Chapter 180 The future of branding If you think you can fully understand something just by reading books on your own, you have to be a genius. Luo Yang's qualifications are actually very ordinary. But he has one good point, that is, he knows himself well and understands that a half-baked person is not good enough. The complex science of management cannot be mastered by just reading two books. This requires a combination of book knowledge, teaching theory, and practical cognition to enable him to master the management knowledge of the enterprise. So reading now is just the beginning of accumulation. The reason why I have been so serious these two days is because Jiang Wen has made things worse. She portrayed herself so well, and Luo Yang could feast his eyes and enjoy it, so why not? He did it on purpose. But I didn't plan to continue like this. When I went back to my hometown on Friday, I decided to come back on Monday to resume my normal work and rest routine. It was not a holiday, but we set out early in the morning and drove back to Yang City in more than two hours.
He also has to go to Qingqing Garment Factory for an interview in the morning. Because they had listened to Jiang Fan's advice, the garment factory changed its financial recruitment to recruit fresh college graduates with accounting majors. Taking into account the lack of experience of new graduates, they used their connections to re-hire a retired accountant who was very experienced and had a good reputation. In a company, if there is any department that only the boss can touch, it must be the Finance Department. Shang Guozheng is not a newcomer in the workplace, so he certainly knows this very well, so he contacted Luo Yang by phone on Thursday. The car drove into the factory and stopped in front of the office building. Luo Yang's office is on the east end of the third floor, next to the conference room, and the interview will be held here. He didn't have any professional knowledge in finance, so he first interviewed the rehired accountant who was introduced by a connection. This is easy, we just need to discuss the entry requirements. "You don't need to pay five social insurances and one housing fund. The monthly salary is 8000 yuan, and the year-end bonus is no less than one month's salary. In addition, you have to have two days off on weekends. Accountant Jian, are there any conditions I mentioned that are missing?" Jian Yueqin already has gray hair and a kind-looking face. She smiled and said, "Boss Luo, you missed one point. After the two-year contract expires, it will not be renewed." Luo Yang touched his nose and smiled. He omitted this point on purpose just now. "Okay, the contract is two years and will not be renewed when it expires." "Don't worry, Mr. Luo. I will do my best to help you bring up new people in the next two years." Luo Yang nodded: "I don't know much about finance. Will you help to screen the college students in the future?" "it is good!" Jian Yueqin was also straightforward and agreed immediately. The next matter was left to her and the human resources department, and Luo Yang went straight back to his office.
The president's office is located outside his office. The office space is about ten square meters. In addition to several desks, there is also a small storage room. Currently, a secretary has taken up the post. Her name is Sun Jingyu, and she is also a recent college graduate who was hired not long ago. She is only 22 years old, but has a queen-like face and figure. I really don't know what criteria the human resources department uses to judge her preferences. Her appearance and figure are both above 80 points, no worse than Lao Liang's secretary Lu Na, but she is younger. Yang City is just a small fifth-tier city with a population of one million. It is difficult for the human resources department to recruit talents like Sun Yujing. "Mr. Luo!" Seeing Luo Yang appear, Sun Jingyu immediately stood up and greeted him. Then I followed him into the office and helped make tea. "Please invite Director Shang over for me later." Luo Yang sat directly behind the big desk and turned on the computer on the desk while explaining things. "Okay, Mr. Luo." Sun Jingyu brought the brewed tea to Luo Yang and pointed to a stack of newspapers on the right side of the desk and said, "This week's Global Times, Reference News, Xinhua Daily, and Yangshi Evening News are all here." "Well, I see." This is the newspaper that Luo Yang asked to order. As a reborn person, he needs to get news from the outside world from time to time, and use familiar fragments of information to evoke things deep in his memory. Just like the previous mobile phone selfie stick project and sexy lingerie project, they were all inspired by such fragments of information. So he not only reads newspapers, but also browses the web habitually and searches for headlines on major mainstream websites on a daily basis. If you don’t think about it, there will definitely be nothing. If you collect it, maybe you will find a surprise. Before he had finished reading today's Sohu front page, Shang Guozheng walked into his office. "Boss Luo, you're looking for me?" "Sit down, Secretary Sun, and pour Director Shang a cup of tea." Luo Yang gestured to Shang Guozheng to sit down opposite him, and then asked, "According to your estimate, how much more does Midnight Phantom's production capacity need to be expanded?" This question is a bit sudden. Fortunately, Shang Guozheng is a practical man and he thinks about these problems every day. He immediately replied: "I have never known about the sexy lingerie market before, and I have been getting familiar with it recently. Judging from the sales growth of the two stores on Taobao, it is really hard to predict!" "What do you mean?" “You could say that.” Shang Guozheng thought for a moment and said, "The market for sexy lingerie is so large that it is beyond my previous understanding. The more I learn about it, the more I feel that this category has broad prospects. At least so far, I personally think that the market as a whole is still growing, so it is difficult to predict the extent of the growth."
