Ye Ming finally took this endorsement seriously. As the hourglass of time passed through his fingertips bit by bit, the stage of history finally gave Ye Ming a space to perform. At this moment, he stood on his own stage with great confidence. Although the audience was a little smaller, they were all industry elites. At this moment, Ye Ming has the attitude of pointing out the country, inspiring words, and being like a prince of thousands of households in the past. There was no copywriting at all. Ye Ming went into battle lightly, with both hands free and said with a smile: "Actually, the real copywriting is here with me," he gestured to his head with his hand, and then said seriously. : "Only in your own mind, in a situation like this, will you not be plagiarized. Now I will briefly introduce my copywriting to you. First of all, let’s talk about Sprite’s main target audience, young people. Since It is aimed at young people, so it has a loud slogan, and the real classic advertising slogans are catchy. The slogan I thought of this time is, your energy is beyond your imagination, Sprite. "One sentence immediately stirred up a thousand waves, as if a depth charge was dropped on a calm lake. The people present are all industry elites, big names in the beverage industry, and experts in the fashion industry. They all have a pair of sharp eyes like an eagle, and a heart that can detect trends. Whether an advertising slogan can be popular? After all, they were able to make a judgment after hearing it for the first time. At this time, President George stood up and said: "Not bad, not bad, very good. Your energy is beyond your imagination. This is a perfect word to describe Sprite. It can even be said that it is... To describe Coca-Cola, it is not an exaggeration at all. Mr. Ye, I have to say that you have posed a huge problem for me. This advertising slogan, even if it is reported to the headquarters, can be used by the headquarters to promote Coca-Cola. The slogan is also very appropriate. It will definitely become an advertising and marketing attraction." The president was very appreciative. If it was in the mainland, the people under his command would naturally cheer. No one would say anything at this time. Opposing opinions, but in a situation like this, in fact, at this time, Coca-Cola Asia is not an i-frame. In fact, there are still four supervisors under President George who are in the mood to put forward different opinions. . This person is Sasaki, the Japanese supervisor. Sasaki is actually a supervisor who has been publicized. As a result, Zhang Huimei was directly taken down, leaving him with no luster in his face. Therefore, at this moment, his Naturally, my mood was not very happy. Although Ye Ming said that he could not object to anything, there was still no problem in putting forward some opinions. Thinking of this, Sasaki feels uncomfortable with me at the moment, but don't think about speaking with such an attitude as Shu Tan: "Mr. Ye's slogan is indeed a very classic, but I think, if it is said If the Sprite is moved to the front, the effect will be better. After all, our theme is Sprite." Ye Ming said unceremoniously: "What advertising wants is people's recognition, and it is about this sense of difference. It is sometimes counterproductive to always put the position of your product in the most conspicuous position. Changing the position is to Let everyone remember our products better. In fact, your energy is beyond your imagination. Even if we use this sentence directly and match it with my advertising copy, we don’t need to mention the name of Sprite, as long as we use the word Sprite The trademark is placed in a prominent position in the advertisement. When the time comes, people will naturally think of our Sprite when they mention this sentence, and when they see Sprite, this sentence will pop up in their minds for the first time. Words come. Do you know what the highest level of advertising is? It’s not about forcing our products to the audience so that they will remember them, but it’s about using subtle and silent methods to make the audience remember our products unconsciously. " Ye Ming's words are not polite at all. Needless to say, this Sasaki is always against him. This little devil is just not a thing. Whether it is suitable or not, everyone is not a fool. It can be seen at a glance that they are all experts. Naturally, they will understand the value of Ye Ming's slogan. Sasaki is actually a picky character. Therefore, at this time, President George waved his hand to indicate that Sasaki did not need to continue speaking, and said in a pleasant manner: "Mr. Ye, today we invited professional makeup artists, professional fashion people, and professional advertising teams, just to be able to Create a perfect ad. I am very interested in the last plan you mentioned, and I think everyone is also very interested in your last plan. Can you explain your plan in detail? If possible, I think the endorsement can be finalized this morning. " In fact, now that President George has heard Ye Ming's advertising slogan, he has already identified Ye Ming as the spokesperson. This is the most classic advertising slogan for Coca-Cola and even all beverage markets that he has heard. . He just wanted to know about Ye Ming's entire copywriting. Therefore, President George did not make an immediate decision on such a matter. Ye Ming was naturally very cooperative and expressed his advertising creativity, and then Ye Ming said: "If the advertisement of Poker God can be used in Hong Kong City, then Hong Kong City, a city full of vitality, then it must be Said to be able to reach the top even more powerfully."
