Gu Xia faked a smile.
"Can you tell me why you came to apply for a bath assistant experience job?"
"Respecting the elderly and loving the young is a traditional virtue of the Chinese nation, haha."
Gu Xia continued to fake a smile, and Jiang He tilted his head to look at him expressionlessly. Gu Xia hurriedly put away his smile, and his originally loose and casual sitting posture immediately became more regular, like a child, with his hands obediently placed on his knees, " That... is actually because... because I encountered a little trouble here."
Three years ago, Gu Xia's pursuit of Jiang He failed, but he followed Jiang He's "teachings" regarding personal IP management. He registered a new account, and like those so-called good-looking bloggers, posted some popular The popularity of the popular video is indeed much better than before, and the number of fans quickly exceeded [-].
His first video with over a million views was the one where he was shirtless and polishing a six-drawer cabinet with sandpaper. It was completely unintentional. Gu Xia didn't have time to study finger dancing that day, so he just put it up casually. , it only took ten popularity of that video completely opened up Gu Xia's "Ren and Du" channels. In less than two years, his number of fans on a single platform exceeded [-] million. SUM also followed the fire and became one of the best in the country. An independent designer home furnishing brand, pre-sales for half a year have not been able to stop the enthusiasm of fans.
However, the industry's evaluation of him is mixed. Many people think that his home furnishing design is fake, while his selling out appearance is real.
Gu Xia felt uncomfortable at first, but he soon thought about it. After all, the money was actually in his pocket, and the voices supporting him were much louder than those opposing him.
His journey has been smooth and smooth. He originally planned to open his first offline store this year, and the contract with the mall was signed, but suddenly there was a big mistake.
During the live broadcast at the end of last month, Gu Xia spent the last half hour previewing a batch of new household products to be launched in the second half of the year. One of the stained glass coffee tables was 100% copied from a niche household brand in Denmark. Even the color matching was different. No changes were made.
As long as Gu Xia pays a little attention to the industry, he will not be able to discover it. The problem is that he has long focused on maintaining the popularity of his account and personal personality. Design matters have been out of the question for a long time. Even samples are I only saw it an hour before the live broadcast.
This matter is not a big deal. It stands to reason that Gu Xia can solve it by apologizing and making a divorce.
It's strange that Gu Xia didn't know the depth before and offended Meiyi Home Furnishing, a well-known brand in the industry.
The winter before last, SUM and Meiyi Home launched a retro wardrobe at almost the same time. They both used Nanyang-style patterns and colorful glass. In fact, it is understandable that the design elements collide, and it is not even a reference.
But in order to increase the popularity, Gu Xia deliberately performed poorly during the live broadcast, implying that Meiyi Furniture was plagiarizing, causing his fans to go to the other party's official account to make all kinds of weird comments, complaining about Meiyi Furniture Store bullying customers and bullying independent designers. Brand, they also uncovered the black material that Meiyi Home Furnishing used to fill with foaming agent resin to appear as solid wood many years ago. This caused the other company's stock price to fall for several days, and SUM actually increased its popularity due to this.
Meiyi Furniture's main slogan is "it's never too late for a gentleman to take revenge after ten years". Now that they finally caught Gu Xia's hand, they naturally didn't let it go. A large number of marketing accounts took advantage of the trend and openly criticized the uneven quality of current independent home designer brands. Liren does not focus on the design and quality of the home, but is busy with quick success and quick success to increase his own popularity and cut off fans. Plagiarism and imitation are commonplace," directly making Gu Xia and SUM a target.
The comments section of Gu Xia's personal and brand accounts also took a 180° turn. From the previous "Marry me" and "Male Bodhisattva" to "Lard eyes", "I'm scared to look at it" "I'm sick", I lost hundreds of thousands of followers in less than two days, I was reported as a sidekick, and my account was almost banned.
Only then did Gu Xia realize that the matter was serious, and he quickly contacted a well-known public relations company in the industry. The other party was extremely efficient and quickly provided a solution, but it was for Gu Xia to save the country and take the charity route.
"Charity? This is too old-fashioned, isn't it? Who would believe it now!" Gu Xia felt that it was not reliable at all.
"Old-fashioned means it works." Senior brother Li Mingchu, who originally asked Gu Xia to work part-time in the Karon pop-up neighborhood, is now Gu Xia's manager and advised him.
"...Okay, then what are you going to ask me to do? Is it to help children in impoverished mountainous areas, or to donate money to a disaster-stricken area? You don't want to go to my place to collect some unsaleable fruits and vegetables for charity, right?"
Gu Xia took a big gulp of the milk tea in her hand, and while chewing the pearls, she made some half-hearted guesses.
"What you said is good, but our suggestion is to help the disabled elderly. SUM can also issue a statement at the same time. It will launch a series of aging services specially designed for the elderly next year or...at any time you think is appropriate. Home, this can also minimize the established impression of a 'charity show' in the minds of the audience."
Gu Xia, who was just leaning on the back of the chair, immediately sat up straight after hearing this, picked up the document in front of him and looked through it, "...you go on."
"Our suggestion for helping disabled elderly people is to volunteer in nursing homes. Then you can meet passers-by by chance and expose your photos or videos of helping the elderly on the Internet. Later, you can link up marketing accounts with various channels. The media stirs up the hype...you should know better than us in this regard."
"Manager Mei, I'm sorry, let me interrupt. It's like this. I happened to find an elderly bathing assistance team online two days ago, and this team is recruiting bathing assistance experiencers."
Gu Xia's little assistant put the phone on the table and pressed the volume button to the maximum. The recruitment video edited by Jiang He began to play loudly. It happened to be the "temporary grandson" part. "I think bathing experiencers should be better than going to nursing homes." Volunteers are more selling points, what do you think?"
(End of this chapter)