Chapter 398 Producing Your Own Chips "What do you mean?" Wu Jun was stunned. Lu Shan's mouth corners slightly raised, his voice low but full of power: "We will produce our own chips to replace AMD." "What?!" Wu Jun's eyes widened, and his voice became a little higher. "Mr. Lu, are you saying that we should make our own chips?" Lu Shan nodded calmly: "That's right. Your Shenchuan has the ability to build world-class hardware, so why can't you have your own chips?" Wu Jun was speechless for a moment, and the expression on his face changed from shock to complexity. He whispered, "Mr. Lu...chip research and development requires high investment and a long cycle, and it also requires bypassing the US technological blockade. Is this path really feasible?" Lu Shan said calmly, "It is true that high investment and long cycle are required, but the situation of the Shenchuan has forced us to have no choice." He stood up and looked at Wu Jun with a resolute gaze: "Mr. Wu, you only need to remember one thing - the greater the crisis, the greater the opportunity." "This crisis is a hurdle for the Divine Ship and also a turning point for the Origin Group."
"What you need to do is hold on for now, so that we have time to launch subsequent plans." Wu Jun was stunned for a few seconds, then nodded heavily: "I understand, President Lu. The Shenchuan will definitely do its best to hold on!" Lu Shan's eyes were filled with encouragement: "Go ahead, Wu Jun. I believe in you." Wu Jun came out of Lu Shan's office, still feeling shocked. Lu Shan's words exploded like a bomb in his heart, catching him off guard. Produce your own chips to replace AMD? This path is not only risky, but also time-consuming and requires a lot of investment. It can almost be said that the future of the entire Shenchuan is at stake. However, as Lu Shan said, "The greater the crisis, the greater the opportunity." The shock in Wu Jun's heart was gradually replaced by a deep determination. Right now, the divine ship has reached a desperate situation, and the only way out is to fight - hold on and wait for the seemingly distant way out. "Mr. Wu, are you okay?" Xiao Zhang asked with concern when he saw Wu Jun's pale face. "It's okay." Wu Jun waved his hand, his eyes firm, "Tell everyone to start the emergency plan immediately, disperse the purchases, and ensure an uninterrupted supply of chips!" "I understand, Mr. Wu." Xiao Zhang responded, knowing in his heart that the next task would be even more difficult. Back in his office, Wu Jun sat down, picked up the phone and dialed Li Xiang's number. "Mr. Li, prepare all staff immediately, disperse the purchases, and ensure that our current orders can be delivered on time." Wu Jun spoke in a low but firm voice, "It doesn't matter whether the price is high or low, we need to ensure production first." Li Xiang hesitated, but immediately responded: "Understood, Mr. Wu. I'll arrange it right away." Wu Jun stood in the company's senior management's meeting room, tapping his fingers on the table, feeling heavy-hearted. Every report in front of him was like a huge rock pressing on his heart, making it hard for him to breathe. Shenchuan's production line is operating well, but the problem of chip supply is still like a sword hanging over our heads. "Mr. Wu, we have gone through all channels, but we still haven't been able to completely solve the supply problem."
