Xu Jinheng said to Xu Jinyang: "Jinyang, our guests are very enthusiastic, they all drink my wine, I can't stand it anymore, you can help me for a while!" Xu Jinyang originally wanted to refuse, but he didn't want Xu Jinheng to find out anything, so he said happily: "Okay, I will help you for a while!" Logically speaking, Xu Jinyang, as Xu Jinheng's younger brother, even if he is only a half-brother, logically speaking, he should help the groom's big brother to top the wine, so Xu Jinyang didn't say anything, came to the front hall, and gave The guests toasted. Among the guests present, there were many old-fashioned guys among them. They really believed that Xu Jinyang was just making movies. They had never seen Xu Jinyang's movie, so they showed contempt for Xu Jinyang and said: "Jinyang, your Xu family will always have someone who can take care of things. Don’t 410 want to play with things and make some movies, or help your father to engage in a serious business!” "Yeah, we still want to engage in ocean shipping, that's a serious business!" Xu Jinyang said perfunctorily at the time: "Uncles, but I'm not interested in this, I still like making movies. What's more, I make a lot of money from making movies, each of my movies has a global box office of more than 100 million, and I can share tens of millions of accounts, I don't think it's worse than doing ocean shipping!" Hearing what he said, those uncles still felt that this guy made this movie purely for the sake of female stars, and they didn't like him very much. Xu Jinyang is too lazy to explain too much to them, and he is even less willing to talk about his grand prospects in the entertainment industry!
Xiangjiang's film company is a bit small, but Hollywood's film company is not small. If it can become an entertainment group like Disney, it is enough to become a chaebol! Xu Jinyang wanted to see if he could invest in Disney at a low price after the stock market crash in 1987. Disney is really making too much money. It is the most successful entertainment group with a market value of nearly one trillion yuan. There is no entertainment company in China that can even have one-tenth of its ability! If Xu Jinyang can't buy Disney, he will also build a medium version of Disney in the heroine! Xu Jinyang had thought about it with He Chaoqiong before. "We have to learn from Disney and build a great entertainment group. Disney is a brand multiplier company, that is, it uses the Disney brand as a multiplier, and then multiplies various operating methods to obtain the maximum profit. This kind of business philosophy The finalization of the film made Disney begin to completely shift most of its profits out of the production of film and television products. Disney has added a complete commercial culture behind the happy culture, commercializing art thoroughly. Disney keeps launching beautifully produced cartoons one after another. After each film is released, it must vigorously promote it to hit the box office, and earn the first round by issuing copies and video tapes. (adfb) Then there is the development of follow-up products. Theme park is one of them. Every time a cartoon is released, a new character is added to the theme park. To visit the theme park, Disney earns the second round. Then there are branded products. Disney has established a large number of Disney stores in the United States and around the world. By selling branded products, Disney earns the third round. it's not enough Disney continues to acquire TV channels, already has a cartoon movie channel, a home entertainment channel, and even bought a news channel. With the tentacles of television, Disney laid its net. In the future, we will also be like Disney. Part of the group will focus on producing various films, cartoons, TV programs, recording and staging stage plays. Disney is the leader in this industry, owns a number of subsidiaries and a number of well-known brands, its subordinate film studios and various film and television organizations are the main program suppliers of the four major television networks in the United States, and produce more than 50 feature films each year , Also created a large number of TV programs containing character images. In addition to the works created by itself, the company also purchases films and televisions from other manufacturers and sells them to theaters, TV stations and the home video market. The distribution, video and international companies under the group act as agents for the distribution of films, television and audio-visual programs in the United States and countries around the world that Disney owns or accepts the right to use. In the future, we will produce programs, or purchase program broadcasting rights from other program manufacturers, and pay varying amounts of compensation for affiliated stations that broadcast these programs. The company's revenue comes from the sale of commercial breaks in the show. If we have our own creations such as Journey to the West, Dream of Red Mansions, and Three Kingdoms, we can build theme parks and playgrounds. Just like Disney, the company markets various rides throughout Disney World through various domestic and international advertising and promotional activities to attract tourists from all over the world. Each theme park also has business relationships with various other Disney companies through long-term agreements. "