However, Chen Ziyan refused.
Xu Xiaoyin was very confused and didn't understand why.
Chen Ziyan said, "Editor Xu, Yan He is just a young man, only nineteen years old. He can chat with young authors like Liu Jiazhen, but he doesn't have the experience to chat with those famous writers yet. Let's take it slow. I know you mean well, but you can't achieve anything in one go. If you add pressure on Yan He right away, he will easily fail. After all, he is not a professional host."
Only then did Xu Xiaoyin understand Chen Ziyan's intention.
This is the reason.
She sighed a little.
To be honest, putting aside the fact that Lu Yanhe is not of the right age and may not have the ability to host a well-known writer, being able to have a best-selling writer go to his live broadcast room can definitely bring a lot of benefits. If it were given to other book-selling anchors, they would definitely fight for this opportunity.
Of course, this is also a fantasy. There are very few live broadcasts of reading on the live broadcast platforms now. Of course there are some, but they don’t have much influence.
Watching a person reading for hours is almost a static picture. How many people would actually watch it?
I can only say that Lu Yanhe is something.
The live streaming and learning over the past year has helped him accumulate a group of fans who are very tolerant of static image live streaming.
-
On the day of the live broadcast with Liu Jiazhen and Mingyin, Lu Yanhe could not handle it alone with a simple device like a laptop.
Jiangyin Publishing House set up a place in its own building and set up the live broadcast equipment.
Behind the three people chatting, there was a background board with a strong bookish smell. It was a thick wall of books, all of which were published by Jiangyin Publishing House.
Lu Yanhe was taken to the publishing house by Chen Ziyan.
Lu Yanhe felt inexplicably unbelievable. Who would have thought that after taking the college entrance examination, his first job would be to do live broadcasts at a publishing house, even though this job did not pay anything.
He was wearing simple black pants, a white T-shirt, and no makeup.
Chen Ziyan said, "There's no need to make such a big fuss about your livestream with the two young writers. It won't look good in comparison. It's fine for you to just appear on camera simply, naturally, and naturally. After all, you're a high school idol, so you need to maintain your casual handsomeness."
Lu Yanhe: “…”
He always felt a little embarrassed when Chen Ziyan praised his looks like this.
When they arrived, Xu Xiaoyin and Xu Mingyue came to receive them.
A lounge was specially prepared for them.
Before Lu Yanhe even sat down, Chen Ziyan dragged him to say hello to Liu Jiazhen and Mingyin.
Their lounge was right next to his, so it was convenient to say hello.
In fact, Liu Jiazhen and Mingyin are not very old. The former is only 28 years old, and the latter is even younger, 26 years old.
Of course, Lu Yanhe is just a little brother in front of them.
Lu Yanhe greeted them politely.
Liu Jiazhen and Mingyin didn't seem to be outgoing and generous people. When Lu Yanhe bowed at a slight angle of 30 degrees, they both moved aside at the same time, not daring to accept it.
After Liu Jiazhen finished hiding, he stammered, "Don't be so polite, I, I also want to thank you for letting many people know about my book and buy it."
Mingyin also immediately said: "Yes, I heard from the editor that many people bought our book because of your recommendation. Thank you."
Both of them are new authors and are not familiar with this kind of occasion.
All three of them were extremely polite.
Chen Ziyan watched the three people chatting politely with each other and knew that these young people were rather reserved.
She smiled and said, "How about I take a picture of the three of you first?"
Liu Jiazhen and Mingyin nodded immediately, and very proactively moved to the sides, leaving the middle position to Lu Yanhe.
Lu Yanhe felt embarrassed, so he immediately moved to the side and let Mingyin stand in the middle.
“Let’s shoot it this way.”
Chen Ziyan noticed Lu Yanhe's action and was very satisfied.
A person's quality is reflected in such details.
The communication between the three people was based on an outline.
Xu Xiaoyin prepared an outline for them to avoid running out of topics to talk about.
