Chapter 273 If you want people to form a habit, you have to tell them that this habit will bring benefits. Qiao Zhiyan wanted to give a presentation in the cafeteria on the weekend to promote the benefits of eating in the cafeteria more often. Then this speech needs to be written carefully. So Qiao Zhiyan asked Su Chaoqi for help. After all, she was a professional, and Qiao Zhiyan's major... was actually finance, which was completely unrelated. Sure enough, after Su Chaoqi heard what Qiao Zhiyan said, he casually flipped through the light brain and threw dozens of documents to Qiao Zhiyan. And it looks like it's not over yet, and he seems to be continuing to find him. "That's enough," Qiao Zhiyan said immediately, "You gave me too much. I can't use it." "There's not much other information," Su Chaoqi explained, "just the changes in the physical data of the farm staff and some of my data analysis. Take a look first, and ask me if you don't understand." Qiao Zhiyan flipped through it casually and felt a headache: "Can't you help me write it?" The above information is quite abstract to him, and it takes some effort for him to understand it.
"No," Su Chaoqi said bluntly, "Because there is a gap in professional level. I think very simple things are not so simple for non-professionals, so it is best for you to understand it and then express it in your own way so that others can understand it better." Qiao Zhiyan looked at the time. Fortunately, there were still four days until the weekend, so he had enough time to prepare. Putting the information aside, Qiao Zhiyan asked about the idea first: "How do you think I should write this speech?" Si Lu Su Chaoqi was still willing to give it to him, so she simply threw out two words: "Pull down." Qiao Zhiyan didn’t understand, what did this mean? Su Chaoqi explained: "If you want to prove that three meals a day are good for people, you have to make a comparison and find out how it is better than taking nutritional supplements and what it can do that nutritional supplements can't do. Only when you thoroughly demolish nutritional supplements, your point of view will be convincing." Although comparison is a normal thing in scientific research, it is essentially a form of pulling down, which means trying to suppress one of the parties in the comparison. Qiao Zhiyan nodded thoughtfully: "Then let's title it 'Comparison of the pros and cons of three meals a day and nutritional supplements'." Many people in the community already know the concept of three meals a day, but although they know it, they simply understand it to mean "eating three meals a day in the cafeteria." This understanding is not wrong, but it is too superficial. Su Chaoqi reminded him: "You can let the person involved speak for himself." The workers on the farm who serve as experimental subjects probably understand the benefits of three meals a day most deeply, and their statements are naturally convincing. Qiao Zhiyan nodded: "Uncle Wang is a resident of the community, many people know him, it would be great if he could come forward to testify." After all, people always have an instinctive trust in people they are familiar with. Many scams often require building a close relationship with the victim first and lowering the victim's vigilance before the scam can be successful. Well-known scams, such as the honey trap and the pig-killing scam, are all like this. In addition, it would be even better if we could apply for authorization from the military and include the military logo in the slides of our presentations. This should make it easier to win favor in this community that is mainly composed of veterans. But this requires Qiao Zhiyan to apply for it. While discussing with Su Chaoqi, Qiao Zhiyan took notes and soon recorded a lot of content, all of which were ideas. "How do you promote this seminar?" Su Chaoqi thought of another question, "Post promotional posters in the cafeteria?" "I plan to contact the neighborhood committee," Qiao Zhiyan said, "and ask them to talk to the homeowners group. I don't know how many people I can get." This sounds like a worrying prospect.
