Chapter 126 Fengkai's After-Sales ServiceThe Northwest has a vast land area and a large per capita land area. It is not uncommon for a family to own dozens of acres of land. There are also many large growers from other places. Therefore, the demand for agricultural machinery in this land has always been strong. Fengkai Agricultural Machinery's Cheetah series tractors have also begun to appear on farms across the Northwest. In early winter, the cold wind howls and the world is desolate. In Tare Village, Xinjiang Province, Fang Jiangchun sat on a stone pier by the road, smoking his pipe, looking up into the distance from time to time, feeling increasingly anxious. "Fuck him, the machine I just bought has problems. They said they could turn over 300 acres of land a day, that's all bullshit." It's about to snow. It is the best time for winter plowing, but the newly bought machine is lying idle in the field. Every day wasted means money lost! As dusk fell, a tractor came onto the dry road, with fresh soil still on its plowshare. As they got closer, a man in a grey cotton-padded jacket leaned out of the cab with a mocking look in his eyes. "Lao Fang, we're still waiting. The county seat is 300 kilometers away from here, and transportation is inconvenient. It will take at least a few days to get here."
"I told you to be cautious when buying the machine. Now, I'm deep-digging one or two hundred acres of land every day, and you can only wait. Isn't it painful to watch?" Fang Jiangchun said: "Cheetah's after-sales attitude is pretty good. They said they would send someone over as soon as possible." "You're kidding me. My Dongfanghong had a problem before. I called the dealer, but either the line was not connected or they passed the buck. The service personnel couldn't come to the site for a week or even ten days." "It's broken down after just a few days of work. This is like buying a big boss. Farming time doesn't wait for anyone. If you miss the operation time, the loss will be huge." The man patted the nose of the plane with a look of gloating on his face, "Your cheetah is probably not just a cat, it has to be my Dongfanghong. Old brands are more reliable and can be repaired anywhere if they break down." "The purpose of buying a tractor is to make money. It looks like it will be idle every other day, and you still make a fortune. You must have borrowed money to buy this machine. Don't be unable to repay the loan in the end." Every word the man said hit Fang Jiangchun right in the heart. When Fang first bought the Cheetah tractor, he told everyone he met that the machine was powerful and durable. Especially the statement that 300 acres of land could be turned over in a day really scared him. There is only so much land nearby. If you work more, I will have to work less or go to a farther place. Fang Jiangchun felt like a deflated ball, and there was a trace of regret in his heart. I have been driving tractors for most of my life and finally saved up enough money to buy a tractor, but I didn't expect to encounter such a bad thing. "Go home, Lao Fang. It's so cold, and no one is going to steal your broken machine." "It's not broken, it's still new." "Yes, yes, yes, the new Cheetah is not as durable as my old Dongfanghong. I think you should rest for a day or two, and then you should replace me with someone else to do this job!" The man's words, which were full of implications, annoyed Lao Fang. "Get lost, get lost. I'm getting angry just by looking at your cocky look." "Just stay here and guard your cheetah tonight!" Fang Jiangchun was not sure whether the after-sales staff would come, but the dealer responded immediately, which gave him hope. He was also unwilling to accept the result and checked again. He was also puzzled. Everything seemed to be in good condition, so why couldn't the fire start? The cold wind whistled past, as if taking away the last ray of light in the sky.
Fang Jiangchun wrapped himself tightly with his military coat and locked the tractor helplessly. It was getting dark, and if he didn't go back, he would be in trouble. "boom!" Tears seemed to be falling from the corners of his eyes, and Fang Jiangchun slapped the hood hard, "Alas." But when he slapped, he vaguely felt a flash of light. Was he hallucinating? But the light was getting closer and brighter, so bright that he couldn't open his eyes. Gradually, he could see clearly that it was a pickup truck. The snow tires were surrounded by dust, and the car body was also covered with a lot of dust, but the large semicircular painted characters under the window were clearly visible. "Fengkai agricultural machinery after-sales service." Two people, one old and one young, got off the car and said, "Uncle, we've been waiting for a long time. It's snowing heavily on the road and it's not easy to go." Fang Jiangchun's face was red from the cold. "Hurry up, help me check what's wrong with this tractor. It stalled midway and won't start." "Damn it! The salesperson was so boastful at first, but now problems arise right after I buy it. It's such a hassle." Without further ado, Zhou Liang shone the pickup truck's light on the tractor, while the older Zhang Zhaocheng carefully checked it and took a lot of effort before he discovered the problem. "Where did you get the diesel?" "I fought outside." Fang Jiangchun's expression changed for a moment. Zhang Zhaocheng was careful and realized quickly that Lao Fang had probably bought low-quality diesel from a private buyer. In the past two years, the price of diesel has skyrocketed. Many farmers are reluctant to spend money on fuel, so they like to buy private diesel. Various non-standard oils, coal tar, and white oil mixed with diesel have become popular. But it is rare that a new machine can be shut down in just a few days. "The diesel fuel was contaminated, but fortunately the fuel valve and fuel tank were not damaged, so we just had to replace it with clean fuel." Fang Jiangchun was stunned for a moment. He knew his own business well. No wonder Huozi sold diesel so cheaply. Zhang Zhaocheng said: "Don't buy cheap and low-quality diesel in the future. Even the best machines can't stand the tossing." "I just bought a tractor and I still owe the loan, so I just want to save some money." "How much money can we save? If we operate our tractor carefully for one or two years, all the costs will be recovered. In Long Province, the agricultural machinery operators are busy every day, and they do a good job quickly." Zhang Zhaocheng breathed a sigh of relief. He drove more than 300 kilometers in the heavy snow and even pushed the car for a while on the road. That was really suffering from cold and hunger. This is also the norm in recent after-sales service. The Cheetah tractor has just been promoted for sale, and users' usage habits have not yet changed. The technical levels are also uneven, and various small problems continue to occur. The users are very scattered and they have been running around recently. Fortunately, Cheetah’s products have excellent quality and there are no problems with them. "Pour out the oil first. We brought spare oil. Let's try changing it. Find us a place to rest for the night." "Okay, okay."
