"In the evening, I invited friends over for dinner. As you can see from the photos, the dinner is very sumptuous. The price is 388 yuan, and the taste can be said to be no worse than the thousand yuan Michelin. This is enough to see the charm of the hotel + group buying model. Since yesterday was my birthday, the hotel thoughtfully prepared a birthday cake and small gifts, which made me feel at home. Whether it is steak or dessert, even the tableware, knives and forks used are very delicate and have an excellent experience. After dinner, my friends and I went to the SPA center next to the hotel to enjoy beauty massage services for free. The one-hour massage made me refreshed. The most important thing is that as long as you buy this 1556 yuan package in Meituan, you can enjoy it for free, and you don’t need to spend money at all~~~ I learned that this is also exclusive to magnesium group group buying. In addition, there are various considerate services, gymnasium, dance studio, bar, parent-child playground, all 20% off. You should know that even if you go to the store to consume these services, they will not be discounted.
Thinking about it this way, the 155 yuan set meal is really a bargain! All in all, this interstate hotel was a worthwhile trip. No matter what food, drink and entertainment are arranged, it covers almost every age group. Everyone should try it if they have the conditions. In addition to business packages, there are parent-child packages at RMB 888, couple packages at RMB 688, etc. There are all kinds of food from all over the world. No matter where you are from, you can find the feeling of home here..." After writing the article, the young man checked it out and sent it out. As a well-known blogger, he often receives private letters from companies, and helping companies make money is one of the main ways for him to make money. But this time, although the money was collected, the article is true. The Interstate Hotel is worthy of being a five-star hotel, and the experience is excellent. As a well-known blogger with more than 8 million fans, the number of views exceeded 3,000 within a few minutes of posting the article, and there are still many replies below. "Wow, Meituan can actually book a hotel. It happens to be a business trip to Shanghai in two days. I'll try it out too." "I've never stayed in a five-star hotel, and it's quite a bargain from what the blogger said. “I have lived in this business suite, I remember it used to cost 2,000 yuan, but now it’s 500 yuan cheaper, it’s worth it~” "Baby daughter's birthday, I have already booked a parent-child package for 888 yuan~~ At the same time, some other articles about Magnesium Group on Microwave have also attracted great attention, #盐团PK饱了了吗#, #麦团推运高星挑战, cooperate with more than a dozen well-known hotel groups#, #饱了了了Topics such as hotel business online# quickly appeared on the hot searches. "'s DAU is only one-third of that of Meituan. The last public opinion crisis hit hard" "Mei Tuan and Akimi 623 get FM cross-border cooperation to explore new ways of life" "588 Yuan Shangri Hot Hotel special parent-child package experience, the children are so happy~" Seeing the news on the microwave, Fu Fan leaned on the back of his chair with great worry. I have to say that Jiang Han is a marketing genius. Before that, although there were thousands of food delivery platforms across the country, almost no one would have thought of using new media for marketing. For example, find well-known bloggers to advertise and open the company's microwave.
The thinking mode of most enterprises is still engaged in activities and offline publicity, and rarely thinks of online drainage. So, Jiang Han is a formidable opponent. When he met him in the court, Zhang Xuhao felt that Jiang Han didn't look like a young man at all, but like a wise middle-aged man. That kind of calm and breezy aura seems to be in control of everything, making it impossible for people to ignore it. Thinking about it carefully, Jiang Han is only 18 years old, and in just one month, he pushed it to the whole country, killing more than half of the platforms in the country in a second, which can be described as terrifying. After another ten years, it is hard to imagine what kind of height he will reach? "Mr. Zhang, the marketing department has already contacted some well-known bloggers and several authoritative journalists in the industry. Since they are doing marketing like this, who wouldn't do it. said the person in charge of the marketing department. Zhang Xuhao nodded. "You kid has finally learned." What's wrong with imitating you? As long as you can occupy a larger market, who will care who you have less in the future? Originally, Zhang Xuhao still had the reserve of a famous school student. But as the magnesium group became more and more high-profile, he couldn't calm down anymore, and could only do everything he could to keep the company he had worked so hard to create. "How many group buying platforms are left in the country?" The person in charge reported: "117. Zhang Xuhao was shocked. Two months ago, there were still thousands of food delivery platforms across the country. As a result, there are only one tenth left, and the rest are still struggling. Maybe it won't be long before the market will be divided up by several of their big platforms. In the past two years, group buying platforms have sprung up like mushrooms after rain. Zhang Xuhao knew a long time ago that a battle of thousands of regiments would break out at the right time. Unexpectedly, the listing of Magnesium Group led to the early start of the National Thousand-Regiment War. Because of Ali Baba's financial support, after enters the country, as long as there are no major problems, it will definitely become one of them. Dawn is at hand! However, in order to achieve the No. 1 market share in the country, it has to defeat Mei Tuan and Qiandu Nuomi. Judging from Qiandu's recent strategy, (afeb) they really want to switch to artificial intelligence and AI. So Qiandu Nuomi is not his biggest opponent.