Li Xiang reported with a heavy face, the documents in his hand contained various procurement agreements and contracts. Wu Jun nodded, a hint of fatigue flashing in his eyes. "What other options are there?" Wu Jun asked in a low voice, as if he didn't have many choices. "We bought some AMD chips through middlemen, but the prices were shockingly high." Li Xiang spread out a detailed list, and the chip prices listed on it were more than three times the normal market price. Wu Jun frowned slightly, and he understood in his heart. Although the prices charged by these middlemen were abnormally high, they had no other choice but to take over reluctantly. "Wait a little longer." Wu Jun was silent for a moment, then suddenly spoke, "Let the purchasing team go and talk to them again, and try to get more supplies. Even if the price is higher, we can't stop production." Li Xiang looked at the data in his hand and was silent for a moment: "But, Mr. Wu, the price is so high, the production cost of the magic ship will also skyrocket." "Our mid- and low-end product lines are already not profitable, and the prices of our flagship series may also be significantly increased due to these procurement costs." "I know." Wu Jun nodded, his eyes calm, "But now no matter what the profit is, sales volume is the most important." "As long as sales are guaranteed, consumers' trust will not be shaken." "But this is a vicious cycle." Li Xiang said, with a trace of worry in his eyes. "We rely on high-priced chips to maintain production, but once consumers find out that our prices have increased, they will choose to abandon Shenchuan and turn to Lianxiang." “By that time, even if our flagship series holds up, the market will quickly collapse due to supply cuts and price increases in other product lines.” Wu Jun clenched his fists, and the anxiety in his heart surged into his heart like a tide. But he understood that now was not the time to retreat, as the future of the divine ship depended on these few short months. He stood up suddenly and patted Li Xiang on the shoulder: "This is the only way we can do for now. Keep working hard. At least, we can't stop producing products." "I understand, Mr. Wu." Li Xiang sighed and turned to leave. While Wu Jun was busy negotiating with suppliers, rumors from outside had already begun to spread. Lianxiang and other competitors had already known about Shenchuan's predicament, and they were all secretly observing the development of the situation. "Have you heard? The chips for the divine ship are running out of stock." In the conference room of Lianxiang, Sales Director Chen Wei said with a smile, "AMD's blockade has finally worked!" "Haha, I finally see results." Yang Qing clapped his hands. "I've always heard that Shenchuan relies on AMD's technology. Now I finally know their weak spot." "We at Lianxiang will seize this opportunity to seize the market and squeeze them out of this field as soon as possible." "Besides, the price of purchasing chips for Shenchuan is already too high, and the production cost has skyrocketed." "If this continues, their products will definitely lose their competitiveness." Chen Wei sneered. "If we seize this opportunity, we can completely stabilize the market. In the next few years, Shenchuan will not be able to turn around at all."
"AMD blocking them is our chance." Yang Qing nodded, with a cunning light in his eyes. "Next, we need to accelerate the launch of new products and use this opportunity to directly gain market share." At the same time, other computer manufacturers also began to pay attention to Shenchuan's predicament. Some manufacturers have said that Shenchuan’s predicament proves that it relies on AMD’s technology and cannot be self-sufficient. In the eyes of these manufacturers, the failure of Shenchuan was a foregone conclusion, and they even began to despise Shenchuan's market share. It is believed that this once trend-setting company is facing a catastrophe. "Look, Shenchuan's chip supply has been cut off." In the conference room of another computer manufacturer, R&D director Li Jiaxin sneered. "AMD has kicked them aside. I think Shenchuan's days will soon become increasingly difficult." "Once Lianxiang grabs the market, how can Shenchuan compete with them?" Marketing Director Wang Qiang added, with a hint of gloating in his eyes, "The winner of this game has been decided." While these competitors were secretly happy, Wu Jun was still working overtime in the company, handling various affairs. He already had a mountain of work on his hands, but he knew that he had to persevere in order to fight for the last chance of survival for the divine ship. He held several emergency meetings in succession, adjusted the production line schedule, and tried his best to meet the demand for orders by working overtime. Despite the skyrocketing procurement costs, he is still working hard to ensure that production is not affected. "Mr. Wu, the situation is getting worse and worse, and the pressure on the production line is increasing." Wang Haisheng, the production manager, was clearly exhausted. "The cost of the chips we purchased this time was too high, which squeezed our profits a lot. Even many products started to lose money." Wu Jun was silent for a moment, then said softly, "Haisheng, try to maintain production as much as possible. Even if you lose money, you must ensure sales." "During this period, we must deliver the products even if we make a small loss, so as not to let consumers see our shortcomings." "But...if it continues like this, production costs will be too high, inventory will pile up, and consumers will turn to other brands sooner or later." Wang Haisheng was a little anxious. "If we continue like this, the Shenchuan will really not be able to hold on." Wu Jun hesitated for a moment, his eyes firm: "I know, but we can't back down now. Sales volume is the only competitive advantage we can maintain now." Lianxiang and other companies saw the plight of Shenchuan and began to accelerate their actions. They immediately increased their marketing efforts, demonstrated their stable supply and price advantages to consumers, and increased their penetration into the high-end market. "Shenchuan's flagship series is now in short supply, and many customers are beginning to turn to us." Lianxiang's Marketing Director Yang Qing was delighted, "This is truly a godsend opportunity!" "Then we must seize the opportunity." Chen Wei's face was gloomy, "AMD's blockade of the Shenchuan has taken effect." "As long as we continue to increase our market investment, Shenchuan will be driven out of the high-end market sooner or later." At the same time, some other small manufacturers also began to release news frequently, implicitly criticizing Shenchuan’s predicament and promoting their own products with “stable supply”. There are more and more onlookers in the market, and Shenchuan falls into an even more difficult situation.
