Chapter 547 One thousand four hundred songs compete at the same time! "Brother Lin, what I want to learn this time is composition and the commercial operation of content?" "No." After hearing Xu Xin's question, Li Jinglin shook his head. "Don't worry about the soundtrack stuff. I'll take you there when the time comes. The content of your internship is about the promotion and revenue process of popular music works in the market." The commercial operation of soundtrack creation and the operation of popular music works are really two different things. It can even be said to be a bit like two jobs. The added value is completely different. Relatively speaking, the operation of soundtrack is a little more complicated, and the operation of pop music is simpler. However, because it is simpler, there are more tricks. soon.
Make sense. Immediately, he began to be exposed to the business operations of this popular music. In the classical world, quantity plays no role at all. It is not easy to produce a work, but once a work is produced, it must be the best it can be. How is the operation of pop music different from the two people's daily work? That's quality versus quantity. While chatting. Xu Xin and Liu Chenyang were naturally very happy after being praised. After a tour, Manager Luo personally showed us. It doesn't matter if you don't make contact, but once you make contact, it really feels like a knife stabbing PG, and your eyes are opened. "Mr. Li, I have heard about his reputation for a long time, and finally we meet him. He is well-deserved." Some things, even if you know them, you will still be shocked when you see them. Li Jinglin saw all this. Xu Xin and Liu Chenyang have pure classical backgrounds. You are busy with a hundred concerts, sometimes it is better to retreat for two months and have an epiphany. In fact, these works are definitely carefully selected by Feixun, so the quality can be maintained at the baseline of "okay", mainly because Li Jinglin is beside them. Otherwise, at least half of the more than 1,400 songs must be copied and pasted or pieced together and modified. The number of musical works under the first round of operation. "Are these two disciples? They are really talented!" Even a little surprised. Yes.
Business blows each other's way. But the two of them also knew clearly that most of this came from the teacher's face. But pop music is completely different. "Alas! How can you say that? Both of them are high-level young musicians from China!" Manager Luo quickly arranged the next step. It's fourteen hundred pieces of music. The group of people came to the office. Even the process of quantity that many musicians engage in is all for the purpose of improving and polishing quality. The group of people arrived at Feixun's headquarters and visited the company. There are so many works that I have never heard of. Fourteen hundred songs. "It's just right, you two. We have a new round of works to be launched recently, and you two can just participate." Li Jinglin watched from the side and said nothing. Looking at Xu Xin and Liu Chenyang, Manager Luo even boasted. But this number is simply too much. What's more, the two of them are definitely people who have seen the world. When it comes to compliments, they are definitely considered to be sober in the world. The quality is not bad, it's decent, at least it's not a shoddy industrial assembly line product. Xu Xin and Liu Chenyang nodded. "This first round of screening lasts for two weeks, and some scraps from the company's resources will be used to promote these works." “The response and trends of the works will determine the works selected for the next round.” Manager Luo shook hands with Li Jinglin and came up with the free Huahua Rainbow P. "Manager Luo is so complimentary." "Under the same exposure, we only choose those with good data." "In these two weeks, we will probably only select about 8 to 12 works, sometimes it will be less, sometimes it will be more." Manager Luo's explanation immediately made Xu Xin and Liu Chenyang's pupils dilate slightly. This is an astonishing elimination ratio. In just the first round of screening, it reached ! This is definitely a very intuitive data impact for Xu Xin and Liu Chenyang.
"Just looking at the data? Aren't you afraid of someone swiping it?" Xu Xin and Liu Chenyang were shocked. I couldn't help but ask. If someone relies on farming to seize resources, it will not only squeeze other people's living space, but also very unfair! "Don't be afraid. If it really doesn't work, either he will keep playing until the end, or he will be eliminated later. As for whether it will seize resources, it is not a big problem. It is just one or two works, and the company can afford the loss." A word from Manager Luo. ZB's ruthlessness was immediately displayed vividly. Yes. It has nothing to do with the work, and no one cares about the creator himself. The only thing that matters is the data. "." The expressions of Xu Xin and Liu Chenyang were a little complicated. It’s not that I think there’s anything wrong with this model. In fact, this is the most effective screening method to a certain extent. Otherwise, more resources will be invested, and it will be even more unfair to judge based on the subjective feelings of the musical work itself. What you say sounds nice, but what he says doesn't sound nice. No head. It is better to look at the data intuitively. Next. Xu Xin and Liu Chenyang began to visit the basic work. The company has a recording studio inside, and the recording studio here usually records some key works. The vast majority of works. In fact, I got it from some independent producers. A song worth several thousand dollars is a lot to charge at one time. It seems that the cost of this round of operation alone is in the millions. These are the company's resources. Among these more than a thousand songs, as long as one song becomes popular, it will be a pure profit. If two songs become popular, it will be even more profitable. However, in the current market, it is not so easy to become popular. Moreover, the duration of popularity will be much shorter and faster than in the past era of records and CDs. The reason why many people think that some music products are ugly is mainly because the bonus period is short, and everyone wants to make as much money as possible during the empty window.
