Chapter 15 First Advertising Endorsement early morning. The sunlight filtered through the window, illuminating the old radio. The ashtray on the wooden table is crystal clear and spotless. “That’s a bad word.” "Don't add the suffix 'former Real Madrid youth player'. Gao also spent a month in our Roma youth team." "These shitty newspapers take money from the club every month, what do they write?" Sabatini was poking the air with an unlit cigarette between his fingers. The short and fat assistant puffed out his chest and said, "Boss, I'll call them right away and ask them to make changes. If they can't make the changes well, I'll deduct their money." He turned around and took a few steps before he was stopped again. "The media in China"
"Boss, according to the Alpine Rule, when the ambush factor accounts for more than 60% of the promotion cost..." "What the hell are you talking about?" "Boss, you don't have to spend any money. Not a penny." Gao Qi made the front page headlines of major sports media in China. The news also topped the Internet's hot search list. The amount of information exploded. A photo of a black-haired boy wearing the red and yellow No. 23 jersey, shining at the Olympic Stadium, brought a surge of emotional value to netizens and fans. "18-year-old Gao Qi came off the bench and scored two goals to help Roma reverse Fiorentina. " "The debut is the peak, the bright new star who can turn the tide!" "The Eastern Prodigy Conquers Rome." "From Iberia to the Apennines, Gao Qi's journey to fame." "Mediocre? Genius? How to build advantages in the process of advancement: a detailed explanation of Gao Qi's passing and running. " "Nine position or tenth position? Ten thousand words to help you analyze Gao Qi's tactical role. " The number of comments, likes, and reposts skyrocketed. - 【Awesome! 】 - [If Gao Qi pursues me, what should I do? Will he not abuse me? ] - [Brother, when you post this comment, please pay attention to your gender. ] - 【I advise you to drink some yogurt to sober you up. 】 - [Young man, develop well in Serie A and don't get injured! Protect yourself, steadily improve your personal skills, and strive to win the European Golden Boot someday. ] - [You can't tell from one game, so don't praise him. You can only support him by buying genuine jerseys through official channels, and he will get a share of the money. I'm going to buy Gao Qi's jersey first, I believe he can play in Serie A! ] - [In the next round of Serie A, Roma vs. Lazio's derby, brothers, you know how to play it, I will eat shit if Roma doesn't win. ] - [It’s hard to say, Lazio is very strong this season. 】 - [The outcome of the derby is very mysterious and the outcome is unpredictable. The atmosphere is tense and I am concerned about whether Gao Qi will get hurt.] - [I'm worried about whether he will fight with the other side.] Trigoria training base. The first team has just finished training. Danish center back Kjaer approached Gao Qi and asked stupidly, "Gao, my agent Baker asked me to test your attitude and ask if you have an agent ready to cooperate with you?" Gao Qi shook his head: "No." He has no plans to find an agent. According to the trend of the times, cooperation with legal teams and football analysis service providers is the mainstream.
It's really troublesome to have another person who needs to increase intimacy with you in your peaceful life. Kayal quickly advised: "Without an agent, you'll suffer, Gao." "Beck is very hardworking. He helped me get two endorsements worth 50,000 euros. You also need someone to help you get endorsements." The silly Danish central defender looked anxious, fearing that his teammates would not make any money. He is the kind of person who will help his friends clear their daily tasks while playing games. Gao Qi smiled. The sound of hurried footsteps interrupted their conversation. The short and fat assistant came running over, panting, "Gao, there's an advertisement for you in China! The boss wants you to go to the office." Kyal looked surprised and asked, "How much is the endorsement?" The assistant looked around and whispered, "I think it's one million euros. Don't tell anyone." Kyal: “.” After a moment, he looked at the backs of Gao Qi and his assistant as they left, and murmured, "Fifty thousand euros, one million euros." There are no middlemen in Rome to make a profit from the price difference. Sabatini stressed that this was Gao Qi's personal income and advised him not to sign an endorsement contract in the Apennines. Because the taxes imposed on players in the Apennines during this historical period were really too high. Maradona understands this well. All his assets in Italy were confiscated. Every time I come to the Apennines, all my watches, diamonds and earrings are "snatched" away. It was not until after his death that the Apennine Supreme Court ruled that Maradona had not evaded taxes, and that the government should return all of Maradona's assets in the Apennines and compensate Maradona's family. The company that offered Gao Qi his first advertising endorsement contract was Tsingtao Beer. In 2011, Tsingtao Beer had already been sold well overseas. Beer bottles with Chinese characters printed on them could be seen not only in Chinese restaurants abroad, but it had even captured a part of the high-end market in Germany, after all, Germany is the country of beer. The TV broadcast showed Madrid fans celebrating Real Madrid's title win, and they were all holding out Tsingtao beer. "Gao Qi, nice to meet you, my name is Zhang Wei." Nostalgic and friendly Chinese! The young man in a suit and tie politely handed over a business card with both hands. Gao Qi took it politely with both hands. Then the two shook hands. Zhang Wei didn't exchange pleasantries for too long and went straight to the initial plan: shoot four commercials a year. In addition to the fixed endorsement fee, they would also give tiered bonuses based on the spokesperson's performance. He spoke eloquently for fifteen minutes.
Sabatini suddenly asked, "Are there any female stars who can partner with you in the commercial?" Zhang Wei hesitated for a moment: "Of course, but we have to go back and do research." Sabatini interrupted firmly: "That's not allowed." In 2011, the commercial image of young players has received more and more attention, and gradually leaned towards "health". Advertisers and sponsors are placing increasingly higher demands on players in this regard. As an Asian player, your commercial image should be as consistent as possible with mainstream Asian culture. If you can't meet the requirements, you can only ask the media to cover it up for you, such as a certain basketball star who likes to play in a girl group. Europe is also becoming more and more "conservative": Bernabeu Crown Prince Jesse became a father at the age of 18, and this was exposed by paparazzi, which immediately confused the people in Real Madrid's commercial development department. The peachy vibes are even stronger in Italy. Which star is not a playboy? Today he is a young model, tomorrow he is a beauty pageant winner, and the day after tomorrow he is a socialite. Roma's sports director still sticks to his own motto: seeds from the East, planted in the soil of the Eternal City, take root and sprout The endorsement cooperation process is not completed so quickly. Sabatini left the rest of the chores to the short, fat assistant. The assistant brought a few boxes of beer and local specialties to Gao Qi’s dormitory. They were sent by the brand. Gao Qi said he seldom drinks. The brand suggested that he share it with his teammates and staff. Roman Tactical Room. Magnetic flags were scattered messily on the floor. The curtains block out the sunlight outside. The projector illuminated the haggard faces of Enrique and Ivan, the two old men writing and drawing in the same notebook. "You can't be so stubborn about passing and controlling the ball anymore!" "It doesn't matter whether we play passing or controlling the ball, just add Gao to the starting lineup for the derby match first. We only have him as a center forward now!" (End of this chapter)