After working for a while, the sound of the tractor rang out again in the quiet night. Fang Jiangchun grinned. "Let's go, let's go, let's go home and have dinner." the next day, Fang Jiangchun rushed to the field early in the morning. It would be troublesome if the farmer was anxious and someone with ulterior motives instigated him to replace the machine overnight. At this time of year, the machines are in operation and cannot rest for even a moment. Zhang Zhaocheng and Zhou Liang also followed. This place is too far away. We must take this opportunity to train Lao Fang in theory and operational skills. Fengkai's after-sales service adopts a combination of dispatching full-time service personnel and dealers participating in the service. They are the manufacturer's staff and also have the task of training. After teaching Lao Fang step by step for a while, including some tips on how to save fuel and make profits, the two of them drove their pickup truck non-stop to the next destination. And Fang Jiangchun, After changing to normal diesel, the technical level has also been improved. Lao Fang found that the Cheetah has become more powerful and can be operated with ease, and the efficiency has been instantly improved a lot. The depth of winter turning can basically reach 30cm, and the farmer paid the money happily. After that, we changed places one after another, turning over one piece of land after another. It was indeed tiring, but it was really comfortable to lie on the kang and count the money every night. When he met the man driving the Dongfanghong again, it was after the busy farming season. The man and several villagers gathered around the stove, cracking melon seeds and bragging. Fang Jiangchun also squeezed in. The man seemed to know Fang Jiangchun's victory and consciously avoided his gaze. Fang Jiangchun shouted proudly, "I've been exhausted lately. I turned over 5,000 acres of land this winter." "hiss……" Everyone was surprised and talked about it. "Fuck, over 5,000 acres, there's nothing higher than you nearby!" "Why so many?" "It's no exaggeration to say that we can turn over 300 acres a day. The machine is powerful and rarely has problems. If there are any problems, the manufacturer will come to solve them as soon as possible." The Dongfanghong man was also a little surprised. He felt a little sad when he thought that he had only worked on more than 3,000 acres. Someone did the math and said, "If you earn 10 yuan per mu of land, mu would be yuan. You can earn back the money you spent on the machine in just over a month." "How can that be possible? Diesel is free! The price of oil is already 3 yuan now. One acre of land will cost at least or liters of diesel, and there is also money to buy a plow. It will take at least next year to get back the money." "That's incredible!" "This cheetah is good!" "I'll get one someday." "Each person can build one. Xinjiang Province is so big, and when the time comes, we can all work together to make it bigger and stronger!"
Listening to everyone's irrelevant bragging, the Dongfanghong man began to think intently. His tractor is old. It has the same horsepower, but consumes more than 1 liter of fuel per acre. Its efficiency is not as fast as others, and it now has more faults. It's time to change the phone. …… Nine springs. Guo Yang was flipping through the recent after-sales service log and happened to see the page about Fang Jiangchun. The environmental conditions in the Northwest are indeed harsh and the region spans too large, which brings various difficulties to after-sales service. But it is precisely under such conditions that users need Fengkai's technology and services even more. This is your chance to seize the market! With the rapid advancement and upgrading of agricultural machinery technology and the coming of the era of big customers, service can also become a tool for the core competitiveness of agricultural machinery companies. In fact, there is no machine that cannot be broken. But as long as the response speed is fast, the spare parts are sufficient, and the problem can be solved in time, the big problem will become a small problem, and the small problem will become no problem. With the expansion of sales of the Cheetah series tractors, Fengkai Agricultural Machinery has been very busy recently, and various small problems have continued to occur. Although the existing services can still support it, they are not enough! You can’t get your opponent out of the game! To put it bluntly, it is only slightly better than the minimum "health care" service provided by most companies, and is far from meeting the threshold of full-scale health care. (End of this chapter)