But Wu Jun knew that he and his team had to keep fighting, and they must never give up even in times of crisis. Although this war seemed difficult, his heart was still burning with a determination to never give up. Lu Shan sat in the conference room, looking at the big screen on the wall with sharp eyes. His engineers were busy adjusting the equipment, and his heart was beating faster - today, the moment that would determine the future of the divine ship had finally arrived. "Are you ready?" Lu Shan looked at Zhang Lingxi who was standing beside him. His voice was low but carried an urgency that could not be ignored. Zhang Lingxi nodded, his face serious: "Everything is ready, the test will begin immediately." "Okay, let's start." Lu Shan's eyes were like knives, flashing a cold light through his black-framed glasses. Following an order, the engineer quickly clicked on the test program and the computer screen lit up instantly. This new chip developed by BanSi Corporation has finally entered the stage of comprehensive performance testing. This chip holds the hope for Shenchuan to return to the market. Lu Shan knew that the success of this chip meant that Shenchuan could break free from AMD's technological blockade and break the impasse. He was already familiar with the core parameters. This chip is equipped with 18 cores, 36 threads, a frequency of up to , and a cache of an astonishing 64MB. The most amazing thing is that it has perfect compatibility with companion silicon memory particles, maximizing its performance advantages. The test begins. On the screen, the 3DMark benchmark test screen scrolled quickly, and the frame rate once exceeded 15000 points. Everyone stared with bated breath. Lu Shan's eyes remained calm, but his inner excitement was self-evident. This chip is powerful enough to crush the top chips on the market and can even easily surpass the strongest products in 2013. "What's the result?" Zhang Lingxi asked in a low voice, staring at the screen intently. The engineer took a look at the data and said: "Perfectly exceeded expectations! At 4K resolution, multiple large applications - 3DMax, AutoCAD - can be opened." “Even Cyberpunk 2077, the most complex game at the moment, is no problem at all.” Before he finished speaking, a string of numbers popped up on the screen, showing strong performance. As a result, various high-load applications run smoothly without any lag. The corners of Lu Shan's mouth rose slightly. This was exactly the effect he wanted. The perfect combination of companion silicon memory particles and this chip has maximized the data transmission speed, with the memory bandwidth exceeding 100GB/s. The hard drive speed has reached an unprecedented 5000MB/s, far exceeding the standard hard drives on the market. "This is... impossible!" An engineer in charge of testing stared at the data display in front of him in surprise. His voice was trembling. "We actually achieved such a high score. We are simply ahead of our time!" Zhang Lingxi couldn't help but smile: "It seems that this chip is really too powerful."
"Yes." Lu Shan nodded, with a glimmer of confidence in his eyes. "This is just the beginning. Next, we have to bring it to the market." Immediately, the testing team launched a multi-task parallel stress test. With multiple large software running at the same time, the chip's performance remains stable, the temperature is well controlled, and the cooling system performs extremely well. There was no downtime during the entire testing process and the system remained in good operating condition. "This... is this the performance level we expected back then?" Wang Hao, technical director of BanSi, looked shocked. "The performance of this chip is more than ten times that of the most powerful processor currently available!" "You all saw it. This is the chip of the future." Lu Shan said calmly, his eyes as sharp as an eagle. "Its potential is far greater than this, and only by bringing it to market can we truly achieve our goal." Wang Hao hesitated for a moment before asking, "However, whether we can produce and supply them stably is another question. Is our production line sufficient to support such high-performance chips?" "This is what we have to do next." Lu Shan's voice remained calm. "The production line must meet the requirements of these high-end chips, and quality control must be more stringent." (End of this chapter)