Chapter 51 Pre-sale is a big hit Jin Shiming was somewhat surprised to learn that 20,000 copies of the special edition album for mainland China were sold out in just a few minutes. The reason why the number of 20,000 copies for the first batch of mainland version albums was set was not random, of course, but was based on sufficient data and information as a reference. These days, the mainland music market seems huge, but in fact, most of the users are plagiarists. Most music fans, and even music platforms, have basically no awareness of genuine products. When music sources can be downloaded anywhere, there are really not many fans willing to spend money to buy genuine albums. Even the CDs and tapes sold openly on the market are of mixed quality, with many of them being pirated audio and video products. Needless to say, KPOP is not mainstream in mainland China, and its audience is far less than that of Hong Kong and Taiwan pop music. Take Girls’ Generation as an example. The group has topped the charts with a cumulative sales volume of last year. But how much did the group lose in total? According to informal statistics, the number of photos lost on the personal websites of the nine members of Girls' Generation is at least a few hundred, and even less than a thousand. Even the three most popular members of the team only sold around 2,000 copies.
Including the main site and retail investors, Girls' Generation's total loss is less than 2 yuan. Jin Shiming's current situation is certainly flourishing and prosperous, but when he made these albums, "Spring Love Sakura" had not yet been released, so he was just a "newcomer" with no background. Even though he was quite confident in the quality of the album and had the added bonus of his nationality, Jin Shiming still felt that the first batch of 2 copies would be safer. There is no way, BD Entertainment has limited liquidity left on its books. This is all thanks to Kim Do-hyun's thriving food-broadcasting career, which has brought considerable revenue to the company. Otherwise, the company might not even be able to pay the employees' monthly salaries. It was also because of this that Jin Shiming was somewhat conservative and did not allow too many albums to be recorded for the first batch, fearing that they would not be sold out and would be left in his hands, completely dragging down the company's finances. But I didn't expect that my family would be so generous and eat up the whole batch of goods in one go! …… Inside BD Entertainment's conference room. Looking at the numbers and bar charts on the small blackboard, all the key employees felt that BD Entertainment was about to soar! "Director Zheng, please contact the album production company and add another 3 mainland version albums." Jin Shiming looked at the middle-aged man sitting in the first seat and spoke. "President, if we add 3 shares at once, the company's funds may be..." Zheng Hongwen, who is in charge of the marketing department, said with some difficulty when he heard this. "The deposit for the first batch of pre-sale albums from the mainland will be remitted into the company's account soon. As for the remaining part, we will ask the other party to be flexible. If the other party has a little market sense, they should know that there is absolutely no risk of losing money in this business." Jin Shiming replied. Unless there are large-scale malicious cancellations of the 2 albums pre-sold in inland areas, the balance received after delivery alone will basically be enough to offset the amount of additional orders. With the phenomenal popularity of "Spring Love Sakura" today, the new album will at least sell tens of thousands of copies in the peninsula, right? As for such a big client with great potential, as long as the album production company is not too short-sighted, it will definitely take the initiative to show goodwill and offer some generous conditions to attract BD Entertainment. If the other party is really unwilling, the worst that can happen is to just switch to another company. Jin Shiming doesn't believe that no one will take over this profitable business. "I understand. I will contact the album production company as soon as possible. However, President Nim, the supply from China is obviously insufficient. Perhaps the supply from the peninsula is also a bit conservative. Do we need to add a batch in advance?" Zheng Hongwen nodded in response and expressed his opinion. Jin Shiming hesitated for a few seconds. He had originally ordered 5 copies of the first batch of Peninsula edition albums, which was already a very high number. Last year, there were only 5 singers in the music industry in the Peninsula who sold more than 15 albums, including idol groups. Tara's hit song "Lovey Dovey" sold only 4 copies in the first month of this year.
IU is showing signs of becoming the top female solo artist in the Peninsula, but she has yet to have an album with cumulative sales exceeding 10. A horizontal comparison is enough to prove how high the threshold is to sell 5 albums per year. It is no exaggeration to say that if only the first batch of 5 Peninsula version albums are sold, it will be enough for BD Entertainment to make a fortune and no longer have to live frugally. "Has the pre-sale sales volume on the peninsula not been counted yet?" Jin Shiming asked. "I'm asking department members to work overtime overnight to collect the data, and we should be able to come up with a rough number soon." Zheng Hongwen replied, feeling equally anxious. As soon as he finished speaking, there was a knock on the glass door of the conference room. "It's Xiao Li from our department! It seems the statistical results are out!" Zheng Hongwen couldn't wait to get up, walked out of the meeting room and snatched the freshly prepared data sheet from Xiao Li. "This...this number, are you sure there is no statistical error?" Zheng Hongwen saw the string of numbers on the paper, his eyes widened instantly, and he couldn't help but ask in a low voice. "Director, we have counted it over and over again, and it is absolutely true! Even if there are slight errors, the general number is absolutely reliable!" Xiao Li's neck was red, and he patted his chest to assure. "President, the pre-sale volume in the Peninsula area has exploded, and has accumulated to more than 7!" Zheng Hongwen no longer cared about etiquette and shouted directly into the conference room. Upon hearing this, all the key employees in the conference room were ecstatic. For a moment, all kinds of wolf howls and ghost cries could be heard in the conference room, making it look like a scene of demons running wild. Even Jin Shiming himself punched hard to vent his inner excitement. When I was fifteen that year, I made my solo debut and stood like a minion! Nowadays, the heaven and the earth are on the same side, and the pre-sale sales of a mini album are close to 10, which has easily achieved something that countless artists on the peninsula dare not even dream of! The carnival lasted for several minutes before everyone gradually calmed down. "Director Zheng, we will add another 8 copies of the Peninsula version, making a total of 15 copies. If there is a shortage of stock later, we can just issue a reprint." Jin Shiming said to Zheng Hongwen. The pre-sale alone is as much as 7, so the sales in the first week is bound to be great. What's more, there are scattered orders from markets such as Taiwan, Hong Kong, island countries, Thailand, Singapore, as well as Europe and the United States. It seems likely that the additional 8 album sales will barely make it through the first week of sales explosion. Appropriate out-of-stock phenomenon can be regarded as a selling point of hunger marketing, which can further stimulate the public's desire to buy. Furthermore, it can give buyers the illusion that the album is very valuable and that they have made a profit by buying it. When that time comes, Jin Shiming will take advantage of the situation to launch a re-edition, which will not only solve the fans' urgent needs, but also allow them to reap the benefits again. BD Entertainment and Jin Shiming made money, fans gained emotional value and collectibles, everyone got what they wanted, isn't it a win-win situation? (End of this chapter)