Chapter 169 Your mom! "What do you want with a reporter?" Chen Peisong asked. He was the deputy director of the street office and must have the contact information of the media, but he didn't know Chen's purpose. "I want to pay for a short interview about me and have it published in Yangcheng Evening News or Nan Fang Daily." Chen said while rubbing his hands. "A little interview?" Even though Chen Zhe was his own son, Chen Peisong couldn't help but want to tease him. "You just registered a new company and haven't exerted any influence yet, and you're thinking of putting it in the newspaper?" Chen Peisong frowned and said, "Isn't this a bit like a soldier who has not achieved any success yet wants to become a general?" "emmm..."
Chen thought about it and asked Lao Chen: "If I have already made an impact, why should I spend money?" Chen Peisong was suddenly stunned. That's right, what Chen said was that it is about paying to publish an interview, not relying on real ability to get others to interview you. Nowadays, some pages in some TV stations, newspapers and other media can be purchased with money. Take newspapers as an example: The most conspicuous part of a newspaper is called the "header", and you can't buy this place no matter how much money you offer. Because domestic policies or leaders' instructions and speeches need to be published here, as a media mouthpiece under the banner of socialism, the first thing it must do is to ensure political correctness. Other slightly inferior positions are called "baoyan". As for the "newspaper headlines", you can publish some social news or international current affairs, or report some scandals of entertainment stars to attract the readers' attention. In addition to the "headline" and "eye", other pages can publish various articles according to the preferences of the reading population. For housewives, there is a column called "Kitchen Tips"; For middle and high school students, there is a column called "I Love Writing"; For military fans, there is a column like "Today's Straits" that makes people feel that the motherland will soon be unified; There are also columns such as gender relations, marriage, family ethics, serial novels, etc. These columns take up most of the page space, and the rest of the newspaper is just some marginal space. These positions can be sold, and because the number of views is so small, the price is not expensive. For example, the gap is left for careless citizens who have lost their ID cards, allowing them to make a statement in the newspaper. In 2007, it was very cheap to report the loss of your identity document in a newspaper, costing only about 50 to 70 yuan. Of course, Chen Zhe would definitely not want to squeeze in, but would spend money to publish an interview about himself on a slightly larger page. The article is very short, about 800 to 1000 words. "Dad, I want to change the business model this time. Products are no longer the company's core competitiveness. I want to gradually become the most valuable thing in the company." Chen Zhuo also confessed his motives to his father: "In that case, what the company produces is not the most important thing, but as long as this thing is produced by me, it will definitely cause a sensation." "What kind of logic is this? Is there any way to do business this way?"
Although Lao Chen has a very thorough understanding of people, he has never experienced the commercial era of "traffic, hype, and marketing", so it is difficult for him to understand this model. My first reaction is that if I continue like this, my business will definitely fail. In fact, Chen was not sure whether he could succeed, but Lei Jun succeeded anyway. Luo Yonghao did a good job too. This marketing model can be summed up as "a charismatic founder + a product with a story + a passionate entrepreneurial team." It doesn’t matter if there are no stories or feelings, as they can be made up anyway, but the founder must have personal charm. However, this kind of entrepreneurial model requires the founder to always be at the center of the storm, and even at the beginning, he cannot be calm and must make some noise. Just like the act of placing an advertisement in a newspaper, others don’t know that it is due to super powers, they will just be shocked, “Wow! The founder of Suhui Information Technology, Chen Zhuo, a student at Zhongda University, actually placed an advertisement in a newspaper!” In fact, it is just advertising after all. Therefore, facing his father's doubts and questions, Chen shrugged and said, "I want to give it a try. It doesn't matter if it fails. If it doesn't work after a year and a half, then I will concentrate on the postgraduate entrance examination." So it’s good to be young, the cost of trial and error is really too low. Even if he failed after a year and a half, Chen Zhe had just finished his sophomore year, and it would not affect his other life choices at