Chapter 102: The number of clicks has skyrocketed (please subscribe) The current market price of the CPC model ranges from 5 cents to cents. Among them, the unit price of the CPC model in the mobile Internet market will be higher. Generally, it is more than 10 cents, and some even reach 20 cents. Because you use a mobile phone to browse the web, the impression and clarity of the ads you see are much higher than those on a PC interface. Tianhe Games now gives Lu Shan two cents per click, obviously not particularly confident about the effect of placing its ads on Jiyue Browser. If it were someone else. It is possible that I will not chat with Tianhe Games, because this little money does not have much significance. But Lu Shan is different. He knows that the beginning is always the hardest. Only if you cooperate with others and let them know that Jiyue is a very good platform, then you will have more customers.
So Lu Shan directly replied to the other party: "Whatever you want for your two cents, I will give you a 7-day trial package." "During these 7 days, Jiyue will advertise your mobile games for free." "If you think the advertising feedback is good, then we can discuss follow-up cooperation." It doesn’t cost much to put up push ads. Of course Lu Shan would be very generous. When Tianhe Games saw that there was such a good thing, they agreed immediately. The two parties signed a 7-day trial contract. The reason why Tianhe Games is so cautious is because they have been cheated before. In recent years, Uc browser has become very popular and has a large number of users. Many companies, including Tianhe Games, also actively sought UC to do some advertising. Uc is now constantly burning money, and a little bit of advertising fee is definitely a drop in the bucket. There is no way for UC to make a profit from the large-scale publicity and promotion funds it has invested in the market, let alone make a profit. But products always have to find ways to make a profit. So UC also tried the advertising model. The unit price it offers is very high. If the CPM model is adopted, 1000 impressions will cost 4 yuan. Tianhe Games gritted its teeth and talked to UC about adopting the CPC model, which is a click-based model. But UC refused to agree. If you want to come and advertise, then come. If you don’t want to come, then get out. After all, UC has the scale to do so, and it is not short of money, nor does it lack Tianhe as a customer. In fact, UC's technical staff and marketing department operations staff also know their own strengths and weaknesses.
The advantage is that many people download it and many people use it. But the disadvantage is that the delivery is not accurate, and it is possible that the group you are targeting is not interested in mobile games at all. As a result, Tianhe Games spent hundreds of thousands on advertising. The number of new downloads was only a few hundred. There are only a few people who pay to play the game. Big loss. After both parties reached an agreement. The technical staff of Tianhe Games handed over all the relevant game advertising content, download links, and other related information to Lu Shan. It is impossible for Lu Shan to do these small things himself. Technical standards have been developed and related software has been upgraded. Lu Shan threw the relevant stuff to the college students from Jiangzhou University who were following him in the experiment, and asked these students to figure it out. It just so happens that Lu Shan is also supposed to go to college. After Lu Shan handed over the work in his hands to the college students in the computer room, he prepared to report to the dormitory. Server room. First-year graduate student Zheng Kaige and third-year student Jiang Yiwen are currently studying Lu Shan's topic. At present, only these two students are willing to stay. This topic of Lu Shan is very interesting and helpful to my own growth. They did not care whether Lu Shan was older or younger than themselves, but were very pragmatic and felt that doing this would be very useful. On the contrary, most of the other students ran away after working with Lu Shan for a while. Lu Shan's topic is indeed very interesting and useful to students, but college students, more or less, have their own things to do. Many people don't take their studies seriously. Most of the students still think that they are in their third and fourth years of college, and some are in their first and second years of graduate school. It is a bit funny to tell others that the teacher asked them to learn from a freshman who has not yet enrolled. Therefore, unless the teacher forces you to go to the computer room to learn and gain experience, no one is willing to go. People are like this. Until they hit the wall, they always think that their path is correct. Brother Zheng Kai and Jiang Yiwen quickly completed the task assigned by Lu Shan. The advertisements of Tianhe Games were placed on the Jiyue browser. After completing this work, the two people also recorded the subsequent click rate of the advertisement and actual feedback according to their arrangements on the road. While observing the situation on the server background, Zheng Kai said, "You know what, even though Lu Shan is just a freshman, the tasks he set are much more interesting than those set by the school."
"We can be said to be learning by doing and practicing by learning." "The school doesn't have the technology to create such a popular software for us to do research." Jiang Yiwen's eyes were fixed on the screen. Through this period of work, he has become very clear about the position of Jiyue Browser in the mobile Internet. Uc has a super high download volume, which is achieved by spending money. Jiyue’s current scale is truly the result of its technology and real market feedback. "Here it comes!" Zheng Kaige stared at the big screen. He also found it unbelievable. The ad has just gone live. The number of clicks exceeded 100 in an instant. And based on the background retention data. Of those users who clicked in, 40 percent stayed for more than 20 seconds, and 2% chose to download the game. The retention rate and core user rate are very high. This also reflects the charm of Jiyue Browser's precise algorithm. Over time, advertising will fully cover all potential users of Jiyue. The number of clicks is increasing. Brother Zheng Kai licked his lips and said, "If Lu Shan starts a business, I will definitely follow him!" What others see is the number of clicks. But what Zheng Kai saw was huge profits. And at Tianhe Game Company in Yangcheng. The company's boss and technical staff are already keeping an eye on their own background data. The era of mobile Internet has indeed arrived. But everyone is aware of this problem and capital has also rushed in, which means that the competition is extremely fierce. In the field of mobile games. The number of Java games developed and put on the shelves every day has increased from a few dozen in the beginning to hundreds now. It's dazzling. If you want to get a piece of the pie in the jungle of mobile Internet. If you just lie down and wait for death, the opportunity will never come.
Tianhe Game Company actually did not have much hope for this advertising campaign. Because they were cheated out of hundreds of thousands of dollars by UC, and the usage of Jiyue's users is much smaller than that of UC. If the technical staff of the game company hadn't strongly recommended Jiyue, Mr. Wu of the company wouldn't even want to give it a try. Instead of spending money on browser advertising, it is better to find application websites to boost rankings. "Boss Wu, look!" "Our ad has been put out, and the number of clicks in one hour has exceeded 1000!" Mr. Wu was also stunned when he saw the data. Even at this time, the number of clicks was still soaring. (End of this chapter)