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Rebirth Of Hollywood Immortal

Rebirth Of Hollywood Immortal

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Chapter 14: Forming a fan club and launching a new promotional strategy for "belierer"

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Chapter 14: Forming a fan club and launching a new promotional strategy for "belierer"

On June 8th, Bella officially started her job, first being taken to Universal to complete the onboarding procedures.

Calling Mira, the three of them discussed the next steps in Universal's office.

As Linton's personal assistant, Bella's main job was to be responsible for the establishment and operation of Linton's fan club. There was no reference for this at the moment, so she had to figure it out herself.

Before discussing work, they first consulted them on the choice of Bella's office location. One option was to work within Universal, in the assistant's office outside his own office, along with Molly (the assistant Universal assigned to him, who was not called in for the meeting).

Another option was to rent a separate office nearby (Universal didn't care about her anyway, only paid her salary).

Considering that the establishment and operation of the fan club was a new model of star operation, requiring travel across the United States, involving a lot of correspondence, and needing to host fan leaders from various places.

After discussion, they decided to rent an office nearby as Bella's workspace. In the future, once the fan club was on the right track, it could even be upgraded to the Linton Fan Club Studio.

Next, Bella talked about her work approach. After all, she studied media and had previously worked at an entertainment newspaper, so she had some ideas about fan operations. The fan club's work could currently be divided into three steps.

First, go to the top 10 economically strong cities to establish fan clubs. Some cities already had Linton's fan clubs, so she would contact them for official certification, rename them as Linton Fan Club ** Branch, and help them expand their influence.

For cities without fan clubs, she would look for passionate fans there, which could be done by checking and screening through the letters received, identifying influential, willing, and capable fans to lead the establishment of local fan clubs, with a unified name of Linton Fan Club ** Branch.

Additionally, it was suggested that the leaders should preferably be chosen from high school and university students, as they had the most passion and time, and crucially, were easiest to spread among students.

To ensure the passion and motivation of these leaders, you, the Boss, must also provide support through actions, mainly by sending some signed photos, signed CDs, signed posters, and other gifts with your unique personality. If there was time, a fan meeting could be held, inviting them to attend.

Linton nodded frequently, signaling Bella to continue.

The second step was to help these ten fan clubs carry out fan activities, expand their scale, and increase engagement. We could provide some material support, such as posters with your image, cultural shirts, or baseball caps. Of course, it would be even better if you, the Boss, could sign a small amount of these materials.

The third step was to use these ten fan clubs as a spark to spread and promote outwards. Core members could be selected from them to help establish fan clubs in other cities, with us providing funding and material support.

Linton was satisfied in his heart. It seemed he had found a Genius. In an era when the internet was not yet popular, this plan could be said to be excellent, but while the plan was good, its execution needed to be observed further.

He looked at Mira and asked if she had anything to add. Mira hesitated for a moment and asked,

"During the process of establishing the fan club, can Universal's local promotion and distribution personnel help? After all, Universal's promotion and distribution personnel are stationed in all states across the United States."

Linton was actually reluctant to let Universal get involved. He was establishing the fan club not just for fans; he would also make movies in the future, and he might not necessarily cooperate with Universal for movie production. Having made up his mind, he said,

"Bella, excellent, proceed with your plan. The establishment and operation of the fan club will still be primarily done by us, but if Universal's cooperation is needed, you two should tell me in advance. First, prepare a plan and budget for me, and act quickly. Oh, when you look for an office, find a larger place. Keep up the good work, and when you achieve results, I'll give you a big reward."

Linton, without being taught, painted a grand vision.

After speaking, he called in his assistant Molly and instructed her to hand over the work of handling fan letters and gifts to Bella.

Unexpectedly, Molly's expression changed, and tears almost welled up in her eyes. She anxiously asked,

"Boss, did I do something wrong? Tell me, I'll change it."

Linton's face darkened. It seemed he had underestimated the attractiveness of his assistant position to ordinary Universal employees. He quickly said,

"You've done very well, you haven't done anything wrong. It's just that I want Bella to establish my fan club and manage my fans. It has nothing to do with you."

