Many people were suddenly enlightened when they saw this statement. The next morning, the anchor Xiaojie went live again. "Hello everyone, I didn't see the platform rules clearly when I was bargaining yesterday, and I made some mistakes. Let’s cooperate with me today and cut it again, okay?” "Okay, support the anchor!" "I'm Xiaojie's big fan, sister help you cut it!" Because the news was so hotly searched, millions of people quickly flooded into the live broadcast room. Then, the anchor established a dozen Weixin groups and began to bargain. An hour later, after he invited 12,000 people to bargain, he finally succeeded. The anchor Xiaojie put the phone screen in front of the camera and said excitedly: "My family, we finally succeeded in getting Chuangying!"
In an instant, the live broadcast room was filled with various gifts and rewards. "It's so engaging, it turns out that it's true to get a mobile phone for free~" "Chuangying's official website is out of stock now, that is to say, relatives with a wide network can use this method to hold their mobile phones" "I'm sorry Chuangying, you are too generous, I am narrow-minded." Xiaojie said with a smile: "In order to express my gratitude to everyone, I cooperated with the Chuangying official and gave away 10 mobile phones to my family members. Now we will start a lottery..." The live broadcast room is filled with joyful atmosphere. In this live broadcast, the anchor not only gained hundreds of thousands of fans, but Weixin and Pinduoduo also gained a lot of popularity, and the public also trusted Chuangying more, which can be described as a win-win situation. Magic City, Tiechen. A girl holding the armrest is chatting with a friend while playing with her mobile phone. "I heard that Chuangying's mobile phone does not lag at all when playing games, so I really want it. "But the official website is out of stock, and I don't know when it will be available." At this time, the girl refreshed the official website of Chuangying mobile phone, and suddenly her eyes lit up. "I'm going, it's in stock!" Chuangying released the third batch of 500,000 mobile phones to the world, which will be shipped in half a month. The girl wanted to buy this phone for a long time, and when she saw it was in stock, she ordered a rose gold one without any hesitation. At this time, her friend also opened Chuangying's official website, a little hesitant. "I think light pink looks good too, and blue looks good too. Which color would you choose?" "I think rose gold looks good, and I bought rose gold." The friend thought about it and grabbed the blue one.
"Only 10 minutes after the launch of Chuangying's official website, tens of thousands of units were sold, and I was the 16578th one to buy." It's amazing. At this time, the girl found that the nails she made had faded, so she habitually opened Taobao. After a brief stroll, the crystal sequins that look good basically cost five or six 267 ten yuan. She went to Pinduoduo again, and found something from the same manufacturer, only B0 here. After quickly placing the order, the girl flicked and pulled the phone carelessly. There was a couple standing next to them, who seemed to be arguing. "Cheap is not good, such cheap things must be of poor quality. said the boy. The girl put her hips on her hips and snorted coldly: "Pinduoduo is not only cheap, the clothes I bought for you are trendy brands, we should support local culture instead of always buying foreign brands like Nike." Hearing the conversation between the two, the girl next to her was deeply impressed. The things she bought on Pinduoduo, such as leather shoes, bags, sketch paper, and snacks, are all of good quality. It is not software for the poor as the outside world thinks. Moreover, Pinduoduo specially developed the Duoduo New National Fashion event to help the trendy brands of China. "Hey, Pinduoduo has a national tide event, this week, as long as the purchase amount exceeds 300 yuan, I will give away a cultural shirt designed by Yang Mi herself. The girl slapped her best friend's arm. The best friend swiped her phone and said, "Let's buy two sweaters? It will be 50 yuan cheaper after the full discount event." "OK." After buying the sweater, the girl found out that the website still has a lot of reading month activities, and the purchase is 200-99, which is really a bargain. I bought another dozen books on Pinduoduo. At this time, the girl's best friend received a call from home. "Hey mom, what's the matter?" "Girl, I have good news for you. Many farmers in our village have signed a cooperation agreement with Pinduoduo to supply Pinduoduo. The purchase price they gave was much higher than usual, and our family's life will be easier in the future. Do you have enough living expenses this month? Do you want to give you 1,000 yuan?" My best friend didn't expect that my family could cooperate with Pinduoduo. "No need, I usually work part-time to make money. Since such a big platform cooperates with us, let's grow vegetables well so that we can supply them for a long time." I couldn't close my mouth from laughing. "Of course, you are busy, I hung up, go to see the eggplant.
