Chapter 325 That year I put my hands in my pockets It is difficult to understand what it means, difficult to learn how to learn, and difficult to figure out how to make graphene batteries. Right now, the United States cannot even get started. There is nothing they can do and they are worried. The American scientific community feels that they cannot report to the capital consortium and they are all worried to the point of losing their hair. Since we can't do anything technically, we have to find ways to remedy the situation from other aspects. According to the report of the informant, the relevant US agencies have set their sights on Bidi. Graphene batteries are mass-produced here. Maybe Bidi has technology worth stealing - er, learning from. How can you call it stealing when it comes to technology, right? The United States is having a headache. Lianxiang is also having a headache like the United States. Its management is having a headache. Shenchuan quietly developed a graphene battery, which made K2 too hot! K2 has become the most sought-after electronic product of the season. Everyone wants to buy it, and it is not too expensive anyway. The basic version is only three to five hundred yuan more expensive than K1, and you can naturally buy better configurations by paying more money. But compared with the extra money and the configuration given, the configuration is very conscientious. What makes Lianxiang jealous and helpless is that many people already have K1 but are planning to buy K2 immediately. Who can stand this? In order to seriously and comprehensively evaluate the significance of the launch of K2, Lianxiang conducted a special market analysis, and every word of the analysis results was what Lianxiang wanted to hear.
First of all, the popularity of K2 has far exceeded any other electronic product in the past. That is to say, even if we include mobile phones, laptops, desktop computers and even some other electronic products such as walkmans into the statistical scope, K2 still leads by a landslide. Apple, Samsung and Lianxiang did not achieve this phenomenal level of popularity even when they were at the forefront of the market. The sudden popularity of K2 is more like a change of royal power, and the one being replaced is naturally Lianxiang. However, in the analyst's personal opinion, if giants such as Apple and HP do not make major breakthrough changes, they may be defeated by the Shenchuan in the international market. The second issue is the price of K2. As we all know, the basic version of K2 is only 1 yuan more expensive than K300. The difference becomes larger and larger as the configuration increases. The configuration of K1 is relatively fixed and the price will not change at all. This means that Shenchuan is slowly opening up the mid-to-high-end market with K2, gradually moving away from low-end demand and differentiating its brand. K2 is sold at this price this time, but it may be sold at a higher price in the future. At this point, the basic version of K2 can already outperform Lianxiang's 8 yuan computer. By spending two hundred yuan and adding a little configuration, it can outperform Lianxiang's 1 yuan computer. This is just looking at the use of hardware and software configuration, without considering the graphene battery. That thing is simply a rip-off. Even if the configuration of the magic ship is terrible, it can probably be sold at a high price with graphene batteries. Lianxiang’s road was blocked. The low-end market itself cannot beat K1, and the mid-range market certainly cannot beat K2. Only the high-end market, which is desperately piling up configurations, has not been lost yet. The problem is that if AMD sells mid-to-high-end chips to Shenchuan, Shenchuan might be able to defeat Lianxiang with its mid-to-high-end prices. In fact, market sales itself is pyramid-shaped, and the total sales from low-end to high-end is constantly shrinking because the demand is different. Even if Lianxiang holds on to the high-end market, how bright can its prospects be? "The existence of Coco Assistant has made consumers more dependent on Shenchuan than ever before, satisfying all their needs for study, work, life and entertainment. In contrast, Lianxiang's situation is rapidly deteriorating." The analyst paused and looked at the expressions of Yang Qing and other executives. If it was really too ugly, he would say it more tactfully. There was little expression on Yang Qing's stiff face, and he motioned for the analyst to continue. After a pause, the analyst continued, "Lianxiang's sales are getting worse and worse. In order to boost sales, many sales stores are now proactively installing Coco Assistant for users, and no one mentions Xiaole Assistant anymore. Moreover, there is a widespread practice of making concessions." The faces of the executives all sank. This was the most fatal thing.
Lianxiang sets sales prices for all major sales outlets and cannot reduce prices at will, otherwise it will trigger vicious internal competition. Moreover, giving concessions will only harm the interests of the sales point, and generally speaking, sales points will not do this at all. However, faced with Shenchuan's combined attack, sales outlets had no choice but to do this, using the profits from dealer rebates to subsidize consumers. Even so, sales are still dismal, which shows that Lianxiang is really not selling well. After this analysis, Yang Qing's face finally fell completely. Lianxiang has fallen into a huge crisis today, and he cannot shirk his responsibility. Yang Qing was very angry, but he was unwilling to admit that Lianxiang had failed. Because he couldn't understand how Lianxiang, with so many technologies and such a large market share, could become like this in just two years. When facing a losing situation, it is useless to be angry, because your opponent will not show mercy just because you are angry. Lianxiang and Shenchuan are like two boxing opponents. At the beginning, Shenchuan was very weak. Lianxiang put his hands in his pockets and almost squeezed Shenchuan to death without even fighting back. The subsequent development was beyond imagination. The divine ship grew rapidly and the offensive and defensive situation was reversed. Lianxiang now has his hands in his pockets, having been beaten so badly by the divine ship that he doesn't know how to fight back. The gap is comprehensive, and he can't catch up even if he wants to. Lianxiang was founded early and had technological advantages at that time, but it was content to be the king in the domestic market and had no sense of crisis towards the outside world. Then he started to commit suicide, instead of focusing on technology, he focused on sales. Until Lu Shan took over Shenchuan, Lianxiang was on the verge of collapse. A company without products will not last long. The world changed so fast that Lianxiang had no time to react. Yang Qing convened a board meeting and proposed a 10% to 20% price cut across the board in an attempt to save sales. If sales continued to fall, the company would truly become a second-tier company. If it falls further, the gap will be cliff-like. By then, Lianxiang will be just an ordinary computer company. Lowering the price was not enough, so Yang Qing went to discuss with Liu Dazhi, or else he might as well cooperate with Lu Shan to obtain the right to use the graphene battery. The market is so big and there are so many sub-sectors that even Lushan cannot take over all of them. Lianxiang has its own advantages, and it will be a win-win situation if we take them out. But Liu Dazhi was somewhat reluctant and couldn't bring himself to do it. What Lu Shan had done to Lianxiang against the divine ship was still fresh in his mind. To be fair, even Liu Dazhi himself couldn't be free of grudges, and Lu Shan was probably the same. But adults only care about gains and losses, not right and wrong or face. For the sake of his own wallet, Liu Dazhi decided to cooperate with Lu Shan. However, this cooperation is very important. We cannot let Lu Shan look down on us and think that Lianxiang is at a disadvantage. So we have to give Lu Shan some warning in other aspects before we can cooperate. (End of this chapter)