Chapter 100 Give the new endorsement a performance card After all, he was the first company to find his own brand as an endorsement after the collapse of his house. Wu Mu felt that he should still show everyone a demonstration effect. Using two performance cards worth 10 million yuan can help the brand boost sales and let everyone know that he still has "fans" who are really willing to pay. This might help to attract other brands to come to him, and the brands that wanted to terminate their contracts with him in the past might even change their minds. But since he has already used the performance card, it would be too much of a loss to lower the price of his endorsement. He should at least increase the price by a symbolic one million. After all, once the two performance cards are used, most of the brand endorsement fees will be instantly recovered, which is equivalent to signing him for two years with six million, which is definitely not a loss. After Wu Mu put forward his conditions, he put the matter behind him, played with his mobile phone for a while, played games for a while, and then went to bed. But after receiving Duan Mingxin’s conditions, Rouyun Paper Towels couldn’t sleep. At Rouyun Paper Mill, after receiving a call from the factory's operations manager, Director Zou Dezhong frowned and wondered whether he could agree to the condition.
After thinking for a long time, he was still a little undecided. The price is still a bit too high. They are not afraid of it being a bit high, as they can still afford the 20 or 30 million. But they are afraid that if they pay such a high price and it doesn’t work, they will suffer a loss. Zou Dezhong thought for a while and simply asked his eldest son Zou Xing, who was a supervisor in the factory and was waiting to take over. "Ah Xing, what do you think about this?" What do I think? Zou Xing immediately said bluntly: "How can we agree to this price? He must be crazy about money. Isn't this price one million higher than his previous price?" It's so deceiving! Your worth went up after your house collapsed, right? He had never been in favor of asking Wu Mu to be the spokesperson. After all, how could a young man like him not know Wu Gou's reputation on the Internet? Asking such a person to endorse their factory would have a counterproductive effect, wouldn't it? But his father insisted, so he had no choice but to accept it. He originally thought that upon receiving their invitation to be the spokesperson, Wu Mu would be happy to agree to it immediately. But who would have thought that the bastard was not happy about it and even wanted to raise the price! That bastard has no idea of his own situation! His reputation has collapsed to such an extent that other brands have all asked to terminate their contracts. Now that their new brand has finally come along, instead of holding on to it like a lifeline, they are raising the price? This is reasonable! ? Zou Dezhong also felt that it was not quite reasonable. But what can we do if they want to increase the price? If it were in the past, he would definitely not agree to such conditions. but now. Zou Dezhong sighed in his heart. Knowing one's own business, the performance of their Rouyun Tissue Company has been declining for three or four years in a row. Five or six years ago, their brand could still barely gain a foothold and maintain a certain market share relying on its reputation and quality. However, with the economic downturn in recent years, the overall market has entered a stage of consumption downgrade, and brands like theirs that rely on reputation and quality have undoubtedly been hit the hardest. However, the leading brands in the industry are still increasing their marketing investment, and their ideas are a bit outdated. He who doesn’t understand marketing can’t keep up.
Even if various social media operation teams are set up, they cannot save the downward trend at all. Under the current circumstances, not seeking change is simply a slow death. The idea of inviting Wu Mu to be the spokesperson came to me when I attended a dinner party a while ago and heard Jiang Nantian talk about the interesting stories of Wu Mu selling goods. Buying goods from Jiangnantian, and then selling them at ten times the price, and still the supply is insufficient to meet the demand? Who wouldn’t be jealous after seeing this! Zou Dezhong had an idea at that time, and thought that if he asked Wu Mu to endorse their factory, it would be effective. After he had the idea, he did not rush to the door, but asked someone to start research. This survey found that this seems to be feasible. He originally thought that the people who bought Wu Mu’s products were just like Jiang Nantian said, Wu Mu’s die-hard fans. But after carefully investigating the people who buy Wu Mu's products, he was not sure how many fans he had, but it turned out that a considerable number of them placed orders simply because they thought Wu Mu's products were good-looking and high-end and exquisite. Just a face makes people feel that the product is high-end and exquisite? He was not blind and could see that this man had an outstanding appearance, but could his appearance alone really produce such an effect? For this purpose, he specially made a batch of samples printed with Wu Mu's image, and went around asking people what they thought of them. Unexpectedly, quite a few people actually said that they felt good and that they were enlightened. Now he was completely unable to sit still, so he contacted Wu Mu to be the spokesperson. But he really didn't expect that his endorsement fee actually increased after this person's reputation collapsed. Twenty-six million. Zou Dezhong thought for a while and finally made up his mind, "Sign it! It's only 26 million, I can afford the loss." Wu Mu was undoubtedly a little surprised when he received the news that Rouyun Paper Towels wanted to sign a contract. This brand is so bold that they are willing to sign it even if he raises the price? Duan Ming was even more confused. What the hell was going on? Before Wu Mu's house collapsed, he had a company to help him with marketing, and the endorsement fee was only 25 million. Now that the brand has collapsed and there is no company marketing it, the endorsement fee can actually increase to one million? It's a bit too magical, brother. Wu Mu quickly signed a contract with Rouyun Tissue. The endorsement fee was 26 million after tax. According to the previous agreement, the company would not share any of the money, and it all belonged to him. After the new endorsement contract is signed, the next few days will be spent shooting promotional advertisements and various materials. After all this was done, Rouyun Tissues finally officially announced Wu Mu as its new spokesperson. Wu Mu also made an official announcement on his Weibo account. His new Weibo account, which already has more than one million followers, instantly attracted dozens of comments. "Wu Bao's new endorsement, buy a lot!" "Great! This is Wu Bao's first endorsement after such a long time!" "Haha, finally a brand has discovered the excellence of Wumu." These are all comments from his fans. Well, new fans emerged after the collapse of the building. After all, he has so many outstanding songs and outstanding performances in so many shows. No matter how serious the collapse is, he will definitely have some new fans. Some come for his show effects, while others come simply for his looks.
To be honest, I'm not very interested in them. These people kept calling him "Wu Bao", which really made him feel weird. He felt that it was not as pleasant as the noon dog. He doesn't need any fans at all. He feels at ease just relying on the performance card to make money. But when he is asked to call on his fans to buy goods, he feels a little uncomfortable. Fortunately, these people are still only a very small part, and his black fans still occupy an absolute dominant position. Within a few minutes, his haters showed up. (End of this chapter)