After hanging up the phone, the girl said to her friend: "Pinduoduo has cooperated with my family to buy our agricultural products haha~" Friends are also very happy. After all, being able to cooperate with such a big brand is what all farmers hope for. "The mountain roads in our house are rugged, and the agricultural products are not easy to transport, and they are easy to be damaged, so there are many unsalable products. Pinduoduo has really done a great deed, buying the agricultural products of the entire village at times the usual market price. " The girl was very sad. Another girl opened Pinduoduo and took a closer look: "Pinduoduo has now organized a super agricultural product festival, and Duoduo Farm has opened a channel for help for unsalable agricultural products. Jiang Han big brother is so likable, I decided to work in his company after arriving. "Me too, I'm really a conscientious entrepreneur." At the same time, Jiang Han is being interviewed by a news program in Shanghai. "Mr. Jiang, Chuangying has been making frequent moves recently. It has launched Weixin, Pinduoduo, Billy Billy and smart phones. Can you introduce the latest progress of these projects?" The female reporter looked at Jiang Han with admiration. Jiang Han said: "Weixin has been online for 5 days, with million registered users and million daily active users. Bizhan has million registered users, million daily active users, an average usage time of 83 minutes, 254,000 up masters, and the most popular video has exceeded 10 million views Pinduoduo has million registered users, million daily active users, and 154,000 merchants nationwide with a daily turnover of million. We have made three rounds of pre-orders for smartphones, and sold a total of 800,000 units, all of which were sold out. " Listening to this impressive achievement, the female reporter said: "In the past few days, many people have received news of Pinduoduo's bargaining in their Weixin. One anchor mobilized 60,000 people to bargain but failed. This matter has attracted many people's attention. It turned out to be an operator error. This kind of viral marketing has brought a lot of downloads to Pinduoduo, what do you think?" Jiang Han took a sip of coffee and said: "Pinduoduo is a shopping website that ordinary people can afford. This kind of marketing costs low and spreads quickly. We also spent a lot of money to give everyone benefits. The reason why it can be so low is not because of the poor quality of the product, but because of the operating model. At present, Pinduoduo has launched a variety of activities such as Duoduo Reading Month, Super Farm Products Festival, and New Year’s Day Shopping Festival. We have also signed agreements with 26 villages across the country to open channels for direct sales of agricultural products to help farmers sell agricultural products. Our next door is broadcasting live right now, do you want to watch it? The female reporter nodded, and the two came to the next door together. I saw an anchor next door introducing Orange to the camera.
"Let's take a look, our local oranges are all sweaty and thin-skinned. Jiang Han introduced to the reporter: "This is a live broadcast of Guangxi's agricultural products New Year's Day promotion. We invited some farmers from Guangxi to come and carried out 111 live broadcasts in three days, attracting 280,000 people to watch. We prepared 50 yuan traffic coupons for each anchor, gained more than 700 fans, sold more than 500 pieces of agricultural products, and the total sales exceeded 43,000 yuan, effectively driving farmers to become rich. " The reporter took a look and found that in addition to oranges, there were also potted jasmine plants [Wuming Wokan, Nanning Dragon Fruit, etc.]. Although some small live broadcast platforms are gradually rising, most of the current live broadcasts are performances, chores, and live games. This is the first time that live broadcast sales reporters have seen. "Mr. Jiang, can e-commerce live streaming become an important way for online sales of fresh products?" Jiang Han thought for a while, picked up an orange, and said: "Fresh products are perishable and deteriorate easily, traditional online sales are basically static pictures, and online sales are not easy to promote. Live broadcasting can solve this problem very well, and it is more intuitive to put fresh products directly in front of consumers. " The reporter looked at the live broadcast of the anchor, and was a little puzzled. "I see that the scenes of these live broadcasts are similar. Will consumers feel bored after a long time and choose not to watch them?" (afbi) Jiang Han said: "This kind of situation is very common. The homogeneity of this type of live broadcast is serious. Maybe everyone thinks it is fresh at the beginning, but it will become boring after watching too much. In this way, the live broadcast effect will be poor. I think that in the live broadcast scene, you can choose greenhouses, fresh product showrooms, sorting places, packing places, etc. Farmhouse fun, picking fun, etc. can also be held to give everyone an immersive feeling. " The female reporter nodded. She found that there is also a certain emphasis on the live broadcast screen. Whether it is the background of the live broadcast room, or the merchandise display, live broadcast equipment, and lighting, it seems that they have been carefully designed. "Mr. Jiang, are you particular about the lighting on site?" Jiang Han nodded and explained: "The background of the live broadcast should be simple and generous to highlight the product. Make good use of the lighting layout to improve the picture quality. In terms of content, we will not only popularize science on how to cook some fresh food, but sometimes the anchor will teach on the spot. The anchor style should also be distinctive, such as simple style, funny style, etc., which will help increase fan stickiness. We will also increase interaction with consumers and answer questions in a timely manner. " The reporter asked again: "According to our program survey, many consumers are unwilling to buy fresh products online, mainly because the quality cannot be guaranteed. Does your company have a solution for this?" Jiang Han introduced: "There are a wide variety of fresh products with different characteristics. We need to sign agreements with farmers to standardize the management of fresh agricultural products. In addition, we also strictly control the selection of products, and those that are defective or do not meet the product regulations will not be packed. The biggest advantage of live selling is the price, eliminating the need for middlemen, and allowing consumers and farmers to communicate directly.
