Chapter 167 Jinpeng Construction Company Jinpeng Construction Company is the first enterprise founded by Liu Hongmin in the mainland. Liu Hongmin did not register it under the name of the toy factory, but directly registered it as a private enterprise in the mainland. The general manager of the company was Ye Peng, a sales manager transferred from the toy factory. Ye Peng is very capable. He was previously in charge of the sales of Transformers in the mainland. You know, the price of Transformers is as high as 30 yuan, which is not affordable for ordinary employees. Therefore, if you want to sell Transformers, you must go to Friendship Stores. Being able to negotiate a large number of Friendship Stores' purchase channels shows Ye Peng's ability and background. It is these two points that Liu Hongmin values. Without strength, it is impossible to guarantee the development of Jinpeng, and without background, it is impossible to drive away those evil spirits. Jinpeng Construction Company had a very smooth start. With the contract from the toy factory, its profit this year will be at least hundreds of millions, which is enough for the company to expand. But Ye Peng was obviously more ambitious than Liu Hongmin thought. He used his relationship with the toy factory to get hundreds of millions of yuan in compensation directly from the toy factory, and then opened a branch in Beijing with the funds. While introducing machines and recruiting people, he negotiated with Beijing about the land. Liu Hongmin's idea of a commercial plaza gave him inspiration, and he wanted to build a commercial plaza in Beijing. However, 100 million yuan was obviously not enough to build a commercial plaza. Therefore, Ye Peng planned to reach a cooperation with Beijing to build the commercial plaza into a semi-public and semi-private enterprise. Jingcheng provided the land and Jinpeng was responsible for construction. After completion, Jinpeng was responsible for operation, Jingcheng was responsible for supervision, and then they waited for dividends. In this way, neither party needed to take too much risk and both parties benefited. It was a win-win situation. This model, the model of the toy factory and Pengcheng jointly building a commercial street, was taken over by Ye Peng. Beijing did not respond immediately because there are no successful cases using this model yet, so they are waiting and watching.
On July 7, Pengcheng Commercial Plaza was completed and officially began operation. Because it was difficult for vendors to pay the rent, the Commercial Plaza offered preferential policies through Pengcheng and waived the rent for July. If the rent could not be earned in 7 days, it would mean that the vendors were not suitable to stay in the Commercial Plaza, and the two sides would end the cooperation. After the opening of the commercial plaza, it was immediately welcomed by the people of Pengcheng. Because it is close to several large factories, many workers go shopping in the commercial plaza when they are not at work. In particular, workers from toy factories are generous and are the favorite customers of vendors. The vendors' goods are all wholesaled from factories. This forms a cycle: workers make products, factories wholesale to vendors, and vendors sell them to workers. The formation of this closed loop has increased Pengcheng’s GDP by at least 10%. Before the end of the month, the vendors had already paid the rent for August, fearing that if they were a step late, their rent would be snatched away by others. After receiving the rent, the commercial plaza immediately increased its investment in management and recruited veterans as security guards to protect the personal and property safety of customers and vendors. The capital had been paying close attention to this matter, and when they saw that Pengcheng's shopping mall was back on track, they immediately felt relieved. After Ye Peng signed the contract with Beijing, he immediately selected a piece of land on Chang'an Avenue. When designing the Pengcheng shopping mall, Liu Hongmin referred to the future shopping mall, which was more high-end and classy than the shopping malls in Hong Kong. This style was directly borrowed by Ye Peng and used in the shopping mall in Beijing. The Beijing side agreed with this very much. When they first saw the Pengcheng Mall, they were really shocked. As the center of the country, the Beijing City should also have such a mall. This is not a competition for the sake of face, but the capital, as the best place to live, is the focus of attention of the whole world and represents the face of the country. The capital city must not only have a square, but it must be the best. In this way, with the help of Beijing, Jinpeng Construction Company completed the first commercial demolition in the country. The area that Ye Peng chose was full of courtyard houses, each of which was worth hundreds of thousands. There were also several houses with more than ten entrances, which were worth hundreds of thousands. The total value of the courtyard houses on this piece of land exceeded 30 million. If it was bought in full, it would definitely delay the subsequent development of the mall. Therefore, Ye Peng decided to demolish the houses. Behind the mall, a resettlement community was built to house the people living in these courtyard houses. Some of these courtyard houses belong to the state, some to the capital, and some have unclear ownership. State-owned and Beijing-owned siheyuans are easy to deal with, as they can be exchanged for shares in shopping malls. Siheyuans with unclear property rights can take this opportunity to resolve the property rights issue, and both parties in the dispute can get a house. Those large siheyuans can even get several houses. Although the resettlement community is not very good in location, its configuration is not bad at all. When Jinpeng Construction Company was founded, Liu Hongmin set the company's business purpose, which was to be a conscientious real estate company. Therefore, as long as these people's demands were not excessive, Jinpeng would satisfy them. Liu Hongmin never thought about making a lot of money in real estate, he wanted to set standards for the real estate industry. Ye Peng was not interested in profit, he was interested in the influence of Jinpeng Shopping Mall. The cooperation between the two people who were not for profit set the tone for the development of Jinpeng Construction Company from the beginning.
People in those days were not greedy, and commercial housing was more popular and more valuable. So no one could refuse the proposal to exchange the courtyard house for commercial housing, and the demolition was properly arranged. With the cooperation of Beijing, Jinpeng Construction Company built the resettlement community before the freezing weather. In winter, Ye Peng asked the construction company's helpers to move in and vacate the courtyard. As soon as winter was over, the land was immediately cleared and the shopping mall was built. On October 1986, 10, Jinpeng Shopping Center officially opened for business. According to the future model, the second and third underground floors are underground parking garages, the first underground floor is a supermarket, the first floor is mainly clothing, footwear, gold shops, watch shops and restaurants, the second floor is clothing and sports brands, the third floor is a children's playground, and the fourth floor is a restaurant and a cinema. In order to allow the cinema to settle down in Jinpeng Shopping Center, Liu Hongmin negotiated with China Film Group Corporation to establish a semi-public and semi-private cinema chain. This cinema chain is also a pilot reform of the film industry, preparing for future reforms in the film industry. Although the mainland film industry has been booming in recent years, reform is imperative. With this pilot, we will have experience to follow when we reform in the future, so we don't have to cross the river by feeling the stones. (End of this chapter)