Chapter 329: What’s the point of celebrating a birthday over three days? "Boss, I think the previous design can be used directly with just a few minor changes." Su Yutong has also done a lot of work in the past few days: "Before selling these products, it is best to apply for some patents. Foreign countries are relatively strict in this regard. If you have a design patent in hand, at least you won't be exploited by others." This is very possible. You have come up with a new design but have not registered a patent for it. If someone imitates it and registers a patent for it, and then sues you, you will lose and have to pay money. "Well, you have considered it very carefully on this point." Luo Yang nodded and said, "Let's go find a designer and make some changes based on the body shapes and preferences of Westerners. We'll first test the market with a batch of them. If the changes are successful, we can roll them out across the board later." "Chairman, in this area, there is not much difference between Eastern and Western aesthetics. Most of the styles of Midnight Phantom are definitely hot-selling products." Su Yutong said matter-of-factly: "Even if some designs contain traditional oriental elements, they still have a sense of mystery and may be more popular than other styles." I have been catching up on the relevant information about Midnight Phantom these days, and have reviewed all the popular ones. From a purely business perspective, she admires the designer of Midnight Phantom.
Those classic styles that were or are still popular now have captured the deepest desires of women and men. The designer was sitting in a big executive chair, across a desk from her. "How's your spoken English?" Luo Yang turned on the computer and said to Su Yutong, "I will send the business plan to your email now. Please take a look at it in the next few days. I may need to send you to the United States to discuss with the e-commerce platform there." "It's OK. I scored in IELTS, so I have no problem with basic conversation." Su Yutong said truthfully: "But I need help with business negotiations. I need time to learn." "Well, let's look for it in the job market." Luo Yang smiled and said, "Not only business talents, but also customs clearance personnel. We are also exporting goods. Anyway, I have given you full authority to set up an overseas marketing department. You can recruit as you wish." After hearing what the boss said, Su Yutong handed over the list in her hand. This was the project fee for applying to set up a new department. Luo Yang just took a quick look at it and then signed his approval. The two chatted for another ten minutes, and when they were almost done, there was a knock on the office door. "Chairman, Mr. Shang is here and wants to report to you." As long as Luo Yang is in the factory, there is no role for the other secretary, and Sun Jingyu will definitely take care of all the big and small matters. "Well, let him in!" After speaking to the inquiring office director, he told Su Yutong, "Speed up the process here. If you have any difficulties, feel free to call me." Su Yutong nodded and went out with the approved application form. "Mr. Shang, thank you for your hard work recently!" Seeing Shang Guozheng walking in, Luo Yang stood up and asked him to sit over the tea table. "It is my pleasure."
"How's it going? Is the start going well?" "I was just about to report to you." Fengshang Men's Wear has been launched for nearly ten days. As the person in charge, of course I have to report the results to Luo Yang. After all, the total planned investment is 7000 million yuan. Although only more than million yuan has been used so far, Shang Guozheng is still under a lot of pressure. As he spoke, he handed over a form. "Mr. Luo, this is last week's sales summary." When Luo Yang took it over to look at it, he reported simultaneously: "Currently, the flagship store in Shanghai still has the highest sales in a single store. Perhaps it was affected by Hu Ge's signing ceremony on the opening day. Last week's sales exceeded 27. According to this performance, the monthly sales of a single store can reach about 120 million." While Shang Guozheng was explaining, Luo Yang also looked over the first batch of 17 stores opened. The total sales for the week was million, with an average of . The highest single store is 27, and the lowest is only more than 3 The subsequent data analysis involves profit analysis. Due to the influence of factors such as brand positioning, product design, cost control, market competition, sales channels, and supply chain management, Fengshang Men's Wear currently has a gross profit of . "" Luo Yang picked up the boiling water and heated the teapot while asking, "Is this figure considered high in the industry?" “Above average.” Shang Guozheng said honestly: "But we haven't started calculating inventory yet, because the biggest factor affecting the profit of finished clothing is inventory. Fengshang Men's Wear has just started, so there is no inventory to speak of at the moment." "I know that almost all shopping malls have clearance sales in the summer and at the end of the year. This is to clear out inventory, right?" Luo Yang is not an expert, but he has seen pigs run: "How common is this in the industry?" "It's impossible to be precise, there can only be a rough range of fluctuations." Shang Guozheng replied: "If the inventory is well managed, it can even be controlled within 15%. If it is poorly managed, especially for fast-selling brands that run in large quantities, the inventory can even reach 50%." “Such a large inventory?” Luo Yang was also surprised: "Half of the clothes produced can't be sold?" “This is a rather extreme situation.” Shang Guozheng smiled and said, "Generally it's not that high. As far as I know, after excluding inventory factors, the gross profit of domestic clothing industries above a certain scale is between 15% and 20%, and the net profit can reach 9% to 13%." It's a really thankless industry. With the same sales of goods worth 100 million, sexy lingerie can have a net profit of more than 50 million, but Fengshang menswear can only have a net profit of 12 to 13 million even if the situation is still okay. The gap between the two is really too big. The only difference is probably that it provides more jobs. Forget it, I don’t want to think about these bad things anymore. "Mr. Luo, brand marketing is a long process. Fengshang Men's Wear still has more than 20 million yuan in its account, and at least half of it will be spent on this." Shang Guozheng saw that Luo Yang was not in high spirits, so he said to comfort him: "Generally speaking, the peak period of a newly established domestic brand is three to five years later. As long as you stick to brand operations and do a good job in basic skills, it will continue to be in an upward period during this period." Don't count on the century-old stores. They are not just spending money alone, but the entire high-end level, from design to catwalks, fashion shows, clothing magazines, and world-class celebrity endorsements, spending tens of billions of dollars on branding. "Anyway, Fengshang Men's Wear has finally started."
