Chapter 297 Taking Advantage of Hu Ge The egret flies in front of Xisai Mountain, and the mandarin fish is fat in the peach blossom and flowing water. The green ruo, the green dress, the oblique wind and drizzle do not need to return. Walking in Longhua Temple, the fine spring rain as thin as cow hair wet Luo Yang's hair. Flower buds can be seen dotted around, the peach blossoms are about to bloom. As a student of science and engineering, his worldview is relatively logical. However, after the encounter with the dump truck, he was no longer so sure about some things. Luo Yang came to worship Maitreya Buddha (the future Buddha) and donated 10 yuan in incense money. I didn't bring anyone else with me this time, because there are some secrets that even parents cannot tell, and they are destined to be buried in the stomach for a lifetime. After eating the vegetarian meal, we walked out of Longhua Temple and returned to the human world. As soon as I got in the car, my cell phone rang. The call was from Teng Huatao, who said that the filming of "Love Is Not Blind" would be held this weekend, and the location would of course be the capital, and asked Luo Yang if he had time to attend.
March is a busy month, so how could he have the time to go to the capital to attend the film's opening ceremony? So Luo Yang politely declined. Further consolidate the image of an “excellent” investor. After hanging up the phone, Luo Yang started the car and headed for Hongqiao. Shang Guozheng arrived in Shanghai last night. He talked to two advertising companies in the morning and asked Luo Yang to report on the progress in the afternoon. After arriving at Hongqiao Hotel, he met Shang Guozheng in the lounge area of the hotel lobby. "Chairman." "We can do whatever we want." Luo Yang gestured for Shang Guozheng to sit down, then got straight to the point: "How was the talk?" “They are all 4A-level advertising companies with strong capabilities, and the overall package plan is also good.” Shang Guozheng reported truthfully: "As for the quote, Tianyu Advertising Media quoted 670 million, and another black and white advertising media quoted 750 million. Overall, it is more cost-effective than if we approached local satellite TV stations individually." "Where is the value of this 80 yuan?" Luo Yang did not ask what the total price of the satellite TV stations in various places was, because if it exceeded the 10% set at the beginning, it would be impossible for them to report to him. "Tianyu's resources are based in the Yangtze River Delta region, and Black and White Advertising Media's headquarters is in the capital." Shang Guozheng's answer was concise and clear. The reason they dare to pay 80 yuan more, to put it bluntly, is that they have resources across the country for black and white advertising. They also saw the strategy of Fengshang Men's Wear, which will be rolled out across the country in the near future. From the perspective of Party A, saving money is important, but saving trouble is also one of the considerations. "What are your preferences?" "I personally prefer Tianyu." Shang Guozheng had already thought of the answer: "Although Tianyu does not have nationwide resources, in the early stage, our main market is still in the Yangtze River Delta and surrounding areas. There is no need to spend an extra 80 for an illusory national market."
He had more than one reason. "And once we choose black and white, it saves trouble, but we are also constrained accordingly." The old businessman gave a clear analysis: "By the time we expand nationwide, we may have already established a deep cooperation with Black and White Advertising Media. When we discuss the second cooperation, they will probably raise the price." Just from this opinion, it can be seen that Shang Guozheng is quite capable. If you need to switch to a national advertising company at that time, then what was the point of spending the extra $80 before? Moreover, if the cooperation fails and something else happens, they have national resources and it will be easy for them to cause trouble. This seems like a case of a big store bullying its customers. "Well, let's consider the problem from the perspective of the plan. We'll choose the one that best meets our requirements." Luo Yang nodded and said, "If you have money, you are the boss. It is safer to hold the initiative in your own hands." "There's one more thing." After initially finalizing the advertising company, Shang Guozheng talked about the endorsement star: "We have already contacted Hu Ge, and his agent asked for 250 million per year, for a three-year contract." "750 million in three years?" Luo Yang didn't think 750 million was too much, because he knew Hu Ge's future net worth. If you only sign for three years, it would be a bit of a loss. "Do you think this will work?" He thought for a moment and then came up with a good