Chapter 107 UmJi On the way back to the company, Jin Shiming checked his phone and found that he was on the hot search list. It is human nature to like gossip, especially in the Peninsula where entertainment is everything. Any small action made by an artist will be posted online and discussed repeatedly. However, the reason why this topic remains so popular is largely because Jin Shiming is too mysterious and his "hunger marketing" strategy is quite effective. But it is not a good idea to keep the public on suspense all the time. We have to feed them something from time to time to let them experience how wonderful it is to have the sweet taste after the bitter. This is the only way to drive them to continue to pay attention. So, Jin Shiming selected a photo with BoA from his mobile phone and uploaded it to his personal Instagram. “BoA+SeMyung=? Please look forward to it!” A photo with simple captions can effectively create a good nesting effect. "Damn! Are these two in love?" "The phone above has no internet access, or has he not graduated from elementary school? Isn't Jin Shiming's post on Instagram clearly saying that he and BoA have business cooperation?" "Before, I was just guessing whether it would be Girls' Generation or Function, or just some boy band, but how come Snake was the only one left out?"
"Solo artists must appreciate each other! I'm really looking forward to the collaboration between Kim Se Myung and BoA!" "Does SM really have operations and PR? When are they going to keep such an important thing secret and announce it?" "It's so great, my two favorite artists are actually collaborating, it's like a dream!" "BoA's ten-year-old fan is in tears! Damn Lee Soo Man, you finally acted like a human being for once!" "When will the collaboration song be announced? Urgent! Urgent! Urgent!" Even though the hook was straight and the bait was salty, countless people were caught with black carp in an instant. …… Jin Shiming posted this on Instagram to reveal the information, of course he had discussed it with BoA. Just after Jin Shiming posted, BoA followed up with an Instagram message to interact. The popularity soared again, and related topics rushed to Naver's real-time hot searches. Both Kim Se Myung and BoA gained popularity, but only the staff of SM company are carrying the burden. However, this is also SM's usual routine. Getting sprayed is nothing, it doesn't hurt or itch. But if it delays the company from making money, that would be a catastrophe. Over the years, from Lee Soo-man to ordinary employees, in order to clean up the artists, they have either actively or passively taken a lot of blame. In short, the artists are innocent and the companies are sinister. If the fans don’t stand up, who can protect the best brother and sister in the world? Through this invisible fan-abuse routine, the fan group is repeatedly purified, and its cohesion, combat effectiveness and spending power increase accordingly. So, the more fans a company has that its artists have, the more powerful it is. It’s possible that the employees of SM Entertainment are currently reading the angry comments from fans and can’t help but snort. To some extent, fan circles are not fundamentally different from cults and pyramid schemes.
…… In the BD entertainment practice room. "Kids, stop for a moment, I have something important to announce." Kim Hyung-eun, the head of the trainee room, clapped his hands and said to everyone. Kim Hyung-eun's prestige among the trainees is growing day by day, so it's no wonder that he is privately called the Devil Director. As soon as he stood there, the practice room, which had been filled with laughter and chatter just now, suddenly became so quiet that you could hear a pin drop. Everyone sat down on the spot, waiting for Jin Hengen to announce the matter. "The president said that for the sake of daily convenience and future debut, it's best to give you a stage name." Jin Hengen cleared his throat and said. As soon as he said this, the pairs of big eyes in the audience suddenly sparkled. As for stage name, in their impression, it is something that only artists can have after their debut! The company is now planning on giving them stage names, which makes them feel that they are one step closer to realizing their dreams of debuting! "Shaoqing, you are the eldest among the trainees, so let's start with you!" Jin Hengen looked at Jin Shaoqing and said. "Director, I already have a stage name, Kim 'SoWon', which the president helped me choose before." Jin Shaoqing raised his hand. All the friends looked sideways and cast surprised glances. A stage name given by the president himself, what does this mean? It’s not an exaggeration to say that it’s a direct ticket to debut, right? Envy is envy, but as the eldest sister, Jin Shaoqing's performance is obvious to everyone, and everyone is very impressed by the role model she plays. Therefore, everyone was just envious, but did not feel jealous at all because Jin Shaoqing was a member of the royal family. "Since it was the president who gave this stage name, it must have a deeper meaning." Jin Hengen naturally had no objection and directly recorded it in the notebook. Arranging according to age, the next one is Zheng Yilin's turn. Zheng Yilin, who was as cute as a custard ball, raised her head with an expectant look. "Yerin, how about your stage name 'UmJi'?" Kim Hyung-eun said. Zheng Yilin just stood there in a daze until she heard a stifled laugh next to her, and then she came to her senses. "Director, isn't this stage name too... too special?" Zheng Yilin asked in embarrassment. In Korean, UmJi literally means "thumb". Using this as a stage name is even more abstract than Jin Shaoqing's "wish". "The inspiration for this name comes from the comic book Magpie, in which the protagonist's girlfriend is named UmJi. We chose this stage name in the hope that you can become the company's mascot," explained Jin Hengen. Zheng Yilin still couldn't accept it and was about to cry. "Also, this stage name also means thumbs up, which simply means like! It will definitely bring you good luck!" Kim Hyung-eun made a thumbs-up gesture, looking both superstitious and childish. "Director, I admit that this is a very good stage name, but look at me like this, I don't look like the petite and cute Thumb Princess at all!" Zheng Yilin pursed her lips and simply gave up. In order to get rid of this weird stage name, she took the risk and even chose to make fun of herself. Zheng Yilin has a physique that is prone to obesity and has a bit of baby fat, so she was nicknamed "Fat Lin".
Although this nickname is more of a nickname with a close meaning, Zheng Yilin made it clear that she does not like others calling her that. Although she appears optimistic and cheerful, she actually cares a lot about other people's opinions and easily falls into appearance anxiety. "Hmm...what you said does make some sense! Then let's leave this stage name to our youngest member Yewon! Yerin, you can use your real name Yerin as your stage name!" Kim Hyung Eun pondered for a moment and compromised helplessly. "yeah!" "what?" The two voices sounded at the same time, but the emotions they conveyed were completely opposite. Zheng Yilin smiled, and the sad expression on her face just now was transferred to Jin Yiyuan's face intact. No, I was just sitting in the front row watching the show. How could I have been caught in the crossfire and become a scapegoat for no reason? "Okay, it's decided!" Seeing that the stage name he had painstakingly chosen was disliked in this way, Jin Hengen's face couldn't help but look ugly, and he directly used his power as the director to force the final decision. Jin Yiyuan felt so aggrieved that he clasped his hands in front of his knees and buried his face in them. (End of this chapter)