We will also provide good logistics and after-sales service, so that consumers can buy with confidence. " The reporter thought for a while and said, "Mr. Jiang, your company is the first to sell live broadcasts now, and I believe platforms such as Slow Hands and Douyu will imitate it soon. How to guarantee the live broadcast bonus for a long time?" Jiang Han picked up an orange and said, "So our company will build an APP in the next step, focusing on the live broadcast industry. I believe it will be the next outlet. " "Live app?" The reporter was a little surprised. The live broadcast industry is just starting now. At present, the most famous live broadcast APP on the market should be Kuaishou. Slow Hands has been established for almost a year, It was originally an application for sharing GIF animations, and later gradually developed into a short video platform. Now, the number of registered users of Kuaishou has exceeded 60 million, becoming the king of domestic short videos. "Well, we will make a creative short video social software, mainly to record a beautiful life." Jiang Han said calmly. The reporter was a little curious: "In addition to the newly emerging two-dimensional gathering place Bizhan in the short video field, the biggest thing in China is Kuaishou. It’s also a live streaming software, is there any difference between your company’s product positioning and Kuaishou?” Jiang Han said methodically: "The slogan of Kuaishou is to embrace every kind of life, and it can be seen from this that they want to gather all classes of society. And our users are mainly young people. As for more information, it is inconvenient to disclose, and everyone will know after the product is launched. " After the interview, Su Qingyi sent the reporter away. "I heard you say that our company is going to make a live broadcast software, is that right?" Su Qingyi asked while feeding Jiang Han cherries. "Um." In the last life, Douyin and Kuaishou almost monopolized the domestic short video industry, especially Douyin, with 680 million users, which means that half of the people in the country are using it. At that time, people who didn't play blind fighting became different. Because of the live broadcast, Douyin has provided hundreds of thousands of people with more possibilities. Many people have made money from it, and even become Internet celebrities, changing their destiny. This rebirth, Jiang Han will definitely not let go of this opportunity. Su Qingyi was a little confused. "Currently, the technical department of Bizhan is developing the live broadcast function. Will it be possible to live broadcast when it is opened?"
Although Bizhan is also a short video website, its positioning is quite different from Douyin. Now, the domestic live broadcast industry has not yet emerged, so Su Qing naturally doesn't understand this. Jiang Han stroked her hair, but didn't explain: "Call Wang Duo from the magnesium group business department." "Um." Soon, Wang Duo knocked on the door of the CEO's office. "Boss Jiang, you are looking for me." Jiang Han gestured for Wang Duo to sit down. Wang Duo used to be the product manager of the tourism department of Kuxun. After Kuxun was acquired by Chuangying, he continued to be in charge of the tourism department. Can you still get in touch with your colleague Liang Ruchao when you worked at Kuxun? Wang Duo nodded. "We contacted him three months ago, did President Jiang keep looking for him?" Speaking of Liang Ruchao, he is a talent. After graduating from Nankai University, he first started a joint venture with a few classmates to make office software. Because he had no experience, he failed very quickly. Later, he joined Kuxun, a travel search website, as a development engineer at first, because the company was in the start-up stage and there were not enough manpower, "he could only be responsible for the search and development of Kuxun. A year later, Liang Ruchao became the senior technical manager of Kuxun. It was at this time that Wang Duo met him. Jiang Han said while drinking tea: "I heard that he is very talented in product research and development, I want to recruit him, can you contact him?" Wang Duo showed embarrassment. "Boss Jiang, I'm afraid this is enough. After Liang Ruchao left Kuxun, he went to Weiruan. After working in Weiruan for a period of time, he started his own business and started Fanfou, but Fanfou went bankrupt. Later, he made another real estate search engine——House 88, which was quite successful. 27 Jiang Han knows this software. 88fang has become the number one real estate application in the country, with million active users. Wang Duo said: "Liang Ruchao loves entrepreneurship, and the work of a code farmer is too boring for him. The software he is making now is very promising. I don't think he will come to our company. " Jiang Han smiled slightly: "How will you know if you don't try it? Please help me make an appointment with him for dinner." Now that the boss has said everything, Wang Duo can only agree. "Okay, I'll let you know when I make an appointment."
Jiang Han wanted to poach Liang Ruchao for no other reason. He founded Douyin in the previous life. In the last life, after his 88 rooms were successful, Liang Ruchao was not satisfied, he tested the waters and developed Douyin. Now, if Jiang Han wants to develop Douyin, he needs a main person in charge. No one is more suitable than him. .