"Brother Lin, is this really useful?" Xu Xin's emotions were a bit complicated, and she couldn't help but ask about Li Jinglin. "It's useful. Don't think about how these things can improve your music level now. Learn about it from the business module first." Li Jinglin nodded. Judging from his face, he didn't look like he was joking. Although, this business model has many drawbacks. But it works really well. In fact, it is unusual in the industry to become popular like Li Jinglin. The Internet has a "signal-to-noise ratio". The audience’s ability to filter out useful information from a large amount of useless information is limited. The same goes for the dissemination of music. Therefore, relying on volume to try your luck and leaving the selection of music to the market is the best way from a business model perspective. However, from a musical perspective, it is definitely not good. There have always been conflicts like this. But what Li Jinglin wants the two of them to know is that as a musician, what you have to do is not to fight against him, but also not to acquiesce to this mode and obey it. It’s about finding the best possible “middle point.” "The commercial value and artistic value of music are not opposites, but unified. Music without commercial value cannot be art, and music without artistic value has just that kind of commercial value." Li Jinglin's words dispelled their worries. Whether it is business or art, paying too much attention to a certain point will cause serious problems. It is easiest to combine them to find a more suitable way. "If we blindly pursue commerce, then after attracting a large number of teenagers and girls whose aesthetic values have not yet been finalized, we use industrial music and low-energy music to influence them. In ten or twenty years, there will be a group of people who have no musical aesthetics. audience." "So, combined with the commercial dissemination, let the commercial value and the artistic value go hand in hand as much as possible. In this way, under the influence of time, ten or twenty years later, there will be a group of listeners with extremely high musical aesthetics." When Li Jinglin said these words, he did not shy away from Manager Luo. Manager Luo also sneered and didn't take it seriously. There is nothing wrong with talking about business when it comes to business, but talking about music from a music perspective. If hostility arises, it will be detrimental to the development of music. Because art needs to rely on business, and business also needs art. Whether it is a well-known painter, writer, or some of the top evergreen singers in the industry.
A large number of their works have double value. The commercial value is extremely high, and the artistic value is not low either. However, there are also works that have no artistic value and are forced to be promoted by business. What needs to be hammered is this part, not all of them. Think of this. Li Jinglin glanced at Manager Luo. Manager Luo is still very considerate. At least, he doesn't blatantly produce that kind of industrial product. What is the industrial product of music? Those are the most common musical works in the idol circle. Most of them are of little value. Music has always been just an add-on, and the purpose of its existence is just to add labels and personalities to the idols themselves. Their marketing is taking a different approach. What they are marketing is a development model in which the idol itself is the main product. Singing, dancing, and acting are all additional personality projects and are not important at all. Studying such a model would be of no value to the discussion of music. "Okay, during this period, read carefully, study hard, and sum up your experience. I will come back in two weeks." "Okay Brother Lin!" After Li Jinglin left. Xu Xin and Liu Chenyang began to study seriously. In the past two weeks, various small-scale promotions have emerged one after another. These more than a thousand pieces of music, divided into batches and groups, impact various media. There are short videos, websites, and music APPs. The amount of promotion is not high, and the exposure rate is not high. It is purely about breadth. It was not until the data statistics at the end of two weeks that Xu Xin and Liu Chenyang saw the horror of big data. Although in the eyes of the two of them, these promoted songs cannot be said to be the best among this batch of works. But there are still some at the forefront, and the quality level is relatively online. Of course, the two of them also knew it. The real fierce fighting is still to come! (End of this chapter)