Luo Yang nodded and said, "You don't have to worry too much. Just carry out the original plan. I hope we can achieve better results in three to five years." "Mr. Luo, there is something else I want to discuss with you." Shang Guozheng was not in a hurry to drink the tea poured by Luo Yang, but talked about business first. "Well, what's the matter?" "Do you remember the tide brand thing you mentioned last time?" "remember." Luo Yang picked up the teacup and smelled the fragrance first, then said: "I remember that you took out several styles at that time, right?" “Summer is coming soon.” Shang Guozheng stroked the teacup with one hand and gestured with the other: "I said at the time that Mr. Luo's design creativity is quite avant-garde and trendy. If you launch a batch this summer, it is likely to be popular in the market and lead a trend." “Are you planning to launch two brands at the same time?” Luo Yang put down the teacup in his hand, frowned and asked: "Is the remaining twenty million enough for you?" Shang Guozheng laughed at this time. "Boss Luo, we only opened 17 direct-sale stores in the first batch. Of course, some of them cannot be put into shopping malls, but there are also spaces I specially reserved." "What do you mean?" Luo Yang was stunned for a moment. “Some shopping malls that are not so high-end have larger sales halls.” Shang Guozheng dipped his finger into the teapot and drew on the tabletop while saying, "I partitioned off a small living room next to Fengshang Men's Wear. When the second and third batches of direct-sale stores are opened, we will launch our fashion brand at the same time!" Using chickens to lay eggs at very little cost? have a thought. Luo Yang's interest immediately increased a lot. The conversation lasted for nearly two hours until his cell phone rang. The call was from Fu Bin, who had just come out of the city government and asked whether Luo Yang would return to Shanghai. "Boss Fu, I have other things on hand, so I won't go back to the Magic City with you." "I wanted to have a drink with you tonight." Fu Bin smiled and said, "Your brilliant ideas helped Cathay Pacific overcome a difficult time!" "Hahaha, just 500 sheep." Luo Yang also responded with a smile: "If you really want to drink, you can always have a chance later." "You are too modest. The way we handled this matter was highly praised by the city leaders, who believed that our company demonstrated mature wisdom and a broad perspective."
Fu Bin said sincerely: "I don't have the chance to invite you tonight, but I must make time to come out next week." Luo Yang smiled and agreed verbally. After hanging up the phone, his chat with Shang Guozheng also ended. "Boss Luo, I'll go over first." Shang Guozheng stood up at the right time: "The follow-up will proceed according to what I just reported to you." Less than two minutes after he left, Director Sun walked in. "Chairman, let me tidy up the tea sea." "You were the one who arranged the purchase of the goats. I'll talk to the finance department later and give you a 20,000 yuan reward." Luo Yang leaned back in his chair and watched Sun Jingyu busy cleaning the table. "This is what I should do." After receiving the material rewards, I felt happy both physically and mentally, and the previous slight depression disappeared immediately. “Is this a new summer style designed specifically for office workers?” While discussing things just now, Luo Yang had no time to pay attention to Su Yutong's clothes and appearance. Now that he had some free time, he finally had the leisure to look at her curvy figure. "No, I bought this one myself, and I haven't started wearing the new style yet." Sun Jingyu replied with a smile: "Some people said that the weather is not hot yet, but I think it's okay, so I bought a set of clothes that are about the same thickness as work clothes to try on. The average temperature will be higher next week." Luo Yang was slightly stunned: "Are you planning to make an administrative request?" "hold head high!" Director Sun raised his head and said, "Shouldn't the employees of a company show their best spirit?" This hat is so big. Luo Yang was too lazy to care about these trivial matters, nor did he want to suppress the work enthusiasm of his subordinates. His mind was elsewhere at the moment. For example, the message I saw after answering Fu Bin’s call. Shen Jinglan: Mr. Luo, I want to celebrate my birthday in advance. Are you free tonight? A birthday is divided into three days, what are you trying to do? Also, do you want to go back? (End of this chapter)