Chapter 67 Join if you can’t beat him Lingdang replied: "If you had added me, there would be better ones. What a pity~" Yu Weiwei’s subtext is very clear: he didn’t take the initiative to add her as a friend, she is angry and wants someone to coax her. Boss Chen knew it very well, so he pretended to be dumb and said with some regret: "...Okay." "Okay?" The other party sent an angry expression, obviously dissatisfied with his reaction. Chen Yu: "I don't know if your mom will see me adding you on QQ. Is it dangerous? It's safer to wait for you to add me first." Lingling: "It would be the best if she strangled you to death. I won't say any more. I'm back at the dormitory. Let's talk later." But after a while, Lingling suddenly sent a message with a photo attached: "Today's mood color is purple." In the photo, she had a flat belly: her skin was as smooth as mutton-fat jade, without a single flaw. Her small belly button was perfectly sunken, forming a lovely vortex, and the skin around it was a faint pink, as if to play with it. Below it was a slightly exposed section of purple silk panties, tied with a small bow. He just said he didn't want to chat anymore a few minutes ago, but now he's sending me photos on his own initiative. I don't know if he's playing hard to get or just acting on a whim. Chen Yu blinked his eyes, and Yu Weiwei's cold face appeared in his mind. A strange feeling rose in his heart, and he typed a reply: "What mood is the baby in when taking a bath? Black?"
"I'm not in the mood for a bath! You rascal!" …… Chen Yu put down his phone with a smile. He turned his head to look at Ke Ling, who happened to be looking over at him as well, and looked him up and down in surprise, "So the boy that Sasha was talking about is you..." She had just heard the conversation between Chen Yu and Yu Weiwei. Chen Yu said: "There was a misunderstanding when we went to the bar before, and we explained it clearly today." Ke Ling stared at him: "Is it really clear?" Ke Ling sighed in her heart. Chen Yu is rich, handsome, and capable, and he is indeed a good match. Unfortunately, although Hong Sha is carefree, she is absolutely incapable of actively pursuing him. It seems that Hong Sha's first love will most likely end in failure. Chen Yu didn't want to dwell on this topic any more: "The sago in your shop is very filling and tastes good, so why can't it beat the milk tea shop next door? There are three stupid and fatal flaws." He bought the shop not to sell sago. The ultimate form of street drinks is milk tea. In his previous life, he often heard that a certain milk tea sold 1 billion cups a year, but he had never seen sago making a splash, let alone seeing a few stores selling sago. It is more suitable to be packaged into cans and placed on supermarket shelves. Moreover, there are so many ways to play with milk tea. Not to mention sago milk tea, even sauce-flavored latte milk tea and zheergen milk tea have been developed, and the country can steadily launch a wide variety of new products. If we start talking about this issue, the word "stupid" might make Ke Ling angry, but now she was silent for a while: "You say." "First, sago is eaten with both hands, while milk tea is eaten with one hand. Needless to say, your sago is rich in ingredients but not soup. Few people would buy a cup and eat it directly from the mouth." Ke Ling nodded in agreement. "Secondly, your sago does not have enough sugar and caffeine, which are addictive ingredients. It is inherently weaker than others." Ke Ling was stunned for a moment, then nodded. "Third, there are too many categories, such as mango sago, watermelon sago, red bean sago, taro sago... How can you control the cost?" Ke Ling finally refuted this point: "If we only sell one category, won't the popularity be even worse?" Chen Yu raised his hand to stop her from talking: "I'm the boss, listen to me. For the next period of time, all categories will be cut. Tell me which sago has the lowest cost." "Coconut milk sago is the cheapest, costing less than one dollar per cup." Chen Yu nodded: "OK, first: add tea essence and sugar to the coconut milk sago, and mix it into a formula with the best taste. I will come to inspect it tomorrow. Second: go find a second-hand cup sealing machine."
Ke Ling was stunned, "Then isn't this a milk tea shop?" Chen Yu smiled and said, "Yeah, what are you thinking? If you can't beat them, then of course you can join them." Ke Ling expressed her concerns: "If I change to a milk tea shop and compete head-on with the store across the street, which has so many varieties and we only sell a single product, will this work?" Ke Ling also considered changing it into a milk tea shop, but now she can barely compete with the milk tea shop across the street by differentiating herself from the competition. If she really changed it, wouldn’t she just be following in the footsteps of others? She went to the milk tea shop across the street to spy. To be honest, the seemingly simple milk tea actually has a certain threshold. She had no confidence that she could outperform her competitors in this field. Chen Yu smiled and said, "Of course we will have other products, but don't worry about it now. In short, remember three points: the cost must be low, there must be enough sugar and tea essence, and on this basis, pursue the taste. After a week, be prepared for a huge order... Let's call this milk tea Dew Drop Milk Tea." Ke Ling cooperated and wrote down a series of matters that Chen Yu had told her. She finally couldn't hold back her curiosity and said, "Boss... I really can't figure out how the orders exploded." Chen Yu tapped Ke Ling's notebook and asked her to write it down: "Our store promises that all students in the university town can receive a free cup of 'Dew Drop Milk Tea' with their admission letter and graduation certificate." Ke Ling opened her mouth and felt a current running through her brain, making her feel a little itchy. She immediately knew that this plan was very feasible to increase awareness. Who doesn't like free stuff? After increasing awareness, customer flow will immediately improve. As for the cost, giving it away directly may seem scary, but after calculation, it may only cost tens of thousands of yuan. Every freshman at Jinzhou University brought his admission letter to get it for free, which cost less than ten thousand yuan. The difficulty is that giving away milk tea is a cost, and how to publicize the strategy of "getting milk tea with an admission letter" is also a considerable cost. Can the resulting customer flow and consumption really offset the cost? Ke Ling thought for a moment and asked, "Then where should we place the advertisement?" Chen Yu glanced at Ke Ling and said with a smile: "What kind of advertising is it? Of course it's about telling stories." The better the story, the earlier the bell. Luckin Coffee relied on the story that "Chinese people should drink a cup of coffee every day" to reap the profits of foreign investors. Of course, at present, Ke Ling’s milk tea shop is far from being at the stage where it can tell stories to capital. It is enough to just tell a good story to consumers. Countless Internet hot searches have confirmed one fact: hard advertising is far less effective than event marketing. (End of this chapter)