Chapter 224: A Seed, a Grain of Gold The spring in my impression is poetic and elegant, as "the drizzle on the street is as soft as butter, and the grass looks green at a distance but is not there when you get close."This spring in Jiuquan is an exception. "Alas, the wind started blowing again just as I was about to go to work this morning. It would be nice if there were no sandstorms in the spring." Compared to Luo Xiu's calm sigh, Ning Xiaojing seemed to be gritting her teeth. "This nasty weather is killing me." "You're fine. You don't have to go out often. Just close the doors and windows in the office and nothing will happen." "No matter how tightly the doors and windows are closed, they can't keep out the fine dust. After a strong wind, a layer of dust will be left behind at home or in the office." Ning Xiaojing complained a few words, then glanced at the documents collected from other departments, looked at Luo Xiu, and said, "No more talking, let's get down to business. Where is the boss?" "I'm here." Ning Xiaojing was startled when she saw the boss coming out from nowhere. Guo Yang smiled and said, "You only remember the wind and sand, but not the blue sky on a sunny day?"
“Sandstorms don’t come every day.” Ning Xiaojing pursed her lips, then pointed to the interface that opened on the computer and said, "Boss, the group office just sent it to me. There is a lot of negative news about Tianhe on the market." Guo Yang frowned and looked closer. "Tianyu No. 1 seeds are making a strong impact, and our province's seed companies are having a hard time coping with it - Jilin Province Daily." "Selling by grain and planting by grain, Tianhe Seeds' Tianyu No. 1 has brought a disruptive impact." "Tianyu No. 1 swept across Shandong Province, with a market share of 70%." "Tianyu No. 1 is conquering the city, and small and medium-sized seed companies are in danger." "Youqi Tianyu No. 1, % of the corn fields use the same seed." ... After reading for a while, Guo Yang's brows relaxed. "What kind of negative news is this?" Ning Xiaojing blinked. Guo Yang looked at her and said, "The more negative news like this, the better. Tianyu No. 1 is a domestic seed. Are you still afraid of what others say?" Hearing the sound of footsteps, Guo Yang noticed Qu Yang coming over. "Boss, there are suddenly a lot of reports about the corn seed market today. You may need to pay attention to some of them." Guo Yang was a little surprised and pointed at Ning Xiaojing's computer. "I just checked it. It's good news for Tianhe!" Qu Yang seemed to be hesitant to speak, and after a pause, he said, "It's about Xianyu 335." Guo Yang raised his eyebrows, a little surprised. What other trouble could Xianyu 335 come up with? "Let's go to my office and talk." "I'll go call Lao Yan first."
Most of the Tianyu No. 1 seeds have been processed, and the production of vegetable seeds is currently underway. Yan Qun should still be in the production workshop at this moment. After Guo Yang entered the office, he wanted to open the window to get some fresh air, but when he thought of the sandstorm this morning, he stopped. I had to turn on the air conditioner. By the way, he sat on the coffee table and made some Kung Fu tea. After waiting for a while, Qu Yang and Yan Qun came over. "What happened to Xianyu 335?" "Li Denghai played a trick on us. We agreed to fight against the counterfeit cards together, but he suddenly changed his mind." At the Seed Industry Summit, Denghai Seed was the first to respond to Guo Yang's call to fight against counterfeiting and was the most perfect partner in Guo Yang's mind. So when he suddenly heard that he had been tricked by Denghai Seed Industry, Guo Yang obviously hesitated. But Qu Yang couldn't possibly speak without a purpose. "Tell me in detail?" Yan Qun also looked curious. He had also heard about the boss and Tianhe Seed Industry being in the limelight at the Seed Industry Summit. How did it suddenly become like being backstabbed? Qu Yang said: "Denghai Pioneer Company has not cracked down on counterfeiting at all. I only found out after reading media reports that there are a large number of counterfeit Pioneer 335s flooding the market." Guo Yang and Yan Qun were both stunned. No counterfeiting? Even allowing the development of copycat seeds? What is the logic of this? Xianyu 335 has also been recognized by some farmers because of its tall straw, good drought resistance, high yield and starch content. In addition to Tianyu No. 1, Xianyu 335 and Zhengdan 958, which has many old customers, can still occupy a place. Moreover, the