Chapter 15 An Opportunity Jinlanyuan Phase 1 Sales Office, 8:30 am on Sunday. Project manager Dong Wenxin was holding a morning meeting with the property consultants. As usual, he would first comment on the best and worst performers yesterday. As a result, I found that the property consultants standing opposite me all had shocked expressions on their faces. He couldn't help but turn his head and look behind him. The boss Liang Xingmin walked in front, and his college assistant Luo Yang lagged behind him half a step. The two of them actually arrived at the sales office on time. "Today is Sunday, right?" Dong Wenxin's face was full of question marks. "Xiao Dong, focus on your morning meeting!" Lao Liang mentioned this as he passed by the gate, and took Luo Yang into the hall.
"The chairman really practices what he preaches. With a role model like you, everyone in Jincheng Real Estate will do their best." Luo Yang's words sounded like flattery, but in fact he was complaining. Even the boss is working 996, so the employees must be like donkeys in the production team. In fact, Liang Xingmin was not so exaggerated at first. After returning home last night, he showed off in front of his daughter Liang Yuxin. When it comes to Feng Shui, he used Luo Yang's theory, which stunned his daughter. In a very good mood, he couldn't help but think of Luo Yang, and the young man who shouted slogans about making money in front of him. Curiosity aroused, Lao Liang ran to the sales office early on Sunday morning just to confirm an inexplicable idea. As a result, he really met Luo Yang who came to work before 8:30! "Chairman, Assistant Luo, what would you like to drink?" There are many kinds of tea in the sales office, including black tea, green tea, coffee, and beverages. The real estate company has never been stingy in investing in this. "I'll have a cup of black tea." Liang Xingmin casually instructed the cheongsam lady at the front property. “Please make two cups of green tea!” Luo Yang first took over the job, then explained: "Green tea has the effect of clearing the lungs. The chairman smokes, so it is better to drink green tea in the morning. In the afternoon, you can drink black tea or Pu'er to nourish your stomach. Remember this habit!" The cheongsam lady was a little at a loss. The young and handsome Assistant Luo seemed to be making sense, but the chairman clearly asked for black tea. "Hey, Xiao Luo also studies tea?" "Know a thing or two." The big boss that Luo Yang met in his previous life was a person who particularly liked drinking tea and was quite knowledgeable about it. He also learned a lot of knowledge in this area. So, under the surprised gaze of the cheongsam girl, the two of them discussed the pros and cons of various types of tea. "Actually, you don't need to come so early on Sunday." When two cups of green tea were served, the conversation about tea between the two came to an end. Liang Xingmin sighed and said, "Under the current market situation, there are naturally few visitors in the morning. There are too many people and too little porridge." "Does our marketing rely entirely on door-to-door visitors?" Luo Yang frowned, not because he was worried about the small number of customers, but because some idea seemed to flash through his mind.
"Isn't it always like this?" Liang Xingmin smacked his lips and said, "The company has invested a lot in advertising. Satellite TV, road signs, newspapers, neon lights, car bodies and other media have all been used. Their marketing department has also printed a lot of brochures and distributed them on the streets regularly. However, the market situation is not optimistic and the efficiency is very low." "Gone?" "Gone?" Liang Xingmin was stunned for a moment, and looked at Luo Yang in surprise: "What do you mean it's gone?" "I mean, that's all?" "What else can there be besides these?" At this point in the conversation, the things that had previously flashed vaguely in Luo Yang’s mind finally became clear. Jincheng Real Estate's marketing did not include distribution channels. Maybe this is an opportunity? He could no longer remember the exact time, but he was certain that in the second half of 09, some large-scale real estate companies in China had already begun to explore ways to develop distribution channels, and some might even have already implemented them. Seeing Luo Yang's frowning and thoughtful expression, Lao Liang's heartbeat quickened. Could it be "Chairman" Dong Wenxin, who had just finished a morning meeting, walked over to say hello and said only three words when he was immediately interrupted by Liang Xingmin's gesture. At a time like this, how could we disrupt Assistant Luo's train of thought? Case manager Dong Wenxin was embarrassed for a moment, standing there not knowing whether to stay or leave. Fortunately, Luo Yang didn’t spend much time thinking. A few minutes later, he looked up at Liang Xingmin and said, "Chairman, I wonder if you have ever heard of the term distribution channel?" “Distribution channels?” Liang Xingmin didn't understand, but it was not difficult to understand it by breaking it down literally. Distribution: It is nothing more than the scattered and separate sales houses; Channel: That is easier to explain, it can be easily understood as the sales channel. But he decided to play it safe and listen to what Luo Yang had to say first. "I took a professional elective course at school and heard the professor say that companies like Vanke have already been doing this. This marketing plan is said to be able to further expand customer channels." Nowadays, Vanke is a benchmark in the real estate industry. Let’s not talk about the standards for now. Just in terms of talent, I don’t know how many real estate companies have poached employees from Vanke. Because of this, Vanke was once nicknamed the Whampoa Military Academy in the circle. "That's it" Liang Xingmin touched his chin, and when he looked up he noticed from the corner of his eye that Dong Wenxin was still standing beside him. "Xiao Dong, you are an old hand in marketing. Have you ever heard of the marketing technique of distribution channel?" Dong Wenxin had never heard of it, and could only shake his head when asked by Liang Xingmin. "Tsk, I wonder if Xiao Dai knows about this?" Lao Liang talked to himself, asked and answered his own questions: "If I knew, I would have implemented it long ago. It seems that I don't know it anymore."
It seems that this task still needs to be shouldered by the young people who came up with this new term. "Xiao Luo, is this distribution channel difficult to manage?" "It's hard to say it's hard, but it's not easy to say it's easy either." Luo Yang smiled and said, "Chairman, success depends on the people. It depends on who is in charge of the operation." Liang Xingmin understood that his assistant was telling him: If I take charge of this matter, it will be successful! It's not surprising to say this, as no one likes others to take advantage of their things. If he were to force the issue, Luo Yang could simply obscure the key points and let the person who took over the matter go down the wrong path. At that time, the one who suffers the greatest loss will be Liang Xingmin himself. "As my assistant, it's not appropriate for you to come to the sales office to sell houses." Lao Liang gave Luo Yang a reproachful look, and then continued, "How about this, you will be in charge of the distribution channel mentioned earlier. What specific support do you need from the company?" Luo Yang lowered his head to think again. In the current real estate market, the distribution channel model has not officially emerged and the external market has not been cultivated. It is still a bit difficult to really do it, and the effect is unknown. Thinking of this, Luo Yang raised his head and said to Liang Xingmin with a smile: "Chairman, please approve 10 yuan of funds first, assign two people from the marketing department to me, and also provide me with a car." "Is that all you need?" “These are all we need in terms of supplies.” Luo Yang smiled and said, "The other thing is policy. I will discuss this with you later." (End of this chapter)