The biggest opponent is still Jiang Han! "Mr. Zhang, this time the Magnesium Group hypes up the high-star hotel strategy and signed exclusive contracts with more than a dozen hotel groups. What shall we do?" Those hotel groups, whether in the domestic or foreign hotel industry, are second to none. Picking out just one, there are thousands of branches all over the country, not to mention overseas. For example, Interstate Hotel has 80 million members worldwide. How do you compare with others? 's hotel business is also online. If there is no bright spot, it will be easily forgotten. Zhang Xuhao also thought about it, since these hotels signed an exclusive contract with Jiang Han, the commission must be very low. Or there are other attractive conditions. A large group like this attaches great importance to the reputation of its cooperative enterprises. Are you hungry? A crisis of public opinion broke out some time ago. No matter how good the conditions are, they probably won't think about it. So Zhang Xuhao plans to conquer cheap hotels first, and then talk to these high-end hotels when there are enough users. "Since Jiang Han likes to cooperate with high-end hotels, we will do the opposite and focus on the low-priced market. How about this, let’s launch a yuan activity to bring students to open houses. " yuan to bring your juniors to open a house?! The person in charge of the marketing department was a little shocked. In a location like Shanghai where every inch of land is expensive, 9 yuan and 9 yuan can't even afford a meal of food, so you can still open a house? Looking at his subordinate's dumbfounded expression, Zhang Xuhao smiled and said: "They are high-end, we will attract the masses. After all, marriages, tickets, and movie tickets to be carried out later need to rely on ordinary consumers. You also went to college, college students fall in love but have no money to open a house, isn’t this a pain point?” Having said that, the person in charge immediately sympathized. The boss is right. The most important feature of college students is that they are poor, have no economic foundation and have developed hormones. For them, wouldn’t it be super cost-effective to open a house for 9 yuan? "Then how do we talk to the merchant?" Zhang Xuhao rolled his eyes and thought to himself, what do you employees need to eat. No brain at all. "You can do activities near a few university towns first, and find about 30 cheap hotels with good accommodation environment. In short, it looks like a good value for money at first glance. The usual accommodation costs two to three hundred." It usually costs two to three hundred, but now it only costs 9 yuan and 9 yuan. It is not only clean but also beautiful, and the decoration is also a small and fresh style that students like.
In this way, the user experience will be doubled! "Understood, then I'll get ready right away." After his subordinate left, Zhang Xuhao looked at the scenery outside the window with high fighting spirit. He specially chose the same day as the Mei Tuan for the launch time of in 33 large and medium-sized cities. The purpose is to directly declare war on Jiang Han. Now that I have 12 billion funds, I can compete with Jiang Han! Thinking of this, he made a phone call. "Is there any movement on the magnesium group recently?" No, business as usual. Jiang Han works at 3 o'clock every day, except to go to the company and go back to school. His parents came to Shanghai two days ago and played with them, which is normal. Hearing this, Zhang Xu was a little surprised. He also read the interview with Jiang Han by a reporter from Shanghai Economic Daily. It was hard to believe that at such a young age, he was only focused on making money, donating money, and studying hard. A financial genius who has made hundreds of millions without any bad habits... … Normal young people, let alone billions of dollars in assets, even if they earn hundreds of thousands by themselves, their tails will go up to the sky. So low-key, is it possible? "Keep watching, and if you catch something about Jiang Han, report to me immediately. "OK." To fight Jiang Han for a long time, Zhang Xuhao not only had to compete with him publicly, but also used his brains in private. Last time, Jiang Han caught the handle of his company's malicious competition and violation of consumer privacy, and he was not taken lightly. If Jiang Han can be caught, it is likely to get twice the result with half the effort. With the marketing of on the new media platform, Microwave has added a batch of popular articles. "Is the magnesium group data crushed and hungry? The truth is like this..." " is about to launch local offline services, are you afraid of Meituan?" "After the acquisition of Qiandu Waimai, may become the favorite food delivery platform for white-collar workers in Shanghai" "'s hotel business is online, yuan to bring students to open a room" No matter in the bus station or the subway, you can see the advertisements of Meituan and . People often distribute leaflets in busy areas. Even people who don't pay attention to this field can feel that the war between the two companies is intensifying, and the tug-of-war is overwhelming.