Su Chaoqi was surprised: "Aren't you going to give me something?" Qiao Zhiyan was stunned: "What do you want to give?" Seeing that he didn't react at all, Su Chaoqi sighed. Qiao Zhiyan is still too young. During the Blue Star period, there was a saying in China that the number of people with faith depended on the number of eggs donated at religious sites. If you don’t give anything away, who would want to come and participate? Young people and middle-aged people would not be willing to attend this kind of seminar. After all, they are busy at school or work for a week and only have time to rest on weekends. Who would want to attend such a seminar? Only retired middle-aged and elderly people have a lot of free time, but they are also very smart. Although "no profit, no early rise" is not a good phrase, but basically people can't escape this law, after all, it is human nature. Even in the interstellar, the police will give away some worthless small gifts when doing anti-fraud propaganda. Qiao Zhiyan humbly asked: "What should I give as a gift?" "It's up to you," Su Chaoqi thought for a moment, "I'll give you whatever is unsaleable." Qiao Zhiyan said unhappily, "I don't have anything unsaleable here." Because he was afraid that the ingredients would not be used up and would not be fresh by the next day, he was always very frugal and tried to avoid leftovers every day. Fortunately, he managed it well and did not cause much waste. He would think about what to give later, and for now he had to finish the speech. "Oh, yes, one more thing," Su Chaoqi remembered something else, "You can emphasize the role of a normal diet for teenagers." Most of the retired soldiers are not young anymore, and many of them feel that they have lived their whole lives like this, and the benefits of eating three meals a day are not so great that they are eager to change their lifestyle habits, so they just have to live the rest of their lives like this. But if you tell them that doing so will bring more benefits to growing children and teenagers, I believe they will be more willing to change. After all, they have already been shaped, while children have a longer-term future and more possibilities. This is what Su Chaoqi just thought of. Even in interstellar space, the love of elders for their children will not change. Marketing is about grasping what customers need most and catering to their needs. "You're right," Qiao Zhiyan nodded, "but how can we prove this point? We don't have relevant data." If they want to emphasize the role of three meals a day for teenagers, they need to have intuitive data support. Otherwise, if they only draw conclusions from Wang Zhixin and others, it can only be called speculation. The word "speculation" alone is enough to make people half-believe and half-doubt. "Who said there aren't any?" Su Chaoqi smiled confidently, "You forgot who is still on the farm now." Those young men from the superpower training base! Qiao Zhiyan's eyes lit up, but then calmed down again: "Their data should be confidential, right?" Su Chaoqi said: "It is true that the data related to superpowers are provided, but the basic physical data can still be provided." The so-called basic physical data include height, weight, body fat percentage, blood pressure, pulse, etc. These data can be obtained just by lying in the treatment cabin. They are personal privacy but not confidential. Su Chaoqi and Han Zhao can use them just by asking. Qiao Zhiyan still felt something was wrong: "But they don't have three meals a day, they add one more meal on top of the nutritional supplements." Look, there's an honest man here.
Su Chaoqi sighed: "Brother Zhiyan, we are not doing academic research, and the evidence does not need to be so sufficient. You just need to tell the audience that the physical data of the boy who eats plant-based food every day is much better than that of the boy who only takes nutritional supplements every day." Qiao Zhiyan was dumbfounded: "But, isn't this a lie?" Su Chaoqi patiently persuaded: "How can this be called a lie? Three meals a day are good for children's health, is it false? No; and the physical data of my current project is false? No, it is not. How can this be called a lie?" It’s just that the experimental data cannot support the conclusion, but it doesn’t matter. They have already reached a conclusion and are just looking for evidence for it. As long as the evidence is somewhat relevant, the less rigorous parts can be completely blurred in the speech. Anyway, the final right of interpretation is in their hands, and they have the final say. "But..." Qiao Zhiyan still felt something was wrong, "What if someone finds out..." "Don't worry," Su Chaoqi interrupted him, "This project will be confidential for the next one or two years and won't be known to others." Isn’t this one or two years enough for Qiao Zhiyan to show his abilities? Qiao Zhiyan managed to gain some confidence: "Okay, I'll try." Try and die. Qiao Zhiyan no longer went to the cafeteria to watch over the crowd. He stayed in the dormitory every day to write speeches. There was no point in him going to the cafeteria anyway. But this speech was really difficult to write. Qiao Zhiyan had to look up a lot of information and data, not only the ones Su Chaoqi gave him, but also those about nutritional supplements. After all, nutritional supplements were the objects of comparison. In addition, he had to write a speech for Wang Zhixin. In just three days, he lost a lot of hair. Fortunately, he didn't have to worry about things outside. Wang Zhixin helped him contact the neighborhood committee and asked the neighborhood committee to send a notice to the owners' group. A sign was also put up at the entrance of the canteen so that people passing by could see that the canteen would hold a briefing session on the weekend and those who attended could get a box of fruit-flavored rice cakes. To make an appointment for this rice cake, you must first scan the QR code on the computer, and then collect it with the voucher on the day of the briefing. This can largely avoid making too much or too little. The rice cakes made in the cafeteria are simply made by adding a little white sugar to the raw materials to give them a light sweetness. They do not make fruit-flavored rice cakes. Qiao Zhiyan specially ordered a batch of fruit-flavored rice cake molds in the shape of flowers. They look delicate and cute when made, and only one-third of the amount used is used for the rice cakes sold for breakfast. There are four rice cakes in a box, and they are all different colors, representing different flavors. This kind of flashy and flashy thing is very eye-catching at first glance, not only attracting adults but also children, especially children under the age of ten, who like it very much. So several parents who originally did not want to come were persuaded by their own children and had to plan to get up early on the weekend. Qiao Zhiyan: The plan works.