Chapter 241 Qiao Weiwei's Countermeasures Tian Fang and his team never thought that the board of directors would actually approve the equity split plan. I never expected that Lu Shan would not use his veto power and agree to this plan! The divine ship was already very weak, and now that it has been split into two, it is even weaker. Most of Shenchuan’s shares were taken away by Wu Jun and Lu Shan, but most of the sales channels were taken away by Tian Fang and his team. This means that the survivability of the divine ship will be greatly weakened. Tian Fang couldn't figure it out no matter what. This method of operation was totally against the interests of Wu Jun and Lu Shan! How could Wu Jun and Lu Shan agree? Other senior executives under Tian Fang also looked at each other in bewilderment. Everything that is happening now is beyond everyone's expectations. Tian Fang's previous prediction was that Wu Jun and Lu Shan would never agree to this division plan. At the same time, Lu Shan would use his veto power, and then Wu Jun and Tian Fang would reach a compromise. For the sake of internal stability of Shenchuan, Wu Jun will support some of Tian Fang's ideas and policies, even if he has to maintain cooperation with Lu Shan. He may even compromise on equity, temporarily give up using companion silicon memory, repair relations with suppliers, negotiate with Lianxiang, and so on, for the sake of the supply of motherboards.
Tian Fang's fundamental purpose is to use this dispute to expand his own voice and even force Wu Jun to redistribute equity in order to increase his own equity share. At this point, Tian Fang was instantly panicked and didn't know what to do next. Only after being reminded by his subordinates did Tian come to his senses. He needed to immediately tell Lianxiang what was happening with Shenchuan, seek Lianxiang's help, obtain hardware supply channels as soon as possible, use the production lines he currently had to start production as quickly as possible, and use his own channel advantages to re-establish a new production, supply and sales model. Tian Fang felt a little excited. If he did well, he would be able to expand his own strength before Wu Jun could not get the motherboard and could not produce computers, and replace Wu Jun's old Shenchuan Company with his new Shenchuan Company. Thinking of this, Tian Fang immediately asked his secretary to buy the nearest flight to Yanjing. Shenzhen. After the Shenchuan board meeting ended, Wu Jun invited Lu Shan, Qiao Weiwei and others to a private villa near Xiaomeisha for tea. The dispute over Shenchuan’s equity has temporarily come to an end, and the two men took advantage of this opportunity to completely eliminate their internal competitors. But the crisis of the divine ship has not been resolved. Afternoon tea in Shenzhen is not just about drinking tea, there are also many delicious snacks. Qiao Weiwei was also a little hungry. She ate some refreshing snacks, drank some Chaoshan Kung Fu tea, and enjoyed the slightly salty sea breeze blowing from Xiaomeisha. Life in Shenzhen in winter is indeed quite comfortable. Wu Jun and Lu Shan were not in the mood to eat. Wu Jun took out a list and told Lu Shan in detail what resources he would have after the equity distribution of Shenchuan. Wu Jun smiled bitterly and said, "If Tian Fang hadn't pressed us step by step, completely disregarding the company's profits and interests, how could we have come to this point." After taking a sip of tea, Lu Shan said, "It might not be a bad thing to survive with a broken arm." "When the divine ship was first established, there were unstable factors in its genes."
"The lack of concentrated equity and sales channels, and the inability to translate the right to speak into action, are fatal to any top company." "The divine ship is not big now, so you can just scrape the bone to heal it. But if it gets bigger and has a wider range of business, any bomb will go off and burn your decades of hard work." What Lu Shan said was the truth. Even though it was unpleasant to hear, it was true that the truth hurts. Wu Jun started out as a hardware speculator and later entered the computer market. At that time, Wu Jun had funds but no channels. Tian Fang has channels and background, but no funds. The two people hit it off immediately, and Shenchuan started to enter the computer market. It was the original cooperation model between the two parties that led to the current route dispute. Wu Jun still felt very emotional. Thinking about the comrades who had fought side by side with him back then now becoming enemies, it was really a bad feeling. Wu Jun said: "Our sales channels in the northern market are definitely gone." "These channels were originally contacted and built by Tian Fang, who has always been working against the headquarters." "The production line in Zheng City in the north has always been managed by Tian Fang." "Now we also have two production lines in Shenzhen." "We lost the most important production line in the northern market, and we also lost the northern market. This is a big blow to Shenchuan." "The most critical issue now is the unprecedented crisis of public opinion and trust among consumers that Shenchuan is facing." Wu Jun looked at Lu Shan. Lu Shan looked at Qiao Weiwei again. Qiao Weiwei has the most say on this point. After swallowing a cake, Qiao Weiwei said, "After my investigation over this period of time, I found that many consumers were indeed deceived into buying stock computers with companion silicon memory installed." "But judging from the rights protection situations online and on the spot, the rhetoric is relatively uniform and should be organized and purposeful." Qiao Weiwei showed her own investigation report. "In addition, the copywriting of news reports on this incident in traditional media and Internet portals is also quite consistent." "This does not conform to the multi-point, scattered dissemination law of journalism." "We are convinced that there must be someone organizing and guiding public opinion in a centralized and unified manner." Then Qiao Weiwei took out several more sets of data. Those consumers who can prove that they were defending their rights on the spot are almost all from northern cities. "These consumers chose to go far away and not seek redress in the northern market, but instead came to Shenchuan's Shenzhen headquarters to seek redress, which is very telling." "In addition, through screening and analysis using big data models, we were able to determine that negative posts about Shenchuan on the Internet were also concentrated on a few moderators and forum owners." "These moderators and forum owners have previously helped Lianxiang with a lot of publicity." "This series of evidence is enough to explain the problem."