Molly thought, 'How can it have nothing to do with me? I finally managed to get the assistant position, and handling your relationship with fans is the most important job, and it's also easy for you to see my efforts and achievements. Now that the most important job has been taken away, won't I become dispensable? How can this be?' Although she didn't quite understand what a fan club specifically did, it sounded very grand, so she said,

"Boss, the workload of establishing a fan club is not small, and handling these fan letters and gifts is also a lot of work. Do you think I could also join in and share some of the workload?"

Linton hadn't expected his assistant Molly to be so ambitious. What he didn't know was how sought after his assistant position was at Universal, and Molly had also won this position after fierce competition.

Recalling that Molly had done a good job handling fan letters and gifts previously, he didn't want to dampen her enthusiasm. Also recalling Mira's earlier suggestion, he said,

"In that case, you will still handle the letters and gifts, but since a fan club has been established, the signature on future replies to letters and gifts should be changed to 'Linton Fan Club.' Also, you and Bella should discuss how to identify the people Bella needs from the incoming letters. Furthermore, when Bella needs support from Universal's local staff for future fan club events, you will be responsible for coordination. Of course, your most important job is still to help me communicate and coordinate with the various departments of Universal Records."

"No problem, I guarantee I'll do a good job," Molly said happily.

"That's it, everyone go do your work."

Everyone dispersed, and Linton went to Daniel's office to discuss the promotion and distribution of the song "Believer."

After the great success of two consecutive singles, Linton's reputation as a Genius singer was soaring, which was extremely beneficial for the promotion and distribution of the third song, "Believer."

The promotion and distribution strategy for "Believer" was also relatively simple. The regular promotion remained unchanged, but Linton's promotional work tasks were fewer, yet the quality was significantly improved and also more advanced.

The company selected 4 widely circulated second-tier magazines (first-tier magazines, such as Vogue, Time, etc., did not yet consider Linton) and 6 entertainment newspapers distributed across the United States, arranging interviews for the 9th and 10th.

On June 11th, he would attend and perform at the Bonnaroo Music Festival in Manchester.

Starting June 12th, he would successively participate in 3 sports matches as a live guest, performing during halftime. These included the NBA Finals at the Chicago Bulls' home court on June 12th, an MLB (Major League Baseball) game in New York on June 13th, and an MLB game in Los Angeles on June 15th.

Starting June 14th, he would successively participate in 3 talk shows, plus arrange a fan meeting and an in-store signing event at record stores in the top 10 economically strong cities across the United States.

Linton looked at the schedule and wondered why it was so relaxed this time. It would be done in at most three weeks, and the work intensity was completely incomparable to the previous two times, which didn't seem like Universal's style. He couldn't help but look at Daniel in surprise.

Daniel explained that based on his popularity and the intensive promotion of the past two months, his exposure was actually very high, and the lower-tier market had already been ignited.

This time, as long as posters were everywhere, channels had optimal shelf placement recommendations, MTV and numerous local stations played the "Believer" music video, and many radio stations recommended it, there was no need for intensive on-site activities anymore.

However, the mainstream population's recognition of him was not yet enough, and they needed to make up for it this time. Therefore, this time's focus was on high-end magazines, major newspapers, high-rated talk shows, sports events, and music festivals, which were the best promotional methods.

But live performances at sports events and music festivals greatly tested his singing skills and stage presence. He must not take it lightly and must be in his best state to deliver the best live performance. Also, "Believer" had a explosive style, and its lyrics and melody were very positive, naturally suitable for performances in such occasions, igniting the passion of the live audience.

Just wait and see the results. After these activities, "Believer" would definitely reclaim the Billboard championship, and his popularity would certainly reach a new level, making him a national idol.

He could arrange his other time himself. Oh, was Cameron in Los Angeles? If she was, he could continue to show intimacy with her in front of the camera and stir up some rumors.

Learning that Cameron was filming, it didn't matter then. Anyway, his exposure was already sufficient, and stirring up rumors wouldn't make much difference.

The latest Billboard chart announced on June 2nd showed Mariah Carey's "I Don't Wanna Cry" taking the championship, "Numb" in second place, and "Baby" continuing in third place. "Numb" sold 700,000 copies that week, and "Baby" sold 400,000 copies that week.

That night, Naomi, having tasted the pleasure, continued to come over for another round of 'combat.' It was truly wonderful; while Cultivating, he enjoyed himself and could also bring joy to others. With Linton's intentional concessions, the two fought to a draw, and at two in the morning, they fell asleep in each other's arms.

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