Chapter 66 Sponsors come one after another, Lin Feng's value soars 《Revenge was successful, the Chinese national football team defeated Japan 3:1! 》 "In hot form, the Chinese national football team defeated Japan and South Korea in a row!" "Securing the championship one round in advance, the Chinese national football team sets the best record in the history of the East Asian Cup!" "Five goals in two games, a new star of the Chinese national football team emerges!" "Hat trick with assists, who says the Chinese national football team doesn't have a world-class midfielder?" …… The match between the Chinese team and the Japanese team had just ended, and expedited reports from major domestic media had already appeared. In previous years, the East Asian Cup did not receive much attention in China, but this year is completely different. This year's East Asian Cup attracted a lot of attention from fans before the start of the competition. At first, many fans paid attention to the East Asian Cup just for Lin Feng and other young players of the national youth team.
Everyone is curious about how these young players who performed well in the World Youth Championship will perform in the national team. When the first game of the East Asian Cup was over, the fans were all excited when they saw the Chinese national team beat the South Korean team, which had not won for many years, 3:0 with fewer players! The popularity and attention of the East Asian Cup in China has skyrocketed in a short period of time, almost reaching the level of national attention. Since then, not only have major media and television stations reported and even broadcast the East Asian Cup matches, but discussions on major forums, bulletin boards and among ordinary fans have also focused on the East Asian Cup. 2005 was not a year for major competitions, with neither a World Cup nor an Asian Cup. The Chinese national football team is not qualified to participate in the Confederations Cup, the only international competition. Therefore, the East Asian Cup is one of the few official competitions that the Chinese national football team can participate in this year! Moreover, several opponents in the East Asian Cup are very strong. Japan and South Korea are regular participants in the World Cup and have always been among the best in Asian football. Considering the conflicts and grudges between the Chinese national football team and the Japanese and South Korean teams, it is not surprising that this kind of game can attract fans. The sudden popularity of the East Asian Cup has made many sponsors regretful. They regretted not sponsoring the East Asian Cup earlier, thus missing out on such a good opportunity for exposure. But we can't blame them, it's because the Chinese national football team is really disappointing. The Chinese national football team has not performed well in recent years. First, it lost in the Asian Cup final and then failed to qualify for the World Cup. The continuous failures have gradually worn away the enthusiasm of the fans, and fewer and fewer people are watching the game. If no one watches the games, the football market will naturally not be good. Sponsors are not doing charity and will naturally not be interested in games that lack attention. But now it’s different. The Chinese national football team has suddenly exploded, and the fans’ previously suppressed demand to watch the game has been ignited. The attention and ratings of the East Asian Cup suddenly increased, but by the time they reacted, the game was almost over. However, these sponsors are also very flexible. Although it is too late to sponsor the game now, they can consider taking advantage of the surge in popularity of some players in the Chinese national football team and directly cooperate with the players themselves. By inviting them to endorse your products, you can also get the traffic and exposure they dream of. As for who to invite to be the spokesperson! Is that even a question? In this national football team, the player with the best performance, the best appearance and the most popularity is of course Lin Feng!
As a result, various domestic sponsors took action and, after making inquiries through various channels and from various sources, they found Lin Feng’s contact information and invited him to cooperate. Who wouldn’t like someone coming to your door and giving you money? But Lin Feng is more cautious about accepting advertisements or endorsements, because there was once a very bad example in front of him, which made him deeply understand what the backlash of public opinion is. The protagonist of this example is Liu Xiang. Since he won the gold medal in the Athens Olympics, he quickly became popular in China and gradually became the national sports star he is today. During this period, Liu Xiang took on a large number of advertisements and endorsements. When many people were watching TV, they often saw scenes where Liu Xiang was the protagonist of several consecutive advertisements. Too much advertising will overdraw the image of stars in the minds of the public, especially for sports stars, who always have the pressure of performance. Once they perform poorly on the field, it is easy for public opinion to backfire. He had long since lost his autonomy, having been kidnapped by commercial sponsors. He knew he was injured, but was unable to withdraw from the competition on his own initiative. He was forced onto the field by the interests of many parties, and then the unforgettable scene happened. During that period, this number one track and field athlete who had won a large number of gold medals for the Chinese national team and even broke the world record at one point was scolded to the point where he could not even raise his head and was condemned by everyone. Looking back now, it makes me sigh. Lin Feng doesn't want to follow in Liu Xiang's footsteps, so he is very cautious about accepting endorsements and shooting commercials. Therefore, Lin Feng sent all the sponsors who came to him to his agent to handle. With the attitude of "better to have nothing than to have something of poor quality", his agent helped him screen out a large number of sponsors that did not meet his requirements, and finally kept a small number of sponsors. The remaining sponsors are also very diverse, including carbonated beverage giants such as Pepsi and Coca-Cola, as well as well-known domestic sports brands such as Peak, 361 Degrees, Li Ning and Anta. There are also shampoo brands like Clear and Head & Shoulders. Lin Feng even saw the name of Durex in it! "Pass this one, and don't accept any cooperation from them in the future!" Lin Feng's face turned dark and he put Durex on the blacklist. Although Durex is an internationally renowned brand, the products of this brand are really not suitable for children. Lin Feng said he couldn't afford to be the spokesperson for this brand. "Golden Throat Treasures? Well, this one is also on the blacklist!" Although he didn't know how the products of this brand were, considering that Ronaldinho and Kaka were both victims, Lin Feng naturally didn't want to get into trouble. After much deliberation, we finally selected three sponsors. One is the local skin care brand Dabao, and Lin Feng chose to endorse their skin care product Dabao SOD Honey. He uses this thing frequently. It is affordable and effective. In addition, it is a domestic brand (acquired by Johnson & Johnson in 2008). In line with the concept of supporting domestic products, Lin Feng is very willing to cooperate with them. The amount of this endorsement was not high, and the two parties signed a two-year contract of 2 million RMB. Compared with Liu Xiang's endorsement threshold of 1000 million, the price offered by Lin Feng is simply a bargain. Of course, there is a big gap between their current popularity and fame. Liu Xiang has long been a national sports star, while Lin Feng is at most a well-known sports star, and is still far from the national standard. But Lin Feng was very satisfied with the price, and Dabao Company was also satisfied. The two parties hit it off and happily signed the contract. The second endorsement is CLEAR shampoo. Although he uses Head & Shoulders more in daily life, who can blame CLEAR for giving more? The contract amount offered by Qingyang was 500 million for two years, but Head & Shoulders was only willing to give 300 million.
Both of these are foreign brands, one from Unilever and the other from Procter & Gamble. Without the halo of domestic products, they would naturally cooperate with whoever offers the highest price. It’s business as business! The third sponsor was a cooperation with Pepsi, which offered a price of 3 million for three years, which was much higher than Coca-Cola. Lin Feng chose it between the two giants. Although athletes generally do not drink carbonated drinks for health reasons, it is no big deal for ordinary people to drink it, and it can even bring happiness to fat people. In fact, if the domestic brand Jianlibao came to seek cooperation, Lin Feng would give priority to cooperating with it, but unfortunately, Jianlibao did not show any intention of cooperation, and Lin Feng naturally would not try to please a cold butt. Once the three endorsement contracts are signed, Lin Feng only needs to take time to shoot a few commercials to earn 1600 million yuan. This trip to the national team was a good decision. After just two games, his value has skyrocketed by at least 1000 million! (End of this chapter)