Chapter 214 The taste of Qilian Mountain organic milk conquered the participants on site. Most of those who can come are industry professionals related to the dairy or consumer industries, and have their own understanding of milk. I can’t say that I have tasted all the domestic milk, but I have tried the well-known brands of milk. In terms of taste, nothing can compare to Qilian Mountain organic milk. Even the various flavored milks that have emerged in recent years have been sought after by many consumers for their diverse tastes and trendy packaging. Compared with them, the advantage of Qilian Mountain organic milk in terms of its strong milky flavor is even more obvious. What's more, these "flavored milks" with more water and less milk are more appropriately called milk-containing drinks rather than milk in the general sense. With doubts, reporters began to check the ingredient list. Then they froze. The milk protein content per 100g of milk is ≥. Milk fat content ≥.
A moment of brain freeze. "What is the national standard content?" "Milk protein , milk fat ." Milk protein and fat are the main nutrients of milk, but in China, there are too many small-scale ranches and the quality of raw milk is generally poor. Seeing Guo Yang calm and composed on the stage, the reporters became nervous and started asking questions. "Mr. Guo, Qilian Mountain organic milk does taste great, but why is its nutritional content so high?" The reporter who asked the question almost said he didn't believe it. Guo Yang on the stage smiled and said in a steady tone: "Qilianshan organic milk brand has successively obtained four organic certifications: organic creamer feed processing, organic milk powder processing, organic milk production, and organic milk processing. It has created a model for building an organic milk industry chain, which is a strictly certified 'healthiest and most natural' dairy product." Guo Yang advertised again and then explained the reasons in detail. "How does Hexi Dairy increase the protein content of milk? In fact, it mainly relies on breeding technology and nutritional regulation technology..." “Qi Lian Mountain organic milk comes from Qi Lian Mountain dairy cows bred by Hexi Dairy, and we also have the best feed combination. Although the content we label is currently 4%, there is still room for improvement in product quality.” When talking about technology, Guo Yang gives people a completely different feeling. He talks incessantly, as if he is glowing. It was the first time that the employees in Hexi learned that their boss had this side. Reporters were gradually attracted. "In recent years, my country's dairy cows have developed rapidly, but the development has always been quantitative expansion, with crop straw as the main feed source for dairy cows..." Guo Yang seemed to be able to handle the same old questions with ease. Then we were guided to introduce the rest of the products, and there were also free samples for tasting.
With the opening of Qilian Mountain organic milk, everyone at the scene was full of anticipation. Hexi organic milk, this is a mid-to-high-end brand. Next is the ordinary Hexi milk, which has a rich variety of product types and great nutritional advantages. In terms of quality, the nutritional content of various products is much higher. But the corresponding price is also very high, which makes reporters doubt whether Hexi Dairy can break the situation. In addition to Guo Yang, Liu Xiang was also a focus of reporters. His condition was average in 05, so the public had more expectations for his performance next year. There will be the Asian Games and the World Cup next year. Liu Xiang also raised the Qilian Mountain organic milk in his hand, full of confidence. "With Mr. Guo's promise of a bucket of fresh milk every day, we will definitely achieve good results next year." “Can you break the world record?” "There's a chance!" Liu Xiang said. He was very sensitive about his body. The changes brought about by the milk were very small, but he could feel that it did have an effect. ... The product launch was a success and received rave reviews from the media. What surprised Guo Yang was that in addition to the products, he and Liu Xiang were also the focus of media attention. Liu Xiang's words "I have a chance to break the world record" have been widely circulated on the Internet and in society. By putting enough pressure on itself, Hexi Dairy also benefited. As for Guo Yang, he attracted some attention because of his statement that he compared his left eye to a telescope and his right eye to a microscope. In the past, Jiahe gave people the inherent impression of a bold and reckless man, and the scope of his involvement in various fields is expanding. It is not without reason that the reporter compared Golden Harvest to the Titanic. If Jiahe continues to expand like this, it is only a matter of time before it runs into trouble. But Guo Yang showed his delicate side at this press conference, which at least showed that Guo Yang realized the importance of precise management. The young and wealthy commander, at the age of 28, was in charge of a huge ship. In addition to attracting the admiration of young girls, the public could not help but have more expectations for the future of Golden Harvest. 2006 1 Month 1 Day. Hexi Dairy’s commercial on China Television is officially launched. Every night at 7:32, after the news broadcast on China Television Station ends, the weather forecast will be broadcast, and after the weather forecast will be the focus interview. Hexi Dairy’s commercial is in the middle and covers all 6 time units. Many families saw the Hexi Dairy advertisement that evening. Liu Xiang rushed to the finish line amid the cheers of the crowd, but unexpectedly, a little boy crossed the finish line first with his signature move. He was very surprised. The camera pulled away and it turned out that the child was drinking Hexi milk and watching the game on TV in a sporting goods store, dreaming of surpassing Liu Xiang.
