Chapter 245 Professor Guan and I are destined to be together The next morning, golden light pierced through the clouds and appeared in the sky, and it looked like it would be another bright sunny day. The cold weather last night seemed to have nothing to do with today. In fact, people are the same. After waking up from a good sleep, Chen Zhe regained his usual gentleness and composure. Except for Song Shiwei, no one knew about his crazy thoughts and actions last night. When Chen Zhuo got up to wash up, his roommates asked him what he had done last night. With a roommate like Chu Yuanwei who loves to study in the dormitory, everyone's schedule has become much more normal, but the fun of young people playing and fighting is also missing. It's impossible that while some people are reciting lessons or resting at night, others are still bragging loudly. These students who scored 630+ in the exam were previously trained as "good kids". Even if they had some ideas in their minds, they could not bring themselves to have conflicts with their roommates. So when Chen returned to the dormitory, some of his roommates had already fallen asleep, and those who were still awake were lying on their beds, playing with their phones or reading books under the desk lamp. "I had a social event last night." Chen replied mumblingly while brushing his teeth.
"Social?" Liu Qiming joked: "Look at the difference in level. We are still talking about [gathering], but Lao Liu has already upgraded to [socializing]." The other roommates were also laughing and joking, their minds still fixed on their student identities. Only Tang Juncai glanced at the scattered business cards on the table and asked, "Sixth Brother, were you entertaining these people last night?" "yes." Chen wiped his face and said that when he came back last night, the lights in the dormitory were turned off, so he put these business cards on the table. Tang Juncai didn't say anything else. He picked up his books and went out with his roommate. The titles on those business cards were all manager, vice president, deputy director... While we were still dealing with the CET-4 and final exams, Chen Zhuo had unknowingly mixed with these people. "His life is my dream." Tang Juncai thought sourly. His ambition when he first entered university was to start his own business like Chen Zhuo, and then make friends with a group of business people, and realize a life of "talking and laughing with great scholars, and interacting with all the unlearned people". I didn't expect that after one semester, I was still working part-time. Although I had recruited quite a few students and made some money, it was nothing compared to Chen Zhe. …… The morning classes were "Introduction to Economics" and "Western Economics". Chen Zhuo listened carefully and asked Yang Guang for the address of the advertising company and the contact information of the person in charge. The name of the company is "Guangzhou Academy of Fine Arts Art Advertising Company" and its address is also within the Panyu University Town Campus of Guangzhou Academy of Fine Arts. Chen guessed that it was most likely the same as his own. When students of our school start their own companies, the school will provide support in terms of office space, business, and technical guidance. Later, the company grew bigger and bigger, and some departments of the school also invested in it, so the name has been used ever since. In the afternoon, Chen Zhuo took a leave and took a bus to the University Student Entrepreneurship Center of Guangzhou Academy of Fine Arts Panyu Campus. The person in charge of the advertising company is called Sang Xianzhu, a man in his 30s with a bun and a neatly shaved mustache.
Chen Zhuo doesn't believe that this style is not artistic. Sang Xianzhu had already received Yang Guang's greeting and knew that Chen Zhe had some background, so he made tea early and received him carefully. As the two exchanged greetings, Sang Xianzhu realized that this was Chen Zhuo, the founder of the "Zhongda Learning Network" which has been embroiled in controversy recently. "To be honest, I am also a stock investor." Sang Xianzhu smiled and said, "But I don't believe that the stock market will hit rock bottom as Mr. Chen said." The stock market has risen and fallen in the past two days, but overall it is still on the rise, so people are even less likely to believe that "alarmist" report. To the extent that some professional stock investors now have the daily task of eating, sleeping, watching stocks, and then going to tease the customer service of Zhongda Learning Network. "I am just expressing my personal opinion based on what I have learned, so I am sure there will be times when I am wrong." Chen said modestly, he didn't try to persuade anyone. Anyway, as long as these people lose their pants, they will understand the true meaning of the saying "If you don't listen to the advice of the elderly, you will suffer the consequences." The two then started talking about the content of the advertisement. A 20-second TV commercial is enough for Sang Xianzhu to showcase a lot of things, but he still needs to listen to the client's opinion. After all, the core value of the product needs to be reflected. Sang Xianzhu cleared his entire afternoon because, based on past experience, it would take a week just to discuss the plan for a 20-second ad, and then another two weeks to revise it repeatedly. This is still a relatively smooth situation. If it had not been smooth, it would have been hard to say. Fortunately, after the plan was finalized, the filming process was relatively simple. The company has been established for seven years and already has a well-coordinated team. Even the selection of actors is handled by a special group. "Mr. Chen, what do you think about this advertisement?" As Sang Xianzhu spoke, he took out his notebook and called his assistant over, fearing that he would miss any important content. Chen Zhuo was very satisfied with this cautious attitude, and he also had a plan in mind. First of all, the sentence “If you want to find a tutor, come to CUHK Learning Network!” is a must. This slogan first appeared on the radio station Traffic Voice. Because it is simple, easy to remember and catchy, it has now become "famous". The most awesome advertising slogan is the one that can become a joke and penetrate into the daily life of ordinary people. For example, Yang Mi’s Liuliumei’s “Are you okay?” The “duang, duang” of Jackie Chan’s King Shampoo. There is also Melatonin’s “No gifts this year”. …… In short, these are all positive examples of advertising. Advertisements need to introduce products, but they must also have a catchy finishing touch in order to become a hit. Sang Xianzhu also holds this philosophy, but unfortunately some manufacturers simply do not listen to his opinions and only know how to introduce the features and advantages of their own products in extensive and expensive advertisements.