Some shops with good business often have just received sales from Meg Group on the front foot, and then have to receive sales from Eleme on the back foot. In the subway, many people are discussing these two group buying companies. "My girlfriend's birthday is next week, and I'm thinking about taking her to a five-star hotel. "How can ordinary students afford to live in a five-star hotel?" "Don't you know? Magnesium Group cooperates with many high-end hotels. The Interstate Hotel has launched a couple suite for 688 yuan, and you can enjoy a spa for free. It's super cost-effective. If the environment is good and the atmosphere is up, you should be able to..." "I can't accept 688 either. By the way, are you hungry? There is a yuan activity for taking juniors and juniors to open a house. Why don't you take a look?" "I'll go, 9 bucks 9, isn't that crazy?" "If my girlfriend knows that I am only willing to spend 9 yuan to open a house, she will be sad and may break up. "You see, this room is not cheap at all. It looks like 300 yuan. As long as you don't tell her, she will definitely not know. Be careful and prepare a good gift." Is it done?" The boy handed the phone to his roommate and looked at it. In the core big image of the homepage of , you can see a young man and a woman lying comfortably on the bed with their bare legs exposed. Click on it to see that there are 34 hotels participating in the event, all of which are near colleges and universities. There are daily rentals and hourly rooms. The room did look clean, and for the fact that it's only 10 minutes from the school, yuan is a steal. "Okay, I'll set ." The yuan activity of taking juniors and juniors to open a house, because it hit the mentality of the students, the order volume exceeded 4,000 orders in just one hour after going online. Are you hungry? There are also 1347 more registered users. In a hotel next to Ocean University, the owner was killing flies bored. Although this hotel is very close to the university, there are not many guests because of the ordinary service and the price of 400 yuan a night. This time, the boss also caught up with the fashion and participated in the yuan activity of bringing students to open houses. The proprietress also came over and glanced at the computer. "How is business today?" The boss shrugged: "It's so-so." "Go and eat, I ordered takeaway." The boss was about to eat in the house when a young man and woman walked in shyly. "Boss, am I hungry? I ordered a set meal. Is it your place?" The boy took out his cell phone.
The boss glanced at the computer and said, "It's our place, do you want to see the house? I'll take you up there." The two of them looked like they were students from the neighborhood. The boss led the two of them to the third floor and came to a big bed room. "Is this room okay? There is also a private bathroom, and you can just plug in the card when you take a shower. Although the room is not big, it is clean and elegant, and the toilet is not small. Seeing the room, the boy immediately smiled. It's hard to imagine that you can live in such a nice room for yuan! Although the facilities are average, the price is too good! Compared with this, Zhirui at 688 yuan in a five-star hotel is a bit flashy. "OK?" The girl nodded shyly. Now that the girlfriend has taken a fancy to this room, the boy said directly: "Let's take this room. "Okay, here is the room card." As soon as the boss went downstairs, he saw a dozen men and women waiting to register their ID cards. These people are undoubtedly all people who have booked rooms on the website. Many people don't even need to see the house, just leave. The two of them worked hard for a long time, and they didn't catch their breath until the afternoon. While drinking water, the proprietress danced happily and said, "I didn't expect to be hungry. This event is so popular. There have never been so many people in our hotel!" The boss also nodded, although tired, but with a smile on his face. On the first day today, they have sold 468 orders on the platform. It seems that they will be very busy in the next few days. Although the 9 yuan and 9 packages do not make money by themselves, most people will consume some things, such as instant noodles, snacks and so on. In addition, the surge in orders is equivalent to advertising them for free. After the event is over, many people who have stayed will become repeat customers. This hotel only has 20 rooms for activities every day. Sometimes when customers come, but there are no more rooms for activities, he will recommend their special room, 188 yuan a day 0 Generally speaking, they have already brought their girlfriends to find them, and most people will not look at other hotels to save money. This also loses face and will give your girlfriend a feeling of being stingy. In this way, although the hotel is losing money and making money, it makes a lot more money than usual.
"Are you really a good platform?" The proprietress was arranging the towels while muttering: "I heard that Meituan has also started to build hotels, but they are going to high-end, five-star hotels." "In order to compete for the market, these two companies will do a lot of things." As long as he makes money, he doesn't care which platform will win. The boss smiled and ordered a takeaway on , and shared it with 20 QQ friends, only spending 1 yuan. At eight o'clock in the morning, on the side of the road downstairs of the Mozhe Technology Building. A rider in lemon yellow overalls stopped his motorcycle and took out his mobile phone to contact the user. .