But after the live broadcast actually started, the three people had an outline but didn't know what to talk about, which made them feel very awkward.
There was visible tension on Lu Yanhe's body.
However, there were quite a few viewers in the live broadcast room, with tens of thousands of viewers as soon as the broadcast started. This was all because of the strong promotion and traffic from the homepage of J Station, as well as the publicity from Jiangyin Publishing House, which made many people know about this live broadcast event in advance.
Lu Yanhe looked at Liu Jiazhen and Mingyin, both of whom were feeling uneasy, and thought to himself, after all, he is the master, so he can't be too disappointing.
He took a deep breath and said, "Hi, I'm still a little uncomfortable today. I used to be the only one doing live broadcasts with a laptop, reading books, and doing exercises. This is the first time I've invited others to my live broadcast room, and it's a great honor. Today I can chat with teachers Liu Jiazhen and Mingyin about their new books, 'Nineteen Years of Crime Records' and 'Star Orbits'."
"Friends who have been watching my livestream should know that I read a book called 'Nineteen Years of Crime Records' a few days ago. I bought it myself while browsing a bookstore. Then, Xu Xiaoyin, the editor in charge of this book at Jiangyin Publishing House, contacted me and said that her other novel 'Star Orbit' would be released this Thursday. She asked if I could help promote it. I was embarrassed because my livestream doesn't have much traffic, but because I really liked both novels, I read them during the livestream."
"This exchange event is only possible thanks to Editor Xu Xiaoyin." After Lu Yanhe had spoken so much, he gradually relaxed, his nervousness fading. "First, let me welcome the two writers: Mr. Liu Jiazhen, author of 'Nineteen Years of Crime Records,' and Ms. Mingyin, author of 'Star Orbit.'"
Liu Jiazhen and Mingyin waved to the camera mechanically.
In the barrage room, many people were talking about the embarrassment and uneasiness of the three of them.
The main reason is that these three people acted too obviously.
Lu Yanhe got a little better later, but Liu Jiazhen and Mingyin were still the same.
Lu Yanhe followed the chat outline and began to ask questions: "When did you two start writing novels?"
Liu Jiazhen turned to look at Mingyin immediately.
Mingyin also looked at him.
"You go first."
"How about you go first?"
Lu Yanhe had no choice but to say to Liu Jiazhen: "How about you go first?"
Liu Jiazhen opened his mouth and exclaimed, "Ah, I'll go first."
A group of people in the barrage were stunned at first, and then they laughed like crazy, with a group of people posting “Hahahahahahahahahahahahahahahaha”.
Many of the people watching this livestream have read "Nineteen Years of Crime" or "Star Orbit." They've imagined the authors in all sorts of ways, but few imagine them to be this kind of person. Their writing styles, whether cool or refreshing, are unique, a common misunderstanding. Because they're moved by their works, they embellish their perceptions of the authors.
However, Liu Jiazhen and Mingyin were unexpectedly introverted. Especially when several introverts met together, the effect of the collision made many people feel as if they were seeing themselves greeting strangers.
People's psychology is very strange. They may not be willing to see others perform so perfectly, especially newcomers and young people.
The fact that they exposed such social shortcomings actually made everyone feel friendly towards them.
After a conversation, Lu Yanhe talked to them about the story of his creation step by step according to the outline.
Finally, he earnestly recommended these two novels to everyone.
The live broadcast event is over.
Xu Xiaoyin said happily, "In the one-hour live broadcast just now, more than 10,000 people clicked on the sales links we posted in the comments section for 'Nineteen Years of Crime Records' and 'Star Orbit.' 'Nineteen Years of Crime Records' sold over 7,300 copies, and 'Star Orbit,' as it's a new book, sold over 12,000 copies."
In the current publishing market, this sales figure would allow both books to be promoted as bestsellers.
When Liu Jiazhen and Mingyin heard the sales figures, they were both shocked and surprised.