In fact, if you put yourself in their shoes, you will find that the audience is too lazy to listen to these things. It is better to use an easy-to-remember advertising slogan to engrave it in their minds first. Sang Xianzhu was very happy to find that Chen Zhuo's opinion coincided with his own in this regard, because this was almost the core of an advertisement, and the agreement between Party A and Party B could save a lot of time in wrangling. Here’s the ad. Sang Xianzhu felt that the young college student in front of him was a very opinionated person, so he still asked for his opinion first. Chen Zhuo really wanted to learn how to use the BBK reading machine, the one with the "click where you don't understand" advertisement, but the content needed to be slightly modified: At first she was a cute little girl with average academic performance. Her math test paper showed only "70 points". Later, her mother found a good tutor through the Zhongda Learning Network. The child's grades improved by leaps and bounds, and she got a "98 points" on the test paper. Finally, the mother and daughter, one standing by the desk and the other sitting on a chair, the mother first said gently to the camera: "If you want to find a tutor, come to Zhongda Learning Network." This is not the end. The little girl sitting on the chair also raised her head. She also imitated her mother and said to the camera in a lively and playful manner: "If you want to find a tutor, come to Zhongda Learning Network!" This is where the advertisement ends. "What do you think, Mr. Sang?" Chen Zhuo spoke out what he had imagined, but when he looked up he was greeted by the surprised faces of Sang Xianzhu and his assistant. “Is it because the content is not well designed?” Chen Zhuo quickly said, "I'm a layman in commercials. If there's anything wrong, Mr. Sang should point it out." "No." Sang Xianzhu shook his head and said, "The plot is well designed, which fully highlights the role of the Zhongda Learning Network. The key lines are said twice, and it is clever enough not to make people feel bored." "is it?" Chen Zhuo was still worried: "Isn't it because the content is too long? A 20-second ad can't fully display it?" "That won't happen either." Sang Xianzhu said: "As long as the camera and editing are good, this advertisement can be shot in 20 seconds." "Why does Mr. Sang look so sad?" Chen Zhuo couldn't help but ask: "You've made me lose confidence." "I am not sad, but shocked. However, if I were to say something sad..." Sang Xianzhu flattered the young sponsor: "I am now very worried that Mr. Chen will enter the advertising industry in the future. With your outstanding design concept, I feel that we will be out of work soon." "Hahaha~" Chen laughed happily twice, it turned out that he also liked to hear nice words. "Mr. Sang is a well-known figure in the advertising industry. I have just been planning this advertisement for a long time." Chen said sincerely: "If there are any deficiencies, President Sang needs to make up for them." "I will, I will." Sang Xianzhu also said seriously: "We will have a meeting tonight to discuss the content of this advertisement."