price of Xianyu 335 is not cheap, and the gross profit margin is over 60%. "Why would Li Denghai do this? This is completely self-destructive!" Qu Yang shook his head. "Denghai Pioneer wants to expand the market for Xianyu 335, and Li Denghai may not be able to make the final decision." Xianyu 335 is a seed brand under Denghai-Pioneer, a joint venture between Denghai Seeds and Pioneer Seeds, in which Denghai holds a 51% stake. After Qu Yang said this, Guo Yang realized something. Counterfeit seeds are often much cheaper than genuine seeds. Farmers are planting counterfeit Xianyu 335 seeds on a large scale, and Denghai-Xianfeng is not unaware of this. This is just like when Microsoft allowed piracy back then, allowing you to use it on a large scale and occupy market share. Then, when the time is right, they will raise the banner of cracking down on piracy and charge huge patent royalties. "Li Denghai tricked me!" Guo Yang sighed, "It's impossible for him not to know about this kind of thing. He might even have made the final decision to agree to it." Guo Yang recalled the scene at the Seed Industry Summit. He was the first to respond at that time. Even before the summit, Li Denghai was hinting at a coalition. But this is what happened in private. Li Denghai's image of a simple farmer scientist suddenly changed.
He is not only a farmer scientist, but also a businessman. He is also the first person in China to introduce foreign investment into a domestic seed company. Qu Yang smiled and said, "It's all for profit. It's a business struggle, so it's normal to cheat each other." Yan Qun also said: "Compared with Xianyu 335, Tianyu No. 1 has obvious advantages. After the seed production area is expanded this year, there is very little market space left for Tianyu No. 1." "In short, the grasshoppers in autumn can only jump around for one year at most." Guo Yang looked at the two people who were trying to comfort him and suddenly felt that something was wrong. "I have never taken Xianyu 335 seriously." "I just feel that there can't be any luck in business struggles, even though I shared so much breeding and marketing experience at the summit." Qu Yang smiled and said, "It's just a small matter. In the end, it still depends on the quality of the seeds." Guo Yang thought for a moment, "Xianyu 335 wants to expand its market influence, but Tianhe won't let him succeed." "Boss Yan, this year's seed production task is very heavy. How much area of the base has been agreed upon?" Thanks to Tianhe's increase in the premium per acre for seed production, the entire seed production base market is now in chaos. The per-mu premium in the Hexi Corridor is usually around 1200-1500 yuan. However, due to the high yield of Tianyu No. 1, the per-mu premium of Tianhe was around 1850 yuan before the increase. After the increase of 20%, it directly reached 2220 yuan. In addition, the service fee paid to the village collective has also been raised to 50 yuan per mu. With this kind of income, which town or village would not be confused? Yan Qun said: "Currently, it has exceeded 30 mu." 30 mu, which is nearly 6 million jin of seeds, or about million mu of sown area. Next year, the national corn planting area should be just over 4 million mu. Less than half the proportion. Guo Yang was furious. Come on, come on, if you have the guts, come on and fight hard. "Sign for more than 50 mu directly!" "50 acres!" Qu Yang and Yan Qun exclaimed in surprise. "Yes! Can't we sign so many seed production bases?" The two looked at their boss who was determined, then glanced at each other, and could see surprise in each of their eyes. 50 mu, if the seed production is good, will be 10 billion kilograms of seeds, which is the annual corn seed consumption in the country in previous years. Yan Qun swallowed unconsciously and said, "It will definitely be signed. Last year's seed production involved more than 60 villages and 27 agricultural and forestry farms." "Tianhe has paid off all the million yuan seed production fee and 400 million yuan service fee, with a repayment rate of 100%. Many other seed companies have not yet reached a repayment rate of 90%." "The average income from collective service fees for each village is more than 6 yuan, and the income of each household is the highest in Zhangye. The seed producers are full of praise for us." "Now, all the seed-producing villages in Zhangye who know us want to sign a contract with Tianhe." "If we really want to sign a contract for 50 mu, there will be no problem with the land, but the only difficulty is management."