Especially in Liujiazhen, "Nineteen Years of Crime Records" has been on the market for several months. The sales performance in the first few months was not significant, only a few thousand copies, and the first print run was not sold out. But since Lu Yanhe read the novel in the live broadcast room, the sales of this novel have started to pick up again from being sluggish.
Especially this week, including today's sales, a total of more than 20,000 copies have been sold, which is twice the first print run.
Xu Xiaoyin felt like she had found a treasure.
At first, I just thought that I could promote these two books through Lu Yanhe’s live broadcast. I didn’t expect that with the deepening of cooperation, today’s live broadcast would also bring such good market feedback.
The main reason is that they are the new people who were lured into Lu Yanhe’s live broadcast room on J Station today.
Lu Yanhe gained a lot of new fans, and Jiangyin Publishing House sold more than 20,000 books, a win-win situation.
An idea flashed through Xu Xiaoyin's mind, and she thought of more ways to cooperate in the future.
This writer's dialogue activity can continue to be developed.
Perhaps in the future, when her authors publish books, they can use this method to do preliminary publicity. Of course, first of all, Lu Yanhe must like the book and be willing to do such promotion.
At this time, Mingyin also asked Lu Yanhe softly: "Can we add a friend?"
"Of course." Lu Yanhe said immediately, and then looked at Liu Jiazhen, "Let's add each other as friends, Teacher Liu, I'm your reader."
Liu Jiazhen quickly shook his head and said, "Don't call me Teacher Liu, I don't deserve it."
The man looked terrified.
"Just call me by my name."
"Brother Jiazhen." Lu Yanhe added "brother".
"I... okay, if you want to shout like that." Liu Jiazhen scratched his head.
Lu Yanhe could see that Liu Jiazhen still felt a little uncomfortable with this respectful address.
Xu Xiaoyin asked, "If you have time later, can we have a quick meal together?"
Chen Ziyan was determined to maintain a long-term cooperative relationship with Jiangyin Publishing House, so she nodded and said, "Okay."
It sounds like a simple matter, but it is not vague at all.
Editor-in-chief Liu Cheng is here too.
Liucheng had just returned from a business trip and arrived at the hotel dragging her suitcase.
As soon as they met, Liu Cheng greeted him: "Hello, classmate Yan He. What a coincidence! Your homeroom teacher Liu Qin and I were classmates, did you know that?"
Lu Yanhe smiled and nodded, saying, "Teacher Liu told me."
Liucheng is a very cool woman.
She and Chen Ziyan have similar temperaments in some aspects, but although they are similar, Chen Ziyan is more elitist and refined, while Liucheng looks more generous and intimate.
Liu Cheng first exchanged a few pleasantries with Lu Yanhe with a smile before going to congratulate Liu Jiazhen and Mingyin.
"Our two new writers from Jiang Yin have become an instant hit this time." Liu Cheng's face was full of smiles. He launched two very promising new writers in one go. As the editor-in-chief, Liu Cheng was of course happy. It was a great fortune to be able to discover a new writer with market potential. Now he has discovered two at the same time. According to the current trend, both of these books may achieve sales of more than 100,000 copies within a year - of course, the premise is that the subsequent sales will not collapse.
Liu Jiazhen was a bit more social and immediately said, "Thank you, Editor-in-Chief and Editor Xiaoyin, for supporting us."
Liu Cheng: "Xiaoyin really supports you. As you know, it's very difficult for new writers to publish books nowadays. It's always hard to get approval. Xiaoyin argued with different people at the topic selection meeting for your two books, and finally got the opportunity to publish. After that, she asked the distributors, the marketing department, and the media friends to work hard one by one, and finally these two books came into being."
Liucheng did not take all the credit for himself.
She added, "Of course, the most important thing is to thank Xiao Lu, who has single-handedly driven the best-seller status of these two books. The search volume for these two books on various platforms has increased more than tenfold. I believe that with the quality and reputation of these two books, this hot sales trend will continue. Come on, let's clink glasses and celebrate!"