"besides……" Chen Zhuo made another request: "I hope to finalize the feature film of the advertisement by the end of this month so that it can be seen on TV on the first day of 2008." "Time is very tight." Sang Xianzhu was in a bit of a dilemma. There were less than 15 days left until the end of the month, and he had never tried to produce an advertisement in such a short time. But in the past, we had to discuss the content and creativity of the advertisement, but today these have almost been finalized, so he said in a deep voice: "Then let's give it a try." Next, Chen Zhuo discussed the price with Sang Xianzhu. Since there were no celebrities involved in this advertisement, they only needed to find a drama actor with good image and temperament to play the mother, and a cute little girl to play the daughter. These are all vegan and can save you a ton of money. The main expenses were setting up the venue, recording and dubbing, post-production, and labor costs. In the end, Sang Xianzhu gave a favourable price of 8 yuan for the sake of Liang Haoqun and Yang Guang. It feels like neither party made much money at this price, probably because both parties were in agreement on many points and wanted to save time on wrangling. After signing the contract, Chen Zhuo said as if he was chatting before leaving: "I also traded stocks before, but I stopped after making a little profit. Mr. Sang should understand the principle of putting the money in pocket and then running." Sang Xianzhu was stunned for a moment, and then nodded, not knowing whether he had heard it or not. …… After leaving the University Student Entrepreneurship Park, Chen Zhuo called Yu Xian and told him that he had already arrived at Guangzhou Academy of Fine Arts and had finalized the advertising contract. "Why don't you wait for me to come over?" Yu Xian said unhappily: "Maybe I can help you bargain." Chen thought to himself, is this a joke? If Mr. Sang knew that you were my girlfriend, and then accidentally talked about this with Yang Guang, and Yang Guang told Liang Haoqun, wouldn’t I be completely exposed? "You majored in Chinese painting, and the advertising company is full of graduates from design majors. They may not know you, and probably won't agree to your request for bargaining." Chen Zhuo tried to find an excuse and changed the subject: "Where are you now?" "I'm in the small classroom on the third floor of the Painting Center. Do you want to come see me?" There was a hint of joy in Yu Xian's voice. "Yes~" Chen Zhuo was now very familiar with Guangmei. He said as he walked, "I'll be there soon." The small classrooms on the third floor of the Painting Center are not like the large classrooms on the first and second floors, which can be used by all students. These small classrooms are generally used for graduate students. One professor usually has five or six graduate students. The space here is just the right size, and it is very quiet and won't be disturbed. However, Yu Xian’s standards seemed to be higher. There were only three people sitting in one of the small classrooms. In addition to Yu Xian, there is also Wu Yu. Although she was also painting, but judging from her miserable expression as she kept sighing, "Comrade Wu Speechless" was probably just accompanying the prince in his studies. The last one was a female professor wearing a black suit, with a serious face and mixed gray and white hair.
Although she was not tall and had a thin figure, the aura she exuded was very intimidating. When she saw Chen Zhe appear outside, she glanced at her inadvertently, and Chen Zhe felt like standing at attention. This should be Professor Guan Yongyi. Chen Zhuo understood that this aura was not something he pretended to be strong on the outside but was a kind of confidence that came from within and was the result of his long-term academic research and technical insights, which gradually earned him the admiration of everyone in the industry. Chen nodded politely to Professor Guan, who frowned slightly and asked the two students in the classroom: "Who is that outside?" Yu Xian turned his head and took a look, his eyes suddenly curved: "Professor Guan, that's my boyfriend Chen Zhe, can I go out for a while?" Professor Guan's mouth twitched, as if he was not happy about someone disturbing his students. But Yu Xian ran outside before the teacher could stop her. If Professor Guan hadn't been in the classroom just across the wall, she would have rushed into Chen Zhe's arms. "Director Chen, you have to wait for me. You can't leave until you hand in this painting." Yu Xian was a little depressed. When Chen was busy, Yu Xian was immersed in the world of painting and couldn't extricate himself; But when Chen came to find her, Yu Xian felt that painting was a waste of time, and she wanted to stay with her boyfriend more. "It's okay, don't worry." Chen Zhuo raised his phone and said, "It just so happens that I also need to call a colleague. We are waiting for each other." "Ok!" Yu Xian happily agreed. Director Chen's answer was very considerate. But before returning to the classroom, Yu Xian suddenly remembered something: "Director Chen, I just asked Professor Guan, and she said she knew about the advertising company in our school, and the boss was a student of her student." "what?" Chen Zhe didn't expect that Yu Baibai would actually use her connections to help him save money. If this matter is not handled properly, it might really be exposed. "So...what did the advertising company say?" Although Chen Zhuo was a little flustered, he still calmly waited to see how the situation developed. "Not much." Yu Xian sighed gloomily: "Professor Guan doesn't want to say hello. She said that she can solve her own problems by herself. If she can't solve them, it means she is not capable enough. She should calm down and continue to prepare." "Whoo~" Chen let out a sigh of relief. Thanks to the selfless Professor Guan, who inadvertently helped me avoid the Shura Field. ······ (End of this chapter)