Qu Yang also said: "Sales are not a problem. Tianyu No. 1 has not had any inventory in the past few years. The warehouse is empty most of the time. We have to use it." Guo Yang said in a deep voice: "Then sign it." The corn seed production area in the Hexi Corridor in 2005 was more than million mu. After Tianhe’s incident, the area of seed production bases will most likely continue to expand, and seed companies that cannot find bases will turn to Xinjiang Province, Inner Mongolia Province and other regions. After understanding the whole story and making arrangements, Guo Yang calmed down after making two cups of tea. Look at Qu Yang. "How did you know that Xianyu 335 has a large number of decks?" Qu Yang also learned to sip the tea slowly, "In the news reports last night, in addition to the sales boom of Tianyu No. 1, Xianyu 335 also appeared quite a few times." "Oh?" "At the interview site of the reporter in Heilongjiang Province, on both sides of an agricultural product commercial street in Bingcheng, advertisements for Xianyu 335 can be seen everywhere." "This reporter went into about 10 stores. Among them, the Tianhe agency store was packed with people, but only one of the other nine stores had no one at the door." "Although there are not many people in the other eight stores, there are customers. These eight stores are all selling Xianyu 8." "Then I became suspicious and after investigating, I found that there was indeed a problem." "More than 95% of the shops on some seed streets are selling fake Xianyu 335." “We also discovered that some seed shops secretly put a bag of Tianyu in front of their stores to attract customers.” ... After understanding the whole story, Qu Yang and Yan Qun went about their own business. Guo Yang sat at the coffee table, sipping tea, and became interested in the media reports on this matter. During this period of time, the sales of Tianyu No. 1 have been unprecedented. From south to north, there are often long queues at trade fairs, direct stores, agency stores, and agricultural supply supermarkets as soon as the seeds arrive. He also went to the market to investigate a few days ago, and found that the several stores he visited were surrounded by farmers who came to purchase. There's no way I could squeeze in. Fortunately, Tianhe Seed Industry processed a large amount of inventory before the New Year, and the production line has remained in stable operation. There is no problem with seed supply, at least during the spring sowing season. However, as far as he knows, many farmers who plan to plant corn in the summer are also preparing for the seeds. Including the 1 tons of Tianyu No. 3000 seeds recovered after anti-counterfeiting efforts, there are only million jin, which can be used to sow about 5880 million mu of land. About one sixth of the country. Last year the figure was 1100 million mu.
天玉1号是2002年11月培育的种子，至今也3年零4个月时间。 The promotion period is only two and a half years, or at most three seasons. This is definitely an amazing achievement! Apart from anything else, Denong's Zheng Dan 958 was pulled down from the altar by Tianyu No. 1. Of course, this does not count the deck seed. Unlike Zhengdan 958 and Xianyu 335, which were deliberately left unchecked, Zhengdan 958 now wants to crack down on counterfeiting, but the trend of being unable to get rid of it has already been formed. As for Xianyu 335? If left alone, Denghai’s profits this year will definitely be affected. It is even less likely that Tianhe will give it a chance next year. After drinking some tea, Guo Yang looked at the collection data of Tianyu No. 1 for a while, and the long list of numbers made him dizzy. I counted several times before I made sure I hadn't made a mistake. A full 36 billion! Net profit exceeded 2500%. It is like every seed is a grain of gold, and the grand feast belonging to Tianyu No. 1 has arrived. Moreover, at least 70% of the seeds have reached farmers, and Guo Yang couldn't help but grin. He couldn't wait to see how the media described and reported Tianyu 1. (End of this chapter)