Because those who were driving drove and those who were not drinking did not drink, the meal ended up with no one drinking and everyone just drank beverages.
Originally, Chen Ziyan wanted to get acquainted with the people from the publishing house through this meal, but halfway through the meal, Liu Cheng suddenly brought up another piece of news.
"In the past few days, several film and television companies have inquired about the film and television rights to these two novels, hoping to discuss developing them into TV series," Liu Cheng said. "Actually, when the manuscript was finalized, a film and television company we frequently work with reviewed it. However, these days, film and television companies are more focused on big IPs and are more cautious about novels by new authors. Although they have some interest now, they're still undecided. I'd also like to ask, from your perspective, are these two novels suitable for film and television adaptation?"
Chen Ziyan hadn't actually read the two novels from beginning to end; she'd just skimmed through them and gotten an idea of what they were about. Suddenly asked by Liu Cheng, she thought for a moment and said, "Actually, when it comes to film and television adaptations, luck plays a big role. Many novels we thought weren't suitable for adaptation turned out really well, while others we thought were perfect turned out terrible. The key lies in whether the company and the person wanting to adapt the story truly like the story, or if they bought the copyright just because it's trending and the sales figures look good. The person adapting the story is even more crucial."
Upon hearing this, Liucheng nodded.
"You're a big publishing house, so you probably sell a lot of film and television adaptation rights like this, right?"
"Yes, there's a dedicated department handling this matter. But a lot of people I know, knowing I'm the editor-in-chief of the fiction department, have asked me for my opinion on these two novels." Liu Cheng sighed. "The problem right now is just like what you said. They haven't read the novels at all, and they don't have the time. They're so busy. They're just judging suitability for adaptation based on various statistical indicators."
"There's no other way. Every industry is full of people who take shortcuts like this," Chen Ziyan said. "Judging from the reader feedback on these two novels, I personally don't think there's a rush to sell them. A highly acclaimed story, as word of mouth slowly spreads, will be known to more and more film and television companies. Each company has a dedicated IP procurement department. They'll start by looking at the data. As word of mouth grows, perhaps more people in the film and television industry will learn about the book and read it. They might even come across a famous actor, producer, or director who's eager to adapt the story. If that's the case, then the success rate will be much higher. Otherwise, the film and television companies will come out and bid, and we'll give it to the one with the best overall conditions."
Liu Cheng nodded.
Chen Ziyan was thinking that Lu Yanhe’s live broadcast room could really be continued.
Look, thanks to Lu Yanhe’s promotion, “Nineteen Years of Crime Records” and “Star Orbit” have become hot sellers, and negotiations for film and television adaptations have also begun.
There will be other books later.
Through this line, Lu Yanhe can get to know more and more people in the publishing and film and television industries.
For example, we have invited two authors today, and after the film and television rights of these two novels have been sold, can we also invite producers and buyers to the live broadcast room to talk about their ideas and opinions on the film and television adaptation of the stories?
For film and television projects, this is also publicity, and it is focused publicity - the two original works took off in Lu Yanhe's live broadcast room, and no film and television company will miss this place with the highest content of original readers.
Various ideas were woven in Chen Ziyan's mind.
For Chen Ziyan, this is a new idea that she has never tried in her long career as a manager.
Artists like Lu Yanhe who can follow this path are so rare that they are one in a hundred.
Lu Yanhe is still very young and is not in a hurry to fight for status. Before he turns thirty, he has plenty of time to take an unusual path.
For example, the cultural route that is now emerging?
Anyway, no one in the entertainment industry is taking this path now.
This is about real, practical stuff.
After dinner, everyone said goodbye with laughter.
Chen Ziyan took Lu Yanhe to the parking lot, ready to send him back, and reviewed his performance in the live broadcast with him in the car.
"What a coincidence." Suddenly a voice came from the side.