Chapter 80 Customized Advertising Song Cheng Xiao glanced at the document in her hand. The cover also had the song title written on it - "Travel". Her vocabulary is not large and she can only read and write some simple Korean used in daily life. Coincidentally, she just happens to know the two words above. "Some time ago, our company received a business cooperation. Party A is a local luggage brand in the peninsula with a very good reputation. In view of the other party's sincerity, I took the time to customize an advertising song for them." Jin Shiming said. Recently, Jin Shiming has been invited to participate in numerous CF commercials, including not only merchants from the Peninsula, but also many domestic brands. However, in order to maintain his own image and also with the intention of waiting for a valuation to reveal the potential sale, Jin Shiming turned them all down. Only this luggage brand is really sincere. Not only were the conditions offered very generous, but the other party's needs were also very simple, which was to ask Jin Shiming to customize a advertising song for their new suitcase. Jin Shiming won't accept advertisements, but if you invite me to sing a song, that's fine. For Jin Shiming, writing a custom song for a soft advertisement is not necessarily more difficult than eating and drinking.
It took him only ten minutes to compose the song "Travel". Even though the starting point and process of the creation seem a bit sloppy, fortunately the quality of this song is still quite good. It is no exaggeration to say that this song may be the one that best caters to the refreshing and energetic style of summer in the entire album "Summer". According to Jin Shiming's experience and intuition, "Travel" should be a representative summer song that is very popular among the people of the peninsula and will be listened to on repeat every summer. In view of this, Jin Shiming decided to kill two birds with one stone and included this advertising song in the album "Summer". The pre-release song and title song he prepared for the album "Summer" focus a little more on musicality and artistry, which may affect its popularity. To put it simply, it means applauding but not selling. You win reputation but lose sales. Including such a light-hearted, bright and easy-to-sing song in the collection can be considered as an insurance policy to some extent. "Other trainees from the company will also participate in this MV, but they will just be extras. There are only two main female protagonists, one is the spokesperson selected by Party A, and the other is you." Jin Shiming continued to say to Cheng Xiao. “But, my Korean is so bad, and I have never learned acting. Will it really not delay the filming of the MV? Compared to me, Shaoqing unnie and the others should be more suitable to be the heroine, right?” Cheng Xiao said a little unconfidently. Jin Shiming chose Saito Asuka to play the heroine in the MV of "Xia Xia", which can be said to be a "professional match", and the Sakura girl played herself. As for the MV of "Travel", no matter what considerations, Cheng Xiao is not the best candidate for the heroine. Could it be that Jin Shiming has some special feelings for her? "What I need is not a Chinese member who is dispensable in the group and just serves as a supporting role! What I want is a top-tier member who is very popular both in China and on the Peninsula. Only then will your nationality have a substantial added value!" Jin Shiming stared at Cheng Xiao and spoke slowly in Chinese. His words can be said to be quite straightforward and utilitarian. With Cheng Xiao's strength and talent, even if she practices for another two years, it will be difficult for her to evolve to the level of all-round singing and dancing. There is a high probability that she will be positioned and treated as a "marginal person" for a period of time after her debut. Unless there is some special opportunity, it is really difficult to make a name for yourself in this country on the peninsula, which is seriously xenophobic. In this way, Cheng Xiao's nationality bonus will be limited by her popularity and will be far from achieving Jin Shiming's expected effect. Take SM's Super Junior-M for example. Apart from Han Geng, who is also active in the main group, Zhou Mi and Henry Lau, two Chinese members who are only active in the sub-group, are almost unknown! This is SM's popular group, a sub-group of Super Junior, which is known as the King of Hallyu. Even the Chinese members of Super Junior-M are doing so badly, not to mention other 18th-tier groups launched by small and medium-sized enterprises.
As for fully promoting his "fellow villager" Cheng Xiao, Jin Shiming cannot and will not do it. Miss A from JYP next door is the most typical example. Some people are not lacking in ability, and the company has given them opportunities to perform, but they cannot resist the fact that other people around them are more outstanding. In the end, the effect of forcing them to do so is minimal, and may even exacerbate the escalation of conflicts. But since Jin Shiming plans to add non-Peninsula members, he must hope that foreign members can stand up and play a role in expanding territory. Therefore, some behind-the-scenes manipulation is inevitable, and it is better to do it sooner rather than later. Jin Shiming prepared a "newbie gift package" for Cheng Xiao and Saito Asuka. It would be great if they could take this opportunity to rapidly strengthen themselves and improve their "level" and "combat power". If they cannot be supported and the feedback from the investment is far below expectations, it only means that Jin Shiming has made a mistake and needs to re-evaluate the priority of these two people. Even when necessary, you have to make a decisive decision and stop losses in time to avoid causing the greatest losses in the future. Cheng Xiao understood what Jin Shiming meant. For her and Saito Asuka, this was both an opportunity and a challenge! Although she looks like a Barbie doll and seems fragile, she actually has a maturity and character beyond her peers. After all, the fact that she was able to make up her mind at the age of teens to go to a foreign country alone to be a trainee is enough to show that she is somewhat stubborn. "I understand! I will try my best to do it!" Cheng Xiao nodded with a firm look in her eyes. After going through so much trouble to come to the peninsula and spending their youth practicing hard, could it be that they were hoping to debut as a foot washer? Cheng Xiao silently made up her mind that she must stand out and become a popular idol! "The filming location of the MV is set in Jeju Island. The sea view there is quite nice and it is convenient to travel back and forth. There is nothing much to say about the script. It's just a group of girls bringing suitcases to the beach for fun. You can just treat it as a public-funded tour. All expenses along the way will be paid by the brand." Jin Shiming smiled and continued. Jin Shiming's current popularity is there, and once he releases the trailer for his album "Summer", you can imagine how hot the topic will be. Even if "Travel" is not the title song of the album, it will bring a lot of attention and exposure to the brand. In terms of advertising benefits alone, A made a fortune. Needless to say, with a simple editing process, the MV can become a ready-made advertisement, saving the brand a lot of trouble. BD Entertainment has put in a lot of effort and time, producing songs and hiring people, and now it wants the brand to reimburse for the MV, or rather, all the expenses incurred during the filming of the advertisement. Isn't this a reasonable request? There’s nothing I can do, it’s all because of poverty. Jin Shiming's album sold well and made a lot of money. However, BD entertainment requires spending money on too many things, and if you don’t live frugally, you might run out of money one day. As the saying goes, if you eat well and drink well, you will not be poor, but if you fail to plan well, you will be poor. Wouldn’t it be double the joy to be able to take on an order from a brand and get a free MV at the same time? (End of this chapter)