At this time, Liu Xiang walked up to the child, patted him on the shoulder and said, "Come on, let's run together." This is not the only commercial. Golden Harvest's previous commercial, 'Cows Relaxing and Free on the Grassland', has also been released in rotation after adding the organic concept. In terms of print advertising, Hexi Dairy has also launched a series of posters that can be seen almost everywhere, such as in buildings, subways, and supermarkets. The delivery density is very high, so naturally the audience group is also extremely large. “Make dreams possible!” “I’m only one drink away from my dream!” The two slogans and concepts gradually gained popularity. Guangdong Province. Internet media worker Zhao Manling has become a loyal customer of Hexi Milk. Her article [Are Chinese Dairy Cows Not Deserving of Eating Alfalfa?] also made many people realize the importance of forage to dairy cows. After Hexi's product launch, she saw the relevant information for the first time. But unfortunately, it’s New Year’s Day holiday, and I have to rush to take the bus home after get off work. During the New Year's Day holiday, when I was shopping with my family, I accidentally saw Hexi's new product advertisement. She couldn't help but feel itchy, as she had been fascinated by the two organic milk products for a long time. Especially the Qilian Mountain organic milk. After tasting it, my colleagues in the company praised it to the sky. Zhao Manling looked at the posters hanging on the wall of the supermarket and said, "Mom, let's go shopping in the supermarket." “What’s there to do in the supermarket?” "I want some milk." "We have some at home!" "I want to try that new product." Zhao Manling pointed to a poster in the distance and said this while shaking her parents' arms and acting coquettishly. "Let's go, let's go!" Dad Zhao said, "Let's go. It happens to be warm in the supermarket because it has air conditioning." In the supermarket, the shelves are filled with all kinds of milk. Zhao Manling felt her IQ was insulted when she saw all kinds of flavored milk being placed together with pure milk and fresh milk. She went straight to the shelf selling Hexi Milk and looked at several products carefully. "My dear, this milk is so expensive!" "A box of 24 boxes costs 80 yuan! I saw other boxes for only 24 yuan!" Zhao Ma's voice aroused Zhao Ba's curiosity. He came forward to look at the price tag, and at first glance, he felt that it was a bit outrageous.
“Those two are not in the same category.” Zhao Manling pointed to the nutritional information table on the milk packaging and said, "When choosing milk, the first thing to look at is the protein content. The higher the better. The protein content of Hexi milk is generally several points higher." Zhao's mother and father compared their milk and found that one had a protein content of and the other had only , and the fat content was the same. The gap is indeed quite obvious. "It's cost-effective. The main purpose of drinking milk is to supplement calcium and protein. Otherwise, what's the difference between it and drinking water?" After saying that, Zhao Manling looked at the staff and asked, "Why is there no Qilian Mountain organic milk?" "Qilian Mountain organic milk is in short supply and only available in a few large cities, and the price is also higher." Zhao Manling pouted. Hexi Dairy was making fun of itself, right? They had already held a product launch conference, but they were only distributing the products to a few cities? She had no choice but to pick up a box of Hexi organic milk. Mother Zhao came over and looked at the price tag, which was also 80 yuan. But she felt something was wrong, and after looking at it carefully for a while, it seemed to be a little smaller. "Little one, how many boxes are there?" "12 boxes." “12 boxes also sold for 80 yuan?” “This is a higher quality product and it’s certified organic.” Mother Zhao and Father Zhao looked at each other and said, "I want to see if this thing is worth it." After returning home, my grandparents, whose legs and feet were not very good, were still watching TV in the living room. After saying hello, Zhao Manling couldn't wait to open the package and took out 5 boxes of milk, one for each person. No one in my family has high blood lipids, so there is nothing to be taboo about. Then I took the milk to the kitchen to heat it up, and the aroma of milk quickly spread out. “Is the milk flavor so strong?” Aunt Zhao came when she smelled the milk. It was crystal clear, like pure white jade. When the milk is poured into the cup, the rich milk aroma makes you feel relaxed and happy, as if you are on the prairie. Just looking at it, I couldn't help swallowing. When Zhao Ma took a sip of the slightly heated milk, she was immediately amazed, as if the taste was silky smooth satin dancing on the tip of her tongue. "Sure, little one, it tastes good." Zhao's father also said: "You get what you pay for. The milk flavor seems to be much thicker." The two old men also praised it repeatedly. Zhao Ma said, "Go to your grandmother's house tomorrow and buy two boxes to bring back."
