Chapter 12 Our Dahefang City has its own national conditions. In front of the bluestone, an old man was holding spicy beef jerky, with an unstoppable thirst for knowledge in his eyes. The tall, handsome, handsome and dashing man in front of him had his hands behind his back in one hand and a long piece of beef jerky in the other as he talked. “Don’t understand? I’ll teach you!” “The so-called brand value is the additional value artificially added to a product on top of its inherent value.” “Still don’t understand?” Seeing the old man's confused look, Luo Chen sighed and pointed at the casual cultivator market with the beef jerky in his hand. “In this market, there must be at least three companies that sell low-level talismans for a long time!” “Yeah, well, Lu Heng, Mao Wuwu, and I are the long-term talisman sellers.” Chen Laodao said quickly when he saw that he could interrupt. “Then what do you think of them? What do you think of yourself?”
Chen Laodao smiled disdainfully, "Young man Lu Heng, you don't have enough skills. You buy all the talisman skins from me, so it's not worth mentioning!" “Where is Master Mao?” “He became a monk on the way, and his skills are as good as mine, but he’s ninety-three years old, and he’s just a withered bone in the grave!” “What about you, Fellow Daoist Chen?” Chen Laodao stroked his gray beard and said confidently: "I started working in Shenfu Pavilion at the age of 20. I learned the craft of making talisman skins in five years, and I entered the Talisman Dao at the beginning of fifteen years. Since I put up the sign, I have set up a stall here for twenty-five years. "You are young and strong, and your skills are superb. If you want to buy talismans and seals in the market, you must come to see me first!" Pap, pah, pah! Luo Chen clapped his hands and smiled happily. "Fellow Daoist Chen, that's right. Your talisman seals already have basic brand value, which is based on your experience as a handyman in the Shenfu Pavilion, your reputation as a stall owner for twenty-five years, and the stable quality of the talisman seals. Finally, merging together.” Chen Laodao was quite proud, but after thinking about it, he felt something was wrong. “But in the past few decades, the value of my talismans and seals cannot be sold at a high price?” “It is true that there are few high prices, but compared with others, are your prices generally higher?” “It seems to be the same, but it’s not as good as the Shenfu Pavilion. Those customers who want to buy a large number of talismans still prefer to go to the Shenfu Pavilion.” Luo Chen rolled his eyes, "Behind the Shenfu Pavilion is the Sixth Region of the Far East, endorsed by the Shenfu Sect, one of the six great sects, and the brand value is given by Master Jindan, Master Yuanying, you and them Compare?" “That’s right.” At this time, Chen Laodao became self-aware again. “So, even if the brand value of your stall is over, it won’t be very big. In this case, you need to find another way out!” “For example?” “Give your individual products brand value.” “Be more detailed!” “Give him the whole story!”
Chen Xiuping was stunned, "Zhongmiaowan? Yunzhonghe? Master Yunhe of Hehuan Sect?" “A child can be taught!” Hard! Hard! The fist is hard again! After passing through, Chen Laodao fell into the state of a sage with a clear mind. “You mean, I need to give my talisman seal and tell him stories like you do?” "Um." "It's that simple?" "It's that simple!" “Then you’ve been talking so much, and there’s so much!” “Isn’t that too much to say? I’m sorry for your fifty spiritual stone loan!” Phew! suck! Taking a deep breath, Chen Laodao decided not to be angry. He was already sixty-five and had to take care of himself. “But how to tell this story?” Luo Chen looked at his stall. He knew all the types of talismans and seals that Chen Laodao had. There are six types in total, the lowest-level Cleansing Talisman and Wind Control Talisman, the intermediate-level Fireball Talisman, Earth Thorn Talisman, Earth Wall Talisman and Qi Condensing Talisman. The most popular ones are the Fireball Talisman and the Earth Thorn Talisman, but the unit price is very low, only one and a half spiritual stones per piece. The most expensive ones are the earth wall talisman and the Qi gathering talisman. The former starts with two spiritual stones, while the latter starts with three spiritual stones. When the market is tight, it can be sold for five or six spiritual stones or even higher. Charms and seals are very popular among low-level monks. Slightly less powerful than a spell, but it is released quickly and consumes very little spiritual power. Especially those related to defense and life preservation, they are very popular. Pointing to the Qi Condensing Talisman, Luo Chen's mind turned around and combined with the "Six Domains Customs Record" he had read before, he came up with an outline of the story for him. But the specific details have to be added by Chen Laodao himself. He has more experience than Luo Chen. Moreover, Luo Chen gave him a suggestion: Tell stories to new customers, while old customers should stick with the old ones. However, the Qi Condensation Talisman also needs to be re-decorated. It should no longer be so gray. Without affecting its use, two gold edges should be painted on it. In this way, regular customers can try to raise prices even if they don’t tell stories. After giving the instructions, Luo Chen couldn't bear it any longer.
Like a gust of wind, he rushed into the casual cultivator market with a huge sum of money. Purchasing! purchase! Crazy shopping! The night has fallen deep, and the moonlight shines brightly on the ground. A young man was walking quickly on the road carrying two huge snakeskin bags. The bag is made of real snakeskin, which is tough and can be stuffed! Going to the market today was delayed for a long time because I had to sell Zhongmiao Pills and I was talking to Chen Laodao about something. After finishing shopping in the evening, the time has come to this point. Walking on the sun-dried loess road, Luo Chen breathed a little heavily. Although his feet were fast, his eyes were constantly scanning, paying special attention to the shadows between the wooden houses. Fighting is strictly prohibited in Dahefang City, but only in the inner city. They don't care about the casual cultivators in the outer city. The spiritual stones collected every month are only for the big shots in the inner city to take action when the monsters rush in. Hence, strongmen often appear in the outer city to block roads, rob, kill and seize treasures. It's fine during the day, but at night, these things happen one after another. I can only say that Dahefang City has its own national conditions. Luo Chen doesn’t have a single spiritual stone on his body now, and all his wealth is in the two big snakeskin bags on his back. But to put it bluntly, it’s only worth a hundred spiritual stones. And it’s scattered, so it’s very troublesome to sell it. But it’s one thing to think it yourself, and it’s another thing whether someone is interested in making money. “Damn it, if you have a spiritual stone in the future, you must move to the inner city!” Luo Chen cursed secretly and walked on the dirt road in fear. Maybe it’s because the moonlight is bright tonight, or maybe it’s because he’s dressed in rags, even the two snakeskin bags on his back are so ugly. At any rate, Luo Chen returned home safely. Sometimes, when a person is humble enough, even the robbers will look down upon him. Luo Chen didn't feel bitter at all. After taking a breath, he put the various materials in the bag on the shelves in categories. One hundred spiritual stones were purchased, and nineteen raw materials for Zhongmiao Pills were purchased, and ninety-five pieces were spent. There are five spiritual stones left, and three of them bought some materials for Bigu Pill. According to his success rate, he can refine at least thirty bottles of Bigu Pill. If you sell it, five bottles for one dollar, you can earn six spiritual stones, and the net profit is almost half, three yuan. The other two yuan, one bought ten kilograms of spiritual rice, and the other went to the city lord's mansion to pay two months' rent.
Well, the monthly rent for his outermost house is half a spirit stone, so he pays it every two months. Pour the spiritual rice into the rice vat, Luo Chen slumped down on the wooden bench in the living room, smelling the smell of medicinal herbs in the room, and grinned. Although I am very tired, I am in a good mood. Tomorrow, we can start expanding production! (End of this chapter)