Qiao Weiwei made a very profound analysis and said: "But even if someone guides public opinion and incites consumers to defend their rights, the ultimate problem still lies with Shenchuan itself." "Shenchuan still needs to come up with effective ways to protect the rights of consumers, so that we can find a way to reverse the current passive situation in public opinion." Lu Shan and Wu Jun both nodded. Just like Qiao Weiwei said. If the Shenchuan ship itself doesn't solve its own problems, any explanation you make to the media will be meaningless. Consumers will no longer have any trust in Shenchuan. Wu Jun said: "In fact, we have already formulated corresponding solutions before." "Appropriate compensation will be provided to those users who purchased the stock computers." "The policy I was thinking of before was that any user who purchased a stock computer equipped with Companion Silicon memory could replace it with a Fuxi K1 computer for free." "But now the equity has been divided. This mess was all caused by Tian Fang. We can just disclose the truth and let Tian Fang deal with this mess himself." “We don’t have to pay for the wrongdoings of the Northern Market.” Wu Jun was very angry when this matter was mentioned again. He had repeatedly told Tian Fang that even if he wanted to use companion silicon memory to clear out and sell inventory computers, he had to clearly inform consumers of the computer's configuration and performance. And the price must not be too high. This is the right way to clear inventory. I didn't expect Tian Fang to be so bold. They simply pass off inferior products as genuine ones, and put the hardware of stock computers directly into the shell of Fuxi K1, and then sell it as Fuxi K1. This sales method can indeed achieve good sales in a short period of time, alleviate inventory pressure, and recover funds as soon as possible. But the damage caused to the Shenchuan brand and the Fuxi series is irreversible. Now that the two parties have divided their equity, Wu Jun is definitely unwilling to take responsibility. After listening to Wu Jun's complaints, Lu Shan didn't say anything. He just looked at Wu Jun with a smile, and then looked at Qiao Weiwei. "Senior Weiwei, what's your suggestion?" Lu Shan actually already had an idea in his mind, and the reason he asked Qiao Weiwei was to hear her opinion. Qiao Weiwei knew that her boss was testing her, so she thought for a moment and said, "I think that no matter whether the mistake of buying laptops in stock occurred in the northern or southern markets, consumers will recognize the Shenchuan brand." "Although Shenchuan has now carried out equity division and asset restructuring, the consumer responsibility lies with Shenchuan." "Consumers look at issues in a simplistic and front-line way. We have no way of informing every consumer of business practices." “Most people don’t have the time to understand this kind of thing.” "They just simply thought that if they were wronged, they should seek justice."
“So I have a few suggestions.” "First, whether in the northern or southern markets, any user who purchased inventory computers will be compensated." "The compensation measure can be to go to Shenchuan Company with the purchase receipt to get the price difference back. The price difference will be recalculated by our product engineers based on the computer's configuration." "Alternatively, users who have purchased a stock computer can also exchange it for a genuine Fuxi K1 without having to pay the price difference." "We can clearly state this to consumers in black and white, but we don't want to focus on the replacement cycle right now, because our own product strength is insufficient. We can extend the replacement cycle a bit." "Three months or even half a year is fine. Give ourselves some buffer time." "Or all users who purchased inventory computers can get coupons of a certain amount, which can be directly discounted when they buy Shenchuan products next time. This can show our sincerity." (End of this chapter)