"Well, it's a good gift." Zhao Manling sat on the sofa, swinging her legs proudly. Lan City. In a certain neighborhood. "Good! Xiaochen has grown another two centimeters taller." Bao Lan was very happy. In more than half a year, her son grew seven or eight centimeters taller. The originally short Mou Chen is now over meters tall. Results have also improved. Regardless of whether it was the effect of Qilian Mountain organic fresh milk, she decided to subscribe to the fresh milk delivery service for another year. However, compared to the price reduction of boxed milk, the price of fresh milk delivery is still increasing because it has the label of organic. But for the sake of the children, I can only grit my teeth. Nine springs. The headquarters of Hexi Dairy is also in the industrial park, just two blocks away from Jiahe's headquarters. During the holiday season, most factories in the park are on vacation, making it seem a little deserted. However, several of Jiahe's factories are still running at full capacity. Late at night, the earth was pitch black. In the silent night, only Hexi Dairy was brightly lit. A refrigerated truck loaded with dairy products leaves the factory and heads to the milk station. When they arrived, Qiu Jun, wrapped in a thick down work jacket, got out of the car and prepared to unload the goods. Mr. and Mrs. Liu Kui from the milk station were already waiting. "Brother Qiu, you haven't rested either?" "Why are you taking a break? The factory is too busy. Besides, you guys haven't taken a break either?" "We came here for triple wages. We've been working here for more than ten years. But we still don't know what triple wages feel like!" "Yes, including the commission from delivery, your income this month will increase significantly." "Isn't it just for this little money that you work day and night?" While chatting, Liu Kui checked the temperature, time and packaging of the products, as well as the temperature and sanitary conditions of the refrigerated truck's compartment and other details, recorded them and signed for confirmation. The products are unloaded and sent to the cold storage, where the temperature is maintained at 1°C to 4°C. It's actually warmer than the sub-zero temperature outside. While they were busy, a car stopped in front of the milk station. Liu Kui asked in confusion: "Who is here so late at night?"
