Peace Hotel in Shanghai, one of the oldest hotels and a representative of culture, the chirping of cicadas in summer quietly descended on this former ten-mile foreign town. A few steps away from the gate, turn left and you'll find the famous Bund. But at this time, Ye Ming was destined to have no chance of enjoying the scenery of the Bund. His schedule today was actually quite packed. Tomorrow is the start of the selection, but at this time, Ye Ming has already begun to make intense preparations. In fact, in a large conference room, Coca-Cola spokesperson Ms. Li Qiuping had already begun to read out relevant matters to Ye Ming and Zhang Huimei. She has no stage fright when facing two big names, because in this case, she represents Coca-Cola. Therefore, she has enough dignity to stand up and speak in front of these big names. Coca-Cola has many superstar spokespersons. Michael Jackson was also the spokesperson for Coca-Cola. Therefore, facing these stars, Li Qiuping is not under pressure from all over the world. She said calmly: "You two, we have invited two of the top makeup artists in China, Mr. Li Dongtian and Mr. Mao Geping, as the styling directors for this advertisement. However, our choice of endorsement this time has certain limitations. Because our Sprite’s main target audience is young people, we want to know their understanding of Sprite. Tomorrow, President George and some leading figures in the fashion industry will judge the creativity of the two, and the one with the highest score will be People who will become Sprite’s new generation spokespersons.” At this time, Zhang Huimei stood up without hesitation and said: "We are not advertisers, creatives. Why do we have our own creativity? We are singers. Singing is actually our job. If we want to shoot advertisements, , then on a problem like this, couldn’t you just find a big advertising company?” Naturally, Zhang Huimei had reason to express her opinion. In fact, Zhang Huimei endorsed more than one product. Therefore, she was quite familiar with this process. It just meant signing a contract, shooting an advertisement, and participating in Let’s talk about product promotions and so on. As for advertising, that is the business of the advertising company. They are the ones who come up with the creative ideas. At most, Zhang Huimei can just look at the creative ideas before shooting the ads. At this time, what Coca-Cola did can be said to be relatively innovative, but it can also be said to be relatively sudden. Zhang Huimei's understanding of the new generation of Sprite was something that Zhang Huimei had never encountered before. However, Zhang Huimei's strength did not scare Li Qiuping. Li Qiuping said seriously: "Ms. Zhang, please pay attention to your words and deeds. What you have to face now is the president of Coca-Cola Asia and his working partners, and Domestic fashion people, you have to come up with your own comprehensive, best state.
Could it be that Miss Zhang doesn’t know anything about Sprite? "Zhang Huimei snorted, feeling that she had been refuted. As a queen, when had she been directly pointed out and reprimanded by an ordinary person like this? Therefore, at this time, Zhang Huimei said unceremoniously: "A bottle of drink, I understand what it does." This is actually the answer of ordinary people, and it is true. When everyone consumes Coca-Cola, Sprite, and Pepsi, they probably will not care about their inherent culture. A bottle of something that costs only a few yuan is just a waste. If you throw it away, who will understand the inner cultural heritage of Sprite? But ordinary people can do this, but it is a bit inappropriate for Zhang Huimei to say such things at this time. Because she is a star, she is a star who wants to be the spokesperson of Sprite. At this time, even if you say you don't know much about Sprite, you can't say it casually. At this time, Li Qiuping's face suddenly became a little gloomy: "Ms. Zhang, does this mean that you know Sprite? Or is it that you have never taken Sprite into your heart? If this is the case, then I think There is no need for you to participate in the campaign to be the spokesperson of Sprite, you have already failed." For celebrities who don't pay attention to their own company's products, Coca-Cola will naturally not pay attention to their group performances. At this time, Lucy, who was an assistant, immediately took over and said: "I'm sorry, it was a slip of the tongue for our sister. All the drinks we drink every day are Sprite, and our sister is Sprite's most loyal customer." At this time, although Li Qiuping said that she had some opinions in her heart, she was also very clear that in fact, in such a situation, it was the leadership who had the final say as the spokesperson for Sprite, and it was those fashionistas who It's not her little spokesperson who has the final say. Although she said that she was very unhappy with Zhang Huimei's domineering attitude, she still had no other choice for a while. He could only say coldly: "This is the best. Let me go on to the second point. In fact, our company also considered two professionals who are not professionals in the advertising industry. Therefore, this