Aren't you just going to a port city to shoot? There is no problem. In terms of advertising, Coca-Cola will never be stingy with investment. Therefore, President George took out a check for one million and gave it to Ye Ming and said: "Mr. Ye, this was decided by the board of directors before. If it is If there is a suitable plan, then we will spend 1 million to buy it at this time. Now I see that your advertising plan is definitely worth 1 million. Even if it is broadcast in Europe and the United States, it is not worth it. What a big problem." One million, this is the value of buying advertising creativity. Every year, Coca-Cola Company invests tens of millions or hundreds of millions in advertising. This mere one million is not at all in the eyes of Coca-Cola Company people. The next step was to sign the contract, and then Mao Geping started designing the image of the advertisement, while Hong Huang, Zhang Xiaodong, and Xu Wei, three fashionistas, were responsible for picking on Ye Ming's shortcomings. At this time, Li Qiuping had notified reporter Ao to hold a press conference to announce the Sprite spokesperson for the Coca-Cola Company. At this time, it naturally means that it can cause a sensation among everyone, and a superstar will be born soon. In fact, people in China basically have two evaluation criteria for superstars. One is the best actor, and it is best to have an international film festival. If you don't have a movie king by your side, then you have to fight for endorsements. If you can become the spokesperson of an internationally renowned brand, then this is also the starting point for a superstar. Obviously, Sprite, owned by Coca-Cola Company, is definitely a very good benchmark. After saying these words, Zhang Huimei and Ye Ming fought against Sprite. After all, there was a winner, and one person left in despair. And even at the last moment when the mystery was revealed, the reporter knew very clearly that Amei's voice was higher than Ye Ming's. No matter how you say it, Zhang Huimei is always a veteran queen, isn't she? However, the moment Ye Ming appeared, all the spotlights shone brightly, and everyone knew very clearly that Ye Ming had truly entered the ranks of superstars. If Ye Ming had one foot in the ranks of superstars before, his last shortcoming is that he does not have any major brand endorsements, which no longer exists. Therefore, at this time, he has already entered the ranks of superstars. Otherwise, Coca-Cola Company would never confirm Ye Ming as an endorsement. Once it is confirmed, Coca-Cola will launch all channels of its own companies to promote Ye Ming. This is very helpful in improving the comprehensive value of a reputation. A reporter from [Star Entertainment] was the first to ask: "Mr. Ye, I heard that you are filming Crouching Tiger, Hidden Dragon directed by Li Eucalyptus. I don’t know if I can tell you if you took over the Sprite commercial, will it have an impact on the filming of the movie? " Ye Ming's whereabouts have always been the focus of media attention. Therefore, in a situation like this, Ye Ming's every move actually touches the hearts of many people. Ye Ming showed a sweet smile and said: "This question has nothing to do with Sprite. I can refuse to answer, but the fact that I am standing here now can explain the problem." Ye Ming wouldn't say that filming for his part in "Crouching Tiger, Hidden Dragon" has been completed, but that's probably what he meant. Reporters all mean everything, and it doesn't matter if you can understand it in just one sentence. Almost all the entertainment headlines the next day were reporting on such a thing. The general content is that Ye Ming finished the filming of "Crouching Tiger, Hidden Dragon", defeated Zhang Huimei's sister, and took over the filming of Sprite's new spokesperson. Ye Ming did not expect such a sensational impact, but on the day the press conference ended, he encountered a big surprise. After the press conference, Ye Ming actually said that he met three girls in the lobby of the hotel. The girl's eyebrows were very young and beautiful, but they were also full of a noble and grand atmosphere. In fact, ordinary people's families are It is absolutely impossible to cultivate such a person. Each of these three very cartoony and cute little girls holds a copy of "Those Things About the Ming Dynasty". Needless to say, these three people are die-hard fans of Ye Ming, including Wawa, Miao Miao, and the three big landowners in the village. After Ye Ming readily agreed to the condition of signing autographs and taking photos, the doll watched Ye Ming sign and said: "Mr. Ye, in fact, we are all your loyal fans. Now, on behalf of your fans, I want to ask you a few questions. This is a question, I hope you can answer it seriously."
Ye Ming said very readily: "No problem, as long as it does not involve personal privacy issues, I very much hope to answer fans' questions." At this time, Miaomiao said without any politeness: We want to know why it has been so long since you released an album and you have no plans to hold a concert. We are eagerly waiting for you to hold a personal concert. If it's because of money, then you don't have to worry, we've taken care of three places: Beijing, Hong Kong, and Shanghai. " This little girl, the big landowner of the village, is very shrewd, and her delicate features seem to indicate an indescribable maturity. Naturally, at this time, the landowner girl is also a rich person, a real rich person, so after meeting, she said that there was basically no big problem with Ye Ming's concert in Shanghai. Ye Ming smiled and said: "I know you are not ordinary people, you are all wealthy people. First of all, let me explain, I actually don't have much time. I have been busy with the second part of Pearl Princess a few years ago. Come to think of it, Everyone is very clear about it. Next, a book will be published during the filming of [Crouching Tiger, Hidden Dragon]. At this time, I believe no one will have too much free time." A concert requires a certain amount of time, and Miaomiao and the three of them are very clear about this. Wawa continued: "You can make a small one first. We are all looking forward to your live concert." Ye Ming pondered for a moment and said: "I'm afraid it won't be possible in the short term, because I just met Zhao Wei, and Zhao Wei said that Aunt Qiong Yao's new version of the TV series [New Misty Rain] is about to be filmed. . I have already agreed to Zhao Wei. As long as there is no big conflict with the schedule, in such a situation, I will first shoot this Sprite commercial and then work hard to shoot [New Misty Rain and Misty Meng] ]." Do things from beginning to end. Only in this way can you truly win respect. The news that Ye Ming said was something that all the media didn't know much about. Because this was something he and Zhao Wei had just agreed on, it was impossible for media reporters to know. This also means that Wawa Miaomiao and the big landowner of the village are very happy. Wawa then asked the second question: "Ye Ming, why didn't you set up your own fan group? This is actually the same as a fan club. I know if you don't have time, we can help you." The song club is actually a very cohesive organization, but Ye Ming really said that he still doesn't have time. (To be continued)