plan: "The contract is for ten years. The first year's endorsement fee will be calculated as 200 million. After that, it will increase by 20% every year based on the previous year. And the endorsement fee for the first three years can be settled in one lump sum." Looking at the three-year time span, according to Luo Yang's plan, Hu Ge's endorsement fees were 200 million, 240 million, and 288 million, totaling 728 million. This amount of money was 22 yuan lower than the offer made by Hu Ge's agent. But in the fourth year, the endorsement fee suddenly rose to million. Not only did it make up for the 22 yuan shortfall, but it also exceeded 100 million yuan. And the more time went by, the higher the endorsement fee became. By the tenth year, the number even exceeded 1000 million per year! Even without exact numbers, we can give a rough estimate. After listening to Luo Yang's plan, Shang Guozheng showed a look of surprise. How much does his boss think of Hu Ge? What he didn’t know was that ten years later, Hu Ge would become the spokesperson for Armani menswear for 2500 million yuan in two years. An average of 1250 million per year! If they can really sign this ten-year contract, Fengshang Menswear will make a lot of money. "Then I will contact the other party again in the afternoon." Seeing that the boss had made up his mind and insisted on having Hu Ge, Shang Guozheng had no choice but to agree to discuss the matter again with a new plan. In his opinion, this kind of contract is a sure thing, and anyone who doesn't sign it is a fool. Who knows how many years a star will be popular? When he returned to Songjiang, it was already a little past 4:30. Although he missed a day of classes, Luo Yang was in a pretty good mood. The original budget for celebrity endorsement fees was 1000 million, but now only 728 million is needed in the first three years, and the advertising company only needs 670 million for the package. Even without price cuts, it is still lower than the original budget of 800 million.
The two items combined saved nearly 400 million yuan. Just as I was about to go back to the school cafeteria for dinner, another phone call came in, and this time it was from Qiao Zhiyuan. "Why did he call me?" With a hint of doubt, Luo Yang answered the phone. "Mr. Luo, I'm Qiao Zhiyuan." First, I introduced my identity, then I got straight to the point: "I just happened to meet Mr. Cai at the Yintao Club. Can we have a small gathering tonight?" If Cai Fujun hadn’t been brought along, Luo Yang would have definitely declined. The vice president of an advertising company is not focused on his business all day long and acts like a broker. After several contacts, he first hooked up with Luo Yang, then turned around and hooked up with Jiang Fangjie, and now he is actually together with Cai Fujun. I really don’t know if it was a coincidence or intentional. But there are indeed people like this in society. Don’t disbelieve it, many things are often led by outsiders and slowly put together. "Okay, just send me the address and I'll go over there later." Qiao Zhiyuan was well-informed, at least in Songjiang. Luo Yang really wanted to find out some things from him indirectly. For example, the current situation of Jincheng Real Estate. For example, how is the progress of the Three Families Dividing Jin? For example, what is his plan this time? People are like this, they always like to get involved in things they are curious about. So Luo Yang came forward. At around 5:40 in the evening, he came to a local cuisine restaurant in Meilon Town, Minhang. When I arrived at the box on the third floor, I was stunned as soon as I entered the door. In addition to Cai Fujun and Qiao Zhiyuan, there were actually several familiar faces in the box. "Boss Luo, I'm waiting for you!" Qiao Zhiyuan, who organized the party, stood up and greeted enthusiastically: "Without a heavyweight guest like you, our chat would have lost its atmosphere." "I even skipped a class." The student identity is really useful. Luo Yang opened his mouth and said, "Isn't it because you, Mr. Qiao, have more face than the professor?" "Hahaha" Cai Fujun was the first to laugh: "I just like chatting with Brother Luo, it's interesting and pleasant to listen to." "Brother, you're joking." Luo Yang and Cai Fujun nodded, then turned to greet the other protagonist: "Mr. Jiang, long time no see!"
"Yes, at least more than a month and a half." The person who responded to him was his old acquaintance Jiang Fangjie. The two had not run into each other since they met once in January. In addition to the three big men, there were four beauties in the box. Three of them have already been taken, and Cao Zixi is the only one among them. Damn, if Cai Fujun hadn’t been there, Luo Yang would have thought this was a Hongmen Banquet. This dinner tonight is going to be interesting. (End of this chapter)