time we specially invited two advertising companies from Beijing. Creative directors, they will bring their own professional team to help you improve your creativity. In other words, you just want to tell us your understanding of Sprite, and leave the rest to the professionals. , and the final work will be the basis for whether you can truly become the spokesperson of Sprite. I would like to reiterate that what we at Sprite need are top-notch ideas, and creativity that is not on the table will be forgotten." At this time, Li Qiuping actually said this without any politeness at all. The purpose was to dampen Zhang Huimei's self-confidence, because Zhang Huimei's performance just now really disappointed her. At this time, two very fashionable young people walked in from outside, holding a large box in their hands. Two top makeup artists, Li Dongtian and Mao Geping, these two are even internationally renowned. They are quite famous, and they are two figures who stand at the top of the makeup festival in China. It is not easy to invite them to do styling. This also shows how much Coca-Cola attaches great importance to this endorsement. Naturally, such a top makeup artist has extensive connections with the entertainment industry. In fact, the relationship between Zhang Huimei and Li Dongtian is quite good. They are acquaintances. Zhang Huimei’s concerts have One time, I asked Li Dongtian to do the styling. Therefore, at this time, they were considered acquaintances. Zhang Huimei waved her hand and said: "Dong Tian, I really didn't expect that they would be able to invite you this time. I thought you were in Paris?" Li Dongtian put down his suitcase with a smile and walked over and said, "Actually, I was originally in Paris, but I just received the invitation yesterday. I couldn't put it down, so I just rushed back." Such an attitude is very obvious. Li Dongtian and Zhang Huimei are friends, so he directly chose Zhang Huimei as his client. Mao Geping didn't have to choose anything, so he naturally chose Ye Ming as his client. . Mao Geping came over, but Ye Ming did not take it seriously. He directly took it and said, "Hello, Mr. Mao. I am very happy to cooperate with you." Mao Geping said with a smile: "I feel honored to be able to cooperate with you. I like your album [Legend] very much. I bought it and listened to it no less than ten times. I don't know Mr. Ye We can collaborate on the next album if it’s silly.” At this time, Ye Ming seemed to realize that he did not attach much importance to singing. The sales of his album are quite popular, but as a result, he doesn't have any signing events. At this time, the system, which had been silent for a long time, started up with a beep. After the familiar music played, the system prompted [The host has triggered the entertainment empire system balance program. The host has made great progress in film and television, but is still far from being a superstar. , there is still a step away. The shortcoming is that his influence in the music scene is not enough in other aspects. Therefore, the host triggers the system task [Multi-dimensional and Comprehensive Development]. It is recommended to hold concerts and TV shows. Try to expand the influence of the host as much as possible. 】
At this time, Ye Ming said doubtfully: "Can you become a real superstar by doing this?" The system looked like this, but Ran Yeming felt very confused. Could it be that superstars were trained like this? The system answered very simply [Superstar refers to all-round influence. It is difficult for a single star to last for a long time. For example, Jackson and Madonna. Two world-class superstars, Jackson is higher than Madonna in terms of personal achievements. However, Jackson is not as good as Madonna in handling interpersonal relationships in film and television. Therefore, even if a superstar shines like Jackson, he still needs to develop in many aspects. If he can't sing, he can act, and if he can't act, he can sing. 】 Ye Ming was even more confused now [I heard that if you want to become a superstar, single development is more important. Being able to become a superstar in one aspect is good, but diversified development will be very detrimental to your future career? 】 System prompts [If you want to become a world-class superstar, the host cannot have shortcomings. Now that the host has released the album, you must give your fans an explanation in terms of singing, otherwise it will cause domestic resentment among fans, which will last for a long time. Will be disloyal. If you want to be popular for a long time, the loyalty of fans is the main thing. The system recommends that you can make movies as your main occupation. This will not change. However, it is recommended that you still need to develop in singing, film and television production, literature, etc. 】 Now, Ye Ming somewhat understood. Although Madonna is a singer, no one can deny her performance in "Don't Cry for Me Argentina". Whether it's singing, film and television production, or literature, it's all just a means to become a superstar. As long as you grasp the key points and know the key points to develop in the film. (To be continued)