Isn't this nonsense? Luo Yang almost smacked his lips, but he forgot that he was a reborn person and knew the future. "But one thing is certain." Shang Guozheng certainly didn't know what Luo Yang was thinking, so he continued, "With a vast and growing market and extremely high profits, this blue ocean will surely attract more and more attention. As more businesses enter, competition will become more and more intense, even brutal, until the reshuffle is over and a new balance is reached!" This is a bit of a level. Luo Yang nodded: "This is inevitable. After seeing the market prospects, more and more funds will flow into this track, and a brutal price war will begin!" "Fortunately, our main hit, Midnight Phantom, is solid." Shang Guozheng sighed and said, "Mr. Luo, the designer you hired is really a genius. Every new product that comes out is bound to be a hit and become the object of other stores to follow. Now Midnight Phantom's image as a top store has been established, and the number of visitors is dozens of times that of another store." Having said this, he suddenly interrupted with something else. "Boss Luo, you have to win over this designer. He is the treasure of Midnight Phantom!" "Don't worry, you can't run away." Luo Yang smiled and handed a cigarette to Shang Guozheng. “Is the designer your good friend?” After lighting the cigarette, Shang Guozheng asked curiously: "Is it your family?" “I’m that designer!” Luo Yang tapped his nose and then saw Shang Guozheng's confused expression. "Let's get back to the point." He drummed his fingers on the table, waking Shang Guozheng back to his senses. Luo Yang asked again: "How much do you expect the sales of Midnight Phantom to reach within a year?" This time, Shang Guozheng thought for a long time, enough for half a cigarette. "The current daily sales have exceeded 40. The reason why it has not stagnated is that the overall pie is getting bigger." He said slowly, word by word: "But one year of market expansion is enough to attract the attention of the outside world, so I cautiously estimate that the daily sales of Midnight Phantom will double." "If we include the other store, the daily sales will be around 100 million?" “That’s about the same number.” Shang Guozheng thought Luo Yang was concerned about sales and profits, and was about to explain when Luo Yang spoke again. "Qiandeng will be moving here in October. If we consider the expansion of production capacity, will one factory building be enough?" "what?" This sudden turn of events almost made Shang Guozheng unable to react. Facing Luo Yang's inquiring eyes, he quickly estimated, then nodded and said, "It should be enough!"
Luo Yang nodded, and then said: "Be prepared, I have other uses for the other factory building." "Mr. Luo, you promised me..." Seeing that Shang Guozheng was getting anxious, Luo Yang waved his hand calmly. "I know that sexy lingerie is just one of our products. As you said, competition will be fierce in the future and profits will inevitably decrease, so expanding other products is the inevitable path we have to take." He smiled and said, "I promised you that I will definitely not break my promise. Now I am just borrowing it for about half a year. Once I find a suitable place, I will move out immediately!" At the end of September, iPhone 9 was launched in the country, and the mobile phone selfie stick project could begin. In the early stages, you don’t need a very large space because current smartphones are still a bit lacking in terms of photography, especially pixels. The main purpose is to establish a company and apply for a patent. “And it only takes up half the area of another factory building.” Luo Yang took a step back and said, "The time limit is temporarily limited to half a year. Once a new production site is found, we will move out." Shang Guozheng couldn't beat the emperor, so what else could he do except agree? But he had other things to say, too. "Mr. Luo, I am currently working on a plan for the future development of our company, which will be ready by the end of the month. I hope you can spare some time to discuss it with me." "Oh, about what?" Seeing Shang Guozheng's serious expression, Luo Yang asked curiously. "Just like Midnight Phantom, as a clothing company, we must create our own brand." He looked into Luo Yang's eyes and said, "A clothing company without its own brand will not last long. It has no soul. This is the only experience I learned from my previous company that failed in foreign trade orders." Luo Yang agreed with this statement. Think about the neighboring Zhejiang Province. There are many well-known men's clothing brands in China, such as Youngor, Shanshan, Romon, Perro, and Peacebird. Why can't you build one or two yourself? The quality of the sexy lingerie is really hard to describe! Luo Yang thought for a moment and said, "How about this, let's make a verbal agreement. I have already arranged the profits of Midnight Phantom before the end of the year. They cannot be changed, at least not drastically. I will use half of the profits in the first half of next year to support you in creating your brand. How about that?" According to Shang Guozheng's own judgment, in the first half of next year, the average daily sales of the two stores will reach about 80. The sales volume in one month is 2400 million, and in half a year it is 14400 million. As the head of production of the company, he knew about profits and so on. Luo Yang's promise was equivalent to giving him at least 6000 million in start-up capital! "Boss Luo, I will definitely live up to your expectations!" After feeling Luo Yang's sincerity, Shang Guozheng stood up excitedly: "It has always been my dream to create a well-known domestic clothing brand. You made me successful, and I will definitely not let you down!" Huh? Business management doesn't seem that difficult. Returning to the right track of business and consolidating the financial resources of the small county, Xiao Luo has a lot to do during the summer vacation. I hope readers don’t mind the slow progress. Also, I'll do some robbery and get the monthly ticket. (End of this chapter)