"I do not know." When they looked closely, they saw two people wearing black down jackets and wrapped tightly came down. Qiu Jun felt that the figure looked familiar, and when the person came closer, he showed a look of surprise. "Hello, manager." I looked at the person next to me again, and after lifting his mask, I realized that I had seen this person at the press conference a few days ago. Oh my god. "Hello, Chairman!" Liu Kui and his wife also responded, "Hello, Boss! Hello, Boss!" After getting off the car, Guo Yang felt a chilling chill. Winter is supposed to be the off-season for milk delivery, but the volume of fresh milk delivery orders from Hexi Dairy has increased abnormally. Especially near Jiuquan, the price has almost doubled, and Qilian Mountain organic milk is still in limited supply. But now there is the alternative of Hexi organic milk, and the suppressed market demand has been released all at once. Guo Yang looked at the deliveryman at the milk station, who looked to be in his thirties or forties. After a brief exchange and checking the work records, Guo Yang took out three red envelopes from his pocket. "Thank you for your hard work, and Happy New Year." Qiu Jun and Liu Kui were a little surprised. Is there any red envelope to be given so late in the evening? Several people hurriedly took it. "thanks, thanks!" “Happy New Year, Boss!” Looking at the young figure leaving, several people expressed their sincere gratitude. During the New Year's Day holiday, not only they worked overtime, but the company's leadership also did not rest. Qiu Jun has already opened the red envelope and seen that it contains 100 yuan, which is a complete unexpected surprise. the other side, Guo Yang and Ji Zhuowen got in the car. The air conditioner was on and they immediately felt a lot warmer. "There's no problem with quality control, go back and rest." Besides Luo Xiu, the person with him was the manager in charge of quality and safety of Hexi Jiuquan Factory. As for other senior executives, they were scattered across the country to carry out quality and safety inspections and holiday greetings. Although Hexi's new products have just been launched on the market, judging from the sales performance at the terminal, the performance is expected to be good. Especially for liquid milk, whether it is fresh milk delivery or boxed pure milk and organic milk, the goods are sold very quickly. As for checking quality and comforting employees in the middle of the night, in addition to the fact that quality issues are indeed important, it is also a test for the top management of the group. He assigned inspection tasks to basically everyone. At the same time, he also made some appropriate arrangements. Guo Yang's requirements were not high. As long as he really went to see it, it would be fine.
But if you just lie in bed and sleep, or go out and have fun. Then there is nothing to say, just leave. …… Time flies, and in the blink of an eye, half of January has passed. After getting married, Xie Shijie drove to work alone. He felt a lot more stable. But thinking about the latest appointment notice, Xie Shijie still couldn't contain his excitement. I shouted out loud unconsciously. "Work hard!" “If you don’t have a dream, you are just like a salted fish!” "Ah! Ah!" After shouting it out, Xie Shijie felt inexplicably ashamed, and his embarrassed toes seemed to be able to dig a hole in the chassis. After a while, he arrived at the company and went straight to report to his boss. When he entered, the boss was still concentrating on his work. Knocked on the door. "Boss, I'm back." Guo Yang looked up, then put down the document in his hand and said with a smile: "Didn't I tell you to rest for a day or two?" "Hey, you threw a piece of cake right at my face, I have to catch it quickly." "Well, now that we're back, let's quickly get started on the alfalfa production." "Okay, I'll get busy then." Guo Yang nodded in agreement. In the past half month, the performance of Hexi Dairy can be described as a leap forward. Subsequent statistics showed that sales on New Year’s Day exceeded 10 million yuan, and after New Year’s Day, the sales volume stabilized at the level of 10 million yuan per day. The momentum is very hot. Another product that is also very popular is Alfalfa No. 1. As the policy takes effect, the momentum of transferring saline-alkali land along the coast has also begun to explode. The number of large and small comprehensive management projects for saline-alkali land has increased to four or five hundred, and the area that has been identified has exceeded 400 million mu. Seed order sales exceeded 50 billion! As for Tianhe Seed Industry, all 1 million kilograms of Tianyu No. 2 seeds have been pre-ordered, and the expected sales volume is also over 50 billion yuan! Moreover, the group has already received more than 12 billion yuan in seed advance payments, so it is not short of money now. A company with a revenue of 10 billion! One of the largest agricultural and animal husbandry enterprises in the country. All the employees of Jiahe Group are excited and happy, looking forward to the generous year-end bonuses at the end of the year.