all. Just like Justin Bieber, who experienced sudden popularity, self-destruction, lows and silence, and returned to the peak... Looking back, he was only 25 years old. When Chen Peisong heard his son say that if there was no effect after half a year, he would prepare for the postgraduate entrance examination, he felt reassured. Judging from his own life experience, Chen Peisong felt that this kind of entrepreneurship could not succeed. But just like all parents in the world, they always hope that their children will suffer all the losses in life when they are young, so that when they grow up, they will never suffer any more losses. Chen Peisong also has this mentality. He really hopes that Chen Zhuo will experience more social beatings in college. After getting Chen Zhuo's guarantee, Old Chen even thinks that he should fully support his son. After vigorous efforts, even if you fail in the end, you will have no regrets. So, Lao Chen thought for a while and said, "Forget about the TV station. Their threshold is too high. Your status is too low, and you can't get in even if you use connections." "As for Yangcheng Evening News, ordinary connections may not be willing to help you wholeheartedly, but an acquaintance can really give you some guidance." Chen Peisong rubbed his double chin and said while looking at the ceiling. "Who?" Chen Zhuo couldn't help but wonder, could it be a relative of the family? "When I was working in the Labor Bureau's Supervision Team, there was an uncle named Deng Guangrong. Do you remember him?" Chen Peisong asked. Old Chen didn't start working in the street office. He had worked in other units when he was young. However, when he was in the inspection team, Chen was only five or six years old and had not yet attended primary school. "Is that the old man who has been to the battlefield and always likes to show the gunshot wound on his arm?" Chen asked after recalling it carefully. "What old man?" Chen Peisong waved his hand and said, "Captain Deng's hair is just gray, but he is a standard handsome guy, and he is only less than ten years older than me."
Chen Zhuo could no longer remember what Deng Guangrong looked like, so he asked the main point: "Uncle Deng works in a newspaper office?" "No." Chen Peisong shook his head slightly, a trace of sadness flashed across his face: "Captain Deng died of illness a few years ago, but he had a daughter named Deng Zhi. Can you remember her?" "Deng Zhi?" Chen Zhuo, who was reborn, had no recollection of it at all. Seeing Chen's puzzled look, Chen Peisong smiled and reminded him, "When you were a kid, you followed Deng Zhi around all day and called her 'Sister Zhizhi'. You even said you wanted to marry her when you grew up. Do you remember that now?" After hearing this, Chen finally had a little vague memory in his mind. However, in my memory, Deng Zhi seemed to be much older than me. When I was not in elementary school, she was already in junior high school. "Deng Zhi works at Yangcheng Evening News?" Chen Zhuo finally reacted. "Correct!" Chen Peisong said: "He came to our street for an interview last year. He is very capable at a young age. He is already the deputy editor-in-chief of a program before he is 26 years old." “That’s really impressive.” Chen Zhuo also nodded sincerely. The Yangcheng Evening News is the newspaper with the largest circulation in the province. It was founded in 1957 and may not have much influence in other regions, but it is very popular in eastern Guangdong. In terms of the origin, this is indeed an acquaintance, so Chen said: "Give me Deng Zhi's contact information, I will talk to her myself." As Old Chen looked down at the address book, he waited for a while in boredom. Suddenly, he remembered the childish words "I want to marry someone when I grow up" and asked curiously: "Dad, is Sister Deng Zhi very beautiful now?" "Well, it's okay." Old Chen thought about it and really commented: "Before meeting Yu Xian and Xiao Song, I always thought Xiao Deng was the most beautiful girl of your generation." In Chen Peisong's eyes, although Chen Zhe and Deng Zhi are 7 or 8 years apart, they still belong to the same generation. In addition, Chen Zhe also understood that although Deng Zhi was not as good as Yu Xian and Song Shiwei, her appearance was almost at the top. “The evaluation is really high.” Chen was a little surprised, but not very interested. After all, his horizons had been broadened by the words "cos" and "sweet". Instead, he seized on a loophole in Lao Chen's words and asked inquiringly: "Dad, why are you only talking about our generation? Is there any woman in your generation who is prettier than Deng Zhi, Yu Xian, and Song Shiwei?" "of course." Chen Peisong replied without hesitation. "Who?" Chen's gossipy soul was burning, and he wanted to know who was so perfect in his father's heart.
Chen Peisong glanced at his son and said calmly, "Your mother." ······ (End of this chapter)