Chapter 70 The ‘No. [-] Brother’ in the Department Store Industry
Su Mu was worried.
The shortage of grain will definitely affect the pure grain brewing industry.
But what I didn't expect was that this time Sumu came to Niulan Mountain, he had already really felt the impact.
Some are too fast.
Master Lao Niu rambled on with a frown.
Su Mu understood the meaning.
It is different from many wineries with a common conscience.
Master Niu strictly controls the finished wine.
If the taste is not right, I will never give up the bottom line for the sake of sales.
Because their winery has been praised by the above and is considered a well-known winery, there will be a certain quota of raw materials for winemaking, but there will also be corresponding indicators provided to the official supply and marketing system.
The number of self-operated drinks will definitely be greatly reduced.
"Master Niu, just take whatever you have, and you'll be fine once you get through this period."
"Later, tell Boss Xu. In the next two days, I will go to other wineries nearby. If there are any that are available, I will take you for a run. I don't know how long this kind of life will last. If you can, Just save more in advance.”
Master Niu's implication was that he asked Su Mu to tell Xu Huizhen, the proprietress of the tavern, to buy as much wine as possible during this period and store it. If the supply was cut off and the tavern owner had no wine to sell, wouldn't it be a joke?
"I understand. Thank you, Master Niu."
What Master Niu said was exactly what Su Mu wanted.
He still had money on hand, but it was useless to keep it, so he planned to save it all in wine.
The reason why they took the opportunity to 'monopolize' Niulanshan's premium wines was not to create a monopoly and raise prices.
If you engage in this kind of business operation in this era, you may not even understand how you will die.
His purpose is to 'repay the favor'.
Manager Cai of the tavern gave Sumu a stable livelihood when he was at his lowest point.
Then he passed the cart to him, giving him the label of a social worker and getting rid of his status as an idle member of society.
For Manager Cai, it may be just a little effort and kindness.
But for Sumu, this is a great blessing.
returning a Favour many times more.
Su Mu had no other abilities or opportunities, so he could only do his best from here.
Moreover, besides Qianmen Bistro, there are no other pubs open.
When the streets and alleys of the capital are out of stock, Su Mu doesn't have to kill Manager Cai's store, and other stores may have to pay some hard-earned money.
And this kind of thing will not be reported.
It must be tacit.
Because we cannot offend public anger.
If you don’t want to be ripped off, you don’t have to participate, but if you lift the table, how can others eat...
On the way back, Su Mu brought four large jars of wine.
It can be regarded as the cellar of Master Niu and other small wineries.
Exposed.
The taste of old aged grain wine is definitely not that good.
Sumu decided to put it last and keep it for himself to drink, using the top he had stored previously.
It was already afternoon when we returned to the city.
Su Mu rode his tricycle past a non-staple food store and went in to buy some candies and peach cakes.
Cuban candy does not require a ticket, it is just for sweet taste.
Then we went to a department store.
The department store in Beijing is famous far and wide, and it is the "biggest brother" in the department store industry in Beijing and even the whole country.
It is undoubtedly the largest.
Because the Wangfujing Department Store is twice as large as the combined area of the seven department stores on East Chang'an Street, Wangfujing Street, and Donghuamen Street.
It can accommodate tens of thousands of customers and one thousand salespersons at the same time.
Moreover, in addition to its hard core strength, its treatment and level are also unique.
"The whole country supports the capital, and the capital gives priority to buildings."
The department store is the only retail enterprise in this era that enjoys the right to purchase goods across the country and enjoys the treatment of a second-level wholesale can be purchased directly from first-level wholesale stations in big cities such as Tianjin, Shanghai, and Guangzhou at preferential prices.
Because of this, there has been a popular saying in Beijing since the opening of the department store in 55: "Don't go anywhere if you can't buy it in the department store."
The characteristics of "abundant products and fair prices" have made queuing up to buy a department store the norm.
Su Mu walked around the department store for a while and saw many counters with guardrails, probably to prevent crowded customers from overwhelming the counters.
This is very distinctive.
Apart from department stores, which store has this kind of 'treatment'.
It's just that Su Mu has no other needs and doesn't want to wait in long queues to buy things that can be purchased from outside supply and marketing cooperatives.
This is also the reason why he bought peach cakes and candies on the way.
He came to the department store just to buy a watch.
Today in 1959, watches were an enviable rarity.
As the first of the "Four Big Items", it is one of the most valuable durable consumer goods for families in Beijing.
First of all, it is expensive, easily more than 100 yuan. Swiss watches imported from abroad have reached an astonishing price of more than 180 yuan.
Secondly, imported watches are even rarer items, and even if you have money, you may not be able to buy them.
Watch tickets are rarer items than watches.
Not to mention imported watches.
Su Mu has been traveling in Xiaoshi for so long and has never come across a ticket for an imported watch.
Fortunately, the little fat man's father gave him a piece.
This made Su Mu, who originally just wanted to buy an ordinary watch to tell the time, suddenly felt the desire for a higher standard.
With a watch ticket in hand and money in his pocket, Su Mu was willing to give up such a necessity for accurately reading the time.
Now, he was already thinking about the shining little red star on the Ingener second hand.
In fact, there are many counters and shops selling watches in Beijing.
But Su Mu only chose Wangfujing Department Store.
Because if you want Swiss watches, at this stage you can only occasionally find them in department stores.
It just depends on luck.
Went upstairs and came to the counter of the clock department.
The waiter's service awareness was very average, which Su Mu could understand.
After all, we come into contact with so many customers every day, which is at least several times more than those in external supply and marketing cooperatives.
Even if you have a good mood at the beginning, it will be worn away.
What's more, there are no hard and fast standards for service attitude.
"Comrade, I want to buy this watch."
"Are there any tickets?"
Su Mu took out the ticket and placed it on the glass of the counter.
He felt lucky that he happened to see an Ingner watch.
The little red star made him feel happy.
I no longer wanted to complain about the waitress.
"This watch is 185 yuan."
The waiter has the responsibility to screen the customers and make sure that this young man is not a 'big talker'. Only when Su Mu actually takes out enough money will he withdraw his scrutinizing gaze.
To open an order, he swung it along the wire. The whole movement was simple and elegant, which made Su Mu's eyes relaxed and happy.
My somewhat depressed mood suddenly improved.
In the past I had been visiting the Supply and Marketing Cooperative and Beixinqiao Department Store, but I had never been to a place as 'high-end' as a department store.
It was the first time I saw the legendary 'wire summons'. It felt very novel and interesting.
When Su Mu came out of the department store, he had a brand new watch on his wrist.
In the transitional months between summer and autumn of 1959, Sumu had his second turn.
An imported Ingener mechanical watch.
Does this also mean that Sumu is about to become a 'rich man'?
After all, Fu Wan Watch... well.
(End of this chapter)