Chapter 21 Shampoo Advertising The Mediterranean pine trees at the training base have not been manually pruned. The flying football gently hit the tree trunk. Crash. The water curtain tilted down. When the young assistant saw this scene, he couldn't help but hum "The Pines of Rome". "Clang! Clang! Clang~Clang!" As I hummed, I couldn't help shaking the folder in my hand. The whole person started dancing. The racial talent of southern Europeans: their fat bodies allow them to dance to the beat of classical music.
The tiles on the road leading to the green field are slippery. The young assistant staggered and almost fell. Only then did he remember something important and ran quickly. "High! High!" “Another advertising endorsement!” “Shampoo commercial!” The Tsingtao Beer commercial hasn’t started filming yet, and now here comes the shampoo commercial? Gao Qi took the folder and opened it. 'Qing Yang'. Isn’t it the shampoo brand endorsed by Cristiano Ronaldo? At this point in time, most of the spokespersons for Asian shampoo advertisements are effeminate male stars from Korea and other Japanese countries. Korean and Japanese dramas are popular. The brand's advertising content is also sissy style! Xiaobangzi and Xiaorizi would shake their buttocks and make intimate gestures with their female partners all the time, which made the audience sick. Only Qing Yang and his team thought that they should choose an athlete who is "strong, sunny, and exudes the scent of male hormones"! then. C Ronaldo's shampoo blockbuster came out. Simple scenery. A simple hair touch. No 'posturing' required. It has dealt a heavy blow to the sissy culture. As a result, CLEAR, endorsed by sports stars, has become a huge hit in the Asian market!
Even in Europe and South America, sales are skyrocketing. Two days later. Gao Qi and his assistant took a plane to the advertising shooting base in Zurich. The endorsement fee offered by Qingyang was very high, and Gao Qi only needed to shoot an advertisement to be broadcast during the European Cup. A man may not necessarily become a bad person after he becomes rich. Gao Qi had some savings in his bank account, but he didn't go out drinking or clubbing. The reason is that he finds social activities tiring. The only recreational activities he has are going out for cycling, playing billiards and tennis, or playing games in the dormitory. Speaking of playing games, he likes to play the Chinese version of World of Warcraft and has become a member of the late night group. A job that never turns on the microphone and only types a few words occasionally. The assistant clenched his fists, full of anticipation: "It's a pity that I can't meet Ronaldo this time! Gao, next time you see Ronaldo, try to get me an autograph!" The filming base is located in the tourist area. The business car drove hard in the narrow streets, and the main color of the buildings on both sides was gray. After finally seeing a "colorful" church, the assistant wanted to take out his mobile phone to take a picture, but was dissuaded by passers-by. After a long time. Gao Qi and his assistant arrived at the shooting base. A group of men in suits and ties had been waiting at the gate for a long time and greeted us warmly. "Nice to meet you!" "I'm Zhang Heping, the head of the Italian branch of United Lihua!" Familiar and friendly Chinese. Gao Qi shook hands with the other party in a friendly manner. The young assistant looked at Zhang Heping and thought that he looked somewhat like Beer Zhang Wei. On the way to the filming site. Zhang Heping kept talking: "I am a Milan fan, but I also hope you can score in the next round of the league and shine at San Siro. It's a bit contradictory, haha." The assistant had good Chinese listening skills and nodded: "Don't be contradictory. Milan has a lot of injuries, especially in the defense. Gao will definitely score a goal." The corners of Zhang Heping's mouth twitched involuntarily. Can't this fat assistant say something nice? He gently retorted: "We still have Nesta. Did you watch his two Champions League group matches against Barcelona this season?" The assistant recalled: "I saw it. The 35-year-old Nesta had a terrifyingly strong defensive prediction and positioning." Zhang Heping nodded with satisfaction. The assistant added: "Milan still lost." The shooting location was busy.
The staff looked hurried and walked back and forth. The bearded director stood up from the small stool and looked at Gao Qi carefully: "Not bad, not bad. Go get familiar with your partner!" Follow the direction of your finger. Gao Qi saw a graceful figure from behind. Especially hair. The light is soft and bright, like a golden waterfall, or like golden sunlight gushing with vigorous vitality. The looming neckline exudes indescribable elegance. A special charm. When the figure slowly turned around. The young assistant couldn't help but tiptoe. next moment. The two were confused. Why is it a man! Still with a big beard! The strong contrast made Gao Qi and the young assistant stunned. The bearded director laughed out loud: "This is exactly the kind of advertising effect we want! Let me introduce you, this guy is called Nicky, and he is from the Balkan subculture. What is that?" Nikki took off her "Golden Waterfall" wig and bowed and smiled in a friendly manner. The shooting content is simple. The simulated scenario is: Gao Qi attended the post-match press conference, and when he left, he noticed the graceful figure with "smooth and shiny blonde hair" in the audience. He chased and chased all the way. Accompanied by cheerful BGM. Walked through the public interview area, avoiding the dense cameras and microphones. He walked through the locker room, dodging obstructive "coaches" and "teammates." Walked through the players' tunnel. On the green field as the sun set, he finally caught up with the figure. 结果 As a result, when the figure turned around, he turned out to be a middle-aged man with a full beard! Gao Qi stood there in a daze, scratching his hair awkwardly.
The bearded uncle took out a bottle of shampoo from his bag. A close-up shot of the LOGO on the shampoo bottle. The end of the film. The filming was soon finished. The bearded director and Nicky each took out two red and yellow No. 23 jerseys and asked Gao Qi for his autograph. "Gao, my whole family are Roma fans!" "Me too." A pious face. Gao Qi smiled, he knew it was definitely a compliment. He spread the jersey politely on the table and signed his name. After a while. Everyone bid farewell to Gao Qi and his assistant. The bearded director took out the jersey and took a look at it: "It's signed in Chinese!" Nicky stroked his beard and said, "Don't sell it yet. It will definitely be worth more next season!" A few days later. A shampoo advertisement has become a hit on the Internet. The effect is explosive. The audience's emotions were like a roller coaster. After watching it, they were all stunned and forwarded it one after another. I thought it was an emotional skit, but it turned out to be a comedy! The number of likes and comments skyrocketed. - [Isn’t this more interesting than an international friendly match? ] - [Yes, during the international competition week, Gao Qi should go out and earn more money on his days off. Don't stay stuck in the Rome training base all the time. This will give the paparazzi some opportunities.] - [Italian media’s mood: Damn it, we can’t even get gossip material! ] - [Luckily the one wearing the wig is not Gao Qi, hahaha. ] - [Shoot more commercials, since we still have ten days to play against AC Milan. ] - [Gao Qi is about to face a real test! ] (End of this chapter)