Chapter 238 The Man Behind Yu Xian and Song Shiwei Chen woke up, picked up all the information, called Zeng Kun, and the two took a car to the TV station on Huanshi East Road. After all, I have been here once before, so I am familiar with the place now. However, last time it was the radio station building, and today it is the Guangzhou Satellite TV building. However, before entering the gate, Chen went to a nearby fruit shop and bought a fresh fruit basket. "Are you planning to give it to the leaders of Guangzhou Satellite TV as a gift?" Professor Zeng asked. "The leaders of the satellite TV station should look down on this." Chen shook his head and said, "Let's go see Director Ye Yongpeng of the radio station first." Ye Yongpeng is the deputy director of the radio station's business department. It was he who received Chen Zhuo when he came to discuss cooperation last time, and the cooperation was successfully concluded, so they had met each other. Lao Zeng said "Oh" and nodded. In fact, he had never thought of visiting Ye Yongpeng first.
But Chen Zhuo did this, and Zeng Kun also felt that this would be better. It seemed that there was a huge gap between their thinking patterns. Chen Zhuo entered the door, but Zeng Kun was still outside. Although this "door" does not seem to be thick, taking this matter as an example, to put it bluntly, it is just to consolidate previous interpersonal relationships. But some people never think of it in their entire life, or even if they think of it, they find it too troublesome and don’t want to do it. “Is a fruit basket enough?” Zeng Kun wondered if the gift was too simple. Chen Zhuo glanced at Lao Zeng and said calmly, "The last time I bargained with Ye Yongpeng, he didn't give us any discounts, so a basket of fruit is enough. If he had given us a big discount last time, I would have changed to Zhonghua today." Zeng Kun scratched his head. It seemed that just knowing how to do things was not enough. One also had to grasp the scale. When he arrived at the door of Ye Yongpeng's office, he was very surprised to see Chen Zhuo and Zeng Kun coming, and he was even more surprised when he heard the purpose of Chen Zhuo's visit. "I know that has recently been involved in a stock controversy and has attracted widespread attention in society." Ye Yongpeng personally poured two cups of tea, but also asked curiously: "But the benefits are far from enough to advertise on satellite TV." "not enough." Chen Zhuo sighed and said, "I also raised some money from other channels. In short, I just tightened my belt and saved some money. If it doesn't work, I'll just sleep on the street." "Haha~" Ye Yongpeng laughed twice. As a veteran who has been negotiating business for a long time, he is actually a smart man who can understand things quickly. Although Chen Zhuo spoke very modestly and bitterly, the money they had was probably enough for advertising; If the other party was bragging, Ye Yongpeng would think that he was just pretending to be powerful. Ye Yongpeng glanced at the fruit basket on the ground. He naturally looked down on this little thing, but it represented Chen's thoughts and respect. Ye Yongpeng thought for a moment and asked, "Mr. Chen, do you know anything about the internal structure of the TV station?"
Chen Zhuo actually looked up some information when he came here, but it was only superficial. For example, we know that Cai Qing, deputy director of the Municipal Propaganda Department, also serves as the director of Guangzhou TV Station, but he basically never comes and is just a figurehead. In fact, the person in charge of the work is most likely a deputy director, but Chen Zhuo doesn't know which deputy director it is. “It’s not particularly clear.” Chen sat up straight and asked, "We need Director Ye to give us some pointers." "It's not as exaggerated as pointing out the way." Ye Yongpeng waved his fat hand and said, "Even now in the TV station, the person in charge of all work is Deputy Director Zeng Shaohua, but when you want to run an advertisement, the person who makes the final decision is not Deputy Director Zeng, but Deputy Director Liang Haoqun who is in charge of the advertising department." "If Deputy Director Liang signs the word 'agree', then basically there won't be any problems." Ye Yongpeng told Chen: "If Deputy Director Liang does not agree during the final review, it will be useless even if it passes the review of the Advertising Department Director..." After chatting for about half an hour, Ye Yongpeng had other guests to visit, so Chen Zhuo stood up and said goodbye. "Thank you, Senior Ye." Chen said politely. Is it worth it to exchange a fruit basket for such clear context information? Otherwise, if Chen Zhe understood it himself, just these “primary and secondary” things would be enough to give him a headache. "I'm not your senior. I'm from Huazhong University of Science and Technology, and you're from Zhongda University." Ye Yongpeng smiled and teased, "Mr. Chen, please don't try to make connections randomly." Chen Zhuo didn't feel embarrassed at all. Instead, he said confidently, "There are only two 985 universities in the province. The leaders of the two schools are often transferred to each other. The schools are basically a combination of you in me and me in you. It's not too much for me to call you "Senior Ye." "Hahaha~" Ye Yongpeng patted Chen on the back and said with satisfaction: "If that's the case, then let me tell you another piece of information. Deputy Director Liang is an outstanding graduate of CUHK." "Thank you!" Thanks again, this is really useful information. …… After coming out of Ye Yongpeng's office, Zeng Kun asked, "Chen Zhe, shall we go find Deputy Director Liang now?" "No no no!" Chen thought to himself, Lao Zeng has such high emotional intelligence, no wonder he was so miserable in school. Although Deputy Director Liang Haoqun is our alumnus, there are so many graduates from CUHK every year. If we don’t find a suitable introducer, it would probably cause resentment if we disturb them rashly. Secondly. Chen Zhuo said to Professor Zeng Kun, "We should follow the procedure step by step. We should start with the advertising department. Otherwise, if we skip this step, the head of the advertising department will think we look down on him and make things difficult for us. What if he does?" "right!"