At Xie Shijie's wedding, Guo Yang even felt that many executives had lost themselves. "The general trend of the world is that after a long period of division, there will be unification, and after a long period of unification, there will be division. Hope Group has wasted too much time in the past 10 years of division and unification." “It will be just a matter of time before Jiahe surpasses Hope Group!” Hearing such remarks, many people responded, but Guo Yang was the only one who felt very scared. That night, he took his core team to the suburbs to discuss the future of Golden Harvest in seclusion. At the meeting, the core content of Guo Yang's speech was: It is better to die on the road of reform than to die in the genes of success. He said that some people in the company now cannot see their competitors even with a telescope. The seemingly huge Jiahe is actually full of holes inside, like a leaky gourd. The heated situation in Jiahe was poured with a basin of freezing cold water by Guo Yang. He not only talked, but also took action, highlighting his decisive decision. Based on the list that he had been examining for a long time, Guo Yang carried out reforms within Jiahe. That's a major blood transfusion. He ruthlessly cleared out the middle and senior management who were just sitting there doing nothing or those who were seriously embezzling money. Mediocre people either accept transfer or resign directly. Where there is pain, there is new life, and many people have been promoted. A group of backbone personnel with outstanding performance were given opportunities for promotion and salary increase. At the same time, major adjustments were made at the top level. For example, Xie Shijie serves as the deputy general manager of Muhe, responsible for overall management of the business, and also serves as the general manager of Qinghe Agriculture. Qu Yang serves as the general manager of Tianhe and the vice president of Jiahe Group. The group headquarters has also made some adjustments and streamlined its functions. It now consists of the Organization and Personnel Department, Group Office, Finance Department, Legal Department, Investment and Development Department, Seed Affairs Department, and Land Affairs Department. Focus on three major aspects: strategic investment, risk management and supervision, and coordinated services. In addition, in addition to being the president of Jiahe Group, Guo Yang also serves as the general manager of Muhe. Due to the large personnel changes among senior executives, a large number of positions became vacant all of a sudden, and suitable personnel could not be found for a while, so many people had to take on multiple roles. The technique is very crude. However, Guo Yang felt that it was necessary to move. If he didn't change, he would become an old lady with bound feet, and the problem would become more and more serious. Labor pains are inevitable, but he who knows the times is a hero. International competition is calling for industry giants. Jiahe's prospects for connecting the entire industrial chain are limitless. The three years of operation in the seed, forage and agricultural machinery industries have also accumulated reserve talents. So, it is better to turn around in time, cut off the cancer in your body as soon as possible, and integrate with the international industry as soon as possible.
Guo Yang even thought about learning from Hope Group and returning to its core business. That is to say, except for Alfalfa Agriculture and Animal Husbandry and Tianhe Seed Industry, all other companies would be marginalized. Or just sell it? Fengkai Agricultural Machinery, Hexi Dairy, and Quanwang Biological are all excellent assets and should be able to be sold at a good price. But it is impossible to sell it. Diversified development is indeed not as easy as imagined. Having capital and technology does not necessarily mean one can quickly become an industry leader. Specialization requires time to accumulate. Just like Hexi Dairy, its products are indeed good, but it cannot compete with Yili and Mengniu in the marketing of fast-moving consumer goods. After Hexi Dairy’s Olympic marketing came out, the two companies shamelessly began to copy the concept and play edge balls. Cooperate with the General Administration of Sports and Y-TV 5 to launch an interesting sports variety show; They launched highly attractive slogans such as "Passion 2008, start now" and "Run to Beijing"; Even a pattern similar to the Olympic five rings was used. Faced with all this, Hexi could only complain and report like a good student. in addition, Now the boundaries of Jiahe’s business have become very blurred, including seeds, agricultural machinery, forage, milk and other businesses. For example, if you want to buy alfalfa No. 1 seeds, you have to go to Tianhe first. The segmentation of customer base also attracts more specialized competitors. At the same time, the increasingly complex supply chain strategies have not only caused competition within the supply chain, but also competition among companies. For example, both Alfalfa and Tianhe were faced with insufficient seed processing capacity, and at the same time they turned to Fengkai Agricultural Machinery, which had overloaded production capacity. Construction of Fengkai's expanded production base was also in full swing. In order to compete for the priority, the two brother units even tend to become enemies. Yu Honghai called many times to ask for instructions on what to do, and Guo Yang was also having trouble making a decision. Originally, he wanted to give priority to Muhe. However, spring corn planting is imminent, and some vegetable seedling cultivation has even begun in greenhouses. The dealers, who had paid a total of more than 10 billion yuan in advance payments, were pushing Tianhe like ants on hot pot, and the marketing staff scattered across the country were calling the factory at any time. After much thought, from a layout perspective, it would be a good idea if several companies can operate well. A strong complement will be formed within the group, with no shortage of technology and products, only an excellent management system. Guo Yang was eagerly waiting for a strong man to appear from the sky, but one might not be enough, and more would be needed. At the same time, Guo Yang also decided to take some time to recharge himself and apply for a management course such as an MBA. (End of this chapter)