At midnight on November 1st, after a month in theaters, “monkey king: hero is back” finally concluded its run with an unbelievably mythical box office performance.
The film's rating on China's domestic movie websites remained at an astonishing 9.3 until its final screening.
And the final box office reached 2.131 billion chinese yuan!
Without a doubt, this animated feature film has become the ceiling for Chinese film box office.
It directly increased the 1.3 billion box office record held by Su Yu self by 800 million!
The domestic film market also seemed to have directly entered the fast lane of rapid development.
Because some films released concurrently with “monkey king: hero is back” during the National Day holiday, the second-highest grossing film also surprisingly earned over 800 million!
This made filmmakers feel that the spring of Chinese cinema had truly arrived.
With the gradual increase in the number of screens and audiences increasingly enjoying going to cinemas, 2.1 billion might only be a temporary record high!
Many filmmakers believe that this record will be broken before long.
After all, when films like “lost in thailand” broke 1 billion, they already felt it was the ceiling, and now the ceiling is still rising!
Countless capital, entertainment companies, and film and television companies are all eager to enter the film market to gain greater profits.
And the previously extremely niche film category of Chinese animation, after “monkey king: hero is back,” also seemed to heat up.
In just one month, several animated feature films claiming to catch up were greenlit.
Giant Shark, Starlight, and Ocean, the three major entertainment companies, even invested 100 to 200 million chinese yuan each to produce their own animated feature films.
However, the production cycle for high-quality animated feature films is very long, so it is estimated that no high-level animated feature films will be released in the second half of this year.
But the enthusiasm of these people has not diminished in the slightest.
They all want to be the second person to try something new.
And the optimism from capital and entertainment companies made some Chinese animators feel that happiness had arrived so suddenly!
Their small animation studios and companies, which were originally unregarded, suddenly became popular.
In particular, studios or individuals who had produced some high-quality works received olive branches from various major entertainment companies.
Investments that were impossible to secure before, now capital “daddies” are knocking on their doors with cash.
This was simply a scene they didn't even dare to dream of.
And the reason for all of this, these animators actually know better than anyone!
Without the super high box office of “monkey king: hero is back” and its crazy return on investment, why would capital even give them a second glance?
Therefore, they are very grateful to Tianxing Entertainment, Tianxing Animation, and even Su Yu.
And if they want to seize this hard-won opportunity, they must also show some real skill.
They can't let capital be “disheartened,” right? Otherwise, once the hype dies down, they will return to their original work and life status.
Another point is that Tianxing Special Effects, due to the stunning performance in “monkey king: hero is back,” also gained recognition in the domestic film and television industry.
More and more projects are now actively seeking cooperation with Tianxing Special Effects.
Although Tianxing Special Effects is more expensive than other domestic special effects companies, their technology is better, and if promoted with the Tianxing Special Effects label, audiences will at least not immediately feel that their special effects are cheap.
This made Ross, the head of Tianxing Special Effects, who previously could only do special effects for the company's own projects, feel incredibly proud.
He can finally lead his strong and well-equipped team to earn money from other companies.
However, Ross is not foolish; he does not accept projects that appear to be just gimmicks, no matter how much money is offered.
After all, the company's reputation was hard-earned and cannot be ruined for a small amount of money; he wants to pursue a high-quality route!
At the very least, he wants to ensure that while audiences curse the film's terrible plot, they will genuinely say: the special effects are decent!
While “monkey king: hero is back” broke the domestic film box office record, the biggest beneficiary was naturally Tianxing Entertainment.
Tianxing Animation and Tianxing Special Effects delivered such impressive results, directly causing Tianxing Entertainment's market value to rise back to 200 billion chinese yuan.
This time, many people believe that the 200 billion chinese yuan is not inflated.
After all, neither Tianxing Animation nor Tianxing Special Effects are just empty shells with only a name; they have already started to contribute to the parent company.
Another factor is the increasingly large scale of Tianxing Cinema Line; although Tianxing Cinema Line, with its 1,000 screens, is not ranked high, it has entered the top ten domestic cinema lines.
Moreover, Tianxing Cinema Line's expansion clearly shows no signs of stopping; who knows if they will increase the number of screens to 1,500 or even more after 2013 ends?
Just as Su Yu was happily filming “hidden war” in Hong Kong, Ren Nanbei from the Film and Television Department unexpectedly flew over.
And he was accompanied by a group of foreigners.
However, Su Yu also saw an acquaintance among these people, who was Allen, the representative from Disney.
Upon seeing Allen, Su Yu knew the purpose of the others.
They were all here for the overseas rights of “monkey king: hero is back.”
It is quite legendary that the 2.1 billion box office of “monkey king: hero is back” was entirely earned within China, more specifically, in the mainland.
It wasn't even screened in Hong Kong or Taiwan.
Of course, their release date has been set for November 8th.
It is normal for it to be more than a month later than the mainland.
However, it was a bit unusual for overseas film distributors to actively approach them.
Because, to put it bluntly, these people looked down on Chinese films, so they would not actively request to screen them in their home countries.
But there is an exception to all of this: for films that achieve high box office, everyone will want to compete for them.
After all, overseas distributors and cinema lines also want to make money.
And for audiences in South Korea and Japan, what kind of existence is Great Sage Equal to Heaven?
Deeply influenced by Chinese culture, they are naturally familiar with him.
Therefore, these two countries felt that this animated feature film, which created a myth in China, would also achieve impressive box office results in their home countries.
Of course, this depends on the price at which they acquire the overseas rights.
If Su Yu was willing to sell them at an extremely low price, that would be even better.
Su Yu also didn't expect Wang Tianfeng and the others to entrust him with the decision regarding the overseas rights.
However, since they had already come, could he just send them away?
Thus, to the astonishment of Ren Nanbei and the arriving group, Su Yu fluently conversed with the three parties in Japanese, Korean, and English.
It was only then that Ren Nanbei realized that the classic foreign language songs that Su Yu had topped the charts with at the “Four Nations Concert” were all written by him self!
He had previously thought Su Yu had found an extremely amazing translator.