Lao Zeng slapped his head and thought that since Deputy Director Liang Haoqun was a graduate of CUHK, it would be easier to contact him directly, and completely ignored the existence of the Advertising Department. So, this "door" is really not that easy to step through. After arriving at the Guangzhou Satellite TV building, Chen Zhuo clearly felt that the decoration here was more upscale. The marble floor was shiny and bright, and the air smelled of sweet perfume. From time to time, some beautiful or handsome hosts would pass by, including some familiar faces from famous local shows. Of course, the entry and exit here are checked more strictly, and the security guard specifically recorded Chen Zhuo and Zeng Kun’s ID numbers before letting them in. When Chen arrived at the advertising department on the second floor, he didn't see the director of the advertising department at first. A young man came out to greet us first. After hearing about Chen's intention to advertise, he asked us to wait for a moment while he went to report to his leader. "Sit here for a while. I'll go to the corridor to take a look." Chen said. "What are you looking at?" Zeng Kun didn't understand for a moment, and he didn't follow Chen Zhuo's thinking. Chen Zhuo was not in a hurry and patiently explained: "Generally, this kind of organization will have a leadership publicity chart in the corridor or in a conspicuous place, with photos of each leader and the specific work they are responsible for. I went there to look at it and have a clear idea of it." "All right……" Lao Zeng sighed. He was over 50 years old, yet how could he be as stupid as a child in front of Chen, an 18-year-old freshman? Chen walked to the corridor, and the result was not beyond his expectation. There was a public notice of the advertising department leader on the wall. He just took a quick look at it and memorized it. Not long after, the young man came over and said, "Minister Tang invites you over." "Thank you." Although he responded politely, he felt a little disappointed. As expected, "Minister Tang" is actually Deputy Minister Tang Qingxun, and the director of the advertising department is Yang Guang. However, it is normal for the boss not to show up for the first meeting, and Tang Qingxun’s job title includes “reception”. In a small office, Chen met Deputy Minister Tang Qingxun. He is a man in his 30s who wears glasses. He doesn’t look like the kind of person who is easy to talk to, but he is not too difficult to communicate with either. Next, Chen Zhuo began to greet and introduce himself, and Professor Zeng Kun also handed over his business card at the appropriate time. It has to be said that Lao Zeng's title of "Master's supervisor, professor of the School of Computer Science at CUHK" is quite intimidating. After reading the business card, Tang Qingxun's expression became cautious, and he carefully asked the two people which time periods they preferred. The price in each time period is definitely different, for example, the price during the day is definitely cheaper than at night; At night, the advertising price after 22:20 is definitely cheaper than the prime time from 22: to :. Also, the shorter the ad, the cheaper it will definitely be. What Chen chose was to insert advertisements in a program called "Thunder Theater" between 21 . and 22 . 10-second advertisement, 6500 yuan/time.
The "Thunder Theater" column broadcasts TV series. Chen was thinking that for those middle-aged working people who go home after dinner and take a walk, this is the perfect time to sit on the sofa and watch TV series and take a break. Therefore, advertisements from 21:22 to : should be able to maximize the target customer base of CUHK Learning Network. The only problem is that the price is too expensive, nearly 20 yuan a month. The website is already making a lot of money at the moment, but after deducting operating costs like labor, water, electricity, rent, and advertising fees, it feels like there isn’t much room for profit. But should we do it or not? Of course I will do it! How can I not do it now that it has come to this? It doesn’t matter if I fail. At that time, I will be Yu·Artist or Song·Angel Investor, the man behind them. ······ (End of this chapter)