Chapter 360 How to Avoid Pitfalls There are countless hotels with world-renowned brands. For example, in Sanya, many old and powerful brands such as St. Regis, Ritz, Hilton, Marriott, Sheraton, Tianyu and Park Hyatt are spread out along the coastal scenery. But why is everyone so familiar with Sanya Conifer Hotel? The beautiful infinity pool plays a big role in making it a popular tourist destination for many young people. Another example is the Ritz-Carlton. The reason why it became widely known is due to the popularity brought about by those "celebrity" people who participate in group buying. Are other established hotels worse? So either you have a solid foundation, or you have sufficiently eye-catching marketing, or both. If Luo Yang were to run a hotel in the future, he would definitely have no foundation, so the only thing left would be eye-catching marketing and promotion. He knows very well that the future is the era of self-media, and being able to attract traffic is the key.
There is no doubt about the traffic-attracting ability of celebrities in the film, television and entertainment industries. Luo Yang still has time now to slowly build up his network of contacts in this circle. At that time, you can invest in a popular variety show in advance and set the shooting scene in your own hotel; you can also use your influence to get some popular stars to stay in your hotel. While making money by investing in film, television and entertainment, why not use these resources to support another industry? When discussing, some ideas are logical and well-organized, while others are mysterious and seem to see through the future. While Luo Yang was daydreaming, Shen Jinglan was trying to see the outline of the buildings on the other side of the river. The rain and fog outside the window, the sweat on the forehead, and the crystal clearness in the eyes all become obstacles to the vision. But she still searched greedily. Because Jiang Wen will be returning to Shanghai next week! Luo Yang didn't wait for Jiang Wen and left on Thursday afternoon. It was also drizzling in Yang City. After the car got off the highway, Luo Yang headed straight for the development zone. Shang Guozheng returned to the factory yesterday. A rare scene appeared in front of the gate of Zhengyang Group, with a busy scene. Among the vehicles coming in and out, there are express trucks for packing and sending by Midnight Phantom and Lady Xiangshe, large trucks for delivering fabrics to customers’ homes, and logistics fleets for expedited delivery of Coolpad clothing from stores around the country. "Chairman, are you back?" When Sun Jingyu saw Luo Yang appear, she immediately stood up and greeted him. The busyness outside obviously affected her. The girl proactively said, "Boss Shang is over at the warehouse. Can I go and call him over for you?" "Ah." Luo Yang nodded: "Don't rush him, business is more important. It won't be too late to come over after he finishes the things at hand." "clear." "By the way, call Director Jian from the Finance Department over first."
Director Sun nodded to show that she had received it, then trotted away in her high heels. Su Yutong is still not here. The first batch of products will be shipped overseas at the end of the month, and now is her busiest time. After entering the office, Luo Yang walked to the floor-to-ceiling window. He folded his arms and looked at the busy scene in the warehouse area east of the office building with a happy mood. Eight or nine minutes later, the finance person came over. "Boss Luo, I sorted out some data and am a few minutes late." Jian Yueqin was rehired and had originally agreed to work at Qingqing Garment for two years, helping Luo Yang train new employees. As a result, I became the financial director of Zhengyang Group, and my monthly salary increased from 8000 to the current 2+ year-end bonus. Even if she wants to quit now, her son and daughter-in-law will not agree. Regarding taking care of the grandchildren, the in-laws can do it. If that’s not possible, we can always hire a nanny! "I finally made it through." Luo Yang retracted his gaze and walked back to his desk: "I came to you to find out about the current financial situation of the group. It should be getting better now, right?" In the first half of the year, especially before April, apart from the needs for normal business operations, all profits from Qingqing Garment had to be used to support the launch of Fengshang Men's Wear, so the financial situation of Zhengyang Group has been very tight. "Yes, Mr. Luo, the company is thriving now." Jian Yueqin, with gray hair, smiled and sat down opposite Luo Yang's desk, handing him a stack of data tables. "Let's start with Qingqing Clothing." "Because there are only two or three days left until the end of July, I calculated the bill until the end of this month." Jian Yueqin first informed the deadline for bookkeeping, and then said: "In the first seven months of this year, Qingqing Garment's total sales reached 7 million yuan, with a gross profit of million yuan, of which million yuan was handed over to the group, and the rest was used for prepayment of taxes, corporate operating expenses, and the establishment of the overseas department." "If that's the case, there won't be much money left in the group's account." This is somewhat different from what Luo Yang expected. "Yes, in the first half of the year, Fengshang Men's Wear borrowed 7800 million from the group's account, and Coolpad Men's Wear borrowed 1500 million." Jian Yueqin nodded and said, "Adding the group's own expenses, the current cash flow in the account is less than 2000 million." A large amount of money will be spent next year, so Luo Yang is more concerned about the full-year profit. "Let's not talk about Fengshang Men's Wear and Coolpad for now. Can you estimate how much liquidity the group will have in its account by the end of this year?" “That estimate could be a little off.” Jian Yueqin works in finance, so she is naturally more rigorous when it comes to numerical estimates. After thinking for a moment, she said, "If we want to talk about the group's profits, we have to talk about Fengshang Men's Wear and Cool Men's Wear, so I have to ask first, do these two brands have any expansion plans in the second half of the year?" If there is, we may have to borrow money from the group's account. "For now, there is no such plan."
Luo Yang said honestly: "It depends on the market sales of Fengshang men's clothing. Judging from the current development, there will be no action until the second half of next year at the earliest." "According to financial data, as long as Fengshang Men's Wear does not make any major moves, it will not be a problem for it to support itself." Jian Yueqin pondered and said, "However, Coolpad Men's Wear actually made a profit of more than 7 million in July. If it continues at this rate, it will have a surplus of more than 500 million by the end of the year." As they said this, they both looked out the floor-to-ceiling window at the same time. "Qingqing Garment is divided into two major parts. The domestic part is easier to estimate. It will probably have a surplus of about 8000 million by the end of the year. Since the tax refund will not be paid until March or April next year, it will not be available before the end of the year." After a moment, Jian Yueqin retracted her gaze and continued to report: "This is a considerable amount of money." When we were attracting investment, there was a policy of "halving taxes" which stipulated that taxes would be halved within two years. Qingqing Garment paid tens of millions of yuan in taxes this year, so the tax refund amount must be considerable. “Those not at the end of the year will not be counted for the time being.” "The other piece is the exit." Since Luo Yang said it was not counted for the time being, Jian Yueqin skipped it and continued, "There were two export trade orders in July, with a total of 7 million Mi Yuan. It is difficult to estimate the subsequent figures. If you must, you can only refer to the July data. By the end of the year, the total export amount will be 150 million Mi Yuan." "Can't even get the export tax rebate?" "This is the first time for our company to receive export tax rebates, so there will be a review, which usually takes 1 to 6 months. Normally, it takes 3 months, so the funds for this are very high." "Just pretend it's nothing." Luo Yang ignored the half-and-half calculation; he just wanted a rough number. "Based on the current exchange rate, the estimated profit is about 5000 million." Jian Yueqin finally reported this number. But she added cautiously at the end: "It depends on overseas sales. It may be much higher, or it may not meet expectations." In fact, when he said this, Luo Yang had already breathed a sigh of relief. In any case, the 100 million yuan from Zhengyang Group is no problem, and because of the investment cycle, they can even come up with more funds. I still have more than 5000 million in funds on my hands, and it won't be a big problem if Guobao Film and Television temporarily transfers or million. The gap is only about 30 to 40 million. Naixue will share the profits at the end of the year, so this amount of money will definitely be no problem. Luo Yang breathed a sigh of relief when he found that the 2 million yuan of funds had been secured. He then chatted leisurely with Jian Yueqin for more than ten minutes, until Shang Guozheng knocked on the door and came in, the CFO got up and left. "How's it going? Is there any good news?" Although he did not receive the first-hand news from Shang Guozheng, Luo Yang still asked this question with a smile. "There are already three companies in negotiations now."
Sure enough, it hasn’t been officially finalized yet. "But I believe that as Coolpad continues to sell well, more and more large shopping malls will be interested in us." Shang Guozheng said confidently: "Chairman, in August, I am sure that I can enter at least 3 to 4 large high-end shopping malls. Just wait for good news!" For him to be able to say that with such confidence, he must be at least 90% sure. “Well, this is also an unexpected gain.” Luo Yang smiled and said, "Who would have thought that a brand that was released unintentionally would actually be so popular. Lao Shang, after looking around, have you found the reason?" He was also curious. "It's mainly due to the reason the chairman analyzed earlier. There are not many clothing brands on the market that are suitable for the 15-18 age group." Shang Guozheng said admiringly: "In the early years, brands such as Metersbonwe, Baleno, Jeanswest, and Eslite were launched, but now they have almost disappeared. Young people have few choices, and only sports brands such as Nike and Adidas are left." Market vacuum is one reason, and clothing style design is another factor. What Luo Yang took out were really some of the more classic fashion brands in his memory, combining popular styles from several brands. The combination of several factors suddenly made Coolpad popular. There is inevitability and there is coincidence. "Chairman, since Coolpad Men's Clothing has shown a good trend, should we strike while the iron is hot and launch a wave of marketing promotion?" This is what the question implies, Shang Guozheng can just make the decision directly. It's really because he spent too much money in the first half of the year. He invested so much in the business men's clothing brand that he insisted on, but now he can barely support himself. The boss had a creative idea, and it became a hit when it went on the market, which made Shang Guozheng a little unconfident. "Well, this one is needed." After hearing the financial report data, Luo Yang smiled and said, "Coolpad is profitable, right? It doesn't need the support of the group, right?" "No need, no need!" Shang Guozheng waved his hands repeatedly. Then he continued: "Based on the brand's tone, I have selected several spokespersons. Do you think they are suitable?" Before he even said the name, Luo Yang's heart skipped a beat. Damn, there are too many pitfalls here. Eight out of ten young celebrities who represent the fashion trend now will have scandals in the future. The key is that Luo Yang is not familiar with these people. How to avoid pitfalls? For a moment, he couldn't hear clearly the names that Shang Guozheng said. Wu Yi, Zhang Han, Wei Chen, Zhang Jie, Wang Zi, Han Geng. The author doesn’t know which ones are bad, do readers have any suggestions? There are too many male celebrities